MEDIA
KIT
2015
www.TextilWirtschaft.de/mediakit
Anzeigenpreisliste TextilWirtschaft 2012, Nr. 65
Publisher data
Publisher:
Deutscher Fachverlag GmbH
TextilWirtschaft
Mainzer Landstraße 251
60326 Frankfurt am Main, Germany
Postal address: 60264 Frankfurt am Main
www.TextilWirtschaft.de
Senior publishing director:
Christian Heinrici
Phone +49 69 7595-1201
Fax +49 69 7595-551201
[email protected]
Advertising director:
Timo Holste
Phone +49 69 7595-1715
Fax +49 69 7595-551715
[email protected]
Advertising sales manager DIGITAL:
Anne Kempf
Phone +49 69 7595-1206
Fax +49 69 7595-551206
[email protected]
Advertising sales manager:
Maddalena Sassanelli
Phone +49 69 7595-1737
Fax +49 69 7595-551737
[email protected]
Fax ad sales: +49 69 7595-1709
Advertising services
Kristin Ludwig
Phone +49 69 7595-1717
Fax +49 69 7595-551717
[email protected]
Advertising sales:
Denim & Urban
Womenswear
Jeanswear, streetwear, boardsports
Coordinates, blouses, trousers, knitwear, plus sizes
Timo Holste
Phone +49 69 7595-1715
[email protected]
Top Fashion, contemporary fashion, premium sportswear,
outdoor, individualists, occasionwear, leather and fur
Franziska Welp
Phone +49 69 7595-1708
[email protected]
Menswear
Top Fashion, suits, jackets, premium sportswear, contem-
Maddalena Sassanelli
Phone +49 69 7595-1737
[email protected]
Bodywear
Maddalena Sassanelli
Phone +49 69 7595-1737
[email protected]
Kids
Ann-Christin Bühler
Phone +49 69 7595-1707
[email protected]
Elisabeth Münch
Phone +49 69 7595-1705
[email protected]
Fabrics
Olga Volkmann
Phone +49 69 7595-1704
[email protected]
Trousers, knitwear, leather, fashion outdoor, boardsports
Business
Olga Volkmann
Phone +49 69 7595-1704
[email protected]
Properties
porary fashion, sportswear, shirts, ties
Footwear, Bags, Accessories
Timo Holste
Phone +49 69 7595-1715
[email protected]
Ann-Christin Bühler
Phone +49 69 7595-1707
[email protected]
Ann-Christin Bühler
Phone +49 69 7595-1707
[email protected]
Stores, trade shows
Maddalena Sassanelli
Phone +49 69 7595-1737
[email protected]
IT, logistics, e-commerce
Anne Kempf
Phone +49 69 7595-1206
[email protected]
Digital Media
Christin Domann
Phone +49 69 7595-1209
[email protected]
Birte Wendt
Phone +49 69 7595-1205
[email protected]
Jobs & Careers, retail
Natalie Ufelmann
Phone +49 69 7595-3093
[email protected]
Ad production:
Ads, bound inserts
Dirk Bornhütter
Phone +49 69 7595-1713
[email protected]
Cassandra Pfaff
Phone +49 69 7595-1712
[email protected]
Job ads, classifieds, inserts, TextilWirtschaft online:
Petra Müller
Phone +49 69 7595-1719
[email protected]
Heike Schmidt
Phone +49 69 7595-1714
[email protected]
Fax ad production: +49 69 7595-551713
Content
Publisher data
2
TextilWirtschaft media
4
Concept
6
Distribution |
Circulation | Readers
7
The European fashion
market
10
Rates and sizes
12
TextilWirtschaft‘s
iPad App
TextilWirtschaft digital
20
TextilWirtschaft.de |
Home | Business |
Fashion & Scene
TextilWirtschaft.de |
TW-Jobs
Newsline
TextilWirtschaft today |
Newsflash
8
The German textile and
clothing market
Special positions |
Special ads
Classifieds print
and online
14
24
TW Sonderedition
Top Fashion
30
25
TW Sonderedition
elements
31
26
TW Sonderedition
Bodywear
32
TextilWirtschaft
season
40
Events
42
Fashion Network
44
Contact
47
TW special edition Russia33
27
Newsline
TextilWirtschaft trend |
Fashion Flash
28
mobile Website |
Smartphone-App
29
TW Labels to Watch
34
TW Stores & Systems
36
TW Läden Buch
37
TW Young Professionals
Offprint
38
BTE-Taschenbuch
39
18
This ratecard can change during the year.
The up-to-date and binding version of the ratecard can be
found at www.TextilWirtschaft.de/mediakit.
General terms and conditions:
All advertisment orders accepted are subject to the publisher‘s
general terms and conditions (see www.TextilWirtschaft.de/AGB).
All online advertisement orders are subject to the general terms
and conditions at www.TextilWirtschaft.de/online-AGB
2 | 19
20 | 23
24 | 29
30 | 39
40 | 43
44 | 45
TextilWirtschaft/iPad
TextilWirtschaft classifieds
TextilWirtschaft digital
TextilWirtschaft Offprints
TW season | Events
Fashion Network
TextilWirtschaft media
Ad price list TextilWirtschaft 2015, No. 68
Examples of successful
cross media campaigns
TextilWirtschaft publications offer extensive and in-depth coverage of the fashion business and examine all aspects of
the textile and clothing industry in the world’s most important fashion hubs. TextilWirtschaft provides relevant industry
information to decision-makers everywhere and at any time.
Weekly in print and on the iPad, daily digitally
or personally at one our events.
Panorama
Create a higher level of attention and impact by
combining print ads with adverts in our digital media
(TextilWirtschaft online, Newsline TextilWirtschaft today,
Newsline TextilWirtschaft trend, TextilWirtschaft Smartphone
App etc.), TextilWirtschaft season and sponsoring or stand
presence at one of the many TextilWirtschaft events.
For detailed information please contact:
Timo Holste
Phone: +49 69 7595-1715
[email protected]
Anne Kempf
Phone: +49 69 7595-1206
[email protected]
We would be happy to advise you and put an individual TextilWirtschaft package together for you!
Website
LABEL-PROFIL
STORY
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Die BLUE SEVEN Markenphilosophie beinhaltet eine permanente Weiterentwicklung der Kollektionen ausgerichtet an den
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Men (S/M – XXXL)
Blue (36-44)
Teens (134-176)
Kids (92-128)
Mini Kids (62-86)
New Born (56-68)
WWW.BLUESEVEN.COM
Print
CONTACT
Newsline today
H.OBERMEYER GMBH & CO. KG
Immenstädter Straße 6-8
87534 Oberstaufen
Deutschland
T +49 83 86 916 0
F +49 83 86 916 2800
[email protected]
www.blueseven.com
68
iPad-App
Newsline trend
LTW 02/14
Print
Print TW special edition Russia
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Arqueonautas
Hermes Fulfilment
SmartphoneApp
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Unternehmensprofil:
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Print
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Telefon: +49 40 - 646041-0
Fax: +49 40 - 646041-1802
E-Mail: [email protected]
www.hermesworld.com
TW IT 2014
profil + ad in TextilWirtschaft
STORES & SYSTEMS
Newsline today
Website
Newsline trend
Print
4|5
TextilWirtschaft
Website
Print
Print
Concept
Ad price list TextilWirtschaft 2015, No. 68
TextilWirtschaft: a news, business and fashion magazine in one. Every Thursday its printed
edition appears on the desks of the decision-makers earning their living from fashion. Updated
on a daily basis with digital offers.
The only German-language fashion title published weekly for the fashion industry. With
relevant information from trade and industry on womenswear, menswear, denim, shoes,
accessories, underwear and fabrics to children’s clothing. Supplemented with exclusive news,
exciting studies and interesting career topics. And daily newsletters with the latest news from
the industry.
TextilWirtschaft is the fashion industry’s premier trade magazine, offering guidance in the
fast-moving fashion business. It is compulsory reading for those working in fashion. The bond
between reader and magazine is extraordinary and its coverage of the industry is outstanding.
The 87% subscription rate* is unrivalled.
* annual average IVW III/2013 – II/2014
Organ: Official organ of the Federal
Association of German Textile Retailers
Editor in chief: Hagel Seidel,
Michael Werner
Senior publishing director:
Christian Heinrici
Volume: 70, 2015
Frequency:
Weekly (every Thursday),
55 issues in 2015
Annual subscription rate:
(Print and Online):
E 320 plus postage and VAT
Published by:
Deutscher Fachverlag GmbH
UMSÄTZE
TOPSELLER
Sommerlichen Temperaturen zum Trotz – neben den klassischen
DUNKLE MÄNTEL
Sale-Themen kristallisieren sich die ersten Topseller der neuen Saison
„Für modisch informierte
Männer sind Mäntel in
heraus: Indoor-Jacken funktionieren schon seit einigen Wochen, unter
diesem Herbst ein wichti-
anderem in Form von neu interpretierten Bouclé-Jacken. Kaschmir
ges Thema“, sagt Sahin
wird seine Erfolgsgeschichte fortschreiben. Und bei modisch
Akcicek von Einzelstück in
Wiesbaden. „Schmale Mo-
informierten Männern zeichnet sich ab: Der Herbst wird dunkel.
delle in Grau und Schwarz
von Patrizia Pepe ab 469
Euro oder von Acne haben
Postal address No.1:
Mainzer Landstraße 251,
60326 Frankfurt am Main, Germany
wir schon gut verkauft.“
Christoph Buchner von
BLACK-DENIMS
Harvest in München be-
„Es ist ein absoluter
richtet Ähnliches. „Modelle
Hype“, sagt Manfred
wie der schwarze Zweirei-
Czudnochowski von
her von Our Legacy zum
Lunau in Münster. „De-
VK-Preis von rund 500 Euro
nims – vor allem
kommen sehr gut an. Er
schwarze Modelle – sind
endet knapp über den
bei den Männern äu-
Knien, ist lässig und ele-
ßerst begehrt.“ Beliebt
gant zugleich. Das mögen
seien die schwarzen
Jeans von Replay ab 119
die Männer.“
: AB / SZ
Hugo
Euro und von Nudie
Postal address No.2:
60264 Frankfurt am Main, Germany
Jeans für 99 bis 139
Euro. Über starkes Inte-
KASCHMIR-PULLIS
resse an Black-Denims
Trotz der sommerlichen Tem-
freut sich auch Ian Giles
peraturen sind neue Kasch-
von Men in Ingolstadt:
mir-Pullis schon jetzt heiß
„Sehr gut laufen schlan-
begehrt, etwa bei Stand. Punkt
ke Modelle von Dondup
in Castrop-Rauxel. „Ausge-
für 250 Euro.“
stellte Modelle von Don’t Label
: SZ
Phone: +49 69 7595-1717
Me und Repeat mit asym-
Kiomi
metrischem Saum sind sehr
Bouclé-Jacken Ob klassisch im Chanel-Stil oder cool im Bikerlook – die Bouclé-Jacke ist das erste Herbstthema, dem die
Abteilungsleiterin Premium bei
Finkenbeiner in Nagold. „In
absoluten Aufsteigern. Gut besprochen werden unter anderem Modelle von Drykorn. „Die Jacken, die wir besonders gut verkaufen,
Naturtönen und Schwarz, zum
sind echte Highlights von Set und Iro. Die Bestseller haben beispielsweise Lederärmel oder Lederapplikationen auf den Schultern“,
Beispiel mit eingearbeiteten
Sternchen, für 149 bis 259
sagt Henriette Haydn, Inhaberin von Jimmy’z in Passau. „Bouclés in Schwarz und Naturtönen von Marc Cain, für 350 bis 400 Euro,
laufen aktuell sehr gut“, bestätigt auch Mitra Braun, Mitinhaberin von Barati in Aachen.
