PQR 2014-0806 SUBMITTEd BY WAX / SEPTEMBER 10, 2014

HELLO,
ALBERTA
SECURITIES
COMMISSION
PQR 2014-0806
submitted BY WAX / September 10, 2014
WE’RE
WAX
3 OVERVIEW & CONTACTS
4 VENDOR PROFILE
6 OUR APPROACH
8 EXPERIENCE
26 STAFF RESOURCES
31 RATES
32 RESPONSE SUBMISSION LETTER
33 PQR ADMINISTRATION TERMS & CONDITIONS
34 CONTRACT
mA FEW THINGS YOU DIDN’T EVEN
KNOW YOU WANTED TO KNOW BUT
WILL BE GLAD YOU DO.
OVERVIEW
& CONTACTS
September 10, 2014
PQR CONTACTS
Alison Trollope
Primary
Director of Communications and Investor Education
Alberta Securities Commission
600, 250 5TH STREET SW
CALGARY AB T2P 0R4
RE: Pre-Qualification Request / ASC PQR 2014-0806
DAN WRIGHT president
320 333 24TH AVENUE SW
CALGARY AB T2S 3E6
T 403 262 9323
M 403 606 1455
F 403 262 9399
E [email protected]
Dear Alison,
Alternative
DENNIS CANT director, client services
We’re pleased to submit this presentation in response to your
320 333 24TH AVENUE SW
CALGARY AB T2S 3E6
T 403 781 3375
M 403 630 5546
F 403 262 9399
E [email protected]
Design Services Pre-Qualification Request and the undersigned is the
company officer authorized to act on behalf of WAX partnership inc.
We believe WAX continues to be a great fit for the Alberta Securities
Commission because:
» Our reputation as a strategic agency partner demonstrates that
we’re well-positioned to help you continue building awareness,
engaging stakeholders and developing the strategic tools required
for any campaign or project;
» We have an experienced team with a comprehensive ability
to deliver class-leading brand systems, reports and websites that
are efficient and meet multiple stakeholder needs across all
key touch-points;
» As an independent, entrepreneurial creative agency proud of our
western-Canadian roots, nothing excites us more than representing
a leading Alberta organization on the local and national stage.
We look forward to working through this process and further showcasing
our ability to help you achieve your goals. Should you have any questions,
please contact me directly on my mobile at 403 606 1455.
Kind Regards,
Dan Wright president
WAX partnership inc.
VENDOR
PROFILE
WHO WE ARE
CAPABILITIES OVERVIEW
WAX is an independent, big-thinking, full-service,
25-person advertising, design and digital agency based
in Calgary. Over the past nine years, we’ve worked hard
to differentiate ourselves by consistently delivering sharp
strategic thinking and insightful creative, coupled with
nimble deployment.
WAX offers a complete range of in-house creative
services. Working with brands of varying sizes and
budgets, we provide strategic marketing counsel;
communications planning; investor relations materials;
brand development; corporate identity design;
integrated advertising campaign development; graphic,
digital, collateral and packaging design; and account
management. We also offer a wide range of production
services, including digital and web production.
As a private partnership, WAX was founded by a likeminded group of partners + owners, each actively
involved in the growth and success of our agency:
DAN WRIGHT president
MONIQUE GAMACHE design director
TRENT BURTON creative director
OUR APPROACH
Four key philosophical principles guide our day-to-day
approach making us a little different and a little more OCD
than many other agency partners:
As a matter of principle, we are and always will be media
neutral. When needed, print, broadcast and interactive
media recommendations from our media partners are
based on a fresh and informed judgment in our efforts
to reach the consumer and drive the desired reaction.
The result is a consistent, potent representation of your
brand across all touch-points in the marketplace.
PROPOSED SUBCONTRACT ARRANGEMENTS
1
We are 100% results-oriented. Everything we do
is based around the idea that when you’re successful,
we’re successful. To make sure this happens, we combine
standout creative with strategic insights to create highperforming, relevant brands.
