FOCUS - CIMC CIMC VEHICLES GROUP CONTINUE TO EXPAND INTO THE AUSTRALIAN TRANSPORT MARKET T he growth continues at CIMC Vehicles in our country with the recent announcement that the company has acquired a major player in Western Australia. China International Marine Containers (CIMC), parent company of CIMC Vehicles Group and consequently all its subsidiaries around the world, has announced the acquisition of General Transport Equipment (GTE). As the news of this acquisition filters through the Australian transport industry, it is clear that CIMC Vehicles are here to stay and no doubt serious about expanding even further their presence in Australia. CIMC Vehicle Australia caused a stir in the market back in 2006 when they first started off promoting their skeletal trailers into the Australian Transport Industry. “People were quick to judge when we first came into the market, but we have proved them wrong,” says Managing Director Hector Ojea. “The saying is absolutely true. You can’t judge a book by its cover. We have justified our existence in the marketplace faster than anyone expected, and if we tap and dig deep into the Australian Trailer 20 WATM | JAN/FEB 2014 manufacturing history, we can proudly say that to date we have been the fastest growing organisation via a combination of both natural growth and acquisitions of local quality manufacturers. Today, we are a powerful contender with a magnificent group of people,” states Mr Ojea. “In 2007 CIMC, our organisation acquired leading Road Tanker specialists Marshall Lethlean Industries (MLI). Over the past 40 years, MLI have manufactured over 6,500 road tankers, including aluminum, stainless steel, bulk pressure vessels, LPG, ISO and demountable equipment. Marshall Lethlean has earned their stripes with honours and today the company has a highly regarded and recognised name which is synonymous of quality in the road transport industry which makes Marshall Lethlean undoubtedly a leading player. For quite a while, CIMC Vehicles have been cautiously observing their competitors’ moves to pick their mark in Australia and with great finesse have wisely taken serious decisions to go ahead one step at a time. The acquisition of GTE (General Transport Equipment) in Western Australia has not been an accident neither a mere ad-hoc decision. In fact, this acquisition has been delicately studied and analysed to ensure the business acumen and opportunity would fit within the CIMC Vehicles strategy. This tactical expansion will certainly add substantial infrastructure to the current Australian operations of the group, particularly on the western sea board of the country. This progression and intelligent geographical positioning will automatically enhance CIMC Vehicles’ products portfolio. CIMC Vehicles will now be able to offer to their entire clientele base around Australia equipment such as Low Loaders, wideners, extendible drop decks, specialized trailers and the most wanted End and Side Tippers both in aluminium and steel as well as a myriad of other trailer/tanker type and models. According to CIMC Vehicles Group’s strategic development plans, its core business strategy for the next five years is to further ‘Develop New Markets and New Business Models’. Australia is the most important country in Oceania. It covers a large area and is the world’s sixth largest country, about 50% bigger than Western Europe. It is not only a large country, but also the most economically developed nation in the southern hemisphere. It is the world's fourth largest exporter of agricultural products, and also the biggest exporter of many key natural resources. Resource-rich Western Australia takes up a third of Australia’s land mass. In recent years, in order to satisfy world’s insatiable appetite for natural resources, Western Australia’s mining industry has become a critical supplier to the global markets. The considerable growth of Western Australia’s economy is largely attributed to the financial investments in the developments of the region’s resource reserves. Although global demand for Western Australia’s raw materials declined slightly last year, the outlook still remains quite optimistic for the future, providing a solid business environment for GTE’s expansion of products and services. The acquisition of GTE is certainly a compelling value proposition which falls in line with CIMC Vehicles Group strategic plans to cement their No.1 position as ‘The Largest Trailer Manufacturer in the World’ and with the aim to conquer the same outcome in the land down under. Established in 1979, General Transport Equipment (GTE), are the leading manufacturers and suppliers of customized road transport equipment and services in Western Australia and beyond. Over the years, the company has } Today, we are a powerful contender with a magnificent group of people slowly grown from a small operation to a well-recognised and respected semi-trailer manufacturer in Western Australia. The growth of the company has been very steady and over the past 34 years