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eCommerce Online Traffic & Analytics Manager
Leading Luxury Brand - EC Business
募集職種
人材紹介会社インテリジェンス・グローバル・サーチ
採用企業名非公開
求人ID 632667
会社の種類外資系企業
勤務形態正社員
勤務地東京都 23区
給与 800万円 ~ 1100万円
勤務時間会社規定に準ずる
更新日 2016年11月11日 18:10
応募必要条件
職務経験 3年以上
キャリアレベル中途経験者レベル
英語レベルビジネス会話レベル
日本語レベルネイティブ
最終学歴大学卒：学士号
現在のビザ日本での就労許可が必要です
募集要項
Client Overview:
A top Italian fashion brand that focuses on making leather goods. It generated 400 billion yen in revenue worldwide in
2008 according to BusinessWeek magazine. It is also one of the top three biggest-selling Italian brand and operates
about 300 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees
and upscale department stores.
Responsibilities:
Develop Traffic Forecast - Develop a yearly Online Traffic Forecast and revenue projections based on online
marketing assumptions for the Japan business. - Track Actuals vs. Forecast daily, weekly, monthly. By Marketing
Channel, track KPIs, Cost, ROI. - Develop Online Marketing plans by Category, by Gender to support Japan
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Merchandising and Communication strategy as well as eCommerce initiatives. Revise as necessary to always stay
on top of company initiatives.
Optimize the performance of SEM - Work closely with Search Agency:
Review SEM campaigns and identify opportunities improve to ROI. - Optimize keywords, ad copy, test landing
page timely to support key merchandising/marketing/eCommerce strategy. - Analyze and report on optimization
results. - Negotiate costs/contract as necessary.
Develop and optimize other Online Marketing channels
SEO: prioritize SEO enhancements to the site based on level of effort and impact to revenue. Work with IT team as
necessary on the improvements. Assess optimization between free search and paid search. - Display Ads: Create
AB test plans for Advertising Banners to drive awareness and product sales. Review Creatives, messaging, target
audience.
eMails: Create test plans for email campaigns designed to drive product sales. Execute A/B testing on creative
templates, messaging, product presentation, timing, and contact database.Strategize to develop Email database. Clienteling: Develop Email plan to increase Repeat purchases in coordination with Customer Service's Online
Sales Associates and CRM team.
Social Marketing: Work with Communications to develop a comprehensive strategy to create buzz and drive
qualified visitors hrough Social strategy (Facebook, Twitter, Ameba, Fashion bloggers etc.)
New online marketing channels : Scope launch for new marketing channels (e.g. Affiliates, Retargeting,
Smartphone/Mobile Marketing, Video Marketing etc.) always in line with Gucci brand image. Prepare for
deployment with relevant teams IT, Creative, Marketing, Merchandising etc. in order to maximize sales dentify
innovative multi-channel campaigns to drive Traffic (digital tie-ups, initiatives with offline stores/offline media) and
plan across Gucci departments to drive projects to completion.
Online Traffic Reporting - Report as necessary to Executive Management about Online Traffic KPIs and Trends. For all Marketing Channels, track KPIs of Actuals against Forecast. Review timely all Marketing Channels
performance to reallocate between Marketing Channels as necessary.
Come up with action plans to meet goals. Be able to present thoughts clearly to executive management.
Use Web Analytics (Google Analytics etc.) to report about KPIs and identify opportunities to exploit market
developments.
Monitor Online Marketing practices in the Luxury / Fashion eCommerce industry as well as best-in-class
eCommerce retailers and recommend innovative iniatives to position the Brand as a luxury online pioneer.
Benchmark KPIs against industry.Creation, implementation and daily operation of social media strategy with the
objective to create awareness and desirability among new customer groups
スキル・資格
Must have minimum 2 years in Online Traffic Marketing in an eCommerce retailer with deep channel experience –
SEM, SEO, Affiliates, Display, Email.
A plus with experience in Retargeting, Social Marketing.
Must be quick and able to prioritize in a multitask./dynamic environment. Must have a biais for action.
Must be a self-starter, enthusiast to create from scratch, a creative problem solver
Team player / capacity to drive productive discussions/actions with other departments - Merchandising,
Communications, Creative, IT, Finance etc.
Ability to enjoy the process of creating new approaches in a matrixed environment.
Excellent written, verbal and presentation skills. Can effectively communicate rationale to senior management.
A strong interest for Fashion and Luxury is a plus
Native-level of written and verbal skills in Japanese
Excellent Written English skills and verbal skills (Preferably TOEIC score 800 + )
Target Start ASAP
Report to　eCom Director
会社概要
インテリジェンス・グローバル・サーチは、日本に拠点を置く人材紹介会社であり、株式会社インテリジェンス・グループに所属してい
ます。私たちは、多国籍企業であるお客様に対し、多言語に対応可能なプロフェッショナル人材の紹介サービスを以下の領域にお
いて提供しております。
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会計
銀行および金融
人事
販売およびマーケティング
サポートおよびアドミニストレーション
情報技術
インテリジェンス・グローバル・サーチは、インテリジェンス・グループのグローバル人材に特化した人材紹介部門です。インテリジェ
ンス・グループは現在、アジア全域に4,700人を超えるスタッフを擁していて、2万社を超える企業と業務提携を結んでおり、日本で第
2位の規模の人材紹介会社です。私たちは、数十年に及ぶ取引関係とネットワーク構築を利用して、採用企業様と候補者様に最適
な人材紹介サービスをご提供することを目指しています。
Intelligence Global Search is the international recruitment arm of the Intelligence group. The group currently employs
over 4,700 staff throughout Asia and has partnerships with over 20,000 companies making it the second largest
permanent placement agency in Japan. We aim to leverage decades of business relationships and networking so as to
provide clients and candidates with an unrivaled recruitment service.
We specialize in placing multilingual professionals into multinational firms within the following areas:
Accountancy
Banking & Finance
Engineering
Executive Management
Human Resources
Life Sciences
Sales & Marketing
Support & Administration
Supply Chain
Technology

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