building brand dominance in these faux

nVision US Client Conference
18th September 2014, 08.15-12.00
Soho House New York
29-35 Ninth Avenue, New York, NY 10014
BUILDING
BRAND
DOMINANCE
IN THESE
FAUX-PHONY,
#NOFILTER
TIMES
What does it take to win these days? An open, transparent,
trustworthy brand? An authentic exchange with your
customers? In these post crisis, tech heavy times, can we
even expect the consumer to engage directly with us at all?
Or does the machine take over with the consumer at the
helm? Well, Big Data is brilliant but it can only tell us what,
never really why. And with ever more ways for consumers to
manipulate their own personal brand of identity – what sort
of control over your success can you expect?
This event is about deeper truths. Richer insights. Formulas
for the future. Branded success.
We look forward to seeing you there.
Meabh Quoirin
President & COO, North America
P RO G RA M AT A G LA N C E
NE
NEW!
W!
8.30-9.00 Registration, Breakfast Bytes
9.00-9.15 Welcome. A context for the day.
Speaker: Meabh Quoirin followed by
Moderator: David Berkowitz, Chief Marketing Officer,
MRY, international speaker & columnist
TRENDING 2015
IN PARTNERSHIP
WITH VOX POPS
Every Fall our most
popular report is our
‘Top Trends’ for the
year ahead and this
year’s much anticipated
version will also come
with surround sound.
Future Foundation is
proud to partner with
Vox Pops to deliver
“Trending 2015 – the
video version”. Guests
will be getting a sneak
preview, of course.
9.15-10.00 KEYNOTE SESSION
Trust and Trustability: can real loyalty
be secured by nice-people brands?
Our customers trust our brands. This feels like a precious
asset, an eminently desirable prize. But what is trust and
how much does expressed trust actually matter from
market to market, from purchase-moment to enjoymentof-product? To what extent is trust really rainy-day
money-in-the-bank for brand-owners?
Time for a new clarity.
Speaker: Christophe Jouan, CEO, Future Foundation
Exclusive: Onstage debate and Q&A with a top brand
practitioner from our Expert Network.
10.00-10.15 NEO-TREND ONE
Guanxi Dreams
How should we now assess the consumer’s desire for
human warmth, for service with a real and real-time smile,
for a sense of belonging? Has the marketplace got just too
clinical and if so how will the really smart brand react?
Delivery slot on the smartest in new (customer)
service solutions.
Presenter: Kerry Rheinstein, Vice President CPG Insights,
Future Foundation
10.15-10.45 START-UPS ON THE STUMP
Anyone can read the overinflated tech headlines. This
session will see compelling stories from those in the
industry with a true steer on who and what is set for
success. We’ll journey into the (consumer) trends that will
set the next generation winners apart.
BioMEtrics, Casual Connectivity, Anonymity on Trial.
Panel: A curated line-up of tech commentators,
chosen specially from the Future Foundation’s
global expert network
Already confirmed: Sage Wohns, co-founder of Agolo,
the Social Media Filter Service
10.45-11.00 Coffee, Lite Bytes
11.00-11.20 KEY TREND
What Have You Done Today (To Make You Feel In Control)?
So much of modern consumerism is a search for
personal control, a pursuit of serious power. Power over
household costs. Power against uncertainty and risk.
Power over image and reputation. Can the search get
any more serious? And where will control reside for your
brand? Anywhere at all?
The latest track, the shifting consumer-brand dynamic,
the newest ideas to put your brand back in control.
Presenter: Meabh Quoirin, President,
Future Foundation USA
BOOKING
To book your place contact [email protected]
COSTS
nVision USA subscribers
A number of inclusive tickets are available to
nVision USA subscribers. Please check with your
Account Manager.
Additional nVision subscriber tickets are charged at
$300 per delegate.
Non nVision subscribers
11.20-11.35 CASE STUDY
In an ever richer media landscape can brands control the
message and achieve scale?
Why is the CMO of today turning to LinkedIn for his/her
communication strategy? A rapid run through LinkedIn
HQ’s approach to influencing the influencers.
Presenter: Daniel Roth, Executive Editor, LinkedIn
11.35-11.55 NEO TREND TWO
Never mind #no filter. Is faking it, making it?
We know just how much consumer-citizens everywhere
exaggerate the true content of their lifestyles, over-play
their accomplishments, divert attention away from all
that is less attractive, less compelling about their lives.
Can new communication strategies be identified against
this very 21st century reality? Is this what anonymity is
really all about? Privacy versus the performance of our
lives on parade.
On which media should the clever brand next be seen?
Where can it still be heard?
Presenter: Heather Corker, Vice President,
Future Foundation USA
11.55-12.10 Q&A and Close
Moderator: David Berkowitz
12.10-12.30 Lunch Bytes
$600 per delegate.
Contact [email protected] to discuss
access to nVision today (includes exclusive access
to our sell-out nVision client events).
ABOUT FUTURE FOUNDATION
THOUGHT LEADERSHIP &THE BIG LIE
We are driven by Science meets
Creativity. We are powered by constant
quant research in 28 markets as well as
cutting edge qual in over 50 markets.
We deliver the truth behind trends,
opening unique and profitable paths to
the future, every day.
‘The Big Lie’ won Marketing Book of the Year
2014! The Big Lie has been written to enable
you and your business to make better decisions
based on understanding what is really going
on inside the mind of today’s consumer. All our
guests will receive a complimentary copy of the
newly published 2015 edition.

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