melissa parker kim [email protected] +1 929 254 8014 123 E 82nd St #1B New York, NY 10028 STRENGTHS WORK EXPERIENCE Always curious DigitasLBi Got addicted to seeking for new Freelance Senior Analyst, Strategy & Analysis / Oct 2014-Present perspectives after living in a -- Working for a global pharmaceutical client seeking a service dozen cities across 3 continents. Give strong presentations Take cues from screenwriters and stand-up comedians to engage my audiences better. Exceptionally analytical Have a knack for taking things apart and solving problems from brief background in Engineering. / Digital and marketing agency / New York, NY, USA / design solution that would help America become healthier. -- Did ethnographic research to kick off a pilot program in a small town that has a population just over 30,000. Spent over a month on site actively engaging the community to learn more about their daily lives. -- Used a wide range of skills spanning across project management, graphic design, conducting interviews and extracting insights from data. Huge / Digital agency / London, UK / Planning Intern / Nov 2013-Mar 2014 -- Analysed SEAT (Volkswagen)’s performance on its social media Self-motivated channels, and suggested new content based on SEAT’s brand Always eager to challenge the and its competitors’ social media activities. status quo and to be my harshest -- Compared content and UX strategies among Knorr’s global sites. critic after 6 years in art schools. -- Assisted in planning a social strategy workshop for Fat Face. -- Analysed recent digital and social campaigns for Technogym and Alexander & James. WORK SAMPLES http://MelissaParkerKim.com/ MelissaParkerKim_Portfolio.pdf -- Did desk and field research for new business pitches. London Strategy Unit / Management consultancy / London, UK / Intern / Jul-Aug 2013 -- Interpreted data from online surveys, found relevant cultural trends and devised social media strategies for Skype, ASOS, Mondelez, Coke, Archers and King’s College. -- Wrote company overviews and identified opportunities in various industries for new business pitches. -- Drafted case studies for an internal publication. -- Summarised business-related publications. -- Examined London Strategy Unit’s online presence to suggest their next phase of growth. melissa parker kim / page 2 EDUCATION WORK EXPERIENCE (CONTINUED) Royal College of Art / The Guardian / Media / London, UK / Data Visualisation Intern / Jul 2013 London, UK / 2012-14 -- Wrote content and design strategy for Millward Brown to MA in Information Experience convey their statistical data on Diagio’s brand equity in a more Design (with concentration in engaging and comprehensible way. research & strategy) -- Extracted stories from qualitative and quantitative data from Opening Doors (an LGBT sector within Age UK), and translated School of the Art Institute of Chicago (SAIC) / them into wireframes and meaningful data visualisation. Chicago, IL, USA / 2007-11 DDB Worldwide / Advertising agency / Chicago, IL, USA / MFA in Visual Communication New Business Presentation Designer / Feb-Sep 2012 BFA in Visual Communication -- Designed engaging and coherent presentations for new business clients, McDonald’s, Mars/Wrigley and Capital One. Northwestern University / Evanston, IL, USA / 2007-12 Part-time studies in Communication Studies -- Worked closely with the CEO and the Chief Strategy Officer to effectively convey their strategies and ambitions. -- Actively extended my roles to help the team make the ends meet, such as by facilitating the team’s workflow and contributing to the content. Carnegie Mellon University / Pittsburgh, PA, USA / 2005-07 Upshot / Integrated marketing agency / Chicago, IL, USA / Full-time studies in Electrical Junior Art Director / Sep 2010–Jan 2012 & Computer Engineering -- Worked in a team to drive integrated marketing campaigns for P&G that target mums in the context of four distinct retailers. -- Collaborated with Planners to shape the content and design of the ‘P&G Bible’ that categorises the retailers’ target audiences. RECENT HONOURS -- Also worked on Disney, Corona and new business pitches. Won the highest honour for a Weber Shandwick Worldwide / PR agency / Chicago, IL, USA / team design project sponsored by Ford. (Primary role: research) Won ‘Highly Recommended’ for a team design project sponsored by Blackberry. (Primary roles: Digital Communication Intern / May-Sep 2009 -- Designed social media pages, call-outs, microsites and idea mock-ups for Bayer, Snickers and Aldi. -- Received training in social media analysis and media relations. strategy & managing the team) Was elected 2 years in a row as the Department Representative. Readymade Magazine / DIY magazine / Berkeley, CA, USA / Marketing Intern / Jun–Aug 2008 -- Assisted in giving the magazine a presence at various events Was invited to the Victoria and such as Renegade Art Fair and Pitchfork Music Festival by Albert Museum (London) to run setting up interactive booths and designing email promotions. a workshop during Friday Late. Received a ‘special mention’ on It’s Nice That for thesis project. -- Compiled media lists and mailed out custom ad sales packages.