Event Programme

3–5 NOVEMBER|DUBAI, UNITED ARAB EMIRATES
FROM EXPORT PROMOTION TO INTERNATIONALIZATION
The role of trade promotion organizations
in the evolving global economy
SPEAKERS BOOKLET
Contact:
Mohammed Ali Al Kamali Director, Marketing
Dubai Export Development Corporation
Business Village, Building A,
3rd Floor Dubai, United Arab Emirates
Telephone:
+971 4 445 5311
E-mail:
[email protected]
Contact:
Ben Mohamed Imamo
Senior Programme Officer, Institutional Networks and Business Generation
Postal address:ITC
Palais des Nations
1211 Geneva 10, Switzerland
Telephone:
+41 -22 730 0247
Fax:
+41 -22 730 0576
E-mail:
[email protected]
E-mail:
[email protected]
The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations.
For a full list of speakers and biographies
please consult:
http://www.intracen.org/itc/events/tpo-network/2014/programme/
Elena Achar Samra
Executive Director, Export Promotion
ProMéxico
Ms. Achar has negotiated and established agreements and
memorandums of understanding with several agencies and
organizations, both public and private, for the benefit of
Mexican exporters. Her efforts revolve around diversification
of export markets, the increase in the added value of
Mexican exports, the improvement of national supply chains,
and the internationalization of Mexican companies. Ms. Achar
holds a bachelor’s degree in Political Science from the
Universidad Iberoamericana in Mexico City and a master’s
degree in Political Science from Universidad de Salamanca,
Spain.
Syed Habib Ahmed
General Manager
Trade Cooperation and Promotion Program (TCPP)
International Islamic Trade Finance Corporation (ITFC)
Mr. Ahmed began his career with the Customs and Excise
Service of the government of Pakistan. Prior to joining the
Islamic Development Bank Group (IDB) as Senior World
Trade Organization (WTO) Specialist, he served as Chief,
International Customs Management for the Federal Board of
Revenue, Pakistan and Senior Counselor of the Permanent
Mission of Pakistan to WTO, Geneva. Previously, Mr. Ahmed
was Deputy Secretary at the Ministry of Commerce, Pakistan.
He holds a master’s Degree in Public Administration from the
University of Canberra, Australia and a master’s degree in
International Relations from Quaid-e-Azam University,
Islamabad, Pakistan.
Saed Al Awadi
Chief Executive Officer
Dubai Export Development Corporation
Saed Al Awadi has more than 20 years’ experience in the
public and private sectors, and is currently the CEO of Dubai
Export Development Corporation. He earned a bachelor’s
degree in Chemical and Petroleum Engineering and a
master’s degree in Environmental Engineering,
supplemented by a master’s degree in Business
Administration from Wharton Business School, University of
Pennsylvania, United States of America.
Mahmood Al Bastaki
Chief Executive Officer
Dubai Trade
Mr. Al Bastaki was also appointed Adviser for the Dubai Expo
2020 bidding team. He is a member of the United Arab
Emirates (UAE) National Committee of the World Trade
Organization and President of the Chartered Institute of
Logistics and Transport – UAE Board of Trustees. Mr. Al
Bastakti is Chairman of the Transport & Logistics
Commission at the International Chamber of Commerce UAE
chapter and Advisory Board Member of the National
Association of Freight and Logistics. He holds a bachelor
degree in Science of Electronics Engineering Technology
from the University of Arkansas in Little Rock, United States
of America and a master’s degree in Electrical Engineering
from the Oregon Graduate Institute, USA. Mr. Al Bastaki is a
graduate of Mohammed Bin Rashid Leadership Development
Program and Dubai World Leaders Programs in association
with the Wharton School of Government in Pennsylvania,
USA.
