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A Himalayan Travelogue
in a Country with an urban influential English speaking population of 46 million, majority falling under the
age bracket of 12-35, there is a dearth of content for this TG. As most of this audience is influenced by content
form the west, there is a vacuum in the audio/visual content scenario where a title is to come across which is
domestically rooted in nature and yet has a global appeal
Genre :
Travel , Adventure, Lifestyle ,People, Food, Culture, Music & Fun
For a country which usually tours, travel is exotic and
aspirational. it is becoming a part of popular culture for the
youth to be associated with.
The chronicles of a traveller if presented via a right kind of media
vehicle to a country of a billion+, could create just about the
right kind of impact to push& influence subtly the ideology
around the space of travel.
To a create a media property, in the form of a Global audio/ visual
Content Franchise, of the new age Indian traveller with multiple
extensions and pegs, thus making a lucrative platform for
thought leaders in the space of travel, adventure, music,
lifestyle, people, culture and fun to be associated and
leverage from.
With this in mind we created
a 13 episode travelogue
covering 8 different valleys within the
north indian himalayas
why the himalayas?
The Himalayas with centuries worth of spiritual connotations lie in the backyard of our country. A journey
through them can be overwhelming, overpowering and totally consuming. But at the end what the experience
reveals about the self is priceless
the protagonist
Rohan Thakur, a Himachali lad blessed with
myriad interests and talents has somehow felt
a lingering vacuum in his life. Being fairly gifted
in most vocations he has traveled far and wide
to hone his skills- Tourism in Australia, Film
and music in India.
But even so something was amiss. And that is
when he decided to go back to his roots,
traverse his own backyard and hope for an
1. perspective of, 7 pristine valleys during the
winter , never done before.
2. musical rhapsody comprising 7 original
soundtracks composed and performed by Rohan.
Original background scores for the entire series.
3. holistic look at the tourism, w.r.t. travel,
adventure, culture, history, lifestyle,
spirituality of the lesser known parts of
Himalayas .
4. Revelation of a parallel universe in the
Himalayas and its dynamics, people, myths and
content in the series
Kullu + Parvati Valleys
-Winter lifestyle in Manali
-Hot springs at kalnath
-Tandoor makers of Patikuhl
-Town Park Walk
-Hike to Jogni falls
-Solang Nala + Skiing lifestyle
-Solang village
-Malana - Phaguli festival
-Bijli Mahadev
-Sherabling monastery
-Lost Bathu Temples
-Enchanted Kugti Village
-Trek to Triund - Camping
-Kamru Village – Phaguli
-Sangla - Choti holi + Badi
holi + Phag mela
-Kalpa - rowlane festival
-Kinnaur Ski Association
-Ropa Village
--Nako Village
-Kee Gompa – meeting young
-Kibber Village
-Dhankar Village – Yak
-Tabo Monastery
-Lari Village – a day trip with the
women of the village
-Langza Village - fossil hunting +
Tantric ceremony
- Rohtang Pass - crossing on foot
-Tholong Village – Rohan’s Dad’s
-Sissu Falls
-Teeling Village – Rohan’s Mom’s
-Shahsur Gompa – Mahakala Puja
-Upper Keylong - Traditional
Lahauli house
-Khangsar Khar – An abandoned
-Leh - Shanti Stupa
-Old Town of Leh + Traditional Ladakhi
-Riding to Nubra - The Organic Retreat
-Leh - Polo match – local style!
-Buddha Jayanti in Leh
-Trek to Rumbak Village
-Rock climbing in Leh
-Tsomoriri Lake + nomadic village
-Tsokar Lake - camping
Coverage of valleys
Kullu valley
Parvati valley
Kangra valley
Chamba valley
Kinnaur valley
Spiti Valley
Lahaul valley
Leh & Ladakh
content break-down
12 * 22mins Episodes. ( TV)
+! Behind the scenes/exclusives
Genres :Travel, Adventure, Music, Culture, Lifestyle
6 track Original Musical album with lyrics
Original Background scores through out the series
partners behind
Partners :
SLF Media Pvt. Ltd
SLF MEdia Pvt. Ltd under its first brand Shoelace Films intends to create multiple audio/ visual content franchises
catering to urban youth . The intent is to introduce a new era of content and breed of talent which is fast growing
due to the advent of the digital medium. SLF is invested in bringing to popular culture stories of urban youth ,
alternative culture and communities which are fast growing in different pockets of the country under
consolidated digital channels with structured programming and curation. Way back home is its debut franchise in
that direction .
SLF is also collaborating with a lot of companies and individuals having a similar vision to make this a significant
community in order to aggregate its content and also redefine & reinvent seamless integration of brands and to
offer new and unique content consumption solutions for audiences especially in the digital medium, apart from
keeping a focused approach on making universally appealing content in order to also facilitate syndication of its
Partners :
Viacom 18 Media Pvt. Ltd
Pepsi MTV Indies isn’t limited to a television channel – it’s an entire movement to support indie music, Film and
alternative culture. It fits the way back home Franchise perfectly and is distributing the content on all its
available platforms. Going forward its is also investing in extending the franchise to further editions in a first of
its kind business + creative Collaboration with SLF Media Pvt.Ltd - Shoelace films.
The channel is presently available across DTH platforms like Tata Sky on channel number 667 and Airtel
Digital TV on channel number 381.Pepsi MTV Indies is available on digital cable networks such as DEN Networks
on channel number 461, Siti Cable on channel number 516, GTPL on channel number 318, and 7 Star. It also boasts
of a responsive website and a unique indie music discovery app across iOS and Android. !
Consulting Partners :
* All frames in this presentation are images from our actual footage of the series.
queries :
Executive Producer: Asad Abid
Ph : +91-9160099966 | [email protected]