Katherine Danvers www.katherinedanvers.com [email protected] +44791 336 1296 EXPERIENCE Bid Coordinator Marketing Manager Marketing Admin + Design Digital Marketing Production Artist B.Des (HONS) Design + Branding Customer Service - Myer UK Uni Exchange B.Des (Vis Comm) B.Comms Higher School Certificate EDUCATION PROFESSIONAL EXPERIENCE BID COORDINATOR Mace Group, London, UKJune 2014 - Current (freelance) Mace is an international consultancy and construction company, offering highly integrated services across the full property life cycle. They are responsible for the construction of The Shard, London Eye and many other landmarks. My role in the Mace and Como (fit-out sector) Bid’s Team is to work closely with Project Directors and Managers to coordinate and produce high quality bids and presentations for new tenders. This role requires a high level of organisation and multi-tasking is essential. All bids are produced in Adobe Creative Suite. Marketing Manager Hunter Valley Gardens and Roche Group Pty Ltd, Australia Aug 2012 - Dec 2013 (contract) Hunter Valley Gardens is a major tourist destination and Australia’s Largest Display Garden that hosts multiple annual events, weddings and functions and sees over half a million visitors each year. It is owned by Roche Group Pty Ltd which includes several Property Estates, Harrigan’s Irish Pubs, Holiday Parks and more. Returning to HVG as Marketing Manager was an excellent opportunity to develop professionally in this diverse role. A key focus was to ensure high quality representation, branding and growth of the many components of Roche Group including Hunter Valley Gardens, Harrigan’s Irish Pub & Accommodation and four Property Estates. Working with the General Manager, marketing campaigns were initiated and developed for these components including special events and sales promotions. Typically these initiatives would include: • • • • • • • • Television commercials Radio advertising Printed marketing collateral including distribution Print advertising including billboards Digital advertising Website listings via WordPress, X-Cart or Google Sites Social media campaigns via Facebook, Twitter and Instagram Email direct marketing (EDM) • • • • • • • • Cross promotion and navigation event signage Online ticketing via X-Cart and Eventopia Copywriting all marketing collateral Writing and distributing press releases Liaising with visitor information centres Tourism Award submissions Creating and maintaining a budget Campaign reporting and analysis • • Secured a National TV broadcast from HVG with ‘Sunrise’ Successful campaign to break the world record for ‘The Most Ice Skating Santa’s’ Implemented new strategies that increased Facebook ‘likes’ by 183% to 17,000 for HVG and 130% to 6,900 for Harrigan’s, without paid advertising SKILLS + ACHIEVEMENTS • • • • • Gaining a $50,000 NSW Government grant for Christmas Lights Spectacular and Snow Time in the Garden Concept development for TVC’s and radio advertising Managing media bookings Writing and distributing media releases Reduced printing costs by 28% • Katherine Danvers www.katherinedanvers.com [email protected] +44791 336 1296 Graphic Designer/Marketing Administrator Hunter Valley Gardens and Roche Group Pty Ltd, Australia Dec 2008 - Sep 2011 This position was to develop, create and maintain the branding and design of print and digital marketing for a variety of businesses within Roche Group Pty Ltd. Working directly with the Marketing Manager my focus was on HVG, the three Harrigan’s Irish Pubs and The Barrel Room at Tempus Two Winery, my duties and achievements included: • Designing all print and digital marketing for events, advertising, websites, EDM, kits, point of sale, presentations and more • Working with the Marketing Manager to plan and implement campaigns and ensure all requests from media were completed • Liaising with printers for the best price, quality and time frame within a budget • Creating the branding for new businesses within Roche Group e.g. The Barrel Room at Tempus Two Winery • Implementing and maintaining the social media for HVG and Harrigan’s Irish Pubs Freelance Graphic Designer Design Scoop - Founder Nov 2005 - Current Design Scoop works with clients from a variety of industries including music, arts, sales and more. Previous projects include mediums such as branding, print, digital, web design, packaging and product photography. The common process when working on a new project would be liaising with every client, creating a brief, designing concepts and then presenting to the client. Production Artist Belkin International Inc. Australian Office Mar 2008 to Dec 2008 (contract) Belkin is an International Technology Company that sells a diverse range of electronic accessories. During this contract I worked within the Marketing Team to strategically ensure that each new product launched was advertised, displayed in store and promoted effectively, while ensuring the concept was within Belkin’s strict branding guidelines. Additionally I was required to liaise with printers, set up artwork for pre-press while keeping within a set budget. EDUCATION Mar 2013 – Apr 2013 TAFE Hunter Institute, NSW, Australia Digital Marketing for your Business (short course) Jan 2007 – Jan 2008 University of Newcastle, NSW, Australia Post-Graduate Bachelor of Design (HONOURS) Sep 2005 – Feb 2006 Manchester Metropolitan University, UK Exchange Program, Design and Art Direction Jan 2004 – Jan 2007 University of Newcastle, NSW, Australia Bachelor of Design (Visual Communication) Jan 2002 – Jan 2004 University of Canberra, ACT, Australia Bachelor of Communications, Media/Multimedia Production Jan 1996 – Dec 2001 Dungog High School, NSW, Australia Higher School Certificate (HSC) TECHNICAL SKILLS Adobe InDesign CS6 Facebook Adobe Photoshop CS6 Twitter Adobe Illustrator CS6 Pinterest Adobe Acrobat Instagram Wordpress You Tube X-Cart Flickr Google Sites Picasa