Juma Mohammed Al Kait
Assistant Undersecretary, Foreign Trade Affairs
Ministry of the Economy
Mr. Al Kait is also Vice Chairman of the United Arab Emirates
(UAE) free trade agreements negotiating team and head of
the Gulf Cooperation Council team for negotiations of free
trade agreements on trade in services and investment. Mr. Al
Kait served as Executive Director of Foreign Trade Affairs at
the Ministry of Foreign Trade and Director of Trade
Agreements and the World Trade Organization (WTO)
Department in the Ministry of Economy. He holds a
bachelor's degree in Business Information Technology from
the Higher Colleges of Technology, an executive diploma in
trade policy from the WTO and is a graduate of the UAE
Government Leaders Program, Executive Leadership
Category.
Mohammed Ali Al Kamali
Director, Export Markets Development
Dubai Exports
In his role as Director of Export Markets Development,
Mr. Al Kamali has been instrumental in increasing the value
and diversity of exports. He possesses senior-level
experience in international marketing, trade promotion and
mega-event management in the private and public sectors.
Previously, he was responsible for the global promotion of
high-profile retail sector events, including the Dubai Shopping
Festival, Dubai Summer Surprises and Eid in Dubai. In 2012,
he earned the ‘Distinguished Government Employee’ award
from the Department of Economic Development. He holds a
bachelor degree in Marketing Management and a higher
diploma in Business Administration from the Higher Colleges
of Technology, UAE.
Hassan Khalifa Al Mansoori
Executive Director
Qatar Export Development Agency TASDEER
Mr. Al Mansoori took up his present duties in 2011 when the
Qatar Development Bank (QDB) launched TASDEER with the
aim to offer export financing, business development services
and support for private sector exporters based in Qatar.
Previously, he worked at QDB as Chief Executive of Investment
and Treasury, Department Manager of the Banking Operation
(Trade Finance) and Correspondence Banking in 2009 and
2007 respectively. He began his carrier with QDB from its
inception in 1997. Mr. Al Mansoori has travelled widely and has
delivered speeches at several conferences, including the 2012
United Nations Conference for Trade and Development
conference held in Doha.
Sami Dhaen Al Qamzi
Director-General, Department of Economic Development
Government of Dubai, United Arab Emirates (UAE)
Prior to assuming these duties, Mr. Al Qamzi held the
positions of Director General of the Department of Finance;
CEO, Al Bayan Press; Chief Financial Officer, Dubai Media
Incorporated Finance Manager, Al Bayan Press; and
Financial Administrator, Central Military Command, UAE. He
is a member of the Executive Council of Dubai, the board of
the Dubai Economic Council, Dubai Real Estate Corporation,
Dubai Media Incorporated, Zayed University and the
Governance Council of Hamdan Bin Mohammed University.
Mr. Al Qamzi holds a bachelor’s degree in Economics and
Accounting from the Emirates University.
Marcos Amadeo
Director General
Ministry of Economic Development
Mr. Amadeo leads International Trade and Development for
the City of Buenos Aires, Argentina. With experience in
governmental affairs and stakeholder management strategies
for B2Bs and B2Cs, he has previously served as the Deputy
Director General for the Creative and Foreign Trade Board
and Director General for the government of the City of
Buenos Aires. He also developed and led Young Americas
Business Trust in Argentina.
Jalil Bulatov
Managing Director,
National Export and Investment Agency (KAZNEX INVEST)
Having seven years of experience in export development and
promotion, Mr. Bulatov ensures the implementation of the
strategic plan of the Export Promotion Agency and Export
Promotion Program of the Republic of Kazakhstan. He
previously served as the Managing Director for the KAZINVEST
JSC, the government’s investment agency, where he organized
numerous investment promotion activities. Mr. Bulatov holds a
bachelor’s degree in Jurisprudence as well as bachelor of Arts
degree.
Devendranath Chamroo
Chief Executive Officer
Enterprise Mauritius
As CEO, Mr. Chamroo is responsible for promoting and
facilitating export of Mauritian products and services. He is a
member of the trade negotiation team, which develops
international bilateral trade. Before joining Enterprise
Mauritius, Mr. Chamroo was the Director of Policy and
Planning, Investment Promotion and Investment Facilitation
at the Board of Investment. As Chairman of the South African
Development Community (SADC) Investment Committee, he
played a critical role in preparing and adopting the SADC
Finance and Investment Protocol. Mr. Chamroo holds
master’s degrees in Economics from the Punjab School of
Economics and in Business Administration from the
University of Mauritius. He received the Global Human
Resources Excellence Award in 2012.
