Mobile User-Engagement, Gamification & Interaktion Digitalsunray Media ist eine Full-Service Agentur für Berlin  Plattform-übergreifende Entwicklungen Wien  Digitale Werbemittelkreation  Mobile Vermarktung © 2015 Digitalsunray Media GmbH – Confidential 2 Vermarktungsnetzwerk ADvantage Premium und Performance Portfolioauszug Publisher & Partner PREMIUM & PERFORMANCE Netzwerk Österreich +400 Mio. Page Impressions / Month +10 Mio. Unique Clients / Month PREMIUM & PERFORMANCE Netzwerk International SDK & Webframework ADvantage (Adserver-unabhängig) CHANNEL OVERVIEW  Info & Entertainment  Sport  News & Business  Wetter  Automotive  Society  Family / Women / Men / Youth © 2015 Digitalsunray Media GmbH – Confidential 3 Mobile Do‘s & Don‘ts © 2015 Digitalsunray Media GmbH – Confidential 4 Mobile Do‘s & Don‘ts DO's DON'TS  Think Mobile First  GIF Fall-Backs  Video  Copy-Paste  Focus auf Metrics  Unoptimierte Zielseite © 2015 Digitalsunray Media GmbH – Confidential 5 Mobile Sidebar | McDonald‘s Sticky Teaser + Sidebar © 2015 Digitalsunray Media GmbH – Confidential 6 Mobile Takeover | McDonald‘s GIF Medium Rectangle + Sticky MMA-Banner © 2015 Digitalsunray Media GmbH – Confidential 7 © 2015 Digitalsunray Media GmbH – Confidential 8 User = Mobile Engagement Ich möchte gerne… 'Ich möchte gerne'-Momente © 2015 Digitalsunray Media GmbH – Confidential 9 Mobile Engagement Interaktivität & Big Data Mobile Engagement lebt 'im und vom Moment': Motivation trifft Möglichkeit © 2015 Digitalsunray Media GmbH – Confidential 10 Mobile Engagement Dynamischer Content © 2015 Digitalsunray Media GmbH – Confidential 11 Mobile Engagement Benefits USER BENEFIT MARKETER BENEFIT  Interactive User Experience  ROI für Marketing  Personalisierter Content  Lead Generierung  Bequemlichkeit  Datengewinnung © 2015 Digitalsunray Media GmbH – Confidential 12 Umfeld-Platzierung I T-Mobile Mobile Werbemittel passend zur mobilen Platzierung © 2015 Digitalsunray Media GmbH – Confidential 13 Wetter-Targeting I Nivea Rich-Media Mobile Marketing Kampagne (PreloadAd) mit Temperatur-Targeting © 2015 Digitalsunray Media GmbH – Confidential 14 HTML5 GPS Ad I HereinVienna Beispiel HereinVienna iOS App Bewerbung © 2015 Digitalsunray Media GmbH – Confidential 15 © 2015 Digitalsunray Media GmbH – Confidential 16 Gamification Gaming Ads vs Non-Gaming Ads Source: Celtra © 2015 Digitalsunray Media GmbH – Confidential 17 Gamification Wipe Ads vs Puzzle Ads vs Custom Game Ads Wipe Ads: Puzzle Ads: Custom Game Ads: Source: Celtra © 2015 Digitalsunray Media GmbH – Confidential 18 HTML5 Wipe Ad I Garnier Hautklar 3in1 Customized HTML5 Responsive Wipe Ad für Smartphone & Tablet © 2015 Digitalsunray Media GmbH – Confidential 19 HTML5 Wipe Ad I WienTourismus Customized HTML5 Wipe Ad © 2015 Digitalsunray Media GmbH – Confidential 20 Customized HTML5 Puzzle Ad I Coca Cola Zero Interaktive Mobile Kampagne mittels Customized HTML5 Puzzle Ad © 2015 Digitalsunray Media GmbH – Confidential 21 Selfie Ad | Garnier Interactive responsive Selfie Ad & Gewinnspiel für Mobile, Tablet, Desktop © 2015 Digitalsunray Media GmbH – Confidential 22 Big Mac Pick up Game Promo | McDonald‘s HTML5 Responsive Branded Game Promo für Smartphone, Tablet & Desktop © 2015 Digitalsunray Media GmbH – Confidential 23 Pizz‘ a Burger Game Promo | Dr. Oetker Cross Plattform HybridApp Game & App for iOS and Android Smartphone, Tablet & Desktop © 2015 Digitalsunray Media GmbH – Confidential 24 INTERACTIVITY © 2015 Digitalsunray Media GmbH – Confidential 25 HTML5 Globe Ad I Garanta24 Interaktive Mobile Kampagne mittels Customized Responsive Golf Globe Ad © 2015 Digitalsunray Media GmbH – Confidential 26 Customized HTML5 Interactive Ad I UPC Fiber Power Customized HTML5 Interactive Ad © 2015 Digitalsunray Media GmbH – Confidential 27 Customized HTML5 Kiss Ad I Coca Cola Mobile Kampagne mit Touch-Interaktion © 2015 Digitalsunray Media GmbH – Confidential 28 Interactive HTML5 Inline & Fullscreen Video Ads Branding Kampagne mittels Rich Media Interactive Video Ads © 2015 Digitalsunray Media GmbH – Confidential 29 © 2015 Digitalsunray Media GmbH – Confidential 30 Customized HTML5 Xmas Schneekugel Ad I Coca Cola Mobile Kampagne mit Bewegungs-Interaktion © 2015 Digitalsunray Media GmbH – Confidential 31 Customized HTML5 Panorama Ad I Desperados Mobile Kampagne mit Bewegungs-Interaktion © 2015 Digitalsunray Media GmbH – Confidential 32 RotationsAd I Mercedes 4MATICt Interaktive HTML5 Tablet-Super-Banner-Kampagne mittels Einsatz von Gyroskop-Sensor © 2015 Digitalsunray Media GmbH – Confidential 33 Creativity © 2015 Digitalsunray Media GmbH – Confidential 34 Rubberband Ad | Henkel Cannes Lions 2014 Shortlist Mobile, Gold Winner Montreux & IAB WebAd, Finalist NY Festival, © 2015 Digitalsunray Media GmbH – Confidential 35 THANK YOU! [email protected] Phone: Office Vienna: Office Berlin: +43 660 344 49 40 Otto-Bauer-Gasse 6/2, 1060 Vienna, Austria Stralauer Allee 2A, 10245 Berlin, Germany