2015 Mediakit

Publisher
Automatie BV
T +31 (0)33 456 70 50
Iwww.automatie.nl
Sales
ADVERCOM
Mr. Erik J. de Jong
T +31 (0)87 875 85 42
M +31 (0)6 246 852 25
[email protected]
Upon request of the publisher of Automatie | PMA,
an independent agency ADV Market research, held
a survey among Automatie | PMA readership.
Process Automation Instrumentation
Mediakit
M ag a z i n e au t o m at i e | P M A
2015
47,241
READERS
address Spacelab 2
3824 MR Amersfoort
The Netherlands
telephone +31(0)33 4567050
fax +31(0)33 4567433
[email protected]
internetwww.automatie.nl
181114
Production en Machine Automation
Process Automation and Instrumentation
Production and Machine Automation
The technical magazine Automatie is focused on readers, interested in industrial automation
and instrumentation in general
for the past 57 years. The magazine is published 10 times a year and is read
by 47,200 readers in the Netherlands and
Belgium who work at different levels within
companies and branche organisations. These
technicians, engineers and operators work
with instrumentation and process automation. But even managers and directors who
are also related to equipment and systems
for automation, ICT and ERP, read Automatie.
Independent specialists and editors with expertise in different areas are member of our
editorial board. It is thanks to this fact to
maintain the actuality of the news and the
good relationship with the national and international market.
The growing similarities between different industrial sectors in the automation field and
the interest from the market,
made us decide several years
ago to extend the magazine Automatie with
a section called PMA, Production and Machine Automation. The positive response
from the market has justified an extension of
the section to a full magazine now. Hence,
from 2010 PMA appears as a back-to-back
edition with Automatie. Like Automatie, the
target readers can be specified as technicians, e ngineers, operators, specialists and
managers, who are active in the manufacturing, engineering and OEM market. Our team
of technical editors has been expanded with
a number of specialists from the PMA sector,
so that both reversely bonded magazines
share equal topicality and quality.
Editor-in-chief Automatie
Willem van der Bijl
[email protected]
Editor-in-chief PMA
Liam van Koert
[email protected]
Editorial quality | Produced by experienced specialist writers and with valuable
c ontributions of industry sciencetists, leading industry experts & real engineering practitioners,
Automatie | PMA has been acknowledged for providing the industrial industry with useful,
forthright essential information and analysis for over 50 years. The power of advertising only
works with frequently read m agazines. Therefore Automatie | PMA focuses on new technologies,
products and services that deliver actual improvements to plant operations. Each month, A utomatie
provides engineers with detailed case studies on end-user plants, the latest news from around
Europe and new technical solutions. Every issue covers the key operational constituents: processing, control, maintenance and plant development. As roles have become increasingly multi-
functional and as the separate parts of plant operation have become more and more interdependent, it is vital that the engineers are provided with best possible editorial intelligence. That’s the
added value of Automatie | PMA.
The subscriber | Automatie | PMA has 10,500 subscribers (5,600 are paying subscribers).
A recent independently held survey has shown that our subscribers exclusively consist of e ducated
and extremely interested decision makers. In short, Automatie | PMA is read by specialists who
are closely involved in the purchase and decision making process in the whole line of industrial
automation.
PI Benelux | The PI association Netherlands and Belgium, PI Benelux, has teamed up with
m agazine Automatie | PMA. PI Benelux is a network of suppliers, developers, system integrators
and end users who have a common interest in promoting, supporting and using PROFIBUS,
PROFINET and IO-Link. Since 2012, the PROFI Newsletters and PI yearbook has been included in
the magazine. Joining forces has allowed us to reach a significant audience in the process, production and machine a utomation community.
You have the right product, we have the right medium: the perfect combination!
The key benefits
1
True readers
An aware and attentive reader
population - not just a distribution
list. We only send copies to serious buyers
who actually wish to receive and read
Automatie | PMA.
2
Full coverage
A full coverage of the most important constituent of process sectors
responsible for control, maintenance and
construction of plants and machines.
3
100% range
100% focused on process sectors
such as; chemical and petrochemical industry, pharmaceuticals, food &
drink, electro technical, electronical industry, the build of plants and machines.