Where we don’t offer the complete service internally,
we access a roster of photographers, illustrators,
videographers, rich media and web developers
to best meet your needs. This enables us to work with
the best talent based on your project’s requirements.
2
We are completely customer-focused. This means
we are a responsive team that delivers quality work at
remarkable speed. Your goals become our goals. Your
business becomes our business. It all adds up to doing
what is right for you, your team and your brand.
Making a deliberate decision not to offer in-house media,
public relations, research or elaborate interactive services,
we practice a “best teams” approach. Accordingly, we have
forged strong relationships with multiple service providers
and treat these suppliers as valued employees.
3
We over-invest in relationships. When clients choose
to work with us, we demonstrate our appreciation by
constantly going above and beyond. In return, they reward
us with more trust, more opportunity and more work.
As a result, we’re very comfortable scaling up for most
projects as our clients often send us more work as our
relationship grows.
We are proposing the proofreading and printing of your
annual report be subcontracted to partners that we
trust and work with regularly. Proofreading will be done
by Lauri Seidlitz. Lauri has years of experience editing
annual reports among other communication materials.
We are proposing that Blanchette Press prints the annual
report. They take great pride and care in their print jobs
and their double hits of black are a demonstration of the
pride they have in their work. We will also recommend
a photographer and/or illustrator depending on the
approved concept.
4
We are hands-on owners. We’re entrepreneurial,
hardworking and proud of our western-Canadian roots.
Our partners + owners founded WAX and are involved in
every aspect of day-to-day operations. And when work
needs doing, everyone rolls up their sleeves to get it done.
V E N D O R P RO FI L E / 4
VENDOR
PROFILE
AGENCY EXPERIENCE
Art + Culture
Calgary International Film Festival
Calgary Fringe Festival
Glenbow Museum
Honens International Piano
Competition
Victoria Symphony VICTORIA, BC
WordFest
Automotive + Transportation
Calgary Airport Authority
Honda
Richmond Auto Mall RICHMOND, BC
Business-to-Business
Canada BrokerLink
Complete Office SEATTLE, WA
DataWrap VANCOUVER, BC
Groundswell
Newalta
Education
Chinook Learning Services
eCampus Alberta
SAIT Polytechnic
Energy
AltaLink
Anderson Energy
Cenovus Energy
Direct Energy
Enbridge
Encana
In Situ Oil Sands Alliance (IOSA)
Osum Oil Sands
Parkland Industries + FasGas
Total E&P
Financial
Alberta Securities Commission
Bridgewater Bank + AMA
Western Direct Insurance
Food + Beverage
Bocce
Calgary Farmers’ Market
Inn at the Forks WINNIPEG, MB
Mercato
Model Milk
Mucho Burrito AB
NATIONAL Beer Hall
Nicole Gourmet
Our Daily Brett
WURST Restaurant & Beer Hall
Health + Beauty
Alberta Health Services
Alberta Medical Association
Bankers Hall Club
Hedkandi Salon
Hello Gorgeous
Mitchell Eye Centre
Not–for–Profit
Calgary Society for Persons with Disabilities
Canadian Labour Congress
Energy 4 Everyone
TEDxYYC
The Walrus
Retail
Brookfield Residential
Henry Singer Fashion Group
The CORE (TD Square/Holt Renfrew)
Service
Douglas Cridland Interior Design
McKinley Burkart
On–hold Concepts
AWARDS & RECOGNITION
To date, WAX has earned more than
250 awards and acknowledgements for
achievements in advertising, design and
digital, including three world-renowned
“pencils” – D&AD’s Yellow and Black
Pencils (the latter being the first for a
Canadian agency in eight years) and the
One Show’s Gold Pencil as well as being
the youngest Canadian agency to ever
be featured with a 10-page spread in
Communication Arts. Others include:
Applied Arts
Black Book AR100
Cannes Festival of Creativity
Clio Awards
Crystal Awards
D&AD
Extra Awards
The Globe and Mail
Graphis
London International Awards
New York Art Directors Club
New York Times
One Show
Strategy Magazine
Type Directors Club
Wall Street Journal
Sports + Entertainment
Calgary Flames
Technology + Telecommunications
Digineg
Shaw Communications
V E N D O R P RO FI L E / 5
OUR
APPROACH
TELLING YOUR STORY
SO HOW DO WE DO THAT?