Hubert Escaith
Chief Statistician
World Trade Organization (WTO)
Mr. Escaith is also a Research Fellow at the GREQAM/DEFI
Research Centre, Aix-Marseille University, France He
previously worked for the United Nations in different
international environments. In the Islamic Republic of Iraq,
Mr. Escaith worked in agriculture development and food
security for the Middle East. In Mexico and Chile, he held
various positions related to development economics and
regional integration. He holds master’s degree in Economics
from Aix-Marseille University and from École Supérieure des
Sciences Économiques et Commerciales, Paris-Cergy and
doctorate in Mathematics Applied to Economics from Toulouse
University.
Perry Fung
Regional Director, Middle East and Africa Markets
Hong Kong Trade Development Council (HKTDC)
Based in Dubai, Perry Fung is responsible for promoting
trade between Hong Kong, China, and Middle East and
African countries. Since joining HKTDC in 1989, Mr. Fung
has held various positions. He opened HKTDC’s Taipei,
Taiwan offic where he was the first General Manager. He
also served in the Beijing Office as Regional Director for
Northern China. Mr. Fung earned a bachelor’s degree from
the University of Hong Kong, China in 1987 and a bachelor of
Law from the University of Wolverhampton, United Kingdom.
He also holds a Certificate of China affairs from the Peking
University.
W. Bill Gain
Global Product Specialist
Trade Logistics Advisory Service, Trade and
Competitiveness Global Practice Group, World Bank
W. Bill Gain has more than 34 years of experience in
management and leadership roles trade logistics and
facilitation, border management and private sector
development reform implementation in developing and
conflict affected countries. Previously, he was Associate
Director and Manager for New Zealand and the Pacific at the
Centre for Customs and Excise Studies at the University of
Canberra. Other positions include Senior Policy Advisor and
Manager for International Relations and Capacity Building
with New Zealand Customs Service and New Zealand
Customs Attaché to Australia and the Pacific. He holds a
master’s degree in Public Policy from Victoria University,
Wellington, New Zealand, and a post-graduate diploma in
Business from the University of Auckland, New Zealand.
Francisco Javier Garzón Morales
CEO, Trade and Investment Uni
Spanish Institute for Foreign Trade ( ICEX)
Mr. Garzón developed his foreign trade expertise as Head
Economist and Commercial Counsellor of the Spanish Embassy
in Brazil and Mexico. He also served as Deputy-Director of the
Spanish Antitrust Commission, as well as Economic Adviser in
the Spanish Prime Minister’s Economic Cabinet. Mr. Garzón
holds a degree in Economics from the Universidad
Complutense in Madrid.
Arancha Gonzalez
Executive Director
International Trade Centre
Before joining ITC in September 2013, Ms. González was
Chief of Staff to World Trade Organization (WTO) DirectorGeneral Pascal Lamy. During her tenure at the WTO, she
played an active role in launching the WTO’s Aid for Trade
initiative. Prior to working at the WTO, Ms. González held
several positions at the European Commission and between
2002 and 2004 was the European Union spokesperson for
trade and adviser to the European Union Trade
Commissioner. Ms. González began her career in the private
sector advising companies on trade, competition and stateaid matters. Ms. González holds a degree in law from the
University of Navarra and a postgraduate degree in
European Law from the University of Carlos III, Madrid.
Bruce Gosper
Chief Executive Officer
Austrade
Austrade is the Australian government agency responsible
for promoting trade, investment, and tourism policy.
Previously, as Deputy Secretary with the Department of
Foreign Affairs and Trade, Mr. Gosper was responsible for all
trade negotiations. He also served as Ambassador and
Permanent Representative to the World Trade Organization
and Minister (Commercial) at the Australian Embassy in
Washington, DC, United States of America. In 2013, the
government appointed a Minister with responsibility for both
trade and, for the first time, investment. With this greater
focus on attracting foreign direct investment, Austrade’s work
as an investment promotion agency is at the centre of the
government’s agenda.
