Refusing to ignore people in crisis Our corporate strategy 2015-2019 PUT PEOPLE IN CRISIS AT THE HEART OF EVERYTHING WE DO FOCUS OUR RESOURCES WHERE WE CAN HELP THE MOST £ ENSURE VALUE FOR MONEY AND SHARE RESPONSIBILITY FOR RAISING MONEY UK ATTRACT AND KEEP THE RIGHT PEOPLE TO DELIVER OUR SERVICES PREVENT OR SHORTEN HOSPITAL STAYS; GROW OUR INDEPENDENT LIVING SERVICES; CALL FOR MORE PREVENTATIVE SERVICES AND MOBILITY AIDS USE FIRST AID learning AND YOUTH EDUCATION TO HELP PEOPLE COPE IN A CRISIS DEVELOP ACCESSIBLE, HIGH-QUALITY, INTEGRATED SERVICES USE TECHNOLOGY TO HELP MORE PEOPLE SPEAK UP FOR PEOPLE IN CRISIS REDUCE DESTITUTION AND CHALLENGE STIGMA FOR PEOPLE WHO ARE DISPLACED SAVE LIVES AND HELP PEOPLE RECOVER FROM EMERGENCIES PUT PEOPLE IN CRISIS AT THE HEART OF EVERYTHING WE DO Global Help strengthen the eadership and co-ordination l of our Federation USE OUR EXPERTISE, SKILLS AND FUNDING TO STRENGTHEN THE MOVEMENT’S INTERNATIONAL DISASTER RESPONSE USE OUR REPUTATION, POSITION AND EXPERTISE TO ADVOCATE WITH OUR GOVERNMENT AND OTHERS STRENGTHEN OUR PARTNER NATIONAL SOCIETIES TO RESPOND TO LOCAL CRISES AND BUILD RESILIENCE FOCUS OUR RESOURCES WHERE WE CAN HELP THE MOST INCREASE NON COVER SIDE OUR INCOME AND RECOVER MORE COSTS FROM OUR UK SERVICES Please ensure that any artwork bleeds off to the edge with a 3mm bleed and that any artwork or text that is not to bleed off is within the grey area Funding FOCUS ON VALUE FOR MONEY TO ENS URE OUR LONG T ERM FINANCIAL SUSTAINABILI TY BY 2019 OUR ANNUAL INCOME FROM FUNDRAISIN G AND RETAIL WILL REACH INCREASE RESTRICTED NON-EMERGENCY FUNDING FOR OUR UK AND INTERNATIONAL PROGRAMMES BY £ ENSURE VALUE FOR MONEY AND SHARE RESPONSIBILITY FOR RAISING MONEY 40% Our People Nurture and recognise the efforts of the great people who work and volunteer with us MAKE SURE THE RED CROSS IS A PLACE where PEOPLE REALLY WANT TO WORK AND VOLUNTEER DEVELOP CONFIDENT, COLLABORATIVE AND INSPIRATIONAL LEADERS WHO BRING OUT THE BEST IN OUR PEOPLE ATTRACT AND KEEP THE RIGHT PEOPLE TO DELIVER OUR SERVICES Our voice EXCITE AND INSPIRE ALL OUR PEOPLE AND SUPPORTERS TO FEEL PASSIONATE ABOUT OUR WORK IMPROVE THE LIVES OF PEOPLE IN CRISIS BY BRINGING ABOUT CHANGES IN POLICY AND PRACTICE TRANSFORM THE WAY PEOPLE THINK ABOUT US SO THAT MORE PEOPLE ACCESS OUR SERVICES AND SUPPORT WHAT WE DO USE TECHNOLOGY TO HELP MORE PEOPLE SPEAK UP FOR PEOPLE IN CRISIS MAKE OUR SERVICES EVEN BETTER BY IMPROVING HOW WE COLLECT AND USE DATA Technology ENSURE OUR TECHNOLOGY WORKS AND ENABLES PEOPLE TO PERFORM AT THEIR BEST Embrace digital technology to transform how we engage with people in crisis, supporters, volunteers and staff. By the end of 2019 we will have made an extraordinary impact on the lives of people in crisis. We will work smarter – ensuring value for money and improving our technology. We will be braver - being ready to change and speak out to meet the needs of people we support. Our people will feel proud and engaged with our work. Together we will build a world where everyone gets the help they need in a crisis.