14
TextilWirtschaft 33 _ 2013
: LS
Fax: +49 69 7595-1709
beliebt“, so Corinna Geier,
Kundinnen nicht widerstehen können. „Der Verkauf von Bouclé-Jacken ist bereits im Hochsommer gut gestartet. Jetzt zieht er
noch einmal an“, heißt es bei einem großen Modehaus in Oberbayern. Vor allem jung interpretiert zählen sie schon jetzt zu den
Patrizia Pepe
Euro.“
: LS
360Sweater
TextilWirtschaft 33 _ 2013
15
Internet: www.TextilWirtschaft.de
Distribution | Circulation | Readers
Actual circulation
IVW Data
Circulation audit:
Circulation analysis:
Copies per issue as an
annual average III/2013 – II/2014
Job position*
8%
5%
= 1,749 copies
Complimentary
distribution***
= 1,042 copies
Other distribution**
Executive Board
7%
31%
Senior Department Head
Management Board
Group Head
18,401
1,042
0
Net paid circulation
Complimentary copies
19,443
1,749
Total circulation
Leftover, libary and
Advertiser copies
21,192
Print run
21,703
511
87%
12%
= 18,401 copies
subscribed copies in per cent*
and single-copy sales
5%
* Subscribed copies of the actual circulation in per cent; annual average IVW III/2013 – II/2014
** Subscriptions with a discount of more than 25%. TW Young Professionals junior
employees under 30 and other discounted subscriptions and single copy sales
*** Additional distribution at trade shows and events as well as distribution of complimentary
copies
International distribution
2%
3%
Rest of Europe
Rest of the world
Rest of the EU,
in particular
I, F, UK
12%
Benelux
Department Head
30%
Owner, Co-owner,
Managing Partner
Branch Manager
* Job position of primary reader. Source recipient structure analysis TW 12/2013.
Areas of responsibility*
Management
50%
47%
Sales/Distribution
16%
45%
Purchasing/Procurement
34%
Austria
33%
Switzerland
International distribution in per cent; recipient structure TextilWirtschaft
6|7
1%
no leading
position
3%
Subscribed copies
Misc. sales
Single-copy sales
TextilWirtschaft
11%
34%
Marketing/Advertising
Consultancy/Services
24%
* Areas of responsibility of primary readers. Multiple mentions possible.
Source: recipient structure analysis TW 2013. Carried out according to the guidelines of
the ZAW framework for advertising media analysis by the Institut Media Markt Analysen,
Frankfurt, in Nov./Dec. 2013.
The European fashion market
Ad price list TextilWirtschaft 2015, No. 68
The European fashion market
Germany
UK
Austria
Sweden
Poland
Norway
Portugal
Denmark
Finland
Greece
Other
(Czech Republic, Hungary, Ireland)
38.6
11.8
Spain
Belgium
54.5
16.7
France
Switzerland
62.3
19.1
Italy
The Netherlands
64.5
19.8
3.6
2.7
2.6
2.6
2.5
7.3
11.7
23.9
8.9
8.6
8.5
8.0
7.8
2.4
6.2
1.9
5.3
1.6
4.5
1.4
4.1
1.3
4.1
1.3
5.0
1.5
Germany has the highest retail
sales in the clothing sector and
therefore is the most interesting
sales market in Europe.
n Turnover in billion 6
n Market share in per cent
Source: National Statistics/Mintel Group Ltd.,
Figures (estimated) for 2014
A strong specialist retail sector – many decision-makers:
(Breakdown of marketing channels in textiles and apparel by respective share of retail sales)
16.1%
Home shopping incl. TV shopping
16.1%
The heart of the market:
The German fashion market is
dominated by specialist stores
and clothing retailers. They profit
from their locations, service and, in
particular, the broad and individual
range of brands they carry.
This makes specialist stores and
clothing retailers ideal partners for
sophisticated fashion labels.
Non-clothing retailers
Total number of retailers in
Germany that specialize in textiles
and apparel: 21,002*
8.5%
Department stores
59.3%
Specialist stores and clothing retailers
8|9
TextilWirtschaft
*Source: BTE statistical report 2014
(final figures for 2012)
The German textile and clothing market
Ad price list TextilWirtschaft 2015, No. 68
A large market with strong sectors:
fashion for men and women dominates the German textile and clothing market.
Total sales for textile and clothing E 60.81bn.
6.07
Home and household textiles
4.75
Other clothing such as sportswear
or leatherwear and textiles
2.80
Baby- and kidswear
31.30
Womenswear
15.90
Menswear
Sales of textiles and clothing in
Germany in product categories.
In billions at retail prices.
Source: BTE statistical report 2014
(final figures for 2012)
Knitwear and trousers dominate the womenswear market
Trousers dominate the menswear market
What women buy:
In 2012, retailers posted revenues of almost
E 12.8bn for women’s knitwear and trousers alone.
This is equivalent to some 41% of total
womenswear sales of E 31.3bn
0.75 Coats (excluding leather and fur)
1.85 Outdoor jackets
0.70 Skirt and trouser suits and coordinates
1.21 Jackets and blazers (excluding leather)
2.73 Dresses
Contribution of individual product categories to
total womenswear sales in 2012 excluding sportswear
and leatherwear. In billions.
1.11 Skirts
3.72 Blouses
6.40 Trousers and jeans
6.35 Knitwear
0.80 Hosiery
0.91 Corsetry
2.85 Underwear and swimwear
What men buy:
Trousers including jeans account for more than
one-third of total menswear sales. With sales of
E 2.9bn, shirts also have great potential.
Contribution of individual product categories to
total menswear sales in 2012 excluding sportswear
and leatherwear. In billions.
0.34 Coats (excluding leather and fur)
0.61 Suits
1.22 Outdoor jackets
0.48 Jackets and blazers
5.38 Trousers and jeans
1.58 Knitwear
2.89 Shirts
0.74 Socks
Source: BTE statistical report 2014 (final figures for 2012)
1.70 Underwear
0,00000,81251,62502,43753,25004,06254,87505,68756,5000
10 | 11
TextilWirtschaft
Rates and sizes
Ad price list TextilWirtschaft 2015, No. 68
Formats
Size (Width x height)
Rates
Book format: 230 x 300 mm
Payment terms:
plus 4 mm trim per outer edge
b/w or colour
Frequency: Weekly (every Thursday)
3% discount for proforma payment or
payment on order confirmation before the publication date.
Ad closing and cancellation dates:
Wednesday (12 a.m.) of the week preceding
publication (exact dates listed in editorial
schedule see www.TextilWirtschaft.de/mediakit)
2% discount for payment within 14 days
of date of invoice.
Discounts:
(on space booked within a single contract year)
Bank:
460 x 300
e23,920
2/1 page
Frequency
230 x 300
e12,440
146 x 300
e9,760
1/1 page
2/3 page
284 x 215
e16,820
146 x 215
e8,410
2 x Junior page
Junior page
Volume
• 3 insertions 3 % • 1 page
• 6 insertions 5 % • 3 pages
• 12 insertions 10 % • 5 pages
• 26 insertions 15 % • 7 pages
• 38 insertions 20 % • 10 pages
• 44 insertions 22 % • 12 pages
• 52 insertions 25 % • 15 pages
• 56 insertions 26 % • 17 pages
• 70 insertions 28 % • 20 pages
• 30 pages
•
52 pages
3%
5%
10 %
15 %
20 %
22 %
25 %
26 %
28 %
35 %
50 %
Payment net within 30 days of date of invoice.
Frankfurter Sparkasse, A/C: 34 926, Bank code 500 502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349
All prices exclusive of VAT.
Please note:
All sizes are quoted exclusive of trim.
Please add 4 mm for each outer edge.
Due to the variations in issue size and the consequent
change in the width of the inner pages, all texts, logos and
other items of bleed advertisments must be placed within
at least 10 mm of the lateral trim edge and
5 mm of the upper and lower trim edge.
Origination to be supplied by: Digital data by
Wednesday of the week preceding publication.
For the latest editorial schedule please go to
www.TextilWirtschaft.de/mediakit
Formate
Breite x Höhe
Preise
zzgl. 4 mm Beschnitt je Außenkante
s/w und farbig
Printing and binding:
Cover: sheet-fed offset
Content: commercial web offset
(Heat-Set), saddleback stitching
460 x 150
e14,920
2 x 1/2 page
113 x 300 vertical
230 x 150 horizontal
82 x 300 vertical
230 x 100 horizontal
146 x 150 corner pos.
e7,460
1/2 page vertical, horizontal
66 x 300 vertical
230 x 75 horizontal
113 x 150 corner pos.
e6,080
e4,270
1/4 page vertical, horizontal, corner pos.
66 x 150 vertical
230 x 37 horizontal
113 x 75 corner pos.
Colours: European scale
Via FTP, email or CD Rom:
FTP-Server:das-dfv
Username:das-dfv
Password:dasdfv09
Colour sequence:
Black, cyan, magenta, yellow
For data volume up to 10 MB, please send to
[email protected]
Dot gain:
Colour:Black:
At 40%: 16 % At 40%: 19 %
(Tolerance +/- 4%)
(Tolerance +/- 4%)
Data Archive:
At 80%: 11 % (Tolerance +/- 3%)
Guarantee:
At 80%: 13 %
(Tolerance +/- 3%)
Slight variations in colour are possible due the printing
process.
1/3 page vertical, horizontal, corner pos.
Transmission modes:
Paper quality:
Cover: wood-free, white, glossy, art paper
Content: LWC, semi-fine, matt coated
Data will be archived. Unchanged repeats are generally
possible. No data guarantee.
If incomplete or deviating data is delivered (text, colour,
pictures) we cannot guarantee the final print result. Wrong
light exposure due to incomplete or wrong placements
will be charged. This also applies to additional lithographic
and composition work as well as for the production of
new proofs.
Data Formats:
We need digital files in PDF/X-3 format, PSO LWC Improved
FOGRA 45L profile. No open files. Please include all used
typefaces. Half tone pictures need 250 dpi resolution.
