Building a Stand-Out Brand Globally with an Effective Brand Image for Hospitality 8 December 2014" By Sam Sarujee CHT CFBM PIND LIFHM! YLC Hospitality Management Consultancy & Brand Geeks Inc! content! • why is having an effective brand image important in going global?" • how do you develop an effective brand Image?" • other case studies" • hospitality brand image types in Malaysia" why is an effective brand image important in going global?! • to engage with customers and acquire their brand loyalty." • to provide a consistent brand experience." • to stay unique and not “syok sendiri” " how do you develop an effective brand image?! • cascade the top down brand strategy cross border." • establish a brand that can be replicated globally." • create global brand awareness" • research on local & cultural preferences" • ensure fundamental hospitality service quality are sustained" other case studies! other case studies! . “Let Us Manja You” hospitality brand image types in Malaysia! Restaurants & Caterings! Hotels & Accommodations! Theme Parks! Medical Tourism! Conferences & Exhibition Venues! [email protected]" www.samsarujee.com" samsarujee.com"
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