Most agencies will tell you what they offer. We think it’s
more important to tell you what you need. After all, this
assignment is about what’s next for the Alberta Securities
Commission “brand” – how you frame the stories that
clearly explain your purpose to each and every investor,
stakeholder and industry professional. It’s an approach
that can build on what we’ve already created together to
clearly articulate the reasons, both practical and emotional,
why the ASC has such an important role to play in Alberta’s
capital market.
As author Simon Sinek says, “People don’t buy what
you do; they buy why you do it. And what you do simply
proves what you believe.” So, we need to continue to
illustrate your “Why.” Because it’s in the “Why” that we find
meaningful connections with target audiences. How we get
to the “Why” is through a process we call 4D Thinking.
4D THINKING
There is no magic to creating a unique brand, but there is
method. 4D Thinking is a comprehensive four-step journey
that we lead clients through when taking on larger projects
such as advertising campaigns or annual report design.
This can be scaled up or down depending on how deep we
need to go. Here’s how it works:
O U R A P P ROAC H / 6
OUR
APPROACH
TIMING: 3–4 WEEKS
TIMING: 6 WEEKS
TIMING: 3–4 WEEKS
TIMING: ONGOING
This is where we learn
everything we need to
know about the project
and your target. It’s about
working together to collect
the building blocks needed
to create strategies that
lead to the relevant insights
we’re looking for. From
reviewing market research
and benchmarking to
talking to stakeholders
and actual investors
– it all matters.
Discovery process,
we transfer compelling
insights that steer
campaign development
and then devise, test and
refine concepts, including
tone, layouts, language
and key messages.
This is where we take
everything we’ve learned
and distill it down into
a single “voice” for the
campaign. It’s where
we strip away all the
extraneous noise to reveal
look, feel and message.
Once evaluated and with
your team’s support, it’s
the campaign “brand” that
will be the touchstone
from which every piece
of communication
comes. Consistency is
key in building long-term
understanding, and we will
build a proven system that
works in every channel.
Now we’re ready to
talk to your target on a
broader basis. During the
deployment stage, we
create everything that’s
needed to engage the
target audience(s). This is
where the campaign comes
to life for your target.
»» Kickoff meeting
»» Discuss preliminary
campaign scope and budget
»» Confirm project parameters,
objectives, audience(s),
considerations, deliverables,
budgets and projected
timelines
»» Develop creative brief
»» Campaign development
»» Creative presentation and
approval of concepts
»» Budget update
»» Finalize approved concept
»» Build out all campaign
elements, collateral pieces,
promotional items, etc.
»» Template development
(PowerPoint, e-mail/
newsletter, event material,
as needed)
»» Production distribution
»» Synthesize results
»» Revisions as required
»» Final budget review
»» Production of final creative
pieces
O U R A P P ROAC H / 7
EXPERIENCE
The following case studies are some of the
brands we’ve worked with for creative strategy
and design:
ALBERTA SECURITIES COMMISSION
NEWALTA
ENBRIDGE
CALGARY AIRPORT AUTHORITY
THE CORE
our work / 8
ALBERTA
SECURITIES
COMMISSIOn
DEVELOPING A CONSISTENT
VOICE TO GIVE CLEAR PURPOSE
Let’s face it, capital markets are a
complicated thing to explain. When
we started, the ask was an easy-toconsume, yet understandable way
to tell stakeholders how the ASC
helps educate and regulate those
markets. Beginning with the annual
report and then moving on to your
website, we developed a unified
look and feel that streamlined and
simplified the messaging in ways
that allowed market participants to
easily understand your role, abilities
and limitations. While navigating the
markets can be filled with risk and
complexity, understanding how the
ASC helps arm stakeholders with the
right information regarding Alberta’s
capital markets shouldn’t be.
our work / 10
our work / 1 1
NEWALTA
IT’S A NEWALTA WAY
OF THINKING
Newalta is an industrial recycling and
recovery company that’s in the business
of making the world a better place by
using innovation as more than just a
buzzword. And all this good work is
done with a focus on growth and profits.