Paper Quality:
Binding colour digital reference proof (paper simulation
circulation paper of TW) with corresponding measurement
elements
You have further technical questions?
Call our telephone hotline +49 69 7595-2442
e2,450
1/8 page vertical, horizontal, corner pos.
Print adverts are transferred 1:1 free of charge to the iPad edition.
There are also other forms of advertising on the iPad.
60 x 64 type area
1/12 page type area
12 | 13
TextilWirtschaft
e1,990
Details on pages 18 and 19.
Special positions | Gatefold cover pages
Ad price list TextilWirtschaft 2015, No. 68
Formats
Special positions
Width x height in mm
Rates
plus 4 mm trim per outer edge
b/w and colour
Formats
Gatefold cover pages
U2
Contents
SCENE
U3
U4
230 x 300
e12,440
230 mm x 300 mm close
509 mm x 300 mm open
168 x 300 left page
228 x 300 center page
113 x 300 right page
e29,260
220 x 300 page 2
220 x 300 page 3
228 x 300 page 4
e36,150
Gatefold cover page 2 pages
1/1 page inside front cover, inside back cover, outside back cover
2
DIESE WOCHE
or
TOP SELLER
113 x 300
e7,780
DIESE WOCHE
1/3 page Position adjacent to DIESE WOCHE (right)
Minimum booking frequency of this campaign placement: 8 x per calendar year
1/2 page Position adjacent to DIESE WOCHE (right), TOP SELLER (right)
Minimum booking frequency of this campaign placement: 8 x per calendar year
Rates
b/w and colour
Width x height in mm
plus 4 mm trim per outer edge
Contents
3
4
Gatefold inside front cover 3 pages
82 x 300
e6,350
For technical reasons Gatefold title pages and Gatefold cover pages cannot
be transferred 1:1 to the iPad edition. Instead the splash cover appears in the
iPad edition on prompt delivery of additional data.
Details on pages 18 and 19.
Ad closing and cancellation date: Wednesday, 12 am of the week preceding publication (exact dates listed in editorial schedule: www.TextilWirtschaft.de/mediakit)
Special ads
Ads with glued inserts
Width x height in mm
Rates
plus 4 mm trim per outer edge
b/w and colour
Please allow for a max. adhesive tolerance of 10 mm in each direction.
The distance to the edge of the page and to the bottom must be at least 30 mm.
Please submit an actual specimen for inspection well in advance of publication.
1/1 page
230 x 300
Additional costs:
for reply cards e 3,480
for booklets e 4,930
No commission or discounts
Rates include postage
e 12,440
Deadline and delivery date (digital data) and glued inserts:
Wednesday (12 am) of the week preceding publication
(exact dates listed in editorial schedule see www.TextilWirtschaft.de/mediakit)
Delivery: 24,000 copies
Delivery address: Westdeutsche Verlags- und Druckerei GmbH,
Warenannahme Akzidenz, Zur Verwendung der TW (Please indicate issue),
Kurhessenstr. 4-6, 64546 Mörfelden-Walldorf, Germany
Accepted materials:
Reply cards (Other possibilities on request).
Position: right page
Format and weight of glued inserts:
Minimum format (Width x height in mm): 60 x 80
Maximum format (Width x height in mm): 200 x 200
Maximum weight: 25 g
14 | 15
TextilWirtschaft
When booking a glued-on insert, it is possible to change the creative for the
iPad edition.
Details on pages 18 and 19.
Special ads
Ad price list TextilWirtschaft 2015, No. 68
Loose inserts
Rates
Please submit an actual specimen for inspection well in advance of publication.
Technical note: Inserts are inserted automatically. In folded inserts, the final fold is run
parallel to the journal‘s spine. Fanfolded inserts cannot be accepted.
Loose inserts up to 25 g/pce
e 10,050
Loose inserts above 26 g to 50 g/pce
e 15,080
Loose inserts above 51 g to 75 g/pce
e 19,100
Loose inserts above 76 g to 100 g/pce
e 22,980
Loose inserts above101 g to 125 g/pce
e 26,900
Inserts with fabric samples and similar tip-on can only be included by prior agreement
with the publisher.
Deadline and delivery date:
Wednesday (12 am) of the week preceding publication (exact dates listed in
editorial schedule: www.TextilWirtschaft.de/mediakit)
Delivery: 24,000 copies
Loose inserts above 125 g/pce on request.
Rates for loose inserts are not subject to discounts and cannot be included in existing
advertising contracts. Agency commissions will be granted.
Delivery address: Westdeutsche Verlags- und Druckerei GmbH,
Warenannahme Akzidenz, Zur Verwendung der TW (Please indicate issue),
Kurhessenstr. 4-6, 64546 Mörfelden-Walldorf, Germany
Higher postage rates are charged for enclosed objects larger than 3 mm height on request.
Advertising supplement orders are not binding for the publisher until a sample of the
advertising supplement has been submitted and approved. Advertising supplements which
in form or appearance give the reader the impression that they are an integral part of the
magazine, or which contain outside advertising, will not be accepted. The advertiser will be
informed immediately if an order is refused.
Format (Width x hight in mm):
Minimum format:
Maximum format:
105 x 148
220 x 297
Inserts cannot be transferred 1:1 to the iPad edition for technical reasons.
Instead a double-sided design of the advertisement is incorporated into the
iPad edition free of charge after the 4th cover page on prompt delivery of
the additional data.
Details on pages 18 and 19.
Bound inserts
Rates
With book-size format there is a trim of 4 mm on each outer edge.
4 pages e 20,120
No processing guarantee possible in the case of incorrect trim or fold.
8 pages e 25,200
Bound inserts with tip-on reply card can only be accepted if the postcard
is attached parallel to gutter.
12 pages e 26,640
Deadline and delivery date:
Wednesday (12 am) of the week preceding publication (exact dates listed in
editorial schedule: www.TextilWirtschaft.de/mediakit)
Bound inserts with more than 12 pages on request.
Placement of bound inserts on request.
Delivery: 24,000 copies
Bound inserts are not subject to discounts and cannot be included in existing
advertising contracts! Agency commissions will be granted.
Format (Width x hight in mm): Minimum format:
Maximum format:
Other formats on request only and with binding sample.
230 x 150
230 x 300
Delivery address: Westdeutsche Verlags- und Druckerei GmbH,
Warenannahme Akzidenz, Zur Verwendung der TW (Please indicate issue),
Kurhessenstr. 4-6, 64546 Mörfelden-Walldorf, Germany
Please submit an actual specimen for inspection well in advance of publication.
Technical data: When producing bound inserts, please bear in mind that when smaller than
the actual book format, these are closed at the top and therefore have a trim of 4 mm at the
top edge. Please note that the paper must weigh at least 90g/m2 and not more than 115g/m2.
Due to the variations in issue size and the consequent change in the width of the inner pages,
all texts, logos and other items of bleed advertisments must be placed within at least 10 mm
of the lateral trim edge and 5 mm of the upper and lower trim edge.
16 | 17
TextilWirtschaft
Inserts cannot be transferred 1:1 to the iPad edition for technical reasons.
Instead a double-sided design of the advertisement is incorporated into the
iPad edition free of charge after the 4th cover page on prompt delivery of
the additional data.
Details on pages 18 and 19.
TextilWirtschaft iPad-App
Ad price list TextilWirtschaft 2015, No. 68
TextilWirtschaft iPad-App
TextilWirtschaft offers complete iPad solutions. The contents of the print edition which is published
on Thursdays are already available on the iPad as a download on Wednesdays at 6pm.
Subscribers to TextilWirtschaft receive the iPad version free of charge. Individual editions may also
be purchased via the TextilWirtschaft iPad App.
Print advertisements via the iPad edition:
All advertisements in the print edition will appear in the iPad version at no extra cost using
the same creative as that supplied for the print version.
Gate fold formats will appear as Splash Covers (see page 19) for which additional creative
material will be required; formats of 1024 x 768 (vertical) Pixels or 768 x 1024 (horizontal) Pixels
must be sent as jpeg documents to [email protected] by the copy deadline.
Loose and bound-in inserts can not be adapted identically for the iPad version due to technical
issues. We offer to run a double page spread creative following the outside back cover free
of charge. For this we will need additional data delivery, sent to [email protected],
keeping in mind the regular data delivery deadline.
Tip-ons can not be adapted identically for the iPad version due to technical issues.
The iPad version of the advertisement may have a separate motif. For this we will need additional
data delivery, sent to [email protected], bye the data delivery deadline.
Formats in Textilwirtschaft’s iPad App
Splash Cover:
The Splash Cover will appear over the whole screen for 3 seconds before the downloaded
edition is opened.
Rate per iPad edition: E 3,200
Terms of booking:
A Splash Cover may be booked if an image advertisement is placed in the same print version.
TextilWirtschaft retains the right to cancel a Splash Cover booking if a gatefold format is
booked in the same edition.
Payment terms:
Delivery: to [email protected] by the copy deadline of the relevant edition
(see editorial schedule for copy deadlines)
2% discount for payment within 14 days of date
of invoice.
Rate per iPad edition:
1 element E 1,900
3 elements E 3,500
2 elements E 2,900
4 elements E 3,900
For the link a corresponding icon will be integrated in the advertisement which indicates
that further information is available by clicking on the advertisement (see image to the left.
Icons will be placed at the bottom right near the logo or link on the advertisement)
Technical data for picture galleries:
When delivering images, please note the display size of 1024 x 768 (horizontal) Pixels
or 768 x 1024m (vertical) Pixels. 10 images or up to 10MB of data may be delivered per
advertisement.
Technical data for videos:
Format: mp4, H.264 Codec, standard size: 680 x 480 Pixels, 30 fps
Size HD: 1024 x 768 Pixels, 24 fps
18 | 19
Delivery:
To [email protected] by the copy deadline
of the edition in question. (see editorial schedule for copy
deadlines)
Technical data:
The creative in 2 resolutions, vertical 1024 x 768 Pixels
Horizontal 768 x 1024 Pixels, jpeg, RGB
Links/videos/picture galleries:
Each advertisement which is booked into the print edition may be linked with a video, picture
gallery, website or an e-mail address.
TextilWirtschaft
Discount rate:
TextilWirtschaft discounts can be transferred to bookings
on TextilWirtschaft‘s iPad App. Agency commissions will
be granted.
3% discount for pro forma payment or payment
on order confirmation before the publication date.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
Contact:
Timo Holste, Phone +49 69 7595-1715,
[email protected]
Recruitment ads
You’ll find just the right candidates with TextilWirtschaft’s quality job market. From floor staff and designers to the CEO.
You can also use our attractive employer branding products as the ideal supplement to your vacancy ads, thus enhancing your employer brands.
Qualified and managerial personnel
Graduates & Young Professionals
Retail Staff
Crocs ist nicht wie jede andere
lifestyle Marke. Das Arbeiten bei
Crocs ist durch viel Spass in einem
leistungsorientiertem Arbeitsumfeld
geprägt.
