ITQ Briefing Document Copywriting and Marketing

WasteValor – 904692. ITQ 1B, May 2014 (By email)
INTRODUCTION
The University of York is seeking to commission a copywriter, to produce content for a range of
promotional materials for the WasteValor project. WasteValor is an engagement project funded by
the European Regional Development Fund, focused on creating economic value from food waste.
The WasteValor project requires content for a suite of marketing and event material including but
not limited to, leaflets, brochures, and website content.
SCOPE OF WORK
I would like to invite you to quote for the creation of written content for WasteValor promotional
material. Suitable for distribution to small and medium sized businesses, academics, scientists and
the general public, creating separate messages for each target audience. The successful contractor
will be expected to work alongside WasteValor staff to establish key messages for these different
audiences. The scope of work will also include reviewing , updating and suggesting future
developments of the current website content.
TIMESCALES FOR DEVELOPMENT
The University of York anticipates this work to begin in July 2014, to be finished before the end of
September 2014.
EXAMPLE OF CURRENT MATERIALS
Please find attached, examples of various existing WasteValor promotional materials, aimed at small
and medium sized businesses and the general public, in addition to this, please find the below link
to the WasteValor website. www.wastevalor.org
BASIS OF QUOTATION
Please provide quotes for both your hourly and daily rate, as well as outlining your projected time
frame for completion of this work e.g. 2 days consultancy at £X per day.
In addition to this, it would be helpful if you could offer a breakdown as to time input into each item:
 Allowing for initial briefing
 Information gathering
 Communications with WasteValor staff
 Preparation of drafts
 Amends and delivery of finished piece.
Please also provide details of the person/s who would be undertaking this work for your company.
Additionally, please supply up to three relevant examples of similar work undertaken for previous
clients.
We are not including any design element in this quote.
SELECTION CRITERIA
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Understanding of the requirements outlined in this brief
Capacity to meet the timescales of the work
Value for money
Previous Experience
The University of York’s standard Terms and conditions are attached.
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I do hope you are able to quote for the above. Please note: Our procurement process requires us to
seek a minimum of three written quotes.
If you would like to put forward a quote please could you acknowledge request by return, e-mail
with a view to submitting quote no later than 5pm Monday 16th June.
Many thanks and look forward to hearing from you
Best Regards
Jo Parkes
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Jo Parkes (Ms)
Industrial Liaison Officer
Green Chemistry.
Block F, Department of Chemistry, University of York, York, United Kingdom YO10 5DD
e-mail
tel:
Web:
[email protected]
+44 (0)1904 324969 (Internal 4969)
http://www.york.ac.uk