Karl Hartleb
Deputy Director General
Austrian Foreign Trade Services (AdvantageAustria)
Mr. Hartleb is in charge of strategic management, sector
programmes, trade fairs such as Austrian World Expo, and
other events abroad. He previously worked as Assistant
Trade Commissioner to the United States of America, Deputy
Trade Commissioner to Japan and Commercial Counsellor to
the Austrian Embassy in Teheran, the Islamic Republic of
Iran. He also gained experience in private sector, working as
President of the US-subsidiary of the European Industry
Company. Mr. Hartleb holds a degree in Law and is
specialized in European and international competition law.
.
Elodie Journet
Trade Commissioner and Deputy Consul-General in Dubai, at
Austrade, the Australian Trade Commission
Ms. Journet worked as Australian Trade Commissioner to Viet
Nam, Malaysia, Brunei Darussalam and Singapore. She has
also been involved in business and industry associations in
Australia, Asia and Europe. In Australia, she served as Senior
Export and Industry Adviser overseeing financial services and
IT export promotion. Before joining Austrade, Ms. Journet was
responsible for international sales and marketing management
in the Middle East, the Americas and North East Asia. She
holds a master’s degree in International Trade and Foreign
Languages.
Daniel Küng
Chief Executive Officer
Switzerland Global Enterprise (S-GE)
Before joining S-GE (the official Swiss foreign trade
promotion organization, formerly known as Osec) in 2004
Daniel was Founder and Executive Partner of Response
Group in Lisbon, Portugal, and Agrosuisse Lda., Brazil. He
also served as Assistant to the Executive Board and Sales
Management Office Manager at Mercedes-Benz do Brazil in
São Paulo. He studied Economics and Business
Administration at the Universities of Bern, Switzerland and
Quito, Ecuador. Mr. Küng holds a bachelor degree in Finance
and Accounting from the University of St. Gallen,
Switzerland.
Patrick Low
Vice President of Research and Senior Fellow
Fung Global Institute
Before becoming Vice President, Mr. Low was Chief
Economist from 1997 to 2013. He was an Adjunct Professor
of International Economics at the Graduate Institute of
International and Development Studies in Geneva,
Switzerland. He has also worked for the World Bank and
taught at El Colegio de Mexico. He holds a doctorate in
Economics and has published widely on trade policy issues.
Ashraf A. Mahate
Head, Export Market Intelligence
Dubai Exports
Mr. Mahate is also Vice Chair of the Economic Policy
Committee, Dubai Economic Department. An SME sector
adviser on exporting, he is a regular contributor to business
magazines. He has written several articles and chapters in
books and edited books on entrepreneurship, trade, finance
and innovation. Mr. Mahate is a member of the Chartered
Institute of Managers, the Institute of Commercial
Management and the Association of Certified Anti-Money
Laundering Specialists (ACAMS). He holds a master’s
degree in International Economics and Banking from the
University of Wales, Cardiff, United Kingdom; and a doctorate
in Finance from Cass City University Business School
London, United Kingdom.
Dick de Man
Acting Managing Director, CBI
Ministry of Foreign Affairs of The Netherlands
Dick de Man is Deputy Managing Director of the Centre for
the Promotion of Imports from developing countries (CBI).
Since joining CBI, Mr. de Man has also served Head of
Research and Development, Head of Institutional
Development and Head of Trade Promotion. CBI is an
agency of the Ministry of Foreign Affairs of The Netherlands.
CBI’s mission is to contribute to sustainable economic
development in developing countries by expanding exports
from these countries. With 40 years of experience, CBI is an
expert on export development and export promotion from
developing countries with a primary focus on the European
target markets.
Elías Micha
Deputy General Director, Regional Development
National Council for Science and Technology
Mr. Micha was appointed Deputy General Director, Regional
Development at Mexico’s National Council for Science and
Technology in 2013. He has received several distinctions,
including the 2010 Scopus Award for government promotion
of science, technology and innovation and the State of
Mexico Award for Public Administration, ‘Adolfo Lopez
Mateos’, the highest public recognition granted to officials.
Mr. Micha is a lecturer, researcher and author of several
textbooks on science and technology. He holds a bachelor’s
of science in Mathematics from the Universidad Autonoma de
México, as well as a master's and doctorate degree from the
University of Oxford in the United Kingdom.
Alexander Mora
Minister of Foreign Trade
Mr. Mora is the Minister of Foreign Trade of Costa Rica. His
position includes managing Costa Rica’s foreign trade and
investment portfolios, as well as the relationship with multilateral
organizations. He served as a representative of Costa Rica to
the UN Commission on Science and Technology Development,
as well as President of the Latin American Federation of
Information and Communication technologies. Mr. Mora has an
extensive experience in trade, banking and digital technologies.
He previously worked in the private sector and became a
successful entrepreneur in digital communications. Mr. Mora
holds a degree in Economics and a master’s degree in Banking
from the University of Costa Rica.
Senen M. Perlada
Executive Director
Export Marketing Bureau (EMB)
Mr. Perlada is concurrently the Executive Director of the
Export Development Council (EDC), foremost public private
partnership (PPP) organization for export policy and
development in the Republic of the Philippines. He has more
than 20 years of international marketing and private sector
business development experience in senior management
positions with both Filipino and internationally engaged firms
Mr. Perlada lectures parte-time at the John Gokongwei
School of Management at Ateneo de Manila University and is
Program Director for International Business Minor. He
graduated from the University of the Philippines’ School for
Economics with a bachelor of science degree in Business
Economics.
Christoph Peter
Deputy Head, Markets and Consulting
Switzerland Global Enterprise
Christoph Peter leads the Export Development team in
Zurich, Switzerland. He began his career as Researcher and
Trainer in Entrepreneurial Risk Management at the institute
for insurance economics before joining AXA Winterthur
insurance company. He held a number of positions at AXA,
including Head, Risk Management Services, International
Portfolio Management; and Vice President, E-Business and
Commercial Lines. He has been posted in Winterthur offices
in Milan, Italy and London, United Kingdom. Switzerland
Global Enterprise received the Swiss Insurance Award for a
technology-based customer service and the TPO Network
“Special Mention Award” in 2012 for the global Expert
Directory Service initiative. He holds a Doctorate degree in
Economics from the University of St. Gallen, Switzerland.
Bas Pulles
Director, International Programmes Division
Netherlands Enterprise Agency, Ministry of Economic Affairs
Previously, Mr. Pulles was Commissioner for foreign
investments at the Netherlands Foreign Investment Agency
(NFIA). He joined NFIA as Deputy Managing Director in
2004. In 2002, Mr. Pulles was appointed Head of the
Emerging Markets Division at the Ministry of Economic
Affairs, responsible for bilateral economic relations with Asia,
the Middle East and Latin America. He beagan in 1995 as
Deputy Manager for international technology programs at
Senter, a former government agency for innovation policy.
Mr. Pulles also worked as a consultant and specialized in
European innovation programmes. He graduated in business
economics from Nyenrode Business University in the
province of Utrecht, Netherlands.
José Guilherme Reis
Lead Economist
World Bank
Mr. Reis is Program Leader for Trade, Competitiveness and
Growth at the World Bank’s Turkey office. This followed four
years as Lead Economist with the International Trade
Department in Washington DC, United States of America. He
joined the Bank in 2004 focusing on the microeconomic
agenda for growth in Latin America. Mr. Reis led several
studies on competitiveness, trade and growth. Previously he
served as Secretary for Economic Policy in the Ministry of
Finance in Brazil and Chief of Economic Adviser with the
Ministry of Planning and Budget. He holds a master’s degree
in Economics and Public Finance from the Catholic University
of Rio de Janeiro, Brazil.
Michael Roberts
Coordinator, Aid for Trade
World Trade Organization (WTO)
Mr. Roberts is leading preparations for the Fifth Global
Review of Aid-for-Trade scheduled for 30 June to 2 July 2015
themed "Reducing Trade Costs for Inclusive, Sustainable
Growth". Michael established the Standards and Trade
Development Facility at WTO and has previous experience in
the agriculture and food sector, both on development projects
and with the European food industry. .
.
Alban Sanchez Cabeza
Acting Manager
Export Promotion Agenc (PROCOMER)
During his 10-year career at PROCOMER, Mr. Shanchez has
overseen organizational change management, technological
platforms for trade facilitation and development of different
strategies for trade promotion. Mr. Sanchez specializes in
topics such as market diversification and trade in value
added. He holds a degree in Electronic Engineering.
.
Silva Santistebani
Director
Economic-Commercial representation, Government of Peru
With more than 11 years of experience in the Middle East
and North Africa region, Silva Santisteban was appointed in
2011 as first Director of Peru’s representation in the United
Arab Emirates. He is responsible for the growing trade,
increasing investments, and promoting greater tourism and
brand awareness between nations. Previously, as Regional
Director of a world-leading themed-reports communications
agency, Mr. Santisteban led business units worldwide,
producing more than 30 country reports distributed to The
International Herald Tribune, The Economist and USA Today,
among others.He is a postgraduate in Business Management
and Communications from Instituto de la Empresa, Madrid
and holds a bachelor’s degree in Business Administration
from the Universidad de Lima, Peru.
Robert Scott
Vice President, Export and Market Development
Jamaica Promotions Corporation (JAMPRO)
Ms. Scott is responsible for export, overseas market
development and linkages. An international business
development specialist, he served as Country Manager /
Customer Business Development Manager for the North
Caribbean for Mars Incorporated. He was appointed a Mars
Ambassador in 2011 for leading a nursery development
programme for Jamaican cocoa farmers. Mr. Scott also
serves as Justice of the Peace, is the founding Chairman of
Jamaica Search and Rescue, Honorary Consul to Latvia and
the Vice Dean of the Consular Corps of Jamaica. He is a
graduate of the University of the West Indies and the
Manchester Business School.
Hana Uraidi
Acting Chief Executive Officer
Jordan Enterprise Development Corporation (JEDCO)
Hana Uraidi is Jordan's National Coordinator for the EUMediterranean Charter of Enterprise, heads the Jordanian
task force at the OECD-MENA Women’s Business Forum
(WBF), is a Board member of the Al Urdonia Lil Ibdaa
Company and Manager of the Jordan Innovation Centers
Network (JICs). She was previously the Director of Cross
Cutting Support at JEDCO. Ms. Uraidi, a researcher and
negotiator, represented Jordan in accession to the World
Trade Organization, and in trade negotiations with the
Jordan-USA Free Trade Agreement, the European Union and
the European Free Trade Association states, as well as
participated in specialized working party groups. She is a
speaker at national and international business development
conferences.
Wong Lai Sum
Chief Executive Officer
Malaysia External Trade Development Corporation (MATRADE)
Ms. Wong is in charge of export promotion globally. As
Deputy CEO for Export Promotion for 19 years, she headed
several departments, including the Corporate Management
and Strategic Planning Divisions. In civil service since 1980,
Ms. Wong has served in the Ministry of Health, Ministry of
Home Affairs and Ministry of Finance. She participates in
committees for policy development and design in relation to
trade and economic advancement. Ms. Wong holds a
bachelor’s degree in Biochemistry, a master’s degree in
Business Administration and a doctorate in International
Business from the University of Malaya.
Won Suk Yun
Executive Vice President, Business Information and Trade
Korea Trade Investment Promotion Agency (KOTRA)
Since joining KOTRA in 1986, Mr. Yun has served at KOTRA
offices in Miami, United States of America (1991-1994); Head
of Commercial Section (KOTRA) of Korean Embassy Nairobi,
Kenya (1998-2001); Chief