We needed to let investors know that
Newalta was more than three letters on
a stock exchange – it was both a solid
investment for their portfolio and a
solid investment for the planet. Using a
combination of infographics and easy-toprocess language, we told a compelling
new story in Newalta’s annual report and
sustainability report along with other
investor materials. It’s a story that ends
happily ever after.
our work / 1 3
CHANGE
YOUR JOB.
CHANGE
THE WORLD.
It’s a newalta
way of thinking
We’re looking for a few good
engineers. Period. You’re
looking for a company that
embraces diversity, while
recognizing your drive, talent
and desire to make the world
a better place. If that sounds
like you, you already embody
A Newalta Way of Thinking.
Newalta is North America’s leading
provider of innovative engineered
environmental solutions. Working
directly on customer sites and
through a network of 85 locations,
we enable customers to reduce
disposal, enhance recycling
and recover valuable resources
from industrial residues.
Newalta.com/careers
ENBRIDGE
ONE VOICE,
MAXIMUM IMPACT
Enbridge has a lot of great stories to
tell influencers across the country. The
problem was they were telling them 50
different ways with 50 different looks
created by 50 different people. We
corralled all of it to create a single unified
voice and a differentiated positioning
that delivered maximum impact amongst
influencers, no matter what part of the
company the message was coming
from. So whether it was community
sponsorship, pipeline safety or Corporate
Social Responsibility, the brand looked
and sounded like it was coming from
a singular place.
our work / 16
WHERE
ENERGY
MEETS
respect
We’re committed to being a good neighbour.
Visit www.enbridge.com/InYourCommunity to learn more.
WHERE
ENERGY
MEETS
CULTURE
We understand the importance of art and the impact it has on our communities.
Visit www.enbridge.com/ArtsandCulture to learn more.
CALGARY
AIRPORT
AUTHORITY
ESTABLISHING YYC
BRAND RELEVANCE
Canada’s fourth largest airport needed
to let the world know about its ambitious
expansion plans. With a new international
terminal, parking structures and 14,000
foot runway, it needed a brand platform
and identity that fit its new status as a
world-class airport. We suggested they
refer to themselves by their call letters –
YYC. From there we created an identity
that rolled out across their annual
report, print advertising, in-airport
signage and wayfinding, website
and every other piece of collateral
that told their story. And it all arrived
on-time and for less – not something
that can always be said when you’re
at an airport.
our work / 1 9
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9/27/10 12:30:54 PM
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FILE NAME: 2525350 Posters_Box PROJECT: Brand Inspiration Posters
TRIM: 22” X 28” BLEEd: .25”
The energy starts here. It starts with you.
The energy starts here. It starts with you.
The energy starts here. It starts with you.
Cyan
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FILE NAME: 2525350 Posters_Suitcase PROJECT: Brand Inspiration Posters
TRIM: 22” X 28” BLEEd: .25”
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FILE NAME: 2525350 Posters_Bottle
Posters_SuitcasePROJECT:
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Posters
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TRIM: 22” X 28” BLEEd: .25”
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SIZE BUILT: 272mm x 112mm EXPORTED TO 272PX X 112PX RGB JPEG
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12/8/10 2:34:57 PM
THE CORE
FASHION FORWARD THINKING
The CORE is downtown Calgary’s
premier shopping destination. The
advertising just didn’t feel like it.
So we developed a campaign and
website featuring classic fashion
illustrations that reflect the elevated
style of the space and experience
while intentionally avoiding a lavish
(and expensive) photo shoot typical
of high-end fashion brands. We also
customized a series of leasing books
targeted at specific retailers that
reflected their look and feel while
still feeling CORE. After all, when it
comes to communicating style, it’s all
about fit.
our work / 2 3
STAFF
RESOURCES
It will always be about you.