Wir hegen viel Leidenschaft für unsere
weltweit operierende Marke und
erfahren dieses täglich mit unseren
Kunden.
Was mit dem Classic Clog angefangen
hat, lebt mittlerweile mit über 300
Modellen weiter.
Bei uns wirst Du individuell gefördert
und darfst Deine individuellen Stärken
und Kreativität gerne mit einbringen.
Wir suchen deutschlandweit Talente
und Professionals für unsere Retail stores.
check our careeropportunities @
careers.crocs.de
Your vacancy ad in
­TextilWirtschaft
• 89% of TextilWirtschaft readers
are in specialist and managerial
positions (see page 7)
• 6.3 readers per issue (see page 7)
• Distributed circulation: 21,192
copies
Your employer branding options
in TextilWirtschaft
• Exciting environments for your
­Executive Board activities with
various studies throughout the year
• Relevant topics each week in the
Careers supplement
Your vacancy ad in
TextilWirtschaft’s Jobs section
(TW Jobs)
• 4 weeks on-line at TW Jobs
1 advertisement, 4 channels
• Inserts in the TextilWirtschaft
magazine
• By e-mail to suitable candidates
• E-book at TW Jobs and at TextilWirtschaft.de
• Ø 600 clicks per advert (publisher’s
statement)
• Distribution at the Graduate
Conference in Cologne
• Additional publication through our
nationwide partners
• Distribution at relevant fashion
colleges and university business
faculties
Your employer branding options
at TW Jobs
• Eye-catching employer branding
products
• 287,673 page impressions
(source: IVW, July 2014)
Your personal contact with
young talent
• Established newcomer forum for
the fashion industry
• Personal contact with committed
students and graduates
• Attractive options for cultivating
the company’s image
Focus on target groups
TextilWirtschaft trade offensive
• TextilWirtschaft season offers
expert product information specifically for employees on the site and
therefore focuses on a unique
target group
•W
e can place an advertisement
for you at special rates to help you
look for qualified retail workers
• Your advertisement appears in an
attractive editorial context
• 4 times a year
• Valid for
- Store manager
- Shop manager
- Sales staff etc.
Recruitment ads
Print media online classifieds
Fixed formats (Height x width in mm)
Rates (b/w and colour)
Online classifieds
Recruitment ad
Full Service Self Service
One-off extension
1/1 page (270 x 208)
e 5,990
Standard
e 890
e 860
e 690
1/2 page (134 x 208 horizontal, 270 x 102 vertical)
e 3,050
Store/Shop Manager etc
e 425
e 390
e 190
1/4 page (134 x 102)
e 1,570
Sales/Fashion Consultant
e 165
e 110
e 90
Individual formats
Rates (b/w and colour)
mm rate
e 6.25
Trainee- and Apprenticeship Format
1/1 page type area:
270 mm h x 208 mm w = 4 columns
1 column 2 columns
3 columns
4 columns
= 49 mm
= 102 mm
= 155 mm
= 208 mm
e 59
The benefits to you of going online:
• 4 weeks online at TW Jobs
• Additional publication through our nationwide partners
• Notifying suitable candidates by e-mail
Self-service: in just a few steps you can insert your advertisement yourself as a PDF, text or
HTML using the express option and take advantage of our special self-service rates.
Full service: at your request, we can design an advertisement and insert it for you. With
individual guidance and a qualified classification, your advertisement will have maximum
searchability.
The benefits to you when combining print media and online options:
• With the vacancy ad in printed format, you’ll be targeting TextilWirtschaft’s qualified readership
The migration from print to online
Additional Online fee for Print ads (per job position)
Rates
• Option available for listing various vacancies in the printed ad
Ads ≥ 1/4 page
e 350
• Special prices available for going online
Ads < 1/4 page
e 480
Further positions
e 125
• For the best possible way to approach candidates: if each printed advertisement contains
more than one post, you’ll have the option of sending us an individual job description and
its requirements for each post for the online advert.
Contact:
Natalie Ufelmann, Tel. +49 69 7595-3093, [email protected]
20 | 21
TextilWirtschaft Classifieds
Recruitment and classified ads
Do you need to fill staff vacancies on a regular basis? Then use our volume deals and take advantage of our special prices and our full service for your vacancy ads.
Standard recruitment ads
Rate for 1 ad e 890
PackagesRates
Store manager
Rate for 1 ad e 425
PackagesRates
Sales/Fashion Consultant Rate for 1 ad e 165
PackagesRates
3 ads
e 2,460
5 ads
e 1,800
5 ads
e 745
5 ads
e 3,800
10 ads
e 3,300
10 ads
e 1,400
10 ads
e 7,200
15 ads
e 9,990
20 ads
e 12,600
25 ads
e 14,500
The reserved quotas will be available for a year once your first vacancy ad has been booked. The runtime for each advertisement is 4 weeks.
Vacancy ads not reserved from the quota will lapse after that year and are not transferable.
Larger quotas available on request. For larger quotas, please send us your vacancy ads via an XML interface.
Draw attention to your vacancy ads and stand out from the rest as an employer!
Special advertising formats Rates
Top job Your vacancy ad is also displayed on the TW Jobs homepage as well as subpages with the company logo and job description
e 150/week
Refresh After running for 2 weeks, your ad will once again appear at the top of the list of hits and will be dispatched again to jobmail subscribers.
e 75
Top employer Logo and company name displayed on TW Jobs and linked to your vacancy ads in TW Jobs
e 250/4 weeks
Classified ads
Job wanted
Are you searching for a new job or a new collection?
Introduce yourself to the TextilWirtschaft job market with a job search.
mm rate (b/w and colour) e 3.25
1/1 page type area: 270 mm h x 208 mm w = 4 columns
1 column 2 columns
3 columns
4 columns
= 49 mm
= 102 mm
= 155 mm
= 208 mm
mm rate (b/w and colour) e 5.85
1/1 page type area: 270 mm h x 208 mm w = 4 columns
= 49 mm
= 102 mm
= 155 mm
= 208 mm
Artwork:
We require digital data.
Transmission modes: [email protected]
(for data volumes up to 10 MB)
Printing process:
Commercial web offset (Heat-Set)
Screen:
max. 70 screen (European Scale colours)
Classified ads
Heike Schmidt, Phone +49 69 7595-1714
[email protected]
Petra Müller, Phone +49 69 7595-1719
[email protected]
mm rate (b/w and colour) e 8.35
1/1 page type area: 260 mm h x 189 mm w = 3 columns
Box fee:
Ad closing and cancellation date:
Wednesday of the week preceding publication, 12 am.
(exact dates listed in editorial schedule: www.TextilWirtschaft.de/mediakit)
Contact:
Recruitment ads print and online
Natalie Ufelmann, Phone +49 69 7595-3093
[email protected]
Family ads
Would you like to place family ads? Just call us. Our team will be happy to advise you.
1 column
2 columns
3 columns
Frequency: Weekly (every Thursday)
Preferred positions:
Orders placed subject to the availability of fi xed positions will not be accepted.
Makeup is done in accordance with typographic considerations. This produces a
certain number of make-up rules and final decisions rest with the publisher.
Rentals, properties, contract processing, for sale and wanted. etc.
Would you like to promote a property or develop new business contacts?
TextilWirtschaft’s classifieds gives you various options.
1 column
2 columns
3 columns
4 columns
Discounts:
None, as basic rates have already been reduced. Classifi ed ads are not included
in current contracts, agency commissions will be granted.
= 60 mm
= 125 mm
= 189 mm
Family ads
Dirk Bornhütter, Phone +49 69 7595-1713
[email protected]
Fax +49 69 7595-551713
e 17
22 | 23
TextilWirtschaft Classifieds
TextilWirtschaft digital
Ad price list TextilWirtschaft digital 2015, No. 19
TextilWirtschaft digital
In addition to a comprehensive website at www.TextilWirtschaft.de, TextilWirtschaft‘s digital
media contain the daily e-mail news line TextilWirtschaft today, the weekly e-mail news line
TextilWirtschaft trend, a comprehensive on-line appointments section as well as an app for the
iPad and iPhone. Full use of the website and the other digital channels is an inherent part of
TextilWirtschaft‘s subscription and therefore incurs charges and an ipad App for the printed
edition.
The web offer is available via a mobile website. Additionally, a smartphone App is available via
the iTunes store and also via the Google Play-Store. Full use of the website and the other digital
channels is an inherent part of TextilWirtschaft‘s subscription and therefore incurs charges.
Website TextilWirtschaft.de
Retail and industry decision makers can find on www.TextilWirtschaft.de all relevant news
for the daily fashion business. Exclusive top stories, extensive catwalk analyses, the biggest
Online recruitment section within the industry and a broad information and research offer make
TextilWirtschaft.de the leading website for all those who need to know this industry sector.
TextilWirtschaft online is IVW verified.
TextilWirtschaft online is part of
the internet facts of AGOF.
Visits: 749,106*
Pageimpressions 2,413,277*
Unique User: 150,000*
*source: IVW, July 2014
*source: internet facts 2014-04, single month
Rates and Sizes Website TextilWirtschaft.de | Home | Business | Fashion & Scene
Section: Home | Business | Fashion & Scene
XXL-Banner (1)
Skyscraper
XXL-Banner (2)
Wallpaper
Layer
Content
Ad
Content
Ad
Format
Width x height
Rate for 1 week
Rate for 1 week
in pixel
exclusive
2 x rotation
on Business
or Fashion & Scene
XXL-Banner
975 x 100 (1) or 960 x 100 (2)
Skyscraper
250 x 700 or
300 x 500
Wallpaper e1,600
e900
e1,700
e1,000
975 x 100 and
250 x 700
e 2,300
e1,200
Content Ad
300 x 300
e 1,500
e850
Layer/Banderole by arrangement
e 2,400
–
Standard Banner 570 x 85
e 1,400
e800
Video-Ad by arrangement
e 2,000
–
Banner in
picture galleries
max. 562 x max. 338
(duration 4 weeks)
e 2,500
Discount rate:
Grading
• € 5,000 • € 10,000 • € 15,000
• € 23,000 • € 30,000 • € 37,000 • € 45,000 3%
5%
10 %
15 %
20 %
25 %
30 %
TextilWirtschaft discounts can be transferred to bookings
on TextilWirtschaft digital. The reverse is not possible.
The most favourable discount will apply in each case,
agency commissions will be granted.
Data delivery:
3 working days before publication by e-mail to:
[email protected].
File formats:
Gif and Flash data files, AdTags, maximum file size 30 KB.
