Ludovica Cesareo E-mail: [email protected] [email protected] Education & Training November 2011 - ongoing January 2014 - ongoing July 2011 July 2009 Ph.D. in Economics and Finance in Firm Management, faculty of Economics, Sapienza - Universitá di Roma, Rome. Visiting Scholar, Department of Management and Operations, Villanova School of Business, Villanova University, Pennsylvania, United States of America. Master of Science in Management, Innovation and Internationalization of Firms, faculty of Economics, Sapienza - Universitá di Roma, Rome, 110/110 cum laude. Thesis preparation at the Universidad Carlos III de Madrid, Madrid, Spain with full scholarship for master thesis preparation abroad. Bachelor Degree in Economics, Finance and Firm Management Law, faculty of Economics, Sapienza - Universitá di Roma, Rome, 110/110 cum laude. March – May 2014 “Global Advertising and Promotion” course, Mktg 8646, Prof. Charles Ray Taylor, Master in Business Administration (MBA), Villanova School of Business, Villanova University, Pennsylvania, United States of America. November 2013 LATEX laboratory, 18 contact hours, LABECOSTATIMAT Project sponsored by the Province of Rome, Social and Economic Sciences Department, Faculty of Political Sciences, Sociology and Communication, Sapienza, Università di Roma, Rome. Participation Certificate. Summer Methodological Research School on Structural Equations Modeling (SEM), SDIPA - Scuola di Direzione per le Imprese e la Pubblica Amministrazione, Università della Calabria, Campus di Arcavacata, Rende (CS). Participation Certificate. September 2013 June-July 2013 February 2013 July 2012 SPSS laboratory - advanced level, 18 contact hours, LABECOSTATIMAT Project sponsored by the Province of Rome, Social and Economic Sciences Department, Faculty of Political Sciences, Sociology and Communication, Sapienza, Università di Roma, Rome. Participation Certificate. Basic Econometrics Course: theory and applications with SPSS and Eviews software, Management Department, Faculty of Economics, Sapienza, Università di Roma, Rome. Summer Methodological Research School on Multivariate Analysis for the Social Sciences, SDIPA - Scuola di Direzione per le Imprese e la Pubblica Amministrazione, Università della Calabria, Campus di Arcavacata, Rende (CS). Work Experience August 2013 – January 2014 July 2013 Joint Research Project CERMES (Bocconi University) – Management Department (Sapienza, University of Rome) on “Integrated Marketing Communication Offline and Online: New Challenges for Advertisers.” Holder/Teacher of the “Integrated Marketing Communications” intensive summer course (45 hours) held in English, 3 CFU, Lorenzo de’ Medici - the Italian International Institute, Rome Campus, Rome. 1 November 2012 – May 2013 Chair of the Organizing Committee for the WOA 2013, XIV Workshop of the Professors and Researchers of Business Organization, “Organizing in Turbulent Times: the Challenges Ahead”, May 30-31 2013, Sapienza, Università di Roma, Rome. July 2011 Anonymous referee for the ItAIS conference "Information Systems: a crossroads for Organization, Management, Accounting and Engineering", Rome, Italy (October 7-8 2011). Review of papers submitted to the conference. Publications & Proceedings Pastore, A. & Cesareo, L. (2014). No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms. Mercati & Competitività, 4, forthcoming. Pastore, A., Cesaroni, F. & Cesareo, L. (2013). Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products. Journal of Marketing Trends, forthcoming. Gatti, M. & Cesareo, L. (2012). Market-Driven Management and Corporate Culture: Competitiveness and Innovation. in Brondoni, S.M. Market-Driven Management and Corporate Growth. Impresa Economia Comunicazione, Collection Edition, Giappichelli, Torino. ISBN/EAN 978-88-348-3876-1. Pastore, A. & Cesareo, L. (2013). Fashion firms and counterfeiting: causes and actions. Conference “Overcoming Borders”, 6 November, Sapienza, University of Rome. EuroSapienza Cesareo, L., Stöttinger, B. & Pastore, A. (2013). How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. X Annual Conference of the Italian Marketing Academy, 3-4 October, Università degli Studi di Milano Bicocca, Milano, ISBN: 978-88-907662-1-3. Pastore, A. & Cesareo, L. (2013). Delving into the Counterfeiting Phenomenon: An Exploratory Analysis of Original Brands’ Perceptions and their Strategies against Fakes. Poster session, 42nd European Marketing Academy (EMAC) Conference, 4-7 June, Istanbul Technical University, Istanbul. ISBN: 978-9944-380-10-2. Cesareo, L., Giordani, F. & Iannotta, M. (2013). Le learning histories come strumento di knowledge