Personal Details Name Gemma Broughton Mobile 07887 844154 Email [email protected] Website www.gemmabroughton.co.uk Blog www.inkblotpad.blogspot.com Profile Communication really interests me as I enjoy the link between the original thought processes behind an idea and the creative input that allows this information to be shared by everyone. I thrive on the challenge of taking an idea and persuading others, through design and communication, to believe in the product or initiative. Attention to detail is everything where presentation, design or even a tone of voice can turn someone’s head or change their opinion. I am a quick, imaginative thinker and have confident presentation skills. I am interested in all areas of design and enjoy taking inspiration for my ideas from many different design disciplines and situations. I love fun and creative solutions. Software Skills tick Illustrator tick Quark Express tick Photoshop tick Microsoft Office tick Indesign Awards and Exhibitions 2007 2nd Place Jublio Iwata Competition Designing a feature to encourage the local community to get behind their football club 2007 MDL collaborative project with Product Design Exhibiting concepts for the redesign of Peninsula Park on Greenwich Peninsula A little bit about me that you don’t really need to know ... I’m addicted to tea (milk no sugar) ... I used to play county hockey and golf ... Pizza isn’t pizza if it Qualifications 05 - 08 Ravensbourne College of Design and Communication BA (Hons) Graphic Design Being at Ravensbourne has provided a balance of self and tutored learning, I am keen to learn more from others but am also competent to work independently. From my experiences in both learning and working environments I have learnt to both work within a team and lead one. 04 - 05 Abingdon & Witney College Art Foundation: Distinction BTEC Diploma 97 - 04 Lord Williams’s School Thame, Oxon 10 GCSE: 2 x A* 6 x A 2 x B & C A Levels: 3 x A (Art and Design, Product Design & P.E.) Employment Experience 2007 Purple Frog Design Ltd, Buckinghamshire Work experience During these two weeks I developed an understanding of how both the design and marketing sections of the company work. I also became aware of the urgency, speed and planning of the different stages that projects need in order to be delivered successfully to the client. My ideas were put to the daily review meeting and as they developed through feedback from the team I was able to see my ideas come to fruition. I found this rewarding and exciting, I really enjoyed the discussions about my work and the challenge of interpreting my colleagues’ thoughts and ideas into my projects. 05 - 07 Cafe Uno, Chislehurst Waitress 04 - 06 The Rose and Thistle, Haddenham Bar Staff 06 - 07 The Kings Head, Haddenham Bar Staff 01 - 04 The Green Dragon, Haddenham Waitress Since the age of 15 I have enjoyed working within the hospitality industry with a wide range of different people and situations in a lively pressurized environment. These jobs have developed my communication skills and confidence along with learning the importance of being responsible, loyal and reliable. Referees David Finch Managing Director Purple Frog Design Goup Ltd Email: [email protected] Tel: 07768 350690 Finola Gaynor Graphic Design, Course Leader Ravensbourne Email: [email protected] Tel: 020 8289 4990 doesn’t have pepperoni on ... If you asked a child to draw a car they’d draw a Corsa ... My dream car is a Mustang ... If I won the lottery I would take all my friends on O2 Ticketing Brief // Develop a unique ticketing experience for O2’s entertainment events that makes customers feel part of something special. Solution // A multi purpose ticketing system. An experience including collectable tickets, Oyster travel, improved ticket security, an exclusive online environment and a unique identity with O2. Experience Exper e ienc Experience ce Indig Collect Experience holiday ... My favourite bar in London is the Roadhouse ... I love proper pubs and drink pints (never a half) ... I help out at Haddenham Real Ale Festival - you should come Including You (collaborative project with Sarah Beckett) Brief // Create a design initiative to aid the every day life of those with chronic health conditions. Potential // Throughout this project we worked closely with The Anyphalaxis Campaign who are interested in taking the initiative further. Dairy Free Daisy can’t eat ..... Gluten Free Gloria can’t eat ..... Solution // An initiative called ‘One Another’ A multi platformed learning scheme for students and staff at primary schools. Designed to bring awareness to the dangers and risks that people with allergies experience. No Nut Nancy can’t eat ..... Shellfish Sean can’t eat ..... in association with The Anaphylaxis Campaign www.oneanother.com ... I don’t like the colour orange ... I’ve been a waitress for over seven years ... I loved school ... My favourite type face is Din ... I enjoy excessive white spaces ... The best ing ach k Pac Livecould everyyou minute.com Where be? Live every minute.com Brief // To create an awareness of lastminute. com by ‘turning the world pink’ encouraging more visitors to the lastminute.com site. Solution // To target the audience when they are feeling most stressed with that urge to get away from it all. Creating a light hearted, witty, fun and intriguing advertising campaign that grows around the audience. . Stage 4 // Campaign Expansion 15 Taxi - turning its driver and passengers into a waiter serving a romantic meal for two. 16 Bad weather is another factor that gets people down. With the proposal of Lastminute.com employees handing out umbrellas on the street when bad weather is predicted not only will the audience be grateful but will also become a walking advertisement. The imagery on the umbrella turns it into a sunshade - giving the design an air of humour. 17 Handing out beach towels in public places with a tag which suggests a holiday destination. Useful for a picnic, to take on holiday or just as an exhibition I have ever been to was theone! AlanIfFletcher: of graphic work and play inspiration to book layed out Fifty whenyears handed out this would create a ... I came third in a national competition at school for designing a new Tango stunning visual within the public space along with drawing attention from passers by. With the versatile tag line of ‘Where could you be?’ combined with ‘Live every minute.com’ there are many ways in which this campaign can grow. Not only by using different imagery on the designs proposed for the buses and bus stops (e.g. for a winter break - skis, snow boards, mountains and ski lifts) but also by using different media and marketing strategies. Whilst still targeting the commuters these schemes also branch out to other audiences. Relocation Brief // To communicate Ravensbourne’s relocation in 2010 to the Greenwich Peninsula to existing students, perspective students, staff and visitors. June 2007 Ravensbournes relocation announced January 2008 Foreign Office Architects release university designs February 2008 Build starts at Greenwich Peninsula site March 2008 Countdown launch to the relocation programme Solution // By using the feature of the tessellating tiles on the new building to communicate any up and coming information on the move. Creating a Relocation font, updatable environmental graphics around the existing Ravensbourne site and a website. March 2010 Exterior Build of new unoversity complete August 2010 Interior fixtures and fittings complete September 2010 Ravensbourne opens at Greenwich Peninsula Why are we moving? Growth and expansion is essential for Ravensbourne to survive. - To meet public policy objectives - Space with permission for expansion - Financing expansion of building - Changing the educational model - New stimulating environment - To avoid merger and loss of identity Benefits of being part of the regeneration of the Peninsula - Closer to London - Improved transport links - Attracts investors - Improved industry links - Purpose built building - Livelier area for students - Industry standard equipment Greenwich Peninsula 2010 Flavour called ‘Tang-blow’ which now sounds rather rude ... I have 56 pairs of shoes and that doesn’t include boots ... I don’t like computer games but I own a Wii ... I Budikote Brief // To re-brand and expand on a range previously known a Budi-Soap. A community trade product which is a sub brand from The Body Shop which is hand made and produced by the villagers of Budikote in India. Solution // The name is taken from the Budikote village and the branding is inspired by traditional Indian henna patterns. A promotional pack also includes materials that provide information about the community trade scheme. would like to do a bungee jump, jump out of plane or anything else that would petrify me ... I hope you enjoyed my C.V. ... How do you like your tea?
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