Anna DiReda

Anna
DiReda
Click
able
Illustrations
Branding Projects
Graphics
Photo Manipulation
www.
AnnaDiReda
.com
Links
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For this brand I created a resturant called Wakarimasen, which is Japanese
for I don’t know. The fun thing about this resturant is, as the name
suggests, you don’t know what you’re going to get because the menu i
tems change weekly. I created six characters for the resturant which appear
on the menus, napkins, take out bags, and walls. They serve the purpose
of both adding a fun element to my brand and also to promote certain
food items for the week. When their favorite food is on the menu they
appear next to the item to let the customer know that it is something
they should try.
The idea behind this brand identity project was a company where you can go and get yourself photoshopped into
various events, anything you want, that’s why our slogan is “If you can dream it” The name of the company is Fluffy
Unicorn, which i felt was both whimsical enough to be remebered to be remebered but at the same time, since unicorns
are ficticous, tells the customer that anything can be brought to life. This company would be stationed in very touristy
areas and we would also travel to comic con events becuase that is likely where our customers would be.
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