Specification for flash advertising:
www.TextilWirtschaft.de/spezifikationen
Payment terms:
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
Contact:
Anne Kempf, Phone +49 69 7595-1206, [email protected]
Standard Banner
Standard Banner
24 | 25
TextilWirtschaft digital
Banner
in picture galleries
Rates and Sizes Website TextilWirtschaft.de | TW-Jobs
Ad price list TextilWirtschaft digital 2015, No. 19
Section: TW-Jobs
Superbanner
Skyscraper
XXL-Banner
Top
employer
ContentAd
Format
Width x height
rate
in pixel
for 1 week
exclusive
Superbanner 782 x 90
e1,600
Skyscraper 160 x 600
e1,700
Content Ad 300 x 250
e 1,500
Top employer (Linking a company logo and name
with a job ad booked in TW Jobs)
Contact:
Anne Kempf, Phone +49 69 7595-1206, [email protected]
e 250
(4 weeks in rotation)
Discount rate:
Grading
•
•
•
•
•
•
•
E
E
E
E
E
E
E
5,000
10,000
15,000
23,000
30,000
37,000
45,000
3%
5%
10 %
15 %
20 %
25 %
30 %
TextilWirtschaft discounts can be transferred to bookings
on TextilWirtschaft digital. The reverse is not possible.
The most favourable discount will apply in each case,
agency commissions will be granted.
Data delivery:
3 working days before publication by e-mail to:
[email protected].
File formats:
Gif and Flash data files, AdTags, maximum file size 30 KB.
Specification for flash advertising:
www.TextilWirtschaft.de/spezifikationen
Payment terms:
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date
of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
Newsline TextilWirtschaft today | Newsflash | Rates and Sizes
Ear space
Newsline TextilWirtschaft today
Exactly at 5pm every day Newsline TextilWirtschaft today reports on the top news directly to the e-mail accounts
of decision makers from retail and industry. Around 10,250 subscribers (publisher‘s data) expect their news from
retail and industry. Newsline is a fixed part of the TextilWirtschaft subscription and therefore payable by the user.
Newsflash TextilWirtschaft today
Sponsoring placement
Content ad
Content ad
The e-mail Newsflash brings Newsline TextilWirtschaft today subscribers the day’s relevant news right when
they break
Discount rate:
Grading
•
•
•
•
•
•
•
E
E
E
E
E
E
E
5,000
10,000
15,000
23,000
30,000
37,000
45,000
3 %
5 %
10 %
15 %
20 %
25 %
30 %
TextilWirtschaft discounts can be transferred to bookings
on TextilWirtschaft digital. The reverse is not possible.
The most favourable discount will apply in each case,
agency commissions will be granted.
Data delivery:
3 working days before publication by e-mail to:
[email protected].
Newsline
Format
Width x height
in pixel
Rates
for 5 ads Rates
for 20 ads
Ear space 630 x 75
e 1,800
e 5,700
File formats:
Gif and Flash data files, AdTags, maximum file size 30 KB.
Specification for flash advertising:
www.TextilWirtschaft.de/spezifikationen
Sponsoring placement
595 x 120
e 1,400
e 4,400
Payment terms:
Content ad 530 x 190
e 1,200
e3,800
Ear space Newsflash
630 x 75
e3,700
(for 10 issues)
Ear space Newsflash
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date
of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
Contact:
Anne Kempf, Phone +49 69 7595-1206, [email protected]
26 | 27
TextilWirtschaft digital
Newsline TextilWirtschaft trend | Fashion Flash | Rates an Sizes
Ad price list TextilWirtschaft digital 2015, No. 19
Ear space
Newsline TextilWirtschaft trend
Newsline TextilWirtschaft trend arrives every Tuesday and informs subscribers via e mail about the trends at POS.
At the moment, around 10,250 subscribers (publisher‘s data) receive the e-mail Newsline TextilWirtschaft trend
additionally as part of their subscription package.
Fashion Flash
Subscribers of Newsline TextilWirtschaft trend receive especially important news immediately via the
Fashion Flash.
Newsline TextilWirtschaft trend
Format
Width x height
in pixel Rates
for 4 issues
Ear space 650 x 75
e1,700
Sponsoring placement 595 x 120
e1,200
Content ad 617 x 220
e1,100
Content ad
Contact:
Anne Kempf, Phone +49 69 7595-1206, [email protected]
e3,700
(for 10 issues)
•
•
•
•
•
•
•
E
E
E
E
E
E
E
5,000
10,000
15,000
23,000
30,000
37,000
45,000
3 %
5 %
10 %
15 %
20 %
25 %
30 %
TextilWirtschaft discounts can be transferred to bookings
on TextilWirtschaft digital. The reverse is not possible.
The most favourable discount will apply in each case,
agency commissions will be granted.
Data delivery:
3 working days before publication by e-mail to:
[email protected].
Sponsoring placement
Ear space Fashion Flash 630 x 75
Discount rate:
Grading
Ear space Fashion Flash
File formats:
Gif and Flash data files, AdTags, maximum file size 30 KB.
Specification for flash advertising:
www.TextilWirtschaft.de/spezifikationen
Payment terms:
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date
of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
mobile Website | Smartphone-App
The web offer is available via a mobile website. Additionally, a smartphone App is available via
the iTunes store and also via the Google Play-Store.
Interstitial
The interstitial appears directly after opening the mobile website or App, the standard banner
will be shown on the contents page and at article level (in the booked sections Business, Fashion
or Scene). The full use of the mobile website / App is a fixed part of the subscription and therefore paid for content.
Discount rate:
Grading
•
•
•
•
•
•
•
E
E
E
E
E
E
E
5,000
10,000
15,000
23,000
30,000
37,000
45,000
3 %
5 %
10 %
15 %
20 %
25 %
30 %
Format
Format in pixel (Width x height)
gif- or jpeg
Rates
for 1 week
TextilWirtschaft discounts can be transferred to bookings
on TextilWirtschaft digital. The reverse is not possible.
The most favourable discount will apply in each case,
agency commissions will be granted.
Interstitial
300 x 480 e1,900
Payment terms:
Standard Banner
300 x 60
e400
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date
of invoice.
Payment net within 30 days of date of invoice.
TextilWirtschaft mobile offers are IVW verified.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
Visits: 72,201*
All prices exclusive of VAT.
Pageimpressions 173,557*
Standard-Banner
*Source: IVW, July 2014
Contact:
Anne Kempf, Phone +49 69 7595-1206, [email protected]
28 | 29
TextilWirtschaft digital
Sonderedition Top Fashion and Bodywear
TextilWirtschaft Sonderedition Top Fashion
The high end of the fashion business. Global brands. International luxury manufacturers and
retailers. Womenswear, menswear, accessories, footwear. And the people behind the scenes:
Designers, decision-makers, buyers.
Twice a year, right on time for the main buying season, they give their opinions about products,
trends, concepts and the season‘s outstanding labels in Top Fashion. Top Fashion buyers get
information right on time for the ordering season.
With the top fashion special edition, we get TextilWirtschaft’s top fashion specials into the
hands of the decision-makers, thereby letting them know about high-genre must-haves at the
point of sale.
Publishing dates 2015:
TextilWirtschaft Top Fashion 1/2015
on 31/01/2015
Ad closing and cancellation date
for menswear:
14/01/2015 in TW 4
Ad closing and cancellation date
for womenswear: 16/01/2015 in TW 5A
TextilWirtschaft Top Fashion 2/2015
on 25/07/2015
Ad closing and cancellation date
for menswear:
17/06/2015 in TW 26
Ad closing and cancellation date
for womenswear: 08/07/2015 in TW 29
Book an ad in Sonderedition Top Fashion Men
(TW 4 and TW 26) or Top Fashion Women (TW 5A
and TW 29) and get a second ad in Sonderedition
Top Fashion for free.
This offer applies exclusively to ads in the premium
and top fashion sections.
The Sonderedition cannot be booked separately.
Ad content cannot be changed.
Contact:
Womenswear
Franziska Welp
Phone +49 69 7595-1708
[email protected]
Menswear
Elisabeth Münch
Phone +49 69 7595-1705
[email protected]
Copy price: E 18
Print run: 5,500 copies (publisher‘s own data)
Print advertisements are transferred 1:1 free of charge to the iPad edition.
Details on pages 18 and 19.
TW Sonderedition elements
Ad price list TextilWirtschaft 2015, No. 68
TextilWirtschaft Sonderedition elements
The season at a glance! TW elements – shoes, bags and accessories, combining trends, looks,
news, business and labels around this increasingly important market segment.
High-quality, sophisticated and to the point, TW elements targets all those who make shoes,
bags and accessories their business, providing you with a place in which you can promote your
brands and your history.
An essential tool for retailers for the ordering season.
Book an ad in one of the shoes, bags, or accessories
specials of TW 5B or 7 respectively TW 30 or 32 and get
a second ad in the Sonderedition Bodywear for free. The
Sonderedition cannot be
booked separately. Ad content cannot be changed.
Contact:
Timo Holste
Phone +49 69 7595-1715,
[email protected]
Ann-Christin Bühler
Phone +49 69 7595-1707,
[email protected]
Publishing dates 2015:
TextilWirtschaft elements - Shoes. Bags. Accessories. - 1/2015
on 23/02/2015
Ad closing and cancellation date: 04/02/2015 in TW 7
TextilWirtschaft elements - Shoes. Bags. Accessories. - 2/2015
on 18/08/2015
Ad closing and cancellation date: 29/07/2015 in TW 32
Copy price: E 18
Print run: 5,500 copies (publisher‘s own data)
Print advertisements are transferred 1:1 free of charge to the iPad edition.
Details on pages 18 and 19.
30 | 31
TextilWirtschaft Offprint
TW Sonderedition Bodywear
Ad price list TextilWirtschaft 2015, No. 68
TextilWirtschaft Sonderedition Bodywear
The Sonderedition Bodywear is published twice a year, right on time for the main buying
season. It includes the underwear, nightwear, swimwear, sports underwear and hosiery musthaves from all of the TextilWirtschaft bodywear specials.
Exclusive content, high-quality images and precise analysies make a Sonderedition complete
that reports at first hand on what is happening in the bodywear industry.
Book an ad in the special Bodywear section of TW 1 and
TW 25 and get a second ad in the Sonderedition Bodywear
for free. The Sonderedition cannot be booked separately.
Ad content cannot be changed.
Contact:
Maddalena Sassanelli
Phone +49 69 7595-1737,
[email protected]
Distribution in German specialist stores and at international buying events puts you in touch
with the industry’s decision-makers.
Publishing Dates 2015:
TextilWirtschaft Bodywear 1/2015
on 24/01/2015
Ad closing and cancellation date: 18/12/2014 in TW 1
TextilWirtschaft Bodywear 2/2015
on 04/07/2015
Ad closing and cancellation date: 10/06/2015 in TW 25
Copy price: E 18
Druckauflage: 4.500 Exemplare (Verlagsangabe)
Print advertisements are transferred 1:1 free of charge to the iPad edition.
Details on pages 18 and 19.
