MaxCS Customer Case Study Improving communications with MaxCS all software IP PBX A Leading Manufacturer of Fashion Footwear Industry: CELS Enterprises, Inc., founded in 1971 by Robert and Carol Goldman, is a privately held woman's footwear company with headquarters in Los Angeles, California. From its beginnings as a shoe manufacturer selling to mass merchants, CELS Enterprises, Inc. has steadily expanded its influence in the fashion footwear industry. The company launched CHINESE LAUNDRY in 1981. Chinese Laundry's team of designers consistently travel the world to discover the freshest inspirations and get them first to market. Known for its remarkable ability to deliver on lifestyle and lead with trend, Chinese Laundry lives at the forefront of fashion footwear for young women. Footwear A complete enterprise class IP PBX Headquarters: Los Angeles, CA # of Employees: 300+ Website: www.chineselaundry.com In the fast paced world of retail merchandising, including both online and “brick and mortar” stores, communications is critical to the success of CELS Enterprises business. AltiGen’s MaxCS, a complete integrated IP PBX, delivers on all of the key capabilities required by CELS. With employees in multiple offices along with distributed retail stores, connectivity is crucial. Whether employees are in the corporate or branch office, or on the go, customers and colleagues can easily reach them – facilitated by the MaxCS desktop communications client and the MaxMobile smartphone app. The integrated auto attendant and operator console application also ensure that calls are answered in a timely fashion and routed to the right person, right away. Migrating to an all software solution CELS Enterprises has been a long time AltiGen customer, using the MaxCS system for nearly 10 years. While the MaxCS system provided years of reliable service, CELS was still faced with upgrading the server hardware every few years. With the new all software release of MaxCS now able to run under VMware and fully support Polycom IP phones, the time had come to upgrade to this new version. According to David Wright, CIO of CELS Enterprises, “The pairing of AltiGen’s innovative all software feature set with the best in class Polycom VVX phones is a dream come true. We could not be happier with this release.” “The CEO wanted a new and flashy system, the IT department required stability, functionality and redundancy. MaxCS lets me deliver on all of our key requirements.” - David Wright, CIO Leveraging Built in Redundancy The ability to communicate with customers and employees is of paramount important to CELS. In order to ensure the MaxCS IP PBX is always available, even in the event of a disaster, CELS deployed MaxCS in both their headquarters and branch office locations. Under normal business conditions employees at each location access their local MaxCS server. However, in the event of an outage at either location, employees are able to log into the available server and continue with “business as usual”. As David Wright said, “The CEO wanted a new and flashy system, the IT department required stability, functionality and redundancy. MaxCS lets me deliver on all of our key requirements.”