Training Report of the ToT for INES

BUSINESS IDEA GENERATION-SELECTION
& PLANNING
Training Report of the ToT for INES-BIC
Human resources
(Musanze, 3 - 5 April 2014)
Dieudonné KABANDA
Economist/Entrepreneurship Master Trainer
Consultant
Kigali, April 2014
Summary of Content
Summary of Content
2
I.
Introduction and context of the training
3
II.
Objectives of the training
3
III.
Facilitation approach
4
IV.
Training plan and timetable
4
V.
Expected final results
5
VI.
Delivering of the training
5
VII.
Content of the training session
5
VIII.
Essential parts of a business plan
6
IX.
Business planning roadmap
7
X.
Recommendations
8
Annexes
List of participants
2
I. Introduction and context of the training
In the spirit of EDPRS II, Entrepreneurship remains one of the pillars of economic
development. Already, various initiatives are taken by different stakeholders in the field of
training and coaching/ mentoring. However, technics, approaches and methodologies
remains different; some among them appear more effective than others. Successful
entrepreneurs are found in both areas, formal and informal sectors. Surveys have proven
that all of them have common characteristics called Personal Entrepreneurship
Characteristics (PECS).
For Rwanda case, the Establishment Census revealed that 92.6 percent of all establishments
can be classified as being micro in size. Establishments with only one worker account for 72.2
percent of the total. The larger the firm size the fewer the number of establishments, with
8,548 small-sized establishments (6.9 percent), 513 medium-sized (0.4 percent) and 106
large-sized (0.1 percent) existing.
The same report demonstrated that economic sectors with the largest number of
establishments are generally concentrated in micro- and small-sized establishments; 99.9
percent of wholesale & retail trade establishments are micro- or small-sized, 99.8 percent of
accommodation & food service establishments and 99.7 percent of manufacturing
establishments.
A recent survey published by Private Sector Federation (PSF) on the capacity needs of Small
and Medium Enterprises (SMEs) in 21 districts of Rwanda indicates important findings as
presented here after:
• 80% of the 2,100 sampled businesses lack entrepreneurship skills.
• Lack of business planning at 85%
• Lack of Marketing skills at 85%
• 98% of businesses did not keep accounting records, and about the same percentage
did not develop their own products.
However, critically looking at all these inefficiencies in the informal sector, most are not of
their (SMEs) own making. For instance, the absence of an entrepreneurial culture is
generally attributed to lack of exposure and training.
INES has initiated a Business Incubation Centre "INES-BIC" with aim to develop
entrepreneurship skills and related skills among students, alumni’s and community citizen.
II. Objectives of the Training
To provide the training of trainers Entrepreneurship module for INES-Business Incubation
Centre. This ToT aims to develop and enhance the business preparation approach in the
context of income and employment creation and economic development for the INES-BIC
target groups.
3
III. Facilitation approach
The facilitator has conducted the training with an action-oriented approach, experiential
learning and participatory methods through discussions and presentations.
IV. Training Program & Timetable
Duration
Timetable
Subject
Content
Objectives
Day 1
8.30-12.00 am
Workshop Overview
- Presentation
- Expectations
- Program and Timetable
Workshop Line up
Steps
of
Business
Implementation:
-Saleable/marketable
Introduction to E-ship
competencies assessment
-Personal
Entrepreneurship
Characteristics (PECs)
- "Abilities’ Window"
Day 2
2.00-4.30 pm
Steps
of
Business - Personal Entrepreneurship
Implementation:
Characteristics (PECs) checkup
Introduction to E-ship
- Wheel of PECs
- Finance checkup and fund for
investment
- Entrepreneur’s Environment
8.30-12.00 am
Steps
of
Business Business Idea generation
Implementation
- Macro screening
- Micro screening
- SWOT Analysis
Business Plan Content
Information seeking
Starting up your business
Follow up and improve your
business
- Business Idea
- Market and marketing
- Capacity and Organization
- Costs and investment
- Financing and profitability
- Impacts of the project
2.00-4.30 pm
Day 3
8.30-12.00 am
Business Plan Templates - Templates for SMEs
Discussions
and - Templates for Micro businesses
- Business plans and proposals
Applications
applications
4
To understand how attitude,
skills and talents are
important and priorityholder in business
To get knowledge on how to
screen/filter business ideas
and keep with the most
profitable;
To set well steps of business
implementation
To master the structure and
the content of a business
plan and proposals
V. Expected final results
The target of the training session was to have 12 lecturers trained on how to deliver
entrepreneurship training in a realistic way. This appeals to consider with tact services and
practices from various stakeholders involved in business field (trainers, coaches and
mentors) finance supporters (Banks, MFIs), Guarantee suppliers (BDF, RIF) International
organisations and bilateral cooperation’s (DFID,…) and how to deal with each other.
VI. Delivering of the training
In the context of executing the training of trainers operating in Enterprise Management,
Applied Economics and Biotechnology departments, the following activities have been
done:
 Self-assessment (Personal Entrepreneurship Characteristics, personal competencies,
assets and financial, business opportunity management facing challenges of
entrepreneurs Environment);
 Identifying and choosing the best business idea;
 Introduction on Business planning
 Coaching and mentoring in this process.
VII. Content of the training session
The main theme in this training was “Business idea generation and selection and planning”
which has been subdivided into the following sub-modules:
I.
Characteristics of a successful entrepreneurs and competencies self-assessment
initiation;
II.
Steps of Business implementation
Phase 1: Business Idea Generation
1.
2.
3.
4.
Phase 2: Information seeking
Screening of viable business ideas
Selection of one best business idea
SWOT analysis best idea
Final decision
1.
2.
3.
4.
5.
6.
7.
Phase 3: Starting up your Business
1.
2.
3.
4.
5.
6.
7.
8.
Market
Supply
Infrastructure
Business management
Finance
Legislation
Business support facilities
Phase 4: Follow up and improve your
Business
1. Marketing
2. Product development
3. Accounting management
4. Staff
5. Stock management
6. Maintenance
7. Financing
Business Planning
Financing
Administrative procedures
Infrastructure
Supply
Product development
Business management
Marketing
5
The steps of business implementation have been enclosed with essential parts of a business
plan as presented here below:
VIII. Essential Parts of a Business Plan
I.
Executive Summary
II.
Market Analysis
III.
Company Description
IV.
Management and Organization
V.
Marketing and Sales Management
VI.
Product or Service Line
VII.
Request for Funding
VIII.
Financials
Those parts are subject to change according to the partner’s template or particular indications.
As lesson learnt, any business plan or proposal shall be prepared after discussion with potential
partner before to be submitted.
A potential successful business plan shall be submitted to the checklist below.
6
IX.
Business Planning Roadmap
I.
BUSINESS IDEA
1
wish to become an entrepreneur
2
develop creative ideas (brainstorm)
3
select the best idea (macro, micro, SWOT)
4
verify in the market (SWOT)
5
define business idea
II.
MARKET $ MARKETING
6
make market study on identified business idea
7
define market share and sales forecast
8
prepare marketing strategy (5 Ps, marketing mix)
9
calculate marketing budget
10
study risks and chances
III.
CAPACITY & ORGANISATION
11
prepare capacity or service development plan
12
lay out production or service process
13
decide on legal form of business and registration
14
prepare management & organization plan
15
select necessary technology, equipment, assets
IV.
COSTS & INVESTMENT
16
Make market study on costs (equipment, material, staff, financial...)
17
calculate pre-operating activities and expenses
18
prepare investment plan
19
define life time and depreciation of fixed capital
20
calculate costs (direct indirect)
V.
FINANCING & PROFITABILITY
21
develop financing plan (budget)
22
establish loan repayment schedule
23
calculate profit and loss account (min. 3 years)
24
prepare cash flow statement (min. 3 years)
25
check profitability (RoI, BEP, Return on Sales, Pay Back Period)
7
X. Recommendations

