kc Kori Crosson www.koricrosson.com P: 336-480-7134 // E: [email protected] Summary Communications professional specializing in digital content creation, social media marketing, and online community management. Experience Freelance// New York, NY Marketing Strategist July 2013 – Present • Providing consulting, marketing, and digital content creation services to food start-ups Snaps!// New York, NY Director of Consumer Strategy November 2013 – October 2014 • Increased user retention and decreased drop-offs through user behavior analysis • Developed and executed user acquisition strategies through mobile ad purchasing and outside partnerships • Directed social media engagement and user communication strategy • Identified and managed mutually beneficial relationships with influencers, brands, bands and artists HealthTalker // Newton, MA Communications Manager October 2012- September 2013 • Manage the private, online HealthTalker communities to optimize conversation reporting, member interaction, and overall user experience • Create, manage and analyze response to direct email marketing programs • Develop and execute a gamification strategy to increase community engagement • Redefine the HealthTalker brand by creating personable, compelling copy for private online platforms, community messages, and off-line materials Hanesbrands Inc. // Winston-Salem, NC Public Relations Analyst May 2011 – October 2012 • Increased 2011vs 2012 year-to-date impressions by 35% for 3 HBI apparel brands through product placements in major publications and outreach to key bloggers • Maximized agency spend by internalizing creation of press releases, fact sheets, pitch letters, and product launch kits for 4 intimate apparel brands • Planned and helped execute 6 multi-brand editor events in New York showroom • Tracked and monitored brand coverage, creating monthly impressions reports using Vocus, Meltwater Buzz, and Cision • Provided competitor reports and helped advise brands on social media strategy for platforms including Pinterest, Facebook, Twitter, and Instagram Stanley Black & Decker // New Britain, CT Channel Communications Assistant October 2010 – May 2011 • Coordinated activity between the channel, design, product, and finance teams to execute promotional calendar • Managed quarterly customer direct mailings and ensured adherence to brand standards • Communicated new promotions and program guidelines to 200+ person sales team and customer service groups via webinars, direct mailings, and management of intranet site • Performed category management analyses, contributing to $35,000+ gains in line reviews • Created quarterly newsletters, delivering 1,200 internal impressions of channel information Stanley Advantage Program Administrator January 2010 – October 2010 • Managed a 2000+ member benefits program with responsibilities in product selection and forecasting, pricing approval, member recruitment, and communications • Reduced excess and obsolete inventory by $20,000 by facilitating sales with key customers TownMe.com // (virtual) Online Community Content Intern June 2009 – December 2009 • Created and edited user-generated content and reviews for Chapel Hill location • Provided user analytics and site feedback, including reports of technical bugs • Increased traffic with SEO techniques including keywords, site mapping, and labeling Freelance + Volunteering It’s Only Natural – Award-Winning Vegan Restaurant // Middletown, CT (virtual) Social Media + PR Manager August 2010 – Present • Manage strategy and content for social media accounts, blog, and monthly e-newsletter • Plan and execute cooking classes, beer dinners, wine tastings, and other events • Photograph food for online and promotional usage • Acted as televised spokesperson for Better Connecticut and Good Food America • Manage relationships with local farms, charities, and community organizations PaintAndTofu.com // (virtual) Blogger + Photographer • Write a weekly food/DIY blog with original photographs December 2011 – Present Girls On The Run // Boston, MA Coach January 2013 – June 2013 • Coach a team of 20 4th-6th grade girls, following a weekly curriculum that integrates running and exercise into lessons on health, confidence, and self-esteem • Ensure girls are properly trained and able to complete a 5k race by program’s end Education The University of North Carolina at Chapel Hill Bachelor of Arts - Journalism and Mass Communication, Advertising 2005-2009