4
5
6
Quality guarantee
A high quality editorial magazine
with over 50 years of experience in
publishing.
Themes
Every month the latest news
brought by our large and independent editorial team.
High reading factor
On average 4,5 persons within a
company actually read Automatie.
This high factor is a result of excellent
quality and the bound interest of our
readers.
Automatie | PMA the leading journal in industrial automation and instrumentation in The Netherlands & Belgium 2
Editorial committee 2015
Qualitative and trustworthy information is priceless. Especially when it comes to up-to date information.
This kind of information is essential to create an excellent strategy and company vision. Therefore an
excellent and professional editorial team is essential for Automatie. The editorial team of Automatie
exists of highly driven specialists within the field of Industrial Engineering. They are part of our
editorial board and have committed themselves personally (therefore independently from their

employer/company) to Automatie. Any conflict of interest is avoided in order for Automatie to maintain
its independency and objectivity.
team| Editorial team (all members are also in the editorial board)
BOARD| Editorial board
Name
Specialism
Company
team
board
1
Peter van den Berg BSc.
Industrial Automation and education
Avans Hogeschool Den Bosch
2
Lambert van Beukering MSc.
Productition Automation
Fontys Hogeschool, Director Walbirn Consulting
3
Bernard Bos BSc.
Industry and Marketing
Siemens Nederland
P
4
Ton Bol BSc.
Measure instruments and Flow
Director A-B-T BV
P
5
Willem van der Bijl BSc.
Instrumentation & Valves
Chief editor Automatie, Director PRODUCA
6
Frits Boddeman BSc.
System Integration
Cofely Industrial Automation
P
7
André Braakman
Industry General
Manager FME, Director FEDA
P
8
Adrian de Bruijn BSc.
Consultancy
Director ProcessMation
P
9
Mr. Michael Gerrits
Product legislation & liability law
Van Diepen van der Kroef attorneys
P
10
Kees Groeneveld MSc.
Strategic Marketing
Director FHI
P
11
Harold van den Hauten MSc
Analyzing Systems & IT
Technical journalist
P
P
12
Rob Hulsebos BSc.
Bus Systems and Cyber Security
DELEM
P
P
13
Sikko de Jong
Oil & Gas
Director Stad Engineering
14
Liam van Koert BSc.
Production and Machine Automation
Chief editor PMA
15
Peter Korsten BSc.
Technical and Industrial Automation
Technical Innovation Manager at Bavaria NV
P
16
Tom Kuperij BSc.
Instrumentation & Testing
Director WIB
P
17
Hans Mosselman MSc
Technical and Industrial Automation
Gain Automation Technology
P
18
Jaco J. Otto
Industry and Marketing
Publisher Automatie, Director APR groep BV
19
Wim Oxenaar Eur Erg MSc.BSc.
Ergonomics
KEMA, Director TotalFunction
P
20
Remco Rijsenbrij BSc.
Production Automation
Heineken International
P
21
Bianca Scholten MSc
Automation Systems
Consulting Principal at Accenture
22
Karel Walinga BSc.
Control system and processautomation
ABB
P
23
Hans van Wijk MSc
System Integration
Actemium, Vice President FEDA
P
24
Nick de With BSc.
Safety and CE-markers
Director Fusacon B.V.
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Automatie | PMA the leading journal in industrial automation and instrumentation in The Netherlands & Belgium 3
Reader Survey 2015
A recent survey has shown that the subscribers of Automatie | PMA are professionals in the industries descibed in the following table.
Automatie | PMA has 10,498 subscribers in total.
