2015 MEDIA KIT SUNFLOWERFEST MEDIA KIT FOR SUNFLOWERFEST 2015 SUNFLOWERFEST Sunflowerfest Unlimited CIC 24B Lisburn Street Hillsborough BT26 6AB Co. Reg. No NI 618198 VAT Reg. No. 164532120 Tel: 028 92688661 Michael Magowan : 077935 36029 FESTIVAL DIRECTOR Vanessa Magowan : 07707 690688 FESTIVAL DIRECTOR About Sunflowerfest SUNFLOWERFEST IS THE CENTRE FOR FESTIVAL LIFE IN NORTHERN IRELAND. ONCE AGAIN OUR 8000 CAPACITY VENUE WILL PROVIDE AN EXCITINGLY DIFFERENT EXPERIENTIAL WEEKEND FESTIVAL OF PERFORMANCE, ARTS, ENTERTAINMENT AND GREAT LIVE MUSIC. IT NURTURES THE MIND, BODY AND SOUL THROUGH A WIDE RANGE ACTIVITIES FOR ALL AGE GROUPS AND FAMILIES. SUNFLOWERFEST IS A MODEL FOR AN IDEAL COMMUNITY WHERE PEOPLE LOOK OUT FOR EACH OTHER. VISITORS TAKE THIS CARING SPIRIT WITH THEM TO THE OUTSIDE WORLD WHEN THEY LEAVE AND DEVELOP LONG TERM RELATIONSHIPS WITH US VIA ONLINE MEDIA AND SOCIAL NETWORKS. Our strapline - "Suflowerfest is good for you" - puts the emphasis precisely on the individual visitor and the personal benefits of a unique creative and artistic experience. Sunflowerfest is a workout for the imagination. It has this colourful, fairy tale quality that captives children. It ignites memories of childhood adventure and carefree abandon in those of us old enough to still remember how that feels (but who are bound by the constraints of everyday hum-drum life for the rest of the year). Sunflowerfest is a 'hat's off' to happiness event - for three days in late July, families and friends can just let all those everyday worries melt away. They can blend in with the natural environment of those rolling County Down drumlins that have, thanks to the ancient work of glacial slow movement, created a natural amphitheatre at the campfire stage area, or the gentle slopes of Tubby's farm rolling down to the Barn, the Enchanted glade and beyond... It is a unique location for that reason. It somehow links the benefits of modern infra-structure (both the M1 and the main route to Dublin on its doorstep, the vibrant City of Lisburn, the picturesque village of Hillsborough are all close to the venue, adding value to the visitor experience with that tranquil setting reminiscent of halcyon days of County Down rural life. Yet Sunflowerfest manages to make it all seem so natural - as if that's the way if always has been and always should be - a place where the sounds of music (all types of music) rub shoulders with the scents of late-summer hedgerows; a place where the alternative therapies of the Sunflower Bliss area link in naturally with the neighbouring Enchanted Glade which has for years delighted all ages. It's been Wonderland (2011), Narnia (2012) and 2013 saw pirates and fairies fill the Enchanted Glade and chat to a forest full of giant talking flowers! Now where else would you get that! From the ship-shape Pond Stage, theATMOSPHERE Barn, the Moot, the Campfire or the Finn McCool stage - the many threads RELAXED FAMILY FRIENDLY of Sunflowerfest weave asums tapestry of artistic venues and events, embroidered with joy, laughter and creative Eileen from Letterkenny up Sunflowerfest, "Whattoa make weekend, the most family orientated and family friendly festival I spirit, a festival which is completely unique in Northern Ireland. have ever been at in Ireland, 18 of us in total travelled this weekend, 10 adults and 8 kids between us, and talk about fantastic, the kids loved every single second of it and so did the big kids in us too, plus the family camping and security all around was so helpful, will be bringing a lot more people with us next year, I feel like we have been on a holiday.” BRILLIANT VALUE FOR MONEY. BEAUTIFUL COUNTRYSIDE AND FRIENDLY VIBE Linda from Belfast says... “ you guys gave me one of the best, most spiritual times of my life back at fest this year, my first visit and awareness of it. i am absolutely delighted its back on next year... thank the universe… i will bring a crowd for sure for sure,lol. it'll be tepees’ n guitars at dawn again,lol. thanks so much, no idea how you made my year, and restored my faith in humanity. onwards n upwards. peace and joy ©SUNFLOWERFEST CIC 2014 ALL RIGHTS RESERVED Whilst every care has been taken to ensure the information that has been published on the website is accurate, Sunflowerfest t cannot accept responsibility for any omissions or inaccuracies. Views expressed on the domain www.sunflowerfest.co.uk