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NORTH AMERICA
EUROPE, MIDDLE E AST AND AFRICA
INDIA DEVELOPMENT CENT ER
A S I A PA C I F I C A N D J A PA N
HE ADQUAR TE RS
Actifio, Inc., 333 Wyman Street, Waltham, MA 02451 USA
P 877.282.5373
E [email protected]
actifio.com
130523
Channel Partners
Channel Partners: Bring Your Customers
A Strategic Solution to Their Big Data Problem
It’s Time to Deliver More
than just More Storage.
Your customers want something more than more of the same old thing to
ease the symptoms of the storage explosion. Delivering the cure for your
clients transforms you from a vendor to a trusted advisor, strengthening
your value proposition to both your day-to-day and C-level contacts.
That means significant incremental margin opportunity along with a
tremendous services drag. Increasing your Customer Wallet Share vs. the
competition. And the ability to open up new accounts with a compelling story
about their most acute pain point. Bundle all this with a partner program built
to get you there faster—with industry-leading sales tools, comprehensive
training, marketing demand generation and opportunity registration together
with a global channel team to accelerate sales campaigns.
•
Profitability—Actifio partners deliver more than just a better solution.
With the ability to build a professional services practices around
Copy Data Storage, partners are able to build a long-term sustainable
business on the back of solving their clients enterprise data explosion.
Our team of sales professionals works to drive your profitable and
sales campaigns that deliver on our goal of 100% user satisfaction.
•
Trusted Advisor Status—Bringing innovative solutions to market
isn’t for your average business partner. We’ve taken a selective
approach to working only with the best of the best, the partners
who’ve achieved the channel pinnacle – Trusted Advisor Status.
To enhance your capabilities, we’ll supply you with a turnkey go-tomarket program including all sales/marketing materials, proposal based
marketing development funds (MDF), inside sales support, opportunity
registration, and NFR demo program.
•
SSD—Not the one you’re thinking of, an even better one. Storage/
Services Drag (SSD) is what you get by bringing Actifio based
solutions to your clients. In every Actifio sales campaign bundle
in your favorite primary storage system with implementation, SLA
assessment and architecting services for increased total deal size.
•
Actifio Culture—Many of our partners are people we’ve done
business with for decades, and we take their success—and yours—
personally. Actifio’s selective approach to partner relationships allows
us to go deeper with each engagement. This focus allows you to
go forward assured of the commitment of our sales and technical
resources to our joint success.
Together, We Solve Our Customer’s
Biggest Challenges
We redefined what it means to partner for success, by listening to you.
Highlights of our program:
•
Leadership—Our VP of WW Channels is Mike McClurg, a
25-year veteran in building industry leading channel partner
ecosystems at IBM and EMC. Mike has developed CRN 5-star award
winning partner programs. As a member of our Sales Leadership
Team, he reports directly to our President, Jim Sullivan. Mike is driving
the culture and bringing the best and brightest channel superstars
together to help jumpstart and support your Actifio business.
5 Ways Actifio Helps Accelerate Partner's Business
Q: How Has Actifio Helped your Business?
Actifio helps me win deals
28%
Actifio helps me find new clients
45%
Actifio solves my clents' Backup challenges
64%
Actfio helps me reverse the copy data explosion
42%
Actifio allows me to have new conversations with my accounts
Other
79%
9%
Source: TechValidate; Survey of 102 Users of Actifio Copy Data Storage
Partnering Starts Here
Partnership Levels
Actifio’s dedicated business partner professionals work with world-class
firms like you toward a single goal: Growing our business by growing
yours. To do it, we focus on what we call the 3 A’s: Accelerate,
Accumulate, and Activate.
Actifio offers business partners two program levels, each providing
significant benefits to accelerate your sales campaigns:
Accelerate
Some of your most important goals are to deliver customer satisfaction
and solve complex client concerns quickly. With Actifio’s award winning
Copy Data Storage-based solutions, you’re able to help existing customers
complete their projects faster, at up to 90% less for them and higher
margins for you—it’s a win/win.
Accumulate
Two tried and true ways to expand your business are to expand your
solution and service portfolio and acquire new accounts. Actifio enables
you to do both, with a single radically simple solution and a best of breed
channel program. Our business partners recognize the benefit of the
Actifio solution in enabling new conversations with their customer base, as
well as the ability to enable new account wins.
Activate
Rise up against the status quo and have fun doing it. If you’re tired of
selling the same old backup, snapshot, replication, dedupe appliances,
and disaster recovery point tools that never really solve your customer’s
problems, then you’ve come to the right place. At Actifio we’re activating
a whole new generation of SLA-based, capacity optimized, virtualized,
self-service copy data management gurus. We reverse the data growth
problem and free our customers from the tyranny of brute force backup
methods. Our corporate marketing efforts including rich media customer
success videos, blogs, product reviews, social media, published articles
and leading industry analyst endorsements provide all the air cover you
need. Combined with our demand-generation machine, fueled by you and
our inside sales program, together we get it done.
SELECT
PLATINUM
Differentiated Offering
⦁
⦁
Solves Key Pain Points
⦁
⦁
Ability to become MSP
⦁
⦁
Customized Partner Portal
⦁
⦁
Opportunity Registration
⦁
⦁
DEMO Program
⦁
⦁
Quarterly Webcast
⦁
⦁
Access to Actifio University
⦁
⦁
Quarterly Marketing Planning Session
⦁
Quarterly Sales VP Business Review
⦁
Partner Advisory Council
⦁
Access to CO-Marketing/MDF
⦁
Inside Sales Onsite Program
⦁
Partner Success Story
⦁
Actifio Professonal Services Program
(Installations, Residencies, Implementation
Services)
⦁
Press Media Participation
⦁
Access to Executive Briefing
Center Program
⦁
About Actifio
It’s the Program
Actifio’s Partner Program offers Simplicity, Opportunity Registration along
with a field organization dedicated to enabling our value added resellers.
From training and joint-field marketing events to sales support and demand
generation, Actifio’s Business Partner and field sales team is committed
to helping partners deliver our radically simple copy data management to
your customers. Together, we deliver the industry’s first storage system
optimized for eliminating unnecessary copy data and efficiently managing
data growth while solving customers’ biggest information protection and
availability problems.
Actifio is radically simple copy data management.
Actifio is radically simple copy data management. Our copy data storage
platform lets businesses recover anything instantly, for up to 90 percent
less. Actifio eliminates siloed data protection applications, virtualizing data
management to deliver an application-centric, SLA-driven solution that
decouples the management of data from storage, network and server
infrastructure. Actifio has helped liberate IT organizations and service
providers of all sizes from vendor lock-in and the management challenges
associated with exploding data growth. Actifio is headquartered in
Waltham, Mass., with offices around the world.
Channel awards/recognition:
Making the best, even better.
80% of Surveyed Actifio partners described
Actifio partner support as Excellent or better.
Source: TechValidate; Survey of 102 Users of Actifio Copy Data Storage

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