TW special edition for Russia
Ad price list TextilWirtschaft 2015, No. 68
TW special edition for Russia
Book format: 230 x 300 mm
TextilWirtschaft is targeting the Russian fashion market with a special edition entitled
“­TextilWirtschaft in Russia”. Collections and trends from Germany in womenswear, menswear,
bodywear and accessories are on display at the CPD in Düsseldorf and CPM in Moscow,
­illustrating with large visual displays the strengths of the German labels for the Russian market.
The special edition is published in two languages (Russian and German) and targets Russian
buyers and project developers. The special edition is already being distributed in the conventional TW format in Düsseldorf to coincide with the CPD. A special edition is also being
exclusively distributed in Moscow at the CPM/German stand and in selected showrooms and
luxury hotels. An electronic edition of the magazine can also be found at TextilWirtschaft.de.
2/1 page (460 x 300 mm)*
e 6,900
Publishing Dates 2015:
1/1 page (230 x 300 mm)*
e 3,750
TextilWirtschaft Russia 1/2015
Date of publication 28/01/2015
Ad closing and cancellation date: 15/12/2014
½ page vertical (113 x 300 mm)* e 2,250
½ page horizontal (230 x 150 mm)*e 2,250
* Width x height plus 4 mm trim outer edge and inner edge
Print run: 11,500 copies (publisher`s own data)
Technical data:
Printing and binding:
Cover: sheetfed offset
Content: commercial web offset (Heat-Set),
adhesive binding
Please note that picture and text elements must be placed
3mm from the gutter of the magazine.
Artwork:
We prefer digital data in accordance with the technical
standards of Deutscher Fachverlag GmbH. We require a
colour accurate digital proof.
Transmission modes:
File box and e-mail are possible: information on request.
Formats and rates:
Copy price: E 6
Discounts:
None, these ads are not included in current contracts.
Agency commissions will be granted.
TextilWirtschaft Russia 2/2015
Date of publication 22/07/2015
Ad closing and cancellation date: 24/06/2015
Contact:
Timo Holste
Phone +49 69 7595-1715,
[email protected]
32 | 33
TextilWirtschaft Offprint
Payment terms:
3% discount for pro forma payment or payment on order
confi rmation before the publication date.
2% discount for payment within 14 days of date of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
TW Labels to Watch
Ad price list TW Labels to Watch 2015, No. 6
TextilWirtschaft Labels to Watch
Book format: 176 x 262 mm
TextilWirtschaft Labels to Watch zeigt zwei Mal im Jahr die spannendsten Labels aus allen
Bereichen: DOB, HAKA, Denim & Urban, Schuhe, Bodywear und Accessoires.
These are labels that win you over with their variety, individuality and original ideas, keeping
up the suspense and creating new highlights in their product ranges. TextilWirtschaft labels
to watch is the industry’s reference tool, offering you an attractive environment in which to
display your label using ads, company profile or a combination of the two.
Discounts:
None, these ads are not included in current contracts.
Agency commissions will be granted.
Technical data:
Printing and binding:
Cover: sheetfed offset
Content: commercial web offset (Heat-Set),
adhesive binding
Please note that picture and text elements must be
placed 3mm from the gutter of the magazine.
Publishing dates 2015:
TextilWirtschaft Labels to Watch 1/2015
on 29/01/2015
Ad closing and cancellation date: 05/01/2015
TextilWirtschaft Labels to Watch 2/2015
on 16/07/2015
Ad closing and cancellation date: 22/06/2015
Print run: 30,000 copies (publisher‘s own data)
Insert in TW 5B + 29 and additional distribution
Contact:
Franziska Welp
Phone +49 69 7595-1708
[email protected]
Copy price: E 7
Artwork:
We prefer digital data in accordance with the technical
standards of Deutscher Fachverlag GmbH. We require a
colour accurate digital proof.
Transmission modes:
File box and e-mail are possible:
information on request.
Payment terms:
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date
of invoice.
Payment net within 30 days of date of invoice.
Print advertisements are transferred 1:1 free of charge to the iPad edition.
Details on pages 18 and 19.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
TW Labels to Watch
Ad price list TW Labels to Watch 2015, No. 6
Rates ad:
2/1 page: E 4,310
1/1 page: E 2,320
Stiched-in/loose inserts and tip-ons on request
Creation of your profile by TextilWirtschaft. Two corrections
free of charge.
iPad issue:
Every advertisement booked in print can be linked to a
video, picture gallery or website for a fee of E 75 in the
iPad issue.
The combination (company profile and ad):
2/1 page: E 2,850
LABEL-PROFIL
STORY
Wear it! Feel it! Love it!
„Wir bringen Colorado Jeanswear als Marke nach vorne. Unser
Ziel ist es, Colorado Jeanswear zu einem wichtigen Player im
Denim Markt zu machen“, Bertram M. Laufer, Brand Manager.
Es ist viel passiert innerhalb der letzten Jahre bei der 1976 gegründeten Traditionsmarke Colorado Jeanswear. Seit Ende 2012
ist Bertram M. Laufer bei dem in Hamburg ansässigen Unternehmen als Brand Manager tätig. Laufer, der zuvor als Head
of Key Account bei LEE arbeitete, hat sich zum Ziel gesetzt,
Colorado Jeanswear zu einem wichtigen Player am Denim Markt
zu machen. „Als ich vor einem Jahr bei Colorado Jeanswear
vorstellig wurde, war die klare Ansage: Hier kann man was
bewegen und das tun wir jetzt auch“, so Laufer.
Innerhalb eines Jahres wurde jeglicher Bereich bei Colorado
Jeanswear optimiert und aufgestockt. Das betrifft sowohl das
Sales Team, den Bereich PR & Online-Marketing mit Lovisa
Klauer an der Front, als auch das Design Department mit Silke
Herrdegen als Head of Design. Zudem wurde die gesamte Marken CI überarbeitet, angefangen beim Logo und diversen Merchandise Artikeln bis hin zu einem Upgrade der POS Materia-
lien mit Holz & Stahl für Shop in Shop Konzepte. Colorado
Jeanswear ist mit Hilfe von Laufer erwachsen geworden. „Mit
unserem Produkt verstecken wir uns hinter keiner anderen
Denim Marke.“
F/W 2014: Contemporary Denim Looks
Ob mit kerniger Lederjacke, lässiger Denim oder einem legeren
Hemd – die Fall/Winter Kollektion 2014 steht ganz im Zeichen
von Aspen Colorado. Key Item der Saison ist die Biker-Lederjacke für Männer und Frauen, die sich durch asymmetrisch
gesetzte Zipper, ihr griffiges Leder, die spezielle Waschung, Verstärkungen an Ellenbogen und Schultern und ihre typischen
Vintage-Finishes wie abgesetzte Nähte auszeichnen. Dazu lassen sich hervorragend die authentischen Denim Styles in coolen
Waschungen sowie lockere Hemden aus Denim und Baumwolle
kombinieren. Weitere Key Items sind leichte Daunenjacken und
Westen, Strickpullover und Strickjacken mit farblich abgesetzten Nähten und Logos als Aufnäher. Die T-Shirts und Longsleeves bestechen durch ihre Aspen typischen Logo Prints.
WWW.COLORADO-DENIM.COM
CONTACT
COLORADO JEANSWEAR
An’n Slagboom 7
22848 Norderstedt
Deutschland
T +49 40 53413213
F +49 40 53413301
[email protected]
www.colorado-denim.com
68
LTW 01/14
Rate profile:
1/1 page: E 1,710
LABEL-PROFIL
STORY
DOLOMITE – ITALIAN LIFESTYLE SINCE 1897
DOLOMITE – einst professioneller Ausstatter für legendäre
Expeditionen und Erstbesteigungen hat im Laufe der letzten
Jahre mit seinen Kollektionen längst den Weg in die modernen
Metropolen und Regionen gefunden - jenseits der 8000er. Geblieben sind die Erinnerungen, die sich von Saison zu Saison
und von Jahr zu Jahr mit den Trends und mit dem immer wieder
wandelnden Zeitgeist vereinen, ohne die Tradition aus den
Augen zu verlieren. DOLOMITE 2015 – eine Verschmelzung
von modischen Silhouetten, von Funktion, von aktiven und
urbanen Qualitäten, von einem Reichtum an Farben und Details. Eine moderne Outdoor & Indoor-Kollektion für eine junge
und modebewusste Generation, die heute ihre Abenteuer weniger auf den 8000er sucht, sondern in der City, in den besten
Clubs der Stadt, auf Facebook oder auf dem Campus. Eine
Kollektion, die neben ihrer Kernkompetenz „Jacke“ mittlerweile Shirts, Blouses, Knitwear, Polos, Rugbys, Sweats & Co. in
allen Facetten bespielt. Eine Marke, die auf jedem Item stolz
ihre Geschichte auf hochwertigen Patches, Embroideries und
Logos weitererzählt und gekonnt Mode und Tradition mit sportiver Attitüde miteinander verbindet. Everest, Rangdum, Karakorum, Fitz Roy – allesamt prominente Namen, die von großen
Abenteuern erzählen und nach wie vor Look & Feel der italienischen Marke aus Treviso prägen. Mal prominent und plakativer, mal dezenter und subtil. Storytelling auf seine schönste Art.
Die Protagonisten in den DOLOMITE Kollektionen sind modern interpretierte Daunenjacken, smarte Westen, trendige
Blousons, Windbreaker & Co. Im Sommer, genauso wie im
Winter. Für Women & Men, genauso wie für Girls & Boys. Die
Styles - mal dynamisch und aktiv, mal urban und trendy. Neue
Details, innovative Qualitäten, zeitgerechte Silhouetten und
raffinierte Steppungen sorgen immer wieder für ein modisches
Upgrade.
WWW.DOLOMITE.IT/APPAREL-DE
CONTACT
LOWA SPORTSCHUHE GMBH
Hauptstraße 19
85305 Jetzendorf
T +49 8137 999 580
F +49 8137 999 520
Deutschland
[email protected]
www.dolomite.it/apparel-de
Ansprechpartner:
Thomas Regenbogen
74
Width x height plus 4 mm trim outer edge and inner edge, 2/1 page: 352 x 262 mm and 1/1 page: 176 x 262 mm
LTW 02/14
34 | 35
TextilWirtschaft Offprint
TW Stores & Systems
Ad price list TextilWirtschaft 2015, No. 68
TextilWirtschaft STORES & SYSTEMS 2016
Book format: 176 x 262 mm
The new TextilWirtschaft guide is a reference tool and important aid for those working in the
retail fashion sector. It provides impetus and guidance for the fashion trade across all channels,
not least among which are the solutions the guide puts forward for the main topic of crosschannelling. It focuses on specific business solutions from the following areas:
Discounts:
These ads are not included in existing advertising contracts.
Agency commissions will be granted.
Book an ad in the Läden Buch as well as the combination in
TW STORES & SYSTEMS and get a discount of 10%.
