5. Mr. Sam Sarujee - Malaysia Property Inc.

Building a Stand-Out Brand
Globally with an Effective Brand
Image for Hospitality 8 December 2014"
By Sam Sarujee CHT CFBM PIND LIFHM!
YLC Hospitality Management Consultancy & Brand
Geeks Inc!
content!
•  why is having an effective brand
image important in going
global?"
•  how do you develop an effective
brand Image?"
•  other case studies"
•  hospitality brand image types in
Malaysia"
why is an effective brand image important in going global?!
•  to engage with customers and
acquire their brand loyalty."
•  to provide a consistent brand
experience."
•  to stay unique and not “syok
sendiri” "
how do you develop an effective brand image?!
•  cascade the top down
brand strategy cross
border."
•  establish a brand that can
be replicated globally."
•  create global brand
awareness"
•  research on local & cultural
preferences"
•  ensure fundamental
hospitality service quality
are sustained"
other case studies!
other case studies!
. “Let Us Manja You”
hospitality brand image types in Malaysia!
Restaurants & Caterings!
Hotels & Accommodations!
Theme Parks!
Medical Tourism!
Conferences & Exhibition Venues!
[email protected]"
www.samsarujee.com"
samsarujee.com"

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