GTE continued to perform strongly. With a very professional team and a client focused approach, GTE provides a high range of customised semi-trailers, chemical tankers and rigid truck bodies, which are tailored to suit specific load requirements, client requests and road conditions. GTE provides quality equipment and services for every major form of medium to heavy transport in the rural, general freight, chemical tanker and mining industries. GTE’s array of customers come from a diverse range of industries and with the existing clients of CIMC Vehicle Australia and Marshall Lethlean Industries, there is no doubts that the CIMC Vehicles brand will now become stronger than ever in the west and the rest of the country. GTE has two different locations in the heart of the Kewdale industrial area. The main site is located on the corner of Abernethy Road and McDowell Street dedicated to the manufacture of Road trailing equipment and larger tanker/trailer repairs, whilst the other premises on Tipping Road are solely dedicated to service, maintenance and smaller repairs. “As things have now settled, it is paramount to mention that it has been a pleasure to work together with the three ex-directors of GTE, Russell Fletcher, Barry Moon and Adrian Page. Furthermore we are delighted to announce that the entire management team and all personnel are very excited about this new venture and the great opportunity for GTE to be now part of the largest trailer manufacturer in the world,” finishes Mr Ojea, who has now been appointed as Managing Director of GTE by CIMC Australia’s Chairman Mr. David Li. ■ 159 McDowell St, Kewdale WA 6105 T: 08 9352 4000 or 1300 20 CIMC JAN/FEB 2014 | WATM 21 FOCUS - CIMC } Hector Ojea Managing Director CIMC Vehicle Australia CIMC Vehicle Australia now ISO certified CIMC VEHICLE AUSTRALIA is one step closer to achieving its goal of becoming one of the leading semitrailer manufacturers in Australia after successfully completing ISO 9001 certification. According to Managing Director Hector Ojea, the young business now is one of the very few semi-trailer manufacturers in Australia allowed to call itself a ‘Quality Endorsed Company’. “Given the fact that our parent organisation, CIMC, has already been ISO/TS 16949 accredited for many years for all the products manufactured for numerous different markets around the world, this certification really means a lot to CIMC Vehicle Australia,” he said. “Whether it is trailers, rigid bodies, containers, cement mixers, fire trucks, garbage trucks or any other piece of equipment, the name CIMC is a byword for high quality and 22 WATM | JAN/FEB 2014 international integrity.” Starting off from a ‘greenfield’ site in 2005, Hector Ojea has grown CIMC Vehicle Australia into an acclaimed national trailer manufacturing expert in less than a decade. “I have watched the company grow from a small office in Kew with myself as the sole employee into a thriving manufacturing business that today employs over 50 staff,” he recalls – revealing that the key to success was not just his personal commitment, but the dedication of the entire CIMC Vehicle team, “alongside the willingness to continuously excel in everything we do.” With the ISO 9001 certificate now lifting the bar once again, CIMC is looking forward to a new chapter in the company’s development. “We had to overcome more than one obstacle to get to this point,” said Hector, revealing the fact that CIMC Vehicle Australia belongs to a globally known Chinese corporation certainly Whether it is trailers, rigid bodies, containers, cement mixers, fire trucks, garbage trucks or any other piece of equipment, the name CIMC is a byword for high quality and international integrity caused a stir in the market when he first started off promoting the product. “People were quick to judge when we first came into the market, but we have proved them wrong. The saying is true; you can’t judge a book by its cover. We have justified our existence in the market faster than anyone expected, and today we are a powerful contender with a great group of people. “As an organisation, we have become a viable alternative in the road transport game and we are excited that we are now fully certified. But that’s just the beginning,” he added. “We want to be the number one in the market, and we have the potential, the people and the product to reach that goal. In fact, we are well on our way already and together with our sister company, Marshall Lethlean, we will continue to grow.” According to Hector, Marshall Lethlean Industries has been ISO 9001 certified for “many, many years” and still is the only certified tanker manufacturer in this country. “This is quite remarkable and confirms the magnitude of a very competent quality tanker manufacturer. Together as sister companies, we are a power house in this country." So, what is next in the life of the CIMC world? Hector Ojea: "Well, time will tell." ■ CIMC Vehicle Australia T: 1300 20 CIMC www.cimc.com.au
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