We are big believers in the power of story and its ability
to connect with audiences to drive desired actions. To
amplify yours and build your brand, our philosophy of
over-investing in relationships, including with our own
staff, is part of what makes WAX unique. As a result, we
have attracted first-class talent from local and regional
markets, as well as from Toronto and New York. We hire
anticipating opportunity versus reacting to it, which
allows us to scale up quickly and service your needs
promptly and efficiently.
Our team’s collective experience reaches across a wide
variety of sectors, including not only our work with ASC
over the past two years, but also agriculture, automotive,
consumer products, education, energy and utilities,
environment, financial services, food and beverage,
government and public sectors, health care, human
resources, oil and gas, the performing arts, retail and
professional services, technology, telecommunications,
entertainment and tourism.
Regardless of the challenge, building resonant brands
is embedded in our DNA. With WAX, you get a creative
partner that digs deep to discover opportunities
and delivers first-rate ideas, all at an uncommon level
of execution. It’s all in the service of better connecting
your brand to enhance audience understanding and
prompt action.
Following on the next page are key WAXers who would
be responsible for further developing your brand and
managing ASC projects:
S TA FF R E S O U RC E S / 24
AGENCY STRUCTURE
STRATEGIC HUB
Monique Gamache
trent burton
design director
creative director + senior copywriter
DAN WRIGHT
president
dennis CANT
Dondy razon
director, client services
creative technology director
creative (led by Monique Gamache
CLIENT SERVICES (led by Dennis Cant)
& Trent Burton)
WENDY WINDER
ANASTASIA COLUMBOS
andrea nacinovich
Theresa Kwan
account director
account director
integrated account lead
designer
maddie gauthier
breana baker
amanda mccoy
brad connell
account supervisor
account manager
integrated account
art director
coordinator
GIULIETTA YUE
Chris Lihou
intern
copywriter
integrated production/studio
linda waldner
jonathan yeo
JUSTIN MARTIN
director, operations
digital developer/studio artist
digital developer
alexander sakarev
Gary to
TINA SONG
studio artist
studio artist
studio artist
* BIOS FOR KEY TEAM MEMBERS FOLLOW
S TA FF R E S O U RC E S / 2 5
STAFF
RESOURCES
MONIQUE GAMACHE design director
TRENT BURTON creative director + senior copywriter
Monique is all about simple. It’s the way
she lives, the way she works and the
way she designs. As design director,
Monique leads our multifaceted design
team, creating work that’s both clear
in strategic intent and stunning in presentation. In
other words, she combines an artist’s sensibility with
an engineer’s desire for structure. It’s the kind of work
that has made her a leader in the industry, earned her
the admiration of dozens of clients and kept her in high
demand as a judge for award shows in Canada and
around the world.
Trent knows big brands. In fact, working
on large national brands such as
WestJet, Dove and Canadian Tire gave
him a strong foundation in creating
“brand stories” that long outlive a
single execution or medium. After all, brands such as
First Calgary Financial demand ideas that stand both
the test of time and consumer scrutiny. And while Trent
is an advocate for powerful creative, he also believes it’s
equally important to solve business problems in ways
that resonate with the audience.
Throughout her storied career, Monique has delivered
high-impact, strategically focused corporate
communications, annual reports, and advertising for
many clients. These include not only ASC, but Alberta
Treasury Branch, Cenovus, Enbridge, Nexen, AltaLink,
Anderson Energy, Shaw Communications and more.
And while she never really stops thinking about design,
she has found time to develop a passion for piano,
ballet and the arts, which, now that we think of it, is still
thinking about design since her clients include Honens
International Piano Competition, Alberta Ballet and
WordFest.
And while she never really stops thinking about design,
she has found time to develop a passion for piano,
ballet and the arts, which, now that we think of it, is still
thinking about design since her clients include Honens
International Piano Competition, Alberta Ballet
and WordFest.
2005 – PRESENT / design director, WAX
In his 15-year career, Trent has worked on a number
of local, national and international clients, including
Unilever, TELUS, ConocoPhillips, KFC , Mattel, Heineken
and yes, ASC. His work has been recognized both
nationally and internationally by the One Show, D&AD,
Communication Arts, Marketing, Art Directors Club, Clios,
Applied Arts, London International Advertising Awards
and Archive.
