2014 analytics 2014 Small/Medium Businesses’ Online Marketing Report Strategy, Tips and Advice to Grow Your Business through Online Marketing • Why Businesses’ Should be Marketing Online? • Strategic Plan and things that your business can do today to boost your Online Marketing. • How you can get started? 2014 About ZYT ZoomYourTraffic Web Solutions is dedicated and focussed on delivering online solutions to customers in India and over the globe. Our vision is to enable all businesses to establish and flourish online without loss of security and brand value. ZYT, as it is popularly known to the online fraternity, was part of its parent company Syscon Software Technologies and Solutions Pvt Ltd. Syscon was founded in 2003 and became private in 2005. ZoomYourTraffic identity was formulated to address all online marketing, promotion and web management business for international online markets. ZoomYourTraffic successfully built business models to serve this purpose. From the early days of Google to the online revolution, we have seen it all. Having worked for over 300 customers over the last 9 years, we have developed experience, knowledge to deliver in this highly dynamic and volatile marketplace. The online space is evolving at a dramatic pace and size. The opportunity is huge and if done right, can leapfrog your business, branding and reputation. Word of caution though: if not done right, it can cause issues. Hence, it is imperative you get the right help and support to build and grow your online presence. We endeavour to become that help to businesses. Trust, Transparency and Technique/Knowledge are our strong areas and we yearn to keep improving all the time. You can read more about us here: http://www.zoomyourtraffic.com | http://www.zoomyourtraffic.in http://www.goonlinetoday.info | http://m.zoomyourtraffic.com http://www.getyourminisitetoday.com | http://www.zoomcontentcloud.com http://www.reachresponsiveresults.com | http://www.getyourvideotoday.com 2 2014 Why Your Business Needs to Market Online? Marketing ROI through traditional channels is going – online marketing is growing! Here are some mind-boggling stats – 79% Internet users’ 94% product/service search [Source: Google Insights] Shouldn’t your business be in front of these potential audiences? 45% of adults posts comments 75% of facebook “fan” of at least one company 60% of facebook’s user base is age 25+ 70% of entrepreneurs on LinkedIn 3 2014 Why Your Business Needs to Market Online? Shouldn’t these huge people / groups / community spread the word about your product / service / brand / company? 55% of smartphone owners compare prices 3 in 5 adult mobile phone owners purchase on devise Shouldn’t your business utilize the exploding mobile market? 84% of 25-34 year-olds have left a favorite website because they are not mobile compatible Almost all US companies are using online media and are mobile for marketing , branding and business 4 2014 DID YOU KNOW? The Good News for your business is that online marketing doesn’t to be complicated, time consuming or expensive. Consider that The Good News for your business is that online marketing doesn’t to be complicated, time consuming or expensive. Print Media Digital Media People recall only 25% & 50% because they only see & listen…. change People recall 85%, cause they see, listen and PARTICIPATE like Commenting, sharing views, buying online etc. 5 2014 Index MARKETING PLAN OUTLINE Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing         Define Online Marketing Goals Online Marketing Strategy Approach to build online properties Get Found Online SEO Methodology Social Media Methodology Other Marketing Methodology Execution Plan Online Marketing Automation and Measurement Tools Final Checklist 6 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Executive Summary An extensive, outlining business product or service, the customer, the market, the marketing strategy that you will use and the objectives that the marketing strategy strives to achieve. Summary of  Key findings  Problem solution  Recommendations TIPS How recently have you analyzed changing marketing trends? Understand Three Future Trends To Build An Amazing Position & Brand 1. Moving into the Creative Age Design; experience; feelings; story-telling is king 2. Demographic Swing Boomers rule and are the only market with major growth opportunities 3. Women Buy Everything A revelation that many companies are using to their advantage 7 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Market Analysis Includes detailed information for the readers to get a complete understanding of the business and market trends and needs. Like how it has been performing in recent years, how it is expected to perform in the future, what influences impact on those operating in it and what niche’s exist. • • • • Market Analysis Traditional Marketing Channels SWOT: Strengths, weaknesses, opportunities and threats Digital Marketing Channels/Opportunities 8 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Audience Analysis Includes detailed information about potential customers of your business. • • • • Who is the buyer/customer? Direct/Indirect buyers/customers? Geography of customer? Cultural background of your customer? 9 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Competitor Analysis This section includes the performance, positioning, marketing tactics, strengths, weaknesses and future plans of your competitors. • • • • What are your competitors doing? What marketing methodology are they using? Where are they strongest? Where are they weakest? 10 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Current Online Presence Includes where your business is in comparison? Established, visible, popular, value. • • • • • Website Analysis [If Available] Social Analysis [If Available] Is your business present on Local Portals? Does your business have local visibility? Other Web Properties Analysis [If Available] Current Online Position/Results 11 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Proposed Online Marketing Once business goals are clear and defined, we can help you in setting up online marketing. The marketing process can be divided into three steps: • Define Online Marketing Strategy • Define Online Marketing Goals • Approach to build your online properties TIPS Get Found Online - Marketing Ways/Methodology Please note that not every idea will be suitable for your business and your promotional Methodology would be carefully selected as part of your overall marketing strategy. 12 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Proposed Online Marketing Map Your Path to Online Success Online marketing can make your head spin. There are countless options, experts, trends and changes. That’s why we created this Tip-a-Day feature. Bit by bit, following easy-totake steps, you can start marketing your company online or step up your current efforts. 13 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Automation Measurement Tools Every facet of your online program should be continually measured, analyzed and fine-tuned What should you be measuring? WEBSITES KPIs/METRICS SOCIAL MEDIA MARKETING LANDING PAGES Analytics tool allow you to track activity in real time, using the LPis and dashboard of metrics you established in your strategy. EMAIL MARKETING BLOGGING 14 2014 Executive Summary Business and Market Analysis Audience Analysis Competitor Analysis Business Current Online Presence [If available] Proposed Online Marketing Online Marketing Automation and Measurement Tools Final Checklist Final Checklist Use of checklists to monitor completion and adherence to standards To ensure all activities are completed per defined guidelines, it is very critical to maintain checklists. 15 2014 ZYT offers Let ZoomYourTraffic prepare a detailed report with the appropriate strategy, approach, plan and roadmap for your business to GO ONLINE. Refer and understand the online dynamics and the strategy in your marketing report and plan your own Online Marketing Campaigns. Our Offers: Offer-A Executive Online Marketing Report Offer-B (A)Executive Online Marketing Report + (B)Promotion for 1 year as mentioned in the report. Payment Term: Onetime Advance Timeline: 15 Working days Payment Term: (A)Report Generation: Onetime Advance (B)Promotion: As mentioned in Report Know more on Online Marketing here - 16 2014 Contact ZYT ZoomYourTraffic Web Solutions W: www.zoomyourtraffic.com | www.zoomyourtraffic.in E: [email protected] | [email protected] Skype: [email protected] | [email protected] Gchat: [email protected] | [email protected] 17