TERM I: FUNDAMENTALS TERM II: CORE MANAGEMENT Feb - April May - July Management Accounting Entrepreneurship Competitive Strategy Operations & Supply Chain Management Corporate Finance Creative Management Thinking Economic Environment II Career Strategy II (Negotiation + Career Management) Summer Break Easter Break Marketing Financial Accounting Organizational Behavior Quantitative Methods Technology & Innovation Management Economic Environment I Financial Markets Career Strategy I (Communication + Career Management) i2i Consulting Lab START MODULE Pre-Program: Intensive Spanish Classes (Optional) Careers (Online & Mandatory) Courses Master in Market Research & Consumer Behavior 2nd year PERIOD 1 Oct-Dec PERIOD 2 PERIOD 3 Jan-Mar Apr-Jul Courses Market Research Industry & Careers Marketing Products and Brands II Market Intelligence, Industry Analysis & Strategy Marketing Fundamentals - The Mix Managing the Customer Marketing Effectiveness & ROI Marketing Products and Brands I Digital Branding & Social Media Driving Business through Market Research Consumer Identity & Personality Ethnography, Anthropology & Cultural Marketing Consumer Decision Making Market Research Panels Consumer Behavior and the Marketing Mix Industry Applications of Market Research Neuromarketing & Trends in Consumer Behavior Innovation, Creation & Entrepreneurship Leadership Essentials Observational Methods Projects, Proposals & Negotiation Working in Teams-Defining a Team Quantitative Tools for Data Analysis Working in Teams - Becoming a Team Communication Skills-Verbal Presentation Web Mining & Social Media Monitoring Communication Skills -Data Visualization Influence & Persuasion Personal Branding, Networking & Employability Psychological Foundations of Behavior Introduction to Market Research Focus Groups & In-depth Interviews Surveying Consumers & Citizens Introduction to Statistics for Professionals Positive Leadership Interviewing Skills PROJECT I - THE MB BUSINESS CHALLENGE PROJECT II - THE NIELSEN RESEARCH CHALLENGE PROJECT III - 3M THE INTEGRATION CHALLENGE Weekend Business Case + Monday Tribunal Duration: 4 days (2 Fridays, 2 Mondays, over the weekend) Team Project + Panel of Judges 2 initial sessions; 1 session/week ; 2 end sessions Team Project + Panel of Judges 2 initial sessions; 1 session/week ; 2 end sessions Language Classes (English / Spanish) ACTIVITIES & EVENTS •Social Media •Technical skills for web mining •Gamification •Shopper Research & Insights in Retail •Well Being •Creative Development Program by Millward Brown •Google Analytics •Speaker series “Our relationship with money... An introduction to behavioral economics!” •Handling and Preparation of Survey Data Sets I •Google AdWords •Handling and Preparation of Survey Data Sets II •Touch the Insights •Social Media Monitoring Tools by Habber Tec •Taking a Journey Through Business Analytics - From Learnings to Impacts •Idea Workshop: From Insight to Reality * Students will be exempt from the Master in Management specialization period which will be substituted by the Master in Market Research & Consumer Behavior. They will receive both degrees in only 17 months, upon completing the two programs. Please note that some program content may be subject to change. •Speaker series “Market Research interaction with Finance Business Partners: Opportunities and Challenges” •Speaker Series “Luxury and Crisis” •Speaker Series “Procter & Gamble” Graduation Master in Management 1st year There are some overlapping courses in the Master in Management and the Master in Market Research & Consumer Behavior, students will be exempt from taking these courses again during the Master in Market Research & Consumer Behavior*. They also have the option of retaking these courses if they wish to improve their grades. Dual Degree Master in Management + Master in Market Research & Consumer Behavior