A founding partner of WAX, Trent has returned after six
years away as creative director on WestJet’s “Owners
Care” platform and has been applying that experience
to our growing roster of key clients. He also returned
because we’re closer to Mercato.
2012 – PRESENT / creative director + senior copywriter, WAX
2006 – 2012 / creative director + managing director, TAXI Calgary
2005 – 2006 / creative director, WAX
2003 – 2005 / senior copywriter, Highwood Communications
2000 – 2003 / senior copywriter, Ogilvy & Mather, Toronto
1997 – 1999 / copywriter, Highwood Communications
1995 – 1997 / copywriter, Ogilvy & Mather, Toronto + Calgary
2002 – PRESENT / designer + president, Relish Partners
1996 – 2001 / designer, Parallel Strategies
1994 – 1996 / intern, BauWow design group
S TA FF R E S O U RC E S / 2 6
STAFF
RESOURCES
DENNIS CANT director, client services
DONDY RAZON creative technology director
Having worked senior marketing roles
both agency and client sides, Dennis
grasps the fine balance between
building brands long-term and
producing immediate tangible results.
For 15+ years, he’s been connecting with consumers
by thinking like one. He’s developed strategies and
implemented fully integrated campaigns for a variety of
national brands leveraging multi-million dollar budgets
while also producing great results for local and regional
clients with substantially smaller budgets. Amongst his
many accomplishments, Dennis has overseen multiple
new product launch campaigns, a nationally recognized
website redesign and an intensive, leading-edge
CRM strategy.
Dondy understands social media and
the digital space. He is an internationally
recognized leader in the field – equally
distinguished for his creative prowess
and technical expertise. His 16+ year
career is peppered with industry accolades and honours
from the Canadian Marketing Awards, New York Festivals
Awards, London Marketing Awards, Applied Arts Awards
Annual and FITC Awards.
Overseeing the client services group at WAX, Dennis
ensures clients such as Alberta Securities Commission,
Complete Office, DataWrap, Enbridge, Honda, Newalta
and Parkland Fuel get the strategically sound, resultsdriven work they need. As a result, he also ensures they
get the sleep they need.
2009 – PRESENT / director, client services, WAX
2006 – 2008 / account director, BBDO Toronto
2003 – 2006 / vice president, sales + national communications manager,
Volvo Cars of Canada
2000 – 2003 / marketing specialist, PRIMUS Automotive Financial Services
His easygoing demeanour, collaborative nature and
the quality of his work have earned him the respect
and adoration of his colleagues. Over the years he has
worked on a number of national brands, including the
CBC, Research In Motion (RIM), Hudson’s Bay Co., Holt
Renfrew, Parks Canada, Rogers, BlogTO and the SickKids
Foundation. He has also lent his expertise to a wide
variety of internationally celebrated brands, such as
Mattel’s Barbie & Hot Wheels, Massachusetts Institute of
Technology (MIT), Home Depot, Kraft, Dove, IBM, L’Oréal
Paris, General Motors, BMW and American Express.
Dondy challenges the status quo in his pursuit of
meaningful work imbued with purpose. His passion for
technology coupled with a love of communication has
led him to work that is both useful and delightful to the
intended audience. He believes that the beautiful union of
design, innovation and technology can be both effective
and magical.
2013 – PRESENT / creative technology director, WAX
2011 – 2013 / creative director, product development, Curatr, Toronto
2008 – 2011 / creative director for corporate, Nurun, Toronto
2007 – 2008 / associate creative director, Indusblue, Toronto
S TA FF R E S O U RC E S / 27
STAFF
RESOURCES
MADDIE GAUTHIER account supervisor
THERESA KWAN designer
As an account person who truly loves
the business, there’s nothing Maddie
won’t dive into. In 2008, the native
Calgarian left the comforts of home for
Toronto, where she not only picked up
some incredible brand experience at Bos, but also landed
herself a Canadian Marketing Award as a producer, which
is something few account services people can put on
their resume.