• Store Design, Architecture & Visual Merchandising
• Logistics, SCM & Fulfilment
• Retail Technology, IT und e-commerce
• Consulting & Business Intelligence
In addition, TextilWirtschaft STORES & SYSTEMS is a suitable environment for service providers
from building technology services, catering and trade fair design and construction.
TextilWirtschaft STORES & SYSTEMS offers comprehensive introduction opportunities to
­specialists from all business sectors.
Technical data:
Printing and binding:
Cover: sheetfed offset
Content: commercial web offset (Heat-Set),
adhesive binding
Rate image ad:
Rate company profile:
2/1 page:E 2,980
1/1 page: E 1,510
E 1,345
The combination
between profile and image ad:
E 2,740
Width x height plus 4 mm trim outer edge and inner edge, 2/1 page: 352 x 262 mm and 1/1 page: 176 x 262 mm
For an extra charge of € 480 you can add an image spot to your ad or profi le. All links are inclusive.
Publishing date 2015:
on 10/12/2015
Ad closing and cancellation date: 04/11/2015
Print run: 25,000 copies (publisher ‘s own data)
Special issue within issue TW 50, issue is poly-wrapped.
Contact:
Anne Kempf, Phone +49 69 7595-1206
[email protected]
Maddalena Sassanelli, Phone +49 69 7595-1737,
[email protected]
Print advertisements are
transferred 1:1 free of charge
to the iPad edition.
Details on pages 18 and 19.
Please note that picture and text elements must be
placed 3mm from the gutter of the magazine.
Artwork:
We prefer digital data in accordance with the technical
standards of Deutscher Fachverlag GmbH. We require a
colour accurate digital proof.
Transmission modes:
File box and e-mail are possible:
information on request.
Payment terms:
3% discount for pro forma payment or payment
on order confi rmation before the publication date.
2% discount for payment within 14 days of date of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
TW Läden Buch
Ad price list Läden Buch 2015, No. 8
TextilWirtschaft Läden Buch
What are the best retail concepts in 2015? The Läden Buch is a high-quality illustrated book
featuring the year’s Top 50 stores. With large-format images and detailed descriptions the
Läden Buch gives valuable inspiration for your own shopfi tting.
Rates and formats:
2/1 page premium position at the beginning of the book 1/1 page position in the middle of the book E 4,170
E 2,950
Width x height plus 4 mm trim outer edge and inner edge, 2/1 page: 500 x 280 mm and 1/1 page: 250 x 280 mm
Take advantage of the invaluable combination of Läden Buch and TW STORES & SYSTEMS.
Rate example:
1/1 page in the Läden Buch Company profile and ad in TW STORES & SYSTEMS E 2,950
E 2,740
Combined
E 5,690
Minus 10% discount
E 5,121
Discounts:
These ads are not included in existing contracts. Agency
commissions will be granted.
Book an ad in the Läden Buch as well as the combination in
TW STORES & SYSTEMS and get a discount of 10%.
Book format: 250 x 280 mm
Technical data:
Printing: sheetfed offset
Colours: European scale
Artwork:
Digital data with a colour accurate digital proof and its
respective ISO Coated or FOGRA27 measurement devices.
Data transfer:
In order to guarantee that your advertisement is reproduced
in the best possible quality data should not be compressed.
All print and screen fonts used must be included in the fi le
or be converted to paths. The advertisement must be saved
as EPS or print-optimised PDF and include all components
necessary for the data transfer. Images must have a resolution of 300 dpi.
ADIDAS, BERLIN
AUF GUTE NACHBARSCHAFT
Lokal statt
global - Adidas Originals hat 2014 ein neues Store-Konzept lanciert. Das soll von Stadt zu Stadt anders
aussehen: Unter dem Motto „Neighbourhood“ fließen
individuelle Begebenheiten des Standortes in die Konzeption ein. So auch im Pilot-Store in Berlin, wo
Merkmale der Hauptstadt sogar bei der Lichtgestaltung
eine Rolle spielten.
Adresse:
Münzstrasse 13-15, 10178 Berlin
Eröffnung:
März 2014
Größe:
297m²
Architektur:
Architekt Stötzer
Ladenbau:
Eyelevel
Licht:
Erco
Foto:
Dirk Tacke
Adidas Originals liebt Berlin. Hier eröffnete das
Urbanwear-Label 2001 den weltweit ersten
Store – und hier haben die Herzogenauracher
nun rund 13 Jahre später ihr neues StoreKonzept lanciert. Und zwar am bestehenden
Standort– auf rund 300m² in der Münzstraße.
Der Laden wurde grundlegend umgestaltet
und setzt voll auf gute Nachbarschaft. Denn
das neue Konzept heißt „Neighbourhood“
und soll die lokale Umgebung in die Gestaltung mit einbeziehen.
In Berlin heißt das konkret: ein rauer, dem
Berlin-Mitte-Flair entsprechender Look. Die
deutsche Hauptstadt stehe für Streetwear,
heißt es, das solle hier ganz deutlich herausgearbeitet werden. Betondecken treffen auf
Regalkonstruktionen aus Holz und Stahl.
An der offenen Decke hängen Strahler an
schwarzen Streben. Schuhe werden sprichwörtlich auf dem Treppchen präsentiert: Auf
den Display-Stufen aus Sichtbeton werden
besondere Schuhtypen herausgestellt. Die
gezackte Treppenform gibt es im Store auch
in anderen Displayelementen, so zum Beispiel
an der Schuhwand in Form der berühmten
drei Streifen. Farblich dominieren Grau und
Weiß. Dazu immer wieder Blau - die Farbe der
Marke. Dem Flair Berlins nachempfunden ist
nach Angaben von Ted Mager, Head of Retail,
auch das Beleuchtungssystem. „Das Highlight
ist eine 3D-Stadtkarte, die in Form unseres
Logos die Store-Umgebung abbildet.“
Der Look, den Adidas gemeinsam mit der kanadischen Agentur SidLee entwickelt hat, ist
insgesamt minimalistisch. Maximaler Fokus
auf die Ware sei das Ziel gewesen, so Mager.
„Das Produkt ist ganz klar sichtbar und so gut
zugänglich für die Kunden.“ Gezeigt werden
nur die Highlights der Kollektion. Herzstück des
Stores ist eine große Sneakerwand. Um die
Verweildauer zu erhöhen gibt es freies Wifi,
Ladestationen für Mobiltelefone, Tablets, auf
denen die Marke erkundet werden kann sowie
Sitzgelegenheiten, damit das auch ausgiebig
getan wird.
Die Store-Offensive ist Teil der neuen Strategie,
mit der das Unternehmen aus Herzogenaurach
Marktanteile gewinnen will. Mehr Fokus auf
das Produkt, gezieltes POS-Marketing, spitzere
Kommunikation, mehr Events: „Ziel ist es, im
stetigen Austausch mit den Trendsettern der
Weltmetropolen zu sein“, sagt Marken-Chef
Arthur Hoeld. Und so gehört zum Neighbourhood-Konzept nicht nur der Ladenbau: Das
ganze Jahr über plant das Unternehmen Events,
um Kunden und natürlich Nachbarn auf die
Fläche zu locken. Produkteinführungen stehen
da ganz oben auf der Agenda, zum Beispiel die
von neuen Sneakermodellen. Darüber hinaus
gibt es Kooperationen mit lokalen Künstlern wie
Grafik-Designerin Saskia Hahn, Fotograf Oliver
Rath und dem Kreativduo Sonice.
Dem Vorbild des Berliner Stores sind im Laufe
des Jahres die Adidas Originals Flagschiffe in
London, Shanghai, Seoul, Moskau, New York
und Paris gefolgt. Überall eben mit Lokalkolorit. Übrigens: Die Kunden des Berliner
Stores können den auch an den Füßen tragen.
Anlässlich der Eröffnung gab es einen eigens
entworfenen Sneaker. Eine Sonderedition des
Modells ZX Flux – mit aufgedruckten Satellitenbildern der Straßen Berlins. Berlin-Mitte für
die Füße quasi. Ein großer Schritt in Richtung
gute Nachbarschaft.
Logos must be saved as vector graphic or line scan with a
resolution of at least 800 dpi. Magnifi cation 1:1.
Publishing date 2015:
TextilWirtschaft Läden Buch
on 03/12/2015
Ad closing and cancellation date: 23/10/2015
Transmission modes:
File box and e-mail are possible:
information on request.
Copy price: E 98
Print run: 3,000 copies (publisher‘s own data)
Contact:
Maddalena Sassanelli
Phone +49 69 7595-1737
[email protected]
36 | 37
TextilWirtschaft Offprint
TextilWirtschaft Young Professionals Offprint
Ad price list TW TextilWirtschaft Young Professionals Offprint 2015, No. 6
TextilWirtschaft Young Professionals Offprint
In the second half of the year companies can present themselves as an attractive employer
in the TextilWirtschaft Young Professionals Offprint. Choose between two ways to make clear
why it is worth while starting a career with your company.
Image ad:
2/1 page E 6,690
1/1 page E 3,390
Width x height plus 4 mm trim outer edge and inner edge, 2/1 page: 352 x 262 mm and 1/1 page: 176 x 262 mm
Employer profile:
1/1 page (standardised entry) E 1,270
Publishing date 2015:
TextilWirtschaft Young Professionals Offprint
on 29/10/2015
Ad closing and cancellation date: 28/09/2015
Distribution:
Book format: 176 x 262 mm
Discounts:
These ads are not included in existing advertising contracts.
Agency commissions will be granted.
Technical data:
Printing and binding: sheetfed offset, adhesive binding
Please note that picture and text elements must be
placed 3mm from the gutter of the magazine.
Artwork:
We prefer digital data in accordance with the technical
standards of Deutscher Fachverlag GmbH. We require a
colour accurate digital proof.
Transmission modes:
File box and e-mail are possible:
information on request.
Payment terms:
3% discount for pro forma payment or payment
on order confirmation before the publication date.
• Inserts in TextilWirtschaft magazine 44
2% discount for payment within 14 days of date
of invoice.
• Distribution at the Graduate Conference in Cologne
Payment net within 30 days of date of invoice.
• Available as an e-book at www.TextilWirtschaft.de and at TW Jobs
Bank:
• Distributed at universities and colleges/textile and fashion departments
• Distributed at relevant university business faculties
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
Copy price: E 7
All prices exclusive of VAT.
Print run: 40,000 copies (publisher‘s own data)
Contact:
Natalie Ufelmann,
Phone +49 69 7595-3093, [email protected]
BTE-Taschenbuch
BTE-Taschenbuch 2015, No. 29
BTE Taschenbuch
Book format: 105 x 148 mm
For more than 50 years the BTE Taschenbuch booklet has been the reference book for the
fashion industry.
Discounts:
None, these ads are not included in current contracts.
Agency commissions will be granted.
It offers both retailers and manufacturers specialist topics and literature and all relevant
information needed, including statistics, regulations, addresses and relevant dates
(Source: recipient structure).
