Manager Marketing Communication Campaigns

Shortfacts
Jobtitle: Manager Marketing
Communication Campaigns
Jobfield: Sales & Marketing,
Communications
Employment type: Full time
Location: Zürich / Zurich
Starting date:
Contact
Manager Marketing Communication
Campaigns
Marketing Communication
Campaigns
Ms Judith Schulte
Human Resources
It’s the little differences that make working at SWISS so appealing. The fact,
Ms Heike Ehrhardt
for example, that we treat every detail with care, see quality in terms of
hospitality and view nationality through an international lens. In a similar way,
Recruiting Support
we see variety as richness, a job as an experience and SWISS as a world of
+41 44 564 44 22
inspiration. You, too, will be stimulated in our special working environment –
one in which, wherever you are, you’ll always feel: Truly SWISS .... where
people matter.
As Manager Marketing Communication Campaigns you are a part of the
Marketing Communication Campaigns team in the SWISS Global Marketing
department.? Your main focus is the conceptual strategic planning,
development, implementation and control of integrated marketing
communication campaigns for the SWISS brand? within? our international
markets and/or for defined communication topics.
Your Duties
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Definition and development of internal processes to secure an integrated
marketing communication approach (targets, messages, timings, KPIs etc.)
Close collaboration with all internal units responsible for sales, marketing
and product: Sales and Distribution, Brand Development, Social Media &
Dialog Marketing, Sponsoring & Events, Marketing Analytics, Corporate
Communication & PR and Product Development
Observation and analysis of market consumer behavior (travel and travel
planning, media consumption etc.) to guarantee that a) respective
communication instruments are used and b) adequate communication
executions are developed
Development of marketing communication strategies for? the international
markets of SWISS: Definition of marketing communication targets, target
groups, messages, timings and communication instruments under
consideration of relevant market data (e.g. competition, economic situation,
customers, SWISS situation in market etc.)
Development, execution and implementation of marketing communication
campaigns and measures based on the existing global brand
communication platform. Alignment of all available communication channels,
messages and timings according to the strategy
Agency management: Steering of media and advertising agencies
(Online/Offline). Briefing of media and advertising agencies, development of
media strategy and planning, provision of production plans, development
and production of integrated campaigns and communication measures
Preparation of comprehensive campaign management summaries and post
control of campaigns: Measurement of KPIs (sales, CPOs, awareness etc.)
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and respective conclusions for future campaigns
Media and communication reviews per market (e.g. development of
competitor media volumes, SOV, creative campaigns etc.) and respective
conclusions for future campaigns
Leading of? 2-5 communication experts
Budget responsibility and control
Requirements
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College level or similar: Degree in Business/Economics, Marketing,
Marketing Communication, Tourism Marketing or similar
Proficiency in English and German, written and spoken on business level
3 to 6 years of proven work experience in Marketing
Proven leadership skills and team player with good interpersonal and
communication skills
Knowledge of integrated, target group specific communication
Deep understanding of media and advertising business, work experience in
media or advertising agency desired
Strong conceptual, analytical and problem solving skills
Airline industry knowledge advantageous
Work experience abroad and intercultural comprehension an asset
Assertiveness, resilience, high degree of flexibility and good negotiation
skills
Open spirit, at ease with an international and multi-cultural environment
Willingness to travel (intercontinental and EU)
Employment level:
100%
Department:
Global Marketing
Work place:
Zurich Kloten
Starting date:
Upon agreement, asap
Application deadline:
April 14th, 2016
We are looking forward to receiving your application.

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