trasfer: un comparative case study. XIV Workshop of the Teachers and Researchers of Business Organization (WOA), 30-31 May, Sapienza, University of Rome. ISBN: 978-88-678-7055-4. Pastore, A. & Cesareo, L. (2012). Lotta alla Contraffazione! Un'indagine esplorativa su strategie, strumenti ed azioni delle imprese di marca. IX Annual Conference of the Italian Marketing Academy, 20-21 September, Università degli Studi del Sannio, Benevento. ISBN: 978-88-907-6620-6. Pastore, A., Cesaroni, F. & Cesareo, L. (2012). Counterfeit Luxury Products: Consumer Attitudes, Behavior and Cultural Influences. Poster Session, 41st European Marketing Academy (EMAC) Conference, 22-25 May, ISCTE Business School, Lisbon. ISBN: 978-98-973-2004-0. Work in Submission Shaanan – Satchi, R., Cesareo, L., Hornik, J. & Pastore A. (2014). Information dissemination via electronic Wordof-Mouth: Good news travels fast, bad news travels faster! International Journal of Research in Marketing. In submission. Cesareo, L. & Pastore, A. (2014). Acting on Luxury Counterfeiting, in Reinecke, S., Berghaus, B. & MuellerStewens, G. The Management of Luxury. Forthcoming. Chaudhry, P.E., Stumpf, S.A. & Cesareo, L. (2014). Antecedents and anti-counterfeiting tactics that influence consumer complicity in emerging markets. Academy of Marketing Science Annual Conference, 21-23 May, Indianapolis, IN, USA. In submission. 2 Stöttinger, B. & Cesareo, L. (2014). It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. Academy of Marketing Science (AMS) Annual Conference, 21-23 May, Indianapolis, IN, USA. In submission. Lado, N., Cesaroni, F., Ho, H.C. and Cesareo, L. (2014). The role of gender in co-branding strategies of hi-tech brands and luxury brands. Academy of Marketing Science (AMS) Annual Conference, 21-23 May, Indianapolis, IN, USA. In submission. Cesareo, L. & Stöttinger, B. (2014). Consumer-directed Anti-counterfeiting Measures (CAMs): A Review and Preview. 43rd European Marketing Academy Conference (EMAC) Academy of Marketing Science (AMS) Annual Conference, 3-6 June, Valencia, Spain. In submission. Giraldi, A. & Cesareo, L. (2014). Destination image differences between first time visitors and repeat visitors: an exploratory study on the city of Rome. Tourism and Hospitality Research. In submission. Cesareo, L., Pastore, A. & Ugolini, G. (2014). Online anti-piracy strategies: an empirical study on consumer propensity towards subscription-based music services. The Journal of Consumer Marketing. In submission. Chaudhry, P.E., Cesareo, L. & Stumpf, S.A. (2014). Developing a Generalizable Model of Consumer Complicity with Counterfeit Products. Journal of Business Research. In submission. Academic Activity 2013-2014 2012-2013 2011-2012 Academic support (lessons, thesists tutoring and exams) at Sapienza, University of Rome for the courses: Marketing (9CFU, Bachelor Degree) Marketing Strategy (6CFU, Bachelor Degree) Business Management (9CFU, Bachelor Degree) Business Organization (9CFU, Bachelor Degree) Advanced Marketing (9CFU, Master Degree) Strategic Management (9CFU, Master Degree) Advanced Business Organization (9CFU, Master Degree) Corporate and Marketing Communication (9CFU, Master Degree) National and International Academic Societies Junior member of: the European Marketing Academy (EMAC). Italian Marketing Academy (SIM). the University Consortium of Industrial and Managerial Economics (CUEIM) – Sinergie. Peer reviewer for: the European Marketing Academy (EMAC). the Academy of Marketing Science (AMS). The Consortium for International Marketing Research (CIMaR). Languages Mother tongue - fluency in Italian and fluency in English. Excellent level of Spanish. Basic French. 3 Technical Skills Proficient with the Office Package (mainly Word, Excel, PowerPoint), Internet, SPSS, AMOS and LATENTGOLD software. Awards 2013-2014 2013 Sapienza, Università di Roma – Winner of the University Scholarship “Funding Beginning Research Projects”. Sapienza, Università di Roma – “Sapienza Excellent Graduate” award 2012-2013 Sapienza, Università di Roma – Winner of the University Scholarship “Funding Beginning Research Projects”. 2011-2012 Faculty of Economics, Sapienza, Università di Roma - First classified for the Ph.D. in Economics and Finance in Firm Management scholarship. 2010-2011 Faculty of Economics, Sapienza, Università di Roma - First classified for scholarship for master thesis preparation abroad. 2007-2008 Laziodisu - Full Scholarship for Academic Merit. 2006-2007 Laziodisu - Full Scholarship for Academic Merit. International Language Certification 2010 - TOEFL: 118/120. GRE: Verbal (560/800); Quantitative (740/800). 4