FRONT COUNTER DIGITAL MENU BOARDS CONTENT ACTIVATION REFERENCE GUIDE Initial Pricing PFE and Promo Scheduling & Pricing Removing Products Changing Store Hours Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. mcdmb.com mcdmb.com is your web portal for store pricing, message timing and content changes -For Initial Pricing -PFE & Promo Scheduling/Pricing -Product Removal -Changing Store Hours  Your Operator ID is 10000XXXXX (XXXXX is replaced by your unique number – this information is emailed after your 1st login)  Your Password is the same as what was set on mccafepricing.com  1st Time Users: Password is operator ID 2 Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. Front Counter Digital Menu Boards CONTENT ACTIVATION Price and schedule for one restaurant or multiple restaurants  Single Store Pricing: 1. Check only one restaurant 2. Click > edit prices  Multiple Store Pricing: 1. Check multiple restaurants 2. Click > edit prices 3 Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. mcdmb.com INITIAL PRICING IF THIS IS YOUR FIRST TIME SUBMITTING PRICING FOR DIGITAL MENU BOARDS, START HERE Pricing must be entered for each category in the “Product Group drop down Click on > white box in Product Group section. Choose a field (e.g. McCafe) Enter > ‘Pricing” Go to each drop down in the Product Group field until all prices are filled in. Click > ‘Update Now’ after pricing for all categories. Prices are stored and will display when DMB Boards are activated. 4 Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. mcdmb.com PFE & PROMO PRICING/SCHEDULING 3 WAYS TO PRICE/SCHEDULE PFEs & PROMO PRODUCTS (Use the ‘Product Group’ drop down box to choose category/product) OPTION 1 SCHEDULE PRICE & SET START DATE IN ADVANCE Screen 2 Screen 1 Screen 1  Check ‘Active’ Box (Green check will appear)  Enter > ‘Price’  Click > ‘Schedule’ Screen 2  Click on schedule date from calendar  Click > ‘OK’ Note: Once you return to the pricing screen, you will not see the green checks. This means your pricing has been scheduled to the chosen date. OPTION 2 PRICE FOR ONE-HOUR ACTIVATION DURING SOFT SELL  Check > ‘Active Box’ (Green check will appear)  Enter > ‘Price’  Click > ‘Update Now’ OPTION 3 X SUBMIT PRICING FOR NATIONAL ALL STORE SELLING DATE X DO NOT CHECK ‘Active” Box  Enter > ‘Price’  Click > ‘Update Now’ DO NOT check the ‘Active’ box. If you do, pricing will launch within the hour, not on the product All Store Selling Date 5 Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. mcdmb.com REMOVING PRODUCTS 2 WAYS TO REMOVE PRODUCTS (Use “Product Group” drop down box to choose producing removing) Only PFE & Promo products are removable. Category menu products are not removable. OPTION 1 REMOVE PRODUCT(S) FOR ONE-HOUR ACTIVATION    UNCHECK all green check marks for products you are removing White boxes in the ‘Active” column should then be empty Click > ‘Update Now’ OPTION 2 Screen 1 SCHEDULE REMOVAL DATE IN ADVANCE Screen 1  UNCHECK all green check marks for products you are removing  Click > ‘Schedule’ Screen 2 Screen 2  Click on schedule date from calendar  Click > ‘OK’ 6 Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. mcdmb.com CHANGING STORE HOURS DMB HOURS ARE SET WITH INITIAL ACTIVATION OF MENU BOARD CHANGING STORE HOURS  Log-In Main Screen  Select > ‘Store Location (s)’ – Single Store or Multiple Stores  Click > ‘Edit Hours’  Select > ‘Hours’ for Each Day – Specify AM or PM – 24 Hour Dining, set 12:00AM (Open AM) to 12:00AM (Close PM)  Click > ‘Save’ 7 Confidential and proprietary information of McDonald's USA, LLC for the exclusive use of employees, franchisees, and suppliers of McDonald's USA, LLC only. Unauthorized distribution is strictly prohibited. Front Counter Digital Menu Boards Support/Escalation List Support area: Primary Contact for Operator: DMB Order Initiation IMS Regional Content/Promotions Escalations: Jackie Baetzel (800) 937-7671 Sr Project Manager http://www.mcdpop.com [email protected] 800-937-7671 Ordering - 877-397-6900 [email protected] Chris Mandarino Project Supervisor 800-937-7671 Kathe Hill 512-519-6837 [email protected] Installation Status 877-397-6900 [email protected] Do Perez – 512-519-6153 [email protected] Paul Puccinelli [email protected] 415-624-7135 Wendi Wilson [email protected] 312-401-9107 DMB Installation and Scheduling AT&T DMB Support Team 800-804-4599 option 4 Cora Stovall O’Kelley [email protected] 404-925-6672 Support – Equipment Performance AT&T DMB Support Team [email protected] 800-804-4599 option 4 Jerry Stackowicz [email protected] 847-274-0882 Pricing Questions/Changes AT&T DMB Support Team [email protected] 800-804-4599 option 4 Allyn Crowe 800-244-8915 [email protected] AWS Broadband or 24-port switch – Ordering & Installation DMB Contract and Ordering Process AWS AT&T John Rau 800-244-8915 [email protected] Supplier Performance / Program McDonald’s Feedback Home Office Andi Zwit [email protected] 630-623-5010 Any marketing content/display/layout questions should be directed to the regional marketing manager. 8