こちら - カンター・ジャパン

【セミナー】 Asia Pacific 2016 in Tokyo - ESOMAR によるイベントのご紹介
第 17 回を迎える ESOMAR ASIA PACIFIC、今年は日本での開催となります。
カンターグループからもスピーカーとして、以下 3 名が 5 月 18 日（水）・19 日（木）の Conference day に登壇
いたします。
ご興味のある方は、Esomar のホームページ（下記にリンクを記載）から参加のご登録を行っていただき、是非足を
お運びください。
日程：2016 年 5 月 17 日（火）～5 月 19 日（木）
場所：ホテル椿山荘東京
Esomar ホームページへのリンク（英語によるご案内）：
https://www.esomar.org/events-and-awards/events/global-and-regional/asia-pacific-2016/
asia-pacific-2016_programme.php
Date: 5 月 18 日（水）11:50 - 12:10
Speaker: Alistair Leathwood, TNS Global, Australia
【ＮEW GROUND RESEARCH】
How to Save Two Industries and Make a Little Money
～Digital segment targeting in APAC～
Executive Director, TNS Global, Australia
As Executive Director for TNS Sydney, Alistair is responsible for the overall
leadership and performance of the Sydney business. He also sits on the APAC
Regional Board for Digital Innovation.
With a research and strategy career spanning 20 years in the UK, US and
Australia, Alistair has demonstrated his experience managing projects using a
wide range of marketing, research and consultancy techniques to address
central business questions of portfolio management, brand development and
positioning, market entry, and product / service innovation.
Alistair is a regular commentator on technology issues and a passionate advocate of the need for
companies to embrace digital innovation.
Date: 5 月 19 日（木）09:05 - 09:30
Speaker: Marc de Swaan Arons, Vermeer, USA
【ＧUEST SPEAKER】 Insights2020: Driving Customer Centric Growth
CMO & Executive Board member, Vermeer, USA
Marc is an acknowledged global marketing leadership thought-leader. He
co-authored the 2014 Harvard Business Review article The Ultimate Marketing
Machine and the best-selling marketing book THE GLOBAL BRAND CEO.
Marc acts as Chief Marketing Officer of Kantar Vermeer and works with many of
the world's most prominent CMOs. He is a frequent keynote speaker at business
schools, companies, and industry conferences. He has been quoted and
appeared in The Financial Times, Fortune, Forbes, The New York Times, The
Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age,
Campaign Asia, and Marketing Week.
Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever, working in the
Netherlands and New York. In June 2014, EffectiveBrands merged to become Kantar Vermeer, WPP's
strategic marketing consulting company.
Kantar Vermeer is the only global marketing consultancy focused on unleashing purpose-led growth
through the development and embedding of consumer insight-led marketing strategy, structure and
capability. As CMO at Kantar Vermeer, Marc spearheads the Marketing2020, Agency2020 and
Insights2020 initiatives, and manages all global strategic alliances.
Educated in the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus
University, and serves as a volunteer on the Board of Avenues for Justice, which works to intervene
and move young people away from crime. He lives with his family in New York City.
Date:5 月 19 日（木）16:10 - 16:30
Speaker: ANNE RAYNER, TNS GLOBAL, AUSTRALIA
【NEW RESEARCH】
AUTHENTIC AMPLIFICATION OR ECHO CHAMBER?
GENERATING BRAND ENGAGEMENT VIA SOCIAL MEDIA
Global Head of Communications Research, TNS Global, Australia
Anne has specialised in brand and communication research for most of her
career, and in her current role is responsible developing and implementing the
TNS' global communications research growth strategy. She has helped clients
across a broad range of industries with their creative development and testing,
touchpoint planning and ROI evaluation, and brand tracking.
She is at the forefront of harnessing the power of social media data in brand and
communications research and is a big believer in the power of social and survey
data together adding up to more than the sum of their parts.
カンター・ジャパン広報

Download Report