SAVE THE DAT NEWS FROM NEUROSCIENCE Centro Congressi Sapienza - October 1st, 2014 Via Salaria, 113, Roma The issue of how human beings make their choises, or what path they should follow on doing it, has involved intellectuals and scientists thoughts, in every age and place. Accordingly, numerous discliplines reserve a space within their paradigms, more or less broad, to the theme of individual choise. The marketing -understood as a system of thought and action that rules relations of the market- is not an exception, indeed. It reflects, on this topic, the intercept between the evolutionary trajectories of many scientific disciplines: in particular, the activity of consumer insight -operational summary of consumer behavior knowledge and marketing research- today is stimulated by the progress of so-called neuroscience. Sapienza, in collaboration with BrainSigns –universitary spin-off- gathers on October 1st 2014, at Centro Congressi in Rome, a group of scientists in neuroscience, consumer behaviour and marketing, to comprehend and discover, discuss with business manager that experienced these approaches, characteristics, constraints and limits of what some call "neuromarketing”. GENERAL PROGRAM h 9.00 GUEST REGISTRATION h 9.30 OPENING h 10.30 SESSION 1 NEUROSCIENCE AND MARKETING h 13-14.00 LUNCH BREAK h 14.00 SESSION 2 CONSUMER INSIGHT h 16.30 SESSION 3 ROUND TABLE h 17.30 CONCLUSION Under the patronage of: Info: [email protected] +39 324.6856107 SAVE THE DATE CONSUMER INSIGHT SAVE THE DAT h 9.00 GUEST REGISTRATION h 9.30 WELCOME ADDRESS Widening Marketing culture Prof. Alberto Mattiacci, Sapienza - University of Rome h 10.00 WELCOME LECTURE How to trace your brain: a State of The Art Prof. Fabio Babiloni, Sapienza - University of Rome h 10.30 SESSION 1 NEUROSCIENCE AND MARKETING Chairman: prof. Fabio Babiloni, Sapienza - University of Rome h 10.35 The Future of Neuromarketing PhD Steve Genco, Author of “Neuromarketing for dummies”, speaker, advisor at Intuitive Consumer Insights h 11.30 The scientific frontier of marketing research Prof. Giampiero Lugli, Università di Parma, Past President Società Italiana Marketing h 12.00 The business perspective Dr. Stella Romagnoli, Telecom Italia h 12.30 Neuroscience and Marketing: the Unilever experience Dr. Riccardo Primerano, Unilever Olanda h 12.40 Questions from the floor LUNCH BREAK (h 13-14.00) h 14.00 SESSION 2 CONSUMER INSIGHT Chairman: prof. Alberto Mattiacci, Sapienza - University of Rome h 14.15 Does marketing need neuroscience? Prof. Daniele Dalli, Università di Pisa, Direttore Mercati & Competitività h 14.45 The business perspective: case studies Dr. Daniele Tirelli, POPAI Italia Dr. Antonella Mandarano, Telecom Italia spa Dr. Laura Vescovo, Banca Intesa San Paolo spa h 16.15 Questions from the floor h 16.30 SESSION 3 ROUND TABLE Chair: Dr. Filomena Tucci, Istituto Piepoli Prof. Alberto Mattiacci, Sapienza - University of Rome Dr. Arianna Trettel, BrainSigns srl Prof. Marino Bonaiuto, Sapienza - University of Rome Prof. Bruno Mazzara, Sapienza – University of Rome h 17.30 CONCLUSION Info: [email protected] +39 324.6856107 SAVE THE DATE PROGRAM OF REPORTS