Hipwee Media Kit January – June 2015 www.hipwee.com Key facts about Hipwee Founded in April 2014 Lifestyle and entertainment content 2.66mm unique visits per month Targeting young urban population 100k+ Facebook page likes 20% Facebook engagement rate Demographics Age Gender 65.36 % 39.90 % 24.37 % 60.10 % 10.27 % 18-24 25-34 35+ Female Male Hipwee from 0 to 2.6 million in 9 months Unique visits (1K) Pageviews (1K) 9609 6395 3300 905 320 1175 380 1724 580 1016 6224 4190 1350 1750 *Drop in November was caused by server issues at the time which we estimate to account for about 25% of loss in traffic. Issue was resolved. 1635 2660 What makes Hipwee different? • No other website in Indonesia targeting young audience writes as long and thoroughly edited articles as Hipwee • Our content has very high social media value – typical article gets shared over 1000x in social media. Facebook accounts for half of our total traffic. ADVERTISE WITH HIPWEE www.hipwee.com Two ways to advertise Sponsored content • An article or set of articles written by Hipwee that target your brand/campaign objectives • Your brand is marked as the author of the article and contextual do-follow backlinks are provided within the article on • Main purpose of the sponsored content is raising your brand awareness among our audience Display ads • Banners on Hipwee sites • Main purpose is to generate impressions and clicks to your website Brands advertising with Hipwee: Pricelist Item Price (IDR) Sponsored content 5 article package (includes your branded email sent to our whole email list) 30 million 1 article 8 million Display ads 300x250px medium square 12,000 CPM (min. 100,000 impressions) 300x250px medium square 10,000 CPM (min. 1 million impressions) Contact Advertising inquiries: [email protected]