do not necessarily reflect those of the publisher or directors. Online Promotions in 2015 We will target Radio, TV, internet sites and forums, the print media and NITB and Tourism Ireland. Word of mouth is a very important means of marketing Sunflowerfest and we shall be sending out roving ambassadors stocked with flyers, posters and promotional items. These marketers will target live music and performance venues and areas with a high student concentration, along with social, family and community groups across the Northern & Southern Ireland. Sunflowerfest will have a strong presence on billboards and bill posting sites around the main towns of Northern Ireland concentrating on Belfast, Lisburn, Moira, Banbridge, Ballynahinch, and the towns within a 20 mile radius of Hillsborough. There will also be a marketing campaign in Dublin and the ROI. The producers of RTE TG4 POP4 music show have agreed to help again this year and will promote Sunflowerfest on their show. We will also be using all standard local press/media outlets across Ireland to help you increase product sales and brand awareness We are currently launching our new website which will actively link and react to the social media. Please see www.sunflowerfest.co.uk This internet based marketing will be our most effective means of promotion and we can will offer our advertisers and sponsors prominent exposure on this site and also on our social media platforms. ADVERTISNG RATES INCLUDE THE FOLLOWING –  ONLINE PRESENCE FOR DURATION LINKED TO SITE OR SPECIFIC PROMOTIONAL PAGES. CURRENTLY 5000 UPI WITH 24000PIPM.  PLACEMENT IN QUARTERLY EZINE TO MINIMUM 8000 SUBSCRIBERS.  ADDITIONAL PROMOTION ACROSS ALL SUNFLOWERFEST MEDIA PLATFORMS INCLUDING FACEBOOK, YOUTUBE & TWITTER.  FREE ADVERTISING IN SPECIAL LIMITED EDITION FESTIVAL PROGRAM.  INITIAL ARTWORK SETUP COSTS  DETAILED DEMOGRAPHICS AND MARKET SEGMENT INFORMATION  2 FREE WEEKEND DAY TICKETS FOR YOU TO GIVE AWAY! 12month plan only ©SUNFLOWERFEST CIC 2014 ALL RIGHTS RESERVED Whilst every care has been taken to ensure the information that has been published on the website is accurate, Sunflowerfest t cannot accept responsibility for any omissions or inaccuracies. Views expressed on the domain www.sunflowerfest.co.uk do not necessarily reflect those of the publisher or directors. Sunflowerfest Rate Card SUNFLOWERFEST is the centre for festival life in Northern Ireland. We aim to promote and assist all of our supporters via links to our leading Social Media Platforms and our quarterly Sunflowerfest ezine. Our dedicated staff work 24/7 across all platforms ensuring we get the exposure and increased sales you & your business require. WEBSITE RATE CARD PRICING: TOP POSITION BANNER (measuring approx. 600 pixels WIDTH X 85 pixels DEPTH) BOTTOM STRIP AD (measuring approx. 960 pixels WIDTH X 100 pixels DEPTH) RIGHT HAND COLUMN AD (measuring approx. 230 pixels WIDTH X 300 pixels DEPTH) 3 MONTHS¹ 6 MONTHS¹ 9 MONTHS¹ 12 MONTHS¹ £200 £375 £525 £650 £160 £300 £420 £520 £120 £225 £315 £390 ¹Includes sunflowerfest ezine quarterly advertising ALL SIZES INDICATED ARE APPROXIMATE AND WE WILL WORK WITH YOU TO ENSURE ALL IMAGERY IS PRESENTED IN THE BEST WAY. PLEASE CONTACT JOANNE MCKEEVER [email protected] should you require any assistance. Artwork: All confirmed advertising and sponsorship will be given a unique Sunflowerfest reference number (USRN), this must be quoted on all artwork and correspondence between advertiser, agency and publisher. Artwork can only by accepted in the following formats GIF, PNG, BMP, EPS or, alternatively ACTIVE banners/ ACTIVE gif format. For suitable reproduction, artwork should be created at a resolution of 72 pixels/inch and in CMYK color mode. Basic artwork setup cost is included. Supply of all text & advertising artwork via email only: [email protected] CONTACT US NOW: For further information about working with us please contact Joanne McKeever [email protected] or call 07516 084678 Supply of all text & advertising artwork via email only: [email protected] ©SUNFLOWERFEST CIC 2014 ALL RIGHTS RESERVED Whilst every care has been taken to ensure the information that has been published on the website is accurate, Sunflowerfest t cannot accept responsibility for any omissions or inaccuracies. Views expressed on the domain www.sunflowerfest.co.uk do not necessarily reflect those of the publisher or directors.