download cv - Katherine Danvers

Katherine Danvers
[email protected]
+44791 336 1296
Bid Coordinator
Marketing Manager
Marketing Admin + Design
Digital Marketing
Production Artist
B.Des (HONS)
Design + Branding
Customer Service - Myer
UK Uni Exchange
B.Des (Vis Comm)
Higher School Certificate
Mace Group, London, UKJune 2014 - Current (freelance)
Mace is an international consultancy and construction company, offering highly integrated services across the full property life cycle. They
are responsible for the construction of The Shard, London Eye and many other landmarks. My role in the Mace and Como (fit-out sector)
Bid’s Team is to work closely with Project Directors and Managers to coordinate and produce high quality bids and presentations for new
tenders. This role requires a high level of organisation and multi-tasking is essential. All bids are produced in Adobe Creative Suite.
Marketing Manager
Hunter Valley Gardens and Roche Group Pty Ltd, Australia
Aug 2012 - Dec 2013 (contract)
Hunter Valley Gardens is a major
tourist destination and Australia’s Largest Display Garden that hosts multiple annual
events, weddings
and functions and sees over half a million visitors each year. It is owned by Roche Group Pty Ltd which includes several Property
Estates, Harrigan’s Irish Pubs, Holiday Parks and more. Returning to HVG as Marketing Manager was an excellent opportunity to
develop professionally in this diverse role.
A key focus was to ensure high quality representation, branding and growth of the many components of Roche Group including Hunter
Valley Gardens, Harrigan’s Irish Pub & Accommodation and four Property Estates. Working with the General Manager, marketing
campaigns were initiated and developed for these components including special events and sales promotions. Typically these initiatives
would include:
Television commercials
Radio advertising
Printed marketing collateral including distribution
Print advertising including billboards
Digital advertising
Website listings via WordPress, X-Cart or Google Sites
Social media campaigns via Facebook, Twitter and Instagram
Email direct marketing (EDM)
Cross promotion and navigation event signage
Online ticketing via X-Cart and Eventopia
Copywriting all marketing collateral
Writing and distributing press releases
Liaising with visitor information centres
Tourism Award submissions
Creating and maintaining a budget
Campaign reporting and analysis
Secured a National TV broadcast from HVG with ‘Sunrise’
Successful campaign to break the world record for
‘The Most Ice Skating Santa’s’
Implemented new strategies that increased Facebook
‘likes’ by 183% to 17,000 for HVG and 130% to 6,900
for Harrigan’s, without paid advertising
Gaining a $50,000 NSW Government grant for Christmas
Lights Spectacular and Snow Time in the Garden
Concept development for TVC’s and radio advertising
Managing media bookings
Writing and distributing media releases
Reduced printing costs by 28%
Katherine Danvers
[email protected]
+44791 336 1296
Graphic Designer/Marketing Administrator
Hunter Valley Gardens and Roche Group Pty Ltd, Australia
Dec 2008 - Sep 2011
This position was to develop, create and maintain the branding and design of print and digital marketing for a variety of businesses within
Roche Group Pty Ltd. Working directly with the Marketing Manager my focus was on HVG, the three Harrigan’s Irish Pubs and The
Barrel Room at Tempus Two Winery, my duties and achievements included:
Designing all print and digital marketing for events,
advertising, websites, EDM, kits, point of sale,
presentations and more
Working with the Marketing Manager to plan and
implement campaigns and ensure all requests from media
were completed
Liaising with printers for the best price, quality and time
frame within a budget
Creating the branding for new businesses within Roche
Group e.g. The Barrel Room at Tempus Two Winery
Implementing and maintaining the social media for HVG
and Harrigan’s Irish Pubs
Freelance Graphic Designer
Design Scoop - Founder
Nov 2005 - Current
Design Scoop works with clients from a variety of industries including music, arts, sales and more. Previous projects include mediums
such as branding, print, digital, web design, packaging and product photography. The common process when working on a new project
would be liaising with every client, creating a brief, designing concepts and then presenting to the client.
Production Artist
Belkin International Inc. Australian Office
Mar 2008 to Dec 2008 (contract)
Belkin is an International Technology Company that sells a diverse range of electronic accessories. During this contract I worked within
the Marketing Team to strategically ensure that each new product launched was advertised, displayed in store and promoted effectively,
while ensuring the concept was within Belkin’s strict branding guidelines. Additionally I was required to liaise with printers, set up artwork
for pre-press while keeping within a set budget.
Mar 2013 – Apr 2013 TAFE Hunter Institute, NSW, Australia
Digital Marketing for your Business (short course)
Jan 2007 – Jan 2008
University of Newcastle, NSW, Australia
Post-Graduate Bachelor of Design (HONOURS)
Sep 2005 – Feb 2006 Manchester Metropolitan University, UK Exchange Program, Design and Art Direction
Jan 2004 – Jan 2007 University of Newcastle, NSW, Australia Bachelor of Design (Visual Communication)
Jan 2002 – Jan 2004 University of Canberra, ACT, Australia Bachelor of Communications, Media/Multimedia Production
Jan 1996 – Dec 2001 Dungog High School, NSW, Australia Higher School Certificate (HSC)
Adobe InDesign CS6
Adobe Photoshop CS6
Adobe Illustrator CS6
Adobe Acrobat
You Tube
Google Sites