The BTE Taschenbuch booklet is distributed mainly to the members of retail and industry
associations. Roughly 97% of readers are textile, footwear or leather goods retailers.
Advertising in the BTE Taschenbuch booklet makes sure that your message is at the desks
of decision-makers all year round.
Technical data:
Printing and binding: sheetfed offset, adhesive binding
Artwork:
We prefer digital data in accordance with the technical
standards of Deutscher Fachverlag GmbH. We require a
colour accurate digital proof.
Transmission modes:
File box and e-mail are possible:
information on request.
Rates and formats:
2/1 page E 7,160
1/1 page E 3,590
Cover page
E 4,660
Payment terms:
Width x height plus 4 mm trim outer edge and inner edge, 2/1 page: 210 x 148 mm and 1/1 page: 105 x 148 mm
Payment net within 30 days of date of invoice.
Publishing date:
Bank:
Last week of December 2015
Ad closing and cancellation date: 16/11/2015
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
Print run: 7,000 copies (publisher‘s own data)
All prices exclusive of VAT.
3% discount for pro forma payment or payment
on order confirmation before the publication date.
2% discount for payment within 14 days of date
of invoice.
Copy price: E 20 plus postage and VAT
Contact:
Maddalena Sassanelli, Phone +49 69 7595-1737, [email protected]
38 | 39
TextilWirtschaft Offprint
TextilWirtschaft season
Ad price list TextilWirtschaft season 2015, No. 34
TextilWirtschaft season
The shop-floor employees enthuse customers, bring trends onto the high street, liven up the trade and therefore have a significant impact on
the industry‘s success.
TextilWirtschaft Season focuses on the shop-floor employees. With its comprehensive information about new trends, collections and labels and
on jobs at POS, TextilWirtschaft Season offers the tools for competent and successful sales discussions – whenever the new collections go on
sale.
Rates and formats:
2/1 page E 8,340
1/1 page
E 4,170
b/w and colour, width x height plus 4 mm trim outer edge and inner edge, 2/1 page 352 x 262, 1/1 page 176 x 262
Bound inserts, loose inserts and glued inserts on request.
Circulation
Reader analysis
7%
2%
3.5%
4.1%
Service providers
(Designers, style
consultants,
schools and
institutions,
associations)
Other
Single copy sales
741 copies
Remaining circulation
1,120 copies
91%
Clothing retail
92.4%
Subscribed copies
22,176 copies
Recipients:
Sales staff in
fashion stores and
top textile retail
companies (TW
ranking 2012)
Distribution in
Germany, Austria
and Switzerland
Source: recipient
structure TW
season 2013
Publishing dates 2015:
Issue 1/2015 | spring 2015
Date of publication 21/01/2015
Ad closing and cancellation date: 05/01/2015
Issue 2/2015 | summer 2015
Date of publication 11/03/2015
Ad closing and cancellation date: 23/02/2015
Issue 3/2015 | autumn 2015
Date of publication 01/07/2015
Ad closing and cancellation date: 15/06/2015
Issue 4/2015 | winter 2015
Date of publication 02/09/2015
Ad closing and cancellation date: 17/08/2015
Print run: 24,000 copies (publisher‘s own data)
Copy price: E 5 plus postage and VAT
Annual bargain price: E 17.50 plus postage and VAT
Discount:
(on space booked within a single contract year)
Volume
• 3 • 5
• 7 • 10
pages
pages
pages
pages
5 %
10 %
15 %
20 %
TextilWirtschaft discounts can be transferred to
TextilWirtschaft season. The reverse is not possible.
Advertisements in TextilWirtschaft season do not increase
discounts in TextilWirtschaft, agency commissions will be
granted.
Technical data: 176 x 262 mm
Technische Daten:
Printing and binding:
Cover: sheetfed offset
Content: commercial web offset (Heat-Set),
adhesive binding
Artwork:
We prefer digital data in accordance with the technical
standards of Deutscher Fachverlag GmbH. We require a
colour accurate digital proof.
Transmission modes:
File box and e-mail are possible: information on request.
Payment terms:
Contact:
Timo Holste, Phone +49 69 7595-1715, [email protected]
3% discount for pro forma payment or payment
on order confirmation before the publication date.
Natalie Ufelmann, Phone +49 69 7595-3093, [email protected]
2% discount for payment within 14 days of date
of invoice.
Payment net within 30 days of date of invoice.
Bank:
Frankfurter Sparkasse, A/C: 34926, Bank code 500502 01
BIC: HELADEF1822, IBAN: DE56 5005 0201 0000 0349 26
All prices exclusive of VAT.
40 | 41
TW season
Events
Ad price list TextilWirtschaft 2015, No. 68
April 15, 2015
TW e-fashion conference
June 13, 2015
TW Young Professionals´ Day
The Internet provides the trade with new opportunities and promises enormous growth
prospects. The opening of an additional sales channel, however, also increases the complexity
of the business and requires funds and knowledge in equal measure.
The major recruiting event for junior employees in the fashion business. Again, top managers,
young senior managers, specialists and human resources experts meet to discuss work and
job opportunities in the fashion industry.
The TW e-fashion conference provides you with the opportunity to pass on invaluable expertise and exchange experiences with other retailers, manufacturers, experts and specialist service
providers. E-fashion is TextilWirtschaft’s premier industry event on the subject of on-line retailing. A must for all those working in fashion who want to earn money as part of a network.
September 3, 2015
Fashion Logistics Conference
Focusing on collections and ranges.
Open to new names, trends, fairs and retail channels. The industry is caught between
­evolution and revolution, between discount and designer and between handicrafts and high
fashion.
This prestigious event targets the top decision-makers from trade and industry.
October 1, 2015
TW Staff Management Conference
November 4/5, 2015
German Fashion Retail Conference
An event for staff managers in the textile and clothing industry. The event focuses on how
to find and keep staff. How employers turn into brands: Employer branding strategies in the
fashion business.
The industry event for top managers and all professionals in the fashion business.
Decision-makers from retail and production meet to discuss the latest developments in
the fashion business.
A joint event between TextilWirtschaft and BTE
November 11, 2015
Business-Talk Bodywear
This event is the platform for the clothing industry and focuses on international decisionmakers from trade and industry. Experts speak, discuss and give lectures here on subjects
across the lingerie, day and nightwear, swimwear and hosiery sectors, on vertical integration
and market developments as well as online business opportunities.
For further information regarding attendees, sponsors and exhibitors please contact
Christine Winter, Phone +49 69 7595-3021, [email protected]
41 | 43
Events
Fashion Network
THE FASHION NETWORK
G E R M A N Y _ A U S T R I A _ I TA LY _ H U N G A R Y _ I N D I A
The fashion business is international. Take advantage of Fashion Network and
its leading specialist media in the international textile and clothing industry.
Deutschland – TextilWirtschaft
Tschechien/Slowakei –TextilZurnal
We will be happy to help with advice:
Vladimír Plachý
Timo Holste
Telefon: + 420 / 270 003 950
Telefon: +49-69-7595-1715
Germany – TextilWirtschaft
Austria – Österreichische Textil Zeitung
E-Mail: [email protected]
E-Mail: [email protected]
Timo Holste
Mag. Claudia Jordan
www.con-praha.cz
www.textilwirtschaft.de Phone: +49 69 7595-1715
Phone: +43 1 86648-212
[email protected]
[email protected]
Deutschland/Indien – Sportswear
International Italien – Fashion
italia
www.TextilWirtschaft.de
www.textilzeitung.at
Dirk Lehmann
Stefano Giordano
Telefon: +49-69-7595-2664
Telefon: +39-02-80620-300
Germany/India – Sportswear International
Italy – Fashion italia
Dirk Lehmann
Stefano Giordano
E-Mail: [email protected]
E-Mail: [email protected]
Phone:
+49
69
7595-2664
Phone: +39 02 80620-300
www.sportswearnet.com
www.fashionmagazine.it
[email protected]
www.sportswearnet.com
Österreich – Österreichische Textil Zeitung
Mag. Brigitte Medlin
Telefon: +43-1-8658242-19
E-Mail: [email protected]
www.textilzeitung.at
[email protected]
www.fashionmagazine.it
Ungarn – DivatMarketing
dr Anna-Maria Csaba
Telefon: + 36 / 1 / 2 46 07 86
E-Mail: [email protected]
www.divatmarketing.com
Indien – Images Business of Fashion
Amitabh Taneja
Telefon: +91 (11) 405 250 00
– DivatMarketing
E-Mail:Hungary
[email protected]
dr Anna-Maria Csaba
www.imagesfashion.com
Phone: +36 1 2460786
[email protected]
www.divatmarketing.com
India – Images Business of Fashion
Amitabh Taneja
Phone: +91 11 40525000
[email protected]
www.imagesfashion.com
44 | 45
Fashion Network
For the latest editorial schedule please go to: www.TextilWirtschaft.de/mediakit
Contacts
Belgium and France
Stella Toma
Media France Service SNC
7 rue Watt
75013 Paris, France
Phone: +33 1 47709062
Fax: +33 1 47709073
[email protected]
Great Britain and Ireland
Stefanie Stroh-Begg
International Graphic Press Ltd.
Talbert House
52a Borough High Street
London SE1 1XN, Great Britain
Phone: +44 20 74034589
Fax: +44 20 74034590
[email protected]
India
Mr. J.S. Malhotra
MRI Global Media Network
Annex 1/16, West Patel Nagar
New Delhi - 110008, India
Phone: +91 11 25880312
Fax: +91 11 25882091
[email protected]
Pakistan
Imran Ahmad
P.A.C.E. (PVT) LTD
C 86, Block 2, Clifton
Karachi-75 600, Pakistan
Phone: +92 21 11-11-7223
Fax: +92 21 5874162
[email protected]
Greece
Dimitris Koutsoubelis
c/o Link International
61A, Apostolopoulou st.
15231 Chalandri, Greece
Phone: +30 210 6772640
Fax: +30 210 6772670
[email protected]
Hong Kong, China + Taiwan
Jane Singer
Inside Fashion
734-738 Kings Road
Unit 206 Stanhope House
Quarry Bay, Hong Kong
Phone: +852 28992511
Fax: +852 28100986
[email protected]
Italy
Stefano Giordano
Edizioni Ecomarket SpA
Piazza Pio XI, 1
20123 Milan, Italy
Phone: +39 02 806 20-300
Fax: +39 02 806 20-333
[email protected]
Hungary
dr Anna-Maria Csaba
DivatMédia GmbH
Ördögorom lejtö 7/b
1112 Budapest, Hungary
Phone / Fax: +36 1 246 - 0786
[email protected]
For enquiries from other countries
not mentioned please contact:
Kristin Ludwig
Phone: +49 69 7595-1717
Fax: +49 69 7595- 551717
[email protected]
www.TextilWirtschaft.de/mediakit

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