Innovation and Wow! Factor in Telenor (PDF)

Innovation and Wow-factor! in Telenor
Berit Svendsen | Executive Vice President and Head of Telenor Norway
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Telenor Film
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Telenor Norway
Telenor Norway
• More than 150 years' history in Norway
• 4.200 employees
• 3,2 million mobile customers. 860.000 broadband
customers & 526 000 cable TV customers
• Revenues 2013: 25 billion NOK.
“There is only one boss. The
customer. And he can fire
everybody in the company from
the chairman on down, simply by
spending his money somewhere
else.”
Sam Walton, Founder of Wal-Mart
Key strategic ambitions Telenor Group
Loved by Customers
ENABLERS
STRATEGY
Internet for All
Passionate employees
Impact Societies
Efficient Operations
0%
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jan-11
feb-11
mar-…
apr-11
maj-11
jun-11
jul-11
aug-…
sep-11
okt-11
nov-11
dec-11
jan-12
feb-12
mar-…
apr-12
maj-12
jun-12
jul-12
aug-…
sep-12
okt-12
nov-12
dec-12
jan-13
feb-13
mar-…
apr-13
maj-13
jun-13
jul-13
aug-…
sep-13
okt-13
nov-13
dec-13
jan-14
feb-14
Monthly growth of mobile data in Telenor Norway’s
network - 13 times from Jan’11 to Jan’14!
1400%
1200%
1000%
800%
600%
400%
200%
A true global platform for innovation, growth and
Internet to all!
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INTERNET FOR ALL!
There is great opportunity in providing people with
affordable internet connectivity
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Monetize
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Stimulate
usage
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Enable use
In addition we will build positions in new service areas with attractive
stand-alone revenues, like Financial Services, M2M, etc.
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Understanding the
Customer
Network
Customer Service
Understandable Price Plans
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A multiplicity of customers who want more and more
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…with mixed knowledge of technology
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… and with varying willingness to pay
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Innovation & Customer Centricity
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The plattform:
A simple, clear and customer centric strategy!
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Mobile Operators Scope 1990
Devices
Mobile
Networks
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Customers
Services
Mobile Operators Scope 2014
Devices
Mobile
Networks
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Customers
Services
We are running three mobile generations at same time when can 2G and 3G be terminated?
4G/LTE
3G/UMTS
2G/GSM
1G/NMT
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Telenor
prediction;
3G until 2020
2G until 2025
M2M and Internet of things will add billions of terminals
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The «Automatic Sales Tips» Project was Initiated to
Secure a Relevant Customer Dialogue and Higher
Profitability
#traditionalist
#selfie #femalebloggers
#businessman
Big Data
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Summary
 Telecom = Continuous Change… and heavy growth
in data usage!
 LTE/4G = First global mobile standard! Will drive
innovation and investments, and be a key tool in
providing Internet for all!
 The Customer Experience Triangle: To maximize the
customer experience the mobile ecosystem has to
work seamless between network, devices and
services!
 Understanding the customer is crucial to drive
innovation, change and stand out on customer
satisfaction!
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Thank you for your attention!
@BeritSvendsen
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