Position Title Product Marketing Manager - EBS Department/Team Marketing Reporting To Head of Product Marketing Direct Reports N/A Location Primarily NYC – some travel to Parsippany, NJ Overview of Role This role is responsible for the delivery of effective product communications and marketing campaigns to support EBS in delivering on its business objectives. They will assist in executing tactical elements of the EBS Direct Marketing plan, such as; brochures, videos, working with agencies, event planning, etc. Principal Responsibilities & Accountabilities: Assist in the development of integrated marketing campaigns and communication to support business objectives across the full range of relevant media and channels Deliver against agreed go-to-market plans in line with the product roadmap, with the aim of driving adoption and sales Execute on marketing plans and activities across the marketing framework including internal communications, sales engagement, customer communications, digital, PR, advertising, events & conferences In alignment with strategic objectives and marketing plans, assist in the development, launch and management of integrated customer communication and product marketing campaigns – establish, track, manage and report on appropriate evaluation criteria (internal and external) Work with external marketing agencies and suppliers to brief and ensure the timely delivery of campaigns and materials Influence stakeholders across the business to recognise expertise in Marketing in order to provide strategic marketing communications guidance on business decisions Working closely with the Product group to assist with organizing and conducting trainings for sales/GSD/CS staff Create appropriate external materials (What’s New/Product Updates/FAQ’s/Customer Letters etc.) for new and existing users on EBS products Professional Experience / Qualifications: Ability to balance a creative marketing practice with a business mindset Excellent written and verbal communications skills with the ability to present concise data to executive management Experience in developing strong communications in a fast paced environment Ability to effectively influence and build credibility and trust, quickly Good team player, able to build strong working relationships across all areas of the business Must be hands on, action orientated and energetic Must be able to work in a dynamic and sometimes highly pressured environment Must be able to juggle numerous and diverse projects Demonstrate openness to new ideas and creative/innovative solutions Excellent interpersonal skills Technologically savvy and a high aptitude for learning electronic applications Qualifications & Experience 3 to 5 years of marketing in B2B financial services with a good understanding of the professional FX market place an advantage B.S. or B.A. or higher in English, Computer Science, Business, or related field, or equivalent professional experience Professional Marketing credentials, preferred Knowledge of web services and light web developing, i.e. HTML * It is the policy and practice of ICAP North America, and its affiliates and subsidiaries (together, the “Company”) to abide by all anti-discrimination laws provided for by federal, state, and local statues and regulations. It is also the policy and practice of the Company to provide and promote equal employment opportunities for all applicants and employees. It is also the policy and practice of the Company to hire, train, promote, compensate and administer all employment practices without regard to race, color, sex, sexual orientation, gender identity, genetic information, age, marital status, medical condition, religion, veteran status, liability for service in the Armed Forces of the united States, national origin, or disability unrelated to the ability to perform the essential functions of a job, or any other classification prohibited by law. Furthermore, The Company is committed to complying with the Americans with Disabilities Act. If you believe that you need a reasonable accommodation in order to apply for, or to complete an application for, employment due to a disability, please notify the Company within three (3) days of your application of your specific needs for a reasonable accommodation so that the Company can assist you where appropriate. The Company reserves the right to require documentation from an appropriate professional (e.g., a doctor, rehabilitation counselor, etc.) confirming that an applicant has a disability or concerning the functional limitations of the disability for which a reasonable accommodation is requested. Style: <Footer> 2 An ICAP Group Company
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