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Grace Cheung
1430 Clay St. Unit #5 | San Francisco, CA 94109 | [email protected] | 818.635.1628
Experience
Marketing Manager, Engine Yard
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San Francisco, Ca
June 2013 – November 2014
Advertising: Redefined Engine Yard’s digital advertising strategy and overhauled advertising programs.
Implemented new tracking and measurement methodology to improve integrity of data and facilitate
more granular campaign analysis. New accounts via advertising increased 83% MoM following the
rollout of new campaigns in 4/2014, and increased 290% YoY between 9/2013 and 9/2014.
Customer Marketing: Launched Engine Yard’s customer advocacy program to drive customer referrals,
build references, and generate content such as reviews, testimonials, and case studies. Wrote internal
playbook and grew advocacy program to nearly 300 customers after one year. New accounts from
referral sources increased 30% quarter-over-quarter after the launch of program in 6/2013.
Search Engine Optimization: Oversaw implementation of technical and on-page SEO best practices
during website redesign and migration in January 2014. Implemented SEO platform. Organic search
traffic increased 25% MoM after site re-launch in 2/2014 and doubled between 4/2014 and 9/2014.
Events: Member of core team, Distill 2014. Led strategy and execution of all promotional activities to
drive attendee registration. Distill 2014 ticket sales increased 21% from 2013.
Lifecycle Marketing: Supported project to overhaul prospect, trial, and customer nurture programs to
improve trial-to-paid conversions, and to upsell professional services and product add-ons.
Digital Marketing Specialist, Spirent Communications
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Sunnyvale, Ca
November 2010 – June 2013
B2B Inbound/Content Marketing: Executed Spirent’s lead generation and lead nurturing campaigns.
Demand Generation: Contributed to demand generation strategy for Axon by Spirent, a new test
solution for Enterprise IT. Gave direction for inbound acquisition, prospect engagement, and content
strategy. Created engagement maps, developed nurture tracks & lead scoring methodology.
Social Media: Built and scaled social media marketing program, implemented tools, and integrated
social channels into lead generation campaigns. Educated internal stakeholders on best practices.
Email Marketing: Owned email operations. Developed workflows to increase efficiency of campaign
execution and created a formal A/B testing process to improve email campaign performance.
Internet Marketing Manager, Alpha Net
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Los Angeles, Ca
September 2009 – October 2010
Campaign Management: Developed marketing campaign strategy & drove the execution of SEO, SEM
& social media campaigns for eight B2B & B2C clients.
Example Campaign Results: Increased revenue via non-branded organic search by 300% over a period
of six months (eCommerce client, Automotive Industry)
Marketing & Public Relations Assistant, Monster Cable
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San Francisco, Ca
October 2008 – June 2009
Digital Marketing: Built & managed social media communities for Monster Cable & Beats by Dre brands
Supported brand marketing & public relations initiatives
Education
University of California, Berkeley
Bachelor of Arts, Mass Communications, May 2008
August 2004 – May 2008
Software
Google (Analytics, Adwords, Webmaster Tools, Website Optimizer), Content Management Systems (Sitecore,
Wordpress), Marketing Automation (Marketo, Silverpop), CRM (Salesforce), Social Media Management
(Hootsuite, Radian6), SEO (Moz, BrightEdge), Office Suite, Project Management (Trello, SharePoint, Asana,
Wrike, Basecamp), Website Wireframe (Mockingbird, InVision), GitHub, Adobe Suite (Dreamweaver, Photoshop)

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