message - Emma Aru, President Studio EGA

Welcome to
ICCA Mediterranean Chapter
SUMMIT
ROME, 2nd – 4th February, 2014
Our first 40 years...
Italian members were
crucial supporters for the
foundation of ICCA
Med Chapter
from STUDIO EGA
ICCA Member since
April, 26th 1977
some boring figures
boring figures
estimated total number of participants (countries)
250.000
200.000
150.000
100.000
50.000
2003
2012
0
Source: EGA elaboration of ICCA data
boring figures
compound annual growth rate (number of participants)
12%
Average CAGR 03/12: 6,5%
10%
8%
6%
4%
2%
0%
Source: EGA elaboration of ICCA data
boring figures
estimated total number of participants (cities)
250.000
200.000
150.000
100.000
2003
2012
50.000
0
Source: EGA elaboration of ICCA data
boring figures
cities trend of performances
15%
CAGR 03/12 Average Size
Average CAGR: +6,1%
Size
N. of Meetings
Athens
10%
Milan
Florence
Size
London
N. of Meetings
5%
Istanbul
0%
Amsterdam
Dubrovnik
Average CAGR: -2,5%
-5%
0%
5%
-5%
Rome
10%
15%
Vienna
20%
CAGR 03/12 Number of Meetings
Berlin
-10%
Size
N. of Meetings
Paris
Madrid
Size
-15%
-20%
N. of Meetings
Source: EGA elaboration of ICCA data
Bubbles size = market share 2012 (participants)
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boring figures
key factors in the evaluation process of destination by PCOs
1,2
1
0,8
0,6
0,4
0,2
0
Source: University of Rome Tor Vergata, 2011
boring figures
rome congress centres performance on key factors
Capacitàof
spazi
congressuali
capacity
meeting
spaces
1,05
experience
of meeting
spaces
Vissuto
degli spazi
congressuali
1,00
Qualità
congressuali
qualityspazi
of meeting
spaces
0,95
0,90
0,85
0,80
cost
ofdegli
meeting
Costo
spazispaces
congressuali
Qualità
espositivi spaces
qualityspazi
of exhibition
Immagine dell'offerta di spazi
perception
of meeting spaces
congressuali
F&B
F&B
Source: University of Rome Tor Vergata, 2011
rome
Roma
average
Media
boring figures
rome destination performance on key factors
Qualità
Ricettività
qualitydella
of hotels
image ofdella
thedestinazione
destination
Immagine
1,05
hoteldella
ratesRicettività
Prezzi
1,00
0,95
0,90
Vissuto
della destinazione
experience
of the
Qualità della
ristorazione
quality
of food
0,85
destination
0,80
cost of
Prezzi
deiservices
servizi
Mobilità
mobility
accessibility
Accessibillità
Attrattori factors
attracting
Source: University of Rome Tor Vergata, 2011
rome
Roma
average
Media
future opportunities
milan
142
participant countries
88%
of world population
21
mln expected visitors ( 30% from abroad)
500.000
beds within 90 min distance from Milan
MiCo – Milano Congressi
In the heart of Milan/Designed in 2002 and double-sized in 2005/18.000
delegates total capacity/70 rooms/2 plenary rooms up to
4.000/Auditorium up to 1.500/54.000 sq m of exhibition space/12-15
international congresses per year/35-50 corporate events per year
future opportunities
rome
the cloud
new rome congress centre
In the heart of Rome/8.000 delegates total capacity/35 rooms/
1 plenary rooms up to 3.000/2 Auditorium up to 1.300/10.000 sq m of
exhibition space
Thanks
enjoy your stay in rome!
emma aru, president of ega

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