Industry
subscriber
(petro)Chemical and pharmaceutical industry
1.823
Industry
subscriber
Machine building and OEM
1.455
Food industry
838
Food industry
956
Electrotechnical and electronics industry
724
Electrotechnical and electronics industry
783
Engineering and consultancy agencies
647
Steel- and metal industry
508
Trade- and installations agencies
501
Engineering and consultancy agencies
343
Energy industry
422
Installations agencies and system integrators
196
University and Bachelor schools
363
Pharmaceutical industry
161
Environmental branches, graphics and paper industry,
maritime sector, glass-, asphalt- and concrete industry,
R&D, textile, off shore
257
University and Bachelor schools
96
Packaging industry, plastic industry, paper and textile industry,
transport/storage and distribution
426
subscribers total
profile subscribers
Engineer3.549
Technical Manager
1.663
Director | Owner
1.470
Technical service
1.155
Consultant | Advisor
630
Sales | Account manager
520
Projectleader507
Teacher | Trainer
266
Purchaser212
PR | Marketeer
208
Others315
Level of Education
Higher education | University 8.608
College1.890
5.575
Co-readers
1 - 3
4 - 9
10 >
Median average
subscribers total
56%
24%
20%
3,5
Total Readers
Receiver (subscriber | reader)
1
Average Co-reader
3,5 +
Average Readers
4,5
Circulation
10.498 x
Total Readers
47.241
Appreciation
The survey has shown that Automatie
| PMA readers have given the maga
zine an average of 7,3 out of 10.
10 3%
9 5%
8 38%
7 48%
6 5%
< 6
1%
Years of subsciption
73% of the readers has been sub
scribed with Automatie for a period
over 3 years.
Purpose of reading
For general
information/ orientation
For daily operations
As reference book
4.923
58%
55%
38%
Advertisement readers
The survey has shown that 83% of the
readers actually read and look at our
advertisements.
THemes for 2015
Each year we select themes in order to provide our readers with a guiding principle for editorial interpretations. In addition these themes offer our
(potential) advertisers insight in particular editions of Automatie to which they want to relate their advertisements.
Theme
Bus Technology & Cyber Security
Edition
Theme
Combi 1/2 - Jan | Feb Machine Safety & PL/SIL
Flow & Valves
3 - Mar
Motion Control & Robotics
Maintenance & Asset Management
4 - Apr
Vision, Sensors & RFID
Process instruments & Appendages
5 - May
Drive & Control
6 - Jun
Product Optimisation & OEE
Process analyses & Durability
Process safety, SIL& ATEX
7 - Jul/Aug
Industrial Ethernet & Security
Engineering & Systemintegration
8 - sep
PLC’s & Control Technology
DCS, MCC & Safety Systems
9 - Oct
Mechatronics & Development
Simulation, Emulation & Virtualisation
Furthermore featuring the standard sections
agenda, column, market & technique, B2B exhibitions, IA news, WIB,
information, bussystems, ISA-NL, FHI news, NEN news, Botlek
Studygroup, editorial, SIL/ATEX/CE, at the procesline (field and process
instrumentation) and book reviews.
10 - Nov/Dec
System Integration & CE-certification
Furthermore featuring the standard sections
column, market & technique, B2B exhibitions, bussystems, HighTech
Platform (Mikrocentrum), PROFInews (PI Benelux), FEDA news, CAD,
CAM, RFID, PLM, PDM, CAE, rapid technology, digital factory, editorial,
cybersecurity, on the plantfloor and book reviews.
Automatie | PMA the leading journal in industrial automation and instrumentation in The Netherlands & Belgium 4
Flow
Pressure
Temperature
ATEX
Analogue control
Centralized automation
Fieldbus and HART
Standards
AUTOMATIE (Procesautomation)
PROCESS
Process piping
<
Copyright Automatie BV 2015
Pumps
<
Measuring Instruments
LOOP
Fieldbus
ISA88
ISA99
Analyzers
Quality
Control
DCS
Supervisory Netwerk
Operator
HMI
STANDARDIZATION
0
enter
stop
off
PLC
PMA (Production and Machine Automation)
PRODUCTION
Robotics
4
stop
enter
stop
2
4
1
3
ON
ON
ON
ON
ON
ON
MCC/
Motion Control
2
1
3
enter
Definition
management
Resource
management
Execution
management
Dispatching
Detailed
scheduling
Operations
request
Data
collection
Tracking
Operations
response
ISA95
Operations
capability
Analysis
Component
suppliers
Motors
Drives
Frequency
inverter
Energy Management
Optimization
OEE
Safety
Mechatronics
Valves
Pneumatics
ISA99
Firewall
B2MML-XML
Sensors
Actuators Vision
Industrial HMI
Operator
Station
Safety
PLC
SCADA
Maintenance Technical Service
Wiring
Cabling
Installation
Cabinets
AUTOMATION
Control Valves
Valves
SIL
Safety
System
Ethernet
Firewall
Simulation
Engineering
Programming
MES
Quality & Reliability
>
Level
Inventory
Storage
Wireless
Service
Maintenance
Control Netwerk
Engineering
Configuration
TECHNICAL MANAGEMENT
Vertical
Integration
Operations
definitions
>
<
Energy Management
Optimization
Quality
Safety
Asset Management
ERP
BUSINESS MANAGEMENT
<
<
<
NSTD 2015
General Information
Technical Data
Title
Automatie | PMA
Printing process
Sheet offset
Subtitle
The industrial automation magazine for
process-, production- and machine automation
and instrumentation in the Netherlands and
Belgium.
Paper type
Machine coated, selfcover 115 gr
Screen
60
Material
Only digital as certified PDF (OPPO-norm). B-W
with one colour. It is not possible to deliver
Pantone colours
Published By
Automatie BV
PO box 2696, 3800 GE Amersfoort
Spacelab 2, 3824 MR Amersfoort
The Netherlands
Tel +31 (0)33 456 70 50
Fax +31 (0)33 456 74 33
Internet www.automatie.nl
e-mail [email protected]
Circulation
11.250 copies
10.498 subscribers
752 back issues
Total readers
47.241
Publication frequencies
10x a year
Chief editor
Mr. BSc. W. van der Bijl
PLANNING
Nr
Edition
Closing date
Publication date
1/2
Jan/Feb
16 January
14 February
March
27 February
28 March
4
Apr
20 March
18 April
5
May
24 April
23 May
6
Jun
28 May
20 Jun
7
Aug
24 July
15 August
3
Editorial commission
See page 3
Publisher
Mr. J.J. Otto
Advertisements
Advercom
Mr. Erik de Jong
[email protected]
Delivery conditions
According to the Dutch `Rules for the
advertising industry`
8
Sep
21 August
12 September
9
Oct
25 September
17 October
10
Dec
6 November
28 November
Subscriptions
The Netherlands
€ 79 (a year)
Outside The Netherlands
Design
APR Media Groep BV, Amersfoort
Digital issues
Automatie | PMA are also digitally available;
www.magzine.nu (iPad) and www.yindo.nl
(multiplaforms)
€ 140 (a year)
Sample subscription
€ 35 (6 months)
Single copy / additional copies
€ 10
ONLINE & DIGITAL MEDIA 2014
Formaten in pixels
Format
type page: 210 mm width x 297 mm high
Staand
1/1 page
190 mm x 270 mm
1/2 page
90 mm x 270 mm
1/4 page
90 mm x 130 mm
Liggend
1x
3x
6x
12 x
24 x
1
690
600
550
500
400
190 mm x 130 mm
2
350
300
275
250
200
190 mm x 65 mm
3
300
250
225
200
150
Tarieven
Black/White
1x
5x
10x
1/1 page
2.130
2.030
1.930
1/2 page
1.490
1.425
1.400
1/4 page
855
815
770
Spot Colour
1x
5x
10x
1/1 page
2.790
2.650
2.510
1/2 page
1.950
1.860
1.760
1/4 page
1.120
1.060
1.010
Full Colour
1x
5x
10x
1/1 page
3.225
3.070
2.760
1/2 page
2.260
2.150
1.940
1/4 page
1.290
1.230
1.175
Leaderboard banner
1
2
3
3
728 px x 90 px
Rectangle banner
300 px x 250 px
Vertical banner
120 px x 240 px
Requirements and specifications
All banners are static and may not contain any motion graphics. We accept
only material in JPEG format, smaller than 100 kb.. GIF is NOT excepted.
For every banner placement a URL should be supplied to which the banner
should link. Additional costs caused by supplying incomplete content will be
charged at € 85,- an hour.
All prices are excluding VAT, extra dtp, reproduction material and extra corrections. Automatie BV can not be held responsible for any faults caused by the
delivery of (colour-) material without adequate colour print.
Automatie | PMA the leading journal in industrial automation and instrumentation in The Netherlands & Belgium 6

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