Consideration concerning digital contents development to Cooperation for BusinessAcademic-Public Sector and Government of China, Japan and Korea. ASIAGRAPH_SHANGHI 2008 PROCEEDINGS , Jun 30,2008. Koichi Sunada,Ph.D. Chairman of the committee, Committee of inquiry into Digital Content for the Next Generation Professor and Science Professor Kyushu University Faculty of Design Community the digital contents industrial ASIA of China, Japan, and the Korea government I organized the digital contents industrial world of China, Japan, and the Korea government and the section of chief class practitioner conference of the jurisdiction post was organized. 2008.0306. AGENDA of Last Conference According to the basis of equality and reciprocity, to accelerate the animation and manga digital contents industry at the government level and industry-academy-research level, at Mar. 6th, 2008, the officials of Japan, China and Korea considered the following points carefully and widely at the conference for department chiefs. 1.They discussed the possibility of supporting from government to the structure of Asian animation and manga digital contents industry. 2. They agreed to build deeper cooperation of the community for the Asian animation and manga digital contents industry at industryacademy-research level. 3. They agreed to convene Asiagraph annually to accelerate the Asian animation and manga digital contents industry. March 6th, 2008 China China Ministry of Culture Cultural Market Development Division cartoon video content Director Japan Ministry of Economy, Trade and Industry Commerce and Information Policy Bureau Media Content division Deputy director Korea Ministry of culture sports and tourism Cultural industry headquarter/ Cultural industry promotion division Cultural human technology team Team leader A free business is not only approved only by "See" and "Listen". The science and the technology for justifying free by "Experience design" that takes the user's behavior into my side are indispensable. 検索大手のグーグルはクリックを反映した「Page Rank」によって、新たなリスト＝コンテンツを生成することで広告商品を作った映像投稿サイトのユーチューブはコンテンツそのものである映像を利用者から集め、ランキングによって広告価格を決めたセカンドライフは、アバターを作るところからユーザーの参画を求め、日常生活同様の参画によるコミュニケーションを求めた世界的大手SNS フェースブックは、ユーザーに書き込みを求めるだけではなく、様々なアプリケーション開発・公開を奨励した 2015/10/1 4 The chance to produce not contents but media overflows. • A cellular phone and individual information, etc. are in real time combined. Geographic information October 2005 accident in which her Mercedes-Benz collided with a van Live camera Building information Tom’s Coffee Shop 7:00 to 22:00 Comments: MORE> Traffic information ・・・ User information TO MUSIUM 5 more min. to walk ・The output similar to an existing car navigation system improves in mash automatically in real time on the network. ・Various information is synthesized to the image of the reality and it offers it. ・Augmented-reality 5 2015/10/1 5 The uniting research with all industrial fields accelerates. GAME MACHINE LINKED TO THE REAL WORLD Wii remote ・interface technology ・new advice on how to enjoy （break a sweat etc.) health package Nintendo Wii pointer speaker （be scheduled to be available in summer）・health care as though it were a game Motion sensor oscillatory function Nike+iPod Neurosky’s The Cultural Heart of China ‘Beijing Cultural City’ Collaboration project: Chinese government, Korea government, City of Beijing government, and SKTelecom. Does the market reduce in spite of the attention of contents? Market scale of Japanese contents industry （億円） 132,736 132,187 135,263 138,350 137,909 138,994 図書新聞ゲーム音楽音声映像 * デジタルコンテンツ協会「デジタルコンテンツ白書」より・The marginal rise, and the level-off as a whole almost. ・"Analogue" industrial part still occupies it a lot. ・In the area where a digital delivery evolved like the music voice, the decreasing tendency is clear. ・The market downsizing is certain in the net delivery introduction into the image books and the game. The image thought to be intuition has the impression that the activity chance of contents has increased more. Why？ 