Theresa is a self-confessed design
addict. She had her first taste of design
at age 12, when she did all her book
reports with bubble lettering. Years
later, she got a hit of design at the
Alberta College of Art and Design (ACAD) and knew she
wanted more. At the School of Visual Arts in New York,
her obsession really took hold. Her habit brought her to
Toronto, where for five happy years, she hung her hat
with the other design junkies at Concrete Design.
To date, Maddie has worked on an impressive list of
clients, including RONA, Sport Chek, Mac’s Convenience
Stores, and Dollarama, as well as Enbridge, Honda,
Calgary Farmers’ Market, TEDxYYC and Victoria
Symphony. Highly strategic, incredibly organized and
upbeat, Maddie provides strong client support, great
direction and anything else the team needs. Now
embedded as a key member of the WAX team, Maddie
has found a home to opportunities, home to interesting
challenges and it just might be home to a few awards that
technically aren’t part of her job description.
Since coming home to Calgary, she’s specialized in
editorial design and art direction of magazines while
dabbling in teaching future design addicts at her alma
mater — ACAD. Over her career, recognition and awards
have come from Communication Arts, AR100 Awards,
ADCC, National Magazine Awards, Applied Arts, HOW
and Ad Rodeo.
2010–PRESENT / designer, WAX
2005–2011 / sessional instructor, Alberta College of Art and Design
2006–2007 / art director, Avenue magazine, RedPoint Media
2011 – PRESENT / account supervisor, WAX
2004–2005 / designer/art director, Orange Life magazine, Shine Media
2008 – 2011 / account executive, Bos Toronto
2003–2004 / designer, SasgesWright
2007 / brand ambassador, Trojan One Marketing
1998–2003 / designer, Concrete Design
S TA FF R E S O U RC E S / 2 8
RATES
ACCOUNT SERVICE
Planning + Strategy Development
$250.00
Research Analysis
$150.00
Account Direction
$175.00
Account Management
$125.00
Account Coordination
$100.00
Administration
$75.00
CREATIVE/DESIGN
Concept Development
$200.00
Art Direction
$125.00
Copywriting
$150.00
Digital Development
$150.00
PRODUCTION
Graphic Assembly
$125.00
Photoshop
$150.00
Proofreading
$90.00
Production Management
$125.00
Digital Development
$150.00
FUTURE RATE ADJUSTMENTS
Beyond September 2016, we propose indexing hourly
rates to the annual Canadian inflation rate as defined and
published by the Bank of Canada.
R AT E S / 2 9
RESPONSE
SUBMISSION
LETTER
Issue Date:
August 6, 2014
Closing Date: September 10, 2014
Closing Time: 10 a.m. M.D.T. on September 10, 2014
ALL Submissions must be clearly marked with the subject line "Design Services Pre-Qualification Request" and
addressed to the Director of Communications and Investor Education at [email protected] and include a pdf
copy of the signed response submission letter.
To be completed by Vendor:
In signing below, the Vendor certifies that they read, understood and agree with the submission requirement
instructions and the PQR Administration Terms and Conditions contained herein.
Authorized Signature: ______________________________
Name: Dan Wright
Title: president
Date: September 10, 2014
ADDRESS INFORMATION
Company: WAX partnership inc.
Address: 333 - 320, 24th Avenue SW
City: Calgary
Telephone No.: (403) 262 9323
E-mail Address: [email protected]
Website: WAX.ca
Province: AB
Fax No: (403) 262 9399
Postal Code: T2S 3E6
R esponse S ubmission L etter / 3 0
PQR
ADMINISTRATION
TERMS &
CONDITIONS
Terms accepted.
P Q R A D M I N I S T R ATI O N T E R M S & CO N D ITI O N S / 31
CONTRACT
Terms accepted.
CO N T R AC T / 32
ONE
MORE
THING.
WE’D LOVE TO KEEP WORKING WITH YOU.
WAX partnership inc.
CALGARY AB T2S 3E6
WAX.ca
DAN WRIGHT president
T403 262 9323 C403 606 1455
[email protected]

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