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AN
ANLON
………………………….. 3084 Hundred Oaks Ave.
Baton Rouge, LA 70808
[email protected]
225.937.7406
Personable, organized and motivated advertising and marketing professional experienced in project
management, copywriting, communication planning and digital marketing. A quick, proactive learner with
proven leadership and financial skills who balances attention to detail with timely project completion.
MESH Integrated Marketing & Advertising
Baton Rouge, LA / May 2013 – present
Account Coordinator & Associate Copywriter
Coordinate the internal communication and work flow for client projects within the agency and assist the agency
support team to deliver client projects on time and on budget. Manage day-to-day client relationships as needed
to ensure the agency meets and exceeds expectations. Contribute to new business development by generating
proposals and responding to requests for proposals. Responsible for producing short form copy for print, radio
and social media as well as campaign concepting as a member of the creative team.
Marketing Intern
Assisted Account Executives on client accounts to deliver a broad array of marketing and advertising services,
including creative, brand discovery and marketing strategy. Supported client team with billing inquiries and
creative trafficking. Managed multiple production calendars and status sheets for internal and client
presentations. Maintained and created client content on social media.
CGB Enterprises – Recruitment Brochure & Collateral
• Communicated directly with the client to plan the company’s 2013 & 2014 College Recruitment Campaigns.
• Suggested the inclusion of a unique YouTube recruitment video that was approved for production by the
client (http://www.youtube.com/watch?v=xlgvqkSIrWM).
• Planned, scheduled and interviewed CGB employees profiled in the campaign for the development of the
brochure’s copy and creative.
• Brochure was awarded an AAF-BR 2014 Gold Addy and a 2014 District 7 Regional Silver Addy.
St. James Independent Living – Communication Plan/Budget
• Created a 12-month production calendar and budget for the client that successfully ran over thirty print ads,
two sponsorships, four direct mail pieces, radio and television ads.
• Trafficked multiple insertion orders and media buys through to the creative team by creating detailed job
request forms that allowed for designers to easily identify each job’s deadline, purpose and specifications.
MidSouth Bank – Copywriting/Concepting
• Assisted in concept creation for the MidSouth Bank event’s trailer utilized at several regional events
including UL-Lafayette, Nicholls State and Northwestern State University home football tailgates.
• Developed short form copy for MidSouth Bank’s Sulphur location fence scrim to create buzz, excitement
and inform the community of the bank’s new construction and temporary relocation.
• All projects received positive client feedback and satisfaction from local managers and lenders, along with
the bank’s regional president relaying that the projects went above and beyond expectations.
Various Clients - Social Media
• Haspel Clothing – Compiled competitive analysis, company history and market research leading to the
acquisition of Haspel Clothing’s social media account.
• Lipsey’s Firearms, Hunters For The Hungry / Louisiana, Co-Op Bookstore – Created interesting and
engaging content for client’s social media accounts including Facebook, Twitter, Pinterest and Instagram.
Ian Hanlon
Page 2
Theta Xi Fraternity
President
Finance & Social Chairman
Baton Rouge, LA / August 2010 – May 2014
Led three consecutive years as part of Executive Committee responsible for organizational operations. As a
team, nearly doubled chapter membership while increasing year-to-year retention rate, overall GPA and
financial standing.
• Led a team of seven in planning and organizing 2013 calendar year operations.
• Built an Excel database to track relevant information for over 150 active members.
• Balanced over $10,000 in prior years’ debt through the development and implementation of a new
budgeting system.
• Created budgets and balance sheets that linked directly to a customized checkbook for tracking over
$110,000 in income.
• Awarded LSU Order of Omega Award – 2012 – Most Outstanding Chapter.
• Completed the fall semester with a financial surplus and within two years, accumulated approximately
$20,000 in surplus income through the continued use of the system.
• Booked venues, bands, security and vendors as well as coordinated with multiple businesses and
organizations to plan approximately fourteen major events during the calendar year.
• Awarded Multiple Sclerosis Fundraising Award in 2011 and 2014. – Over $10,000 raised by chapter.
Walt Disney World Resort – College Program
Attractions Cast Member EPCOT – Finance Professional Development Series
Orlando, FL / January 2012 – June 2012
Performed as a cast member within a highly structured organization responsible for delivering the highest level
of customer service, satisfaction and guest recovery. Attended weekly meetings with members of Walt Disney
World Operations Finance and Accounting divisions to explore how specific organizational units were managed
within the company. Focused on Forecasting & Trend Analysis, Capital Planning and Pro Forma Development.
Learned about WDW’s key business drivers, metrics, seasonal influences and productivity. Gained insight into
the company’s budgeting processes including operating and capital planning.
Louisiana State University Laboratory School
Soccer Coach
Baton Rouge, LA / September 2011 – present
Worked closely with high school student-athletes to improve their technical abilities. Supported each studentathlete as a mentor for personal growth and development.
Adobe InDesign, 37signals - Basecamp Project Management and Highrise CRM, Google Analytics, CMS,
LinkedIn, Microsoft Word, Excel, PowerPoint and Outlook.
LSU Student Ad Federation, LSU Student Finance Association, IFC Delegate, Best Submission Choice Award Marketing Communication Service Project, Community Coffee Company.
August 2010 – May 2014 – B.S., Marketing – Louisiana State University, Baton Rouge, LA. GPA: 3.3.

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