12 IF Developing your Leadership Brand Moderator: Brian Edward Pauley, FSA, MAAA Presenters: Shari Rodriguez Making a Difference Creating Your Leadership Brand Shari A Rodriguez & Brian Pauley June 2014 Your Brand • Begin to Create Your Leadership Brand – What do you want to be known for? – How does this connect back to your goals? – There are so many things great leaders do, choose what you do best! – Laser Focus on YOU. 2 My Leadership Brand Journey Understanding yourself and forming your personal leadership brand is a life focus. Exploring and discovering your strengths, what you do well and what you want to be known for is part of the journey to craft your leadership brand. Frequently , and over time read, reflect and respond to the following questions. Continually refine your brand as you learn and grow through experiences. • Describe my personal leadership brand. What do I want to be known for, what am I really good at and makes me feel strong and energized? • If the best class room is experience, what can I do next? • What have I done to turn my leadership brand from aspirational to reality? • Do I or can I have a mentor to share this with and provide me with feedback? 3 What comes to Mind Steve Jobs Jack Welch Oprah Winfrey Tom Brady Bernie Madoff Bill Gates Winston Churchill Mark Zuckerberg 4 At Your Tables What is a Leadership Brand and why it’s important? 5 Leader VS. Manager Manager Leader • Does the right things • Does things right • Looks at the horizon • Looks at the bottom line • Is about creativity • Is about copying • Is adaptive • Is structured • Is about effectiveness • Is about efficiency • Is about what and why • Is about how • Is about trust • Is about systems, policies, control 6 Leadership vs. Management • Establishing direction • Planning and budgeting • Aligning people • Organization and staffing • Motivating and inspiring • Controlling and problem‐solving 7 Leadership... • Making a difference • A choice, not a position • The ability to influence others • Doing what’s right because it’s right • Within reach of every one of us, every moment • About managing intellectual assets • Everyone can be a leader • One of the highest forms of service 8 Employees make up a department, but people make up a team People don’t work for organizations, they work for people 9 A Leader... Is a good follower Values associates A person Connects the Dots A good listener A learner A role model Walks the Talk A teacher Drives culture A communicator A coach Ethical Is accountable An associate Creates the environment A mentor An ambassador Learns from mistakes 10 The Art of Leadership “Leadership is not about telling people what to do… It is about an environment where other people want to do the work.” 11 Preparing You for Success Your Journey to Create Your Leadership Brand First Step…. Become a great coach! 12 Coaching • What is a great coach? • Reflect on the best coach you ever had and why? • In what ways did this coach inspire you, encourage you, challenge you? 13 Feedback Model • Positive Feedback – • WHAT – the person did or said and WHY it was effective Feedback for Improvement – WHAT the person did or said, WHAT you think they could have done differently and WHY 14 Challenges • Performance • Attendance • Personal habits • Other – WFH – Change – Thinking outside the box 15 Leaders Matter “Research shows and experience confirms that organizations with strong and effective leadership at all levels achieve superior results, while organizations with inconsistent leadership achieve inconsistent business results” Dave Ulrich 16 Preparing You for Success Your Journey to Create Your Leadership Brand First Step…. Become a great coach! Second Step… Become a great communicator! 17 What can we do? • Stay positive, productive and creative • No matter what the circumstances 18 19 CHARACTESTOMES OF PEPLE Stimulus Reaction 20 STIMULUS CHOICE RESPONSE 21 What Will You Gain • Enhanced professionalism • Improved communication • Reduced stress 22 Fill in the blank… To be an effective leader, I have to ___________ 23 Change “I have to ” to “I choose to” 24 The Power of Words Avoid Use • Have to • Explore • Must • Discover • Try • Choose • Can’t • Attempt • Tell Attempt to use What questions instead of Why questions 25 Positive Communication How We Communicate 26 Choice is …. • Responding not reacting • Learning not blaming • Taking charge of the controllable TAKING RESPONSIBILITY 27 Response Ability • Consciously making a choice is taking responsibility • It is giving yourself the ABILITY to RESPOND 28 My Leadership Brand Journey Understanding yourself and forming your personal leadership brand is a life focus. Exploring and discovering your strengths, what you do well and what you want to be known for is part of the journey to craft your leadership brand. Frequently , and over time read, reflect and respond to the following questions. Continually refine your brand as you learn and grow through experiences. • Describe my personal leadership brand. What do I want to be known for, what am I really good at and makes me feel strong and energized? • If the best class room is experience, what can I do next? • What have I done to turn my leadership brand from aspirational to reality? • Do I or can I have a mentor to share this with and provide me with feedback? 29 Questions 30
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