2015/10/1 8 The power of existing media is decreasing rapidly. The decline of the nationwide type mass media has gradually happened to certain. Free paper rises around the Tokyo area city part. （２００７：4,320億円） CAGR=▲1.7% Audience rating of average of the ground wave TV station ビデオリサーチ『テレビ視聴率年報』関東地区6～24時の週･年平均 Circulation of daily newspaper CAGR=38.7% CAGR=▲1.6% Market scale of free paper (hundred million yen) メディア開発綜研「情報メディア白書2007」日本新聞協会調査（毎年10月）を基に作成 Copyright © 2007 THINK Corporation All rights reserved. 2015/10/1 9 The active area is expanded from the category of existing media. The conception that diverts "The thing is not made" strong point will become important. Work process of contents industry Old model media Peripheral adjustment area Plan Development Production Distribution Collection Medical and finance, etc. An educational area in a special area is made an object. Direct applied area White-collar productivity of presentation production support etc. division of labor Indirect, applied area Skill application in manufacturing to prototyping etc. 2015/10/1 10 Ｍｒ．Chris Anderson classified "Free business" into six. * • • • • • • • • • • • • “Freemium" The one that becomes free:A part of software, serve of web, contents Human who can use it:User of basic version “Advertising” The one that becomes free:Contents, service, and software, etc. Human who can use it:Everyone “Cross-subsidies” The one that becomes free:Anything in case of the one that accompanies a thing for a fee. Human who can use it:It is everyone if there is will being to buy it for a fee. “Zero marginal cost” The one that becomes free:The one with large physical supply cost (music etc.) Human who can use it:Everyone “Labor exchange” The one that becomes free:Web site and service Human who can use it:Everyone: Use forms another value. “Gift economy” The one that becomes free:Open software and user generation contents, etc. * クリス・アンダーソン：「ウェブ2.0」や「ロングテール」といった造語で知られるWIREDの編集長で、現在「無料ビジネス」の著作を準備中 Human who can use it:Everyone Anderson, Chris. (2008) “Free! Why $0.00 Is the Future of Business.” on WIRED MAGAZINE 16.03 (http://www.wired.com/techbiz/it/magazine/16-03/ff_free) 2015/10/1 11 Comparison of interest to topic between usual education and multimedia education experience Fun Serious Video Game Effectiveness interactive 1. Game 3. non interactive 1. 2. ＧａｍｅＰｌａｙ 25% ＧａｍｅＲｅｐｌａｙ 25% 3. Text 2. 4. 4. ＨｙｐｅｒＴｅｘｔ 25% Ｔｅｘｔ 25% Emotionally Adapted Gaming / Serious-Casual Video Games [console, cell, ..] Control / Toy Friends Attention Training Mood-Based Song Selection Electronic Toys Performance Test Anxiety / Attention / Enhancement Science Classes / University Research Sports ADD-ADHD MP3 Players PLAY ADVANCE Health, Wellness & Safety PROSPER Television Government Transportation Machine Safety Stress Monitoring / Comfort Tracking Other CREATE Computer Dating On-line Factory Wellness Meditation / Relaxation / Mind Challenges Multi-Media PROTECT Workplace Interactive Television Market Research Art-Mind Systems / Light Shows Schools Education & Training Consumer Electronics Advertising Effectiveness Sleep Detection / Distraction Homeland Security Military Threat Screening Combat Status / Simulations APPLICATION ROADMAP 13 As a summary • It should be pleased that national attention of Hiragino corner Gocontents came to be performed. However, many of the glances are poured into contents that still depend on existing media. • Existing media are pushed to new media closely connected with the technology, and, up to now, have been losing momentum on the other hand. • As for new media, the tendency not to have a peculiar business model, and to request the business model's design from the donor of contents is strong. • Then, what kind of community do China, Japan, and South Korea of the future only have to create? • Let's introduce the BCC digital contents urban development project that Sktelecom that represents the industrial world in Korea is concluded an arrangement to City of Beijing government, Chinese government, and the Korea government as one example and advanced. 2015/10/1 14 Sensibility value creation science project completely expressed by new paradigm Produced by the Ministry of Economy, Trade and Industry