Entrepreneurship training milestones
Any entrepreneurship intervention shall take in consideration three main steps here
below:

-
Screening of participants. This helps to distinguish potential entrepreneurs/selfemployed candidates and potential employees considered as “Job seekers".
This screening shall be divided into two phases: macro and micro screening.
-
Training of participants. This training shall be extended on six main sections:
Entrepreneurship competences assessment, finding the best business idea, Market
and Marketing, Production and Organization, Financial planning and Reality check
(Business plan preparation and business plan presentation).
-
Coaching of participants and
-
Evaluation of the impact of the intervention.
Training participants status
INES-BIC will have to take into consideration the status of potential participants to the
entrepreneurship sessions. Indeed, there is a clear difference between a training of
startups and existing businessmen. In addition, a particular attention will be made
regarding the size and the nature of business in which candidates aspire to be involved
in (micro, small or medium enterprises).

Results Based Management (RBM) as planning, management and evaluation approach
for Entrepreneurship and all other branches.
INES-BIC is required to introduce, at the launching of the programme, this approach in
order to facilitate the measurability of its intervention in terms of outputs, outcomes
and impacts.
8
Appendices
List of participants
No
1
2
3
4
Names of participants
HAKIZIMANA Joseph
BAMBUJIJUMUGISHA Theoneste
GASAKE Innocent
UWAMAHORO Alexis
5
6
7
8
9
10
MUHAYIMANA Victoire
TWESIGE Daniel
NTWALI Janvier
HITAYEZU Alexandre
MUKANDAYISENGA Innocente
NDUWAMUNGU Pontien
11
NTAHORUGIYE Phocas
Function
Lecturer
Lecturer
Lecturer
Head of
Department
Lecturer
Lecturer
Lecturer
Lecturer
Alumni
Business
Development
Officer
Coordinator
12
NSHIMIYIMANA Gonzalves
Coordinator
9
Unit/ Department
Applied economics
Applied economics
Enterprise Mangement
Enterprise Mangement
Enterprise Mangement
Enterprise Mangement
Biotechnologies
Biotechnologies
INES-BIC
Project and Partnership
Development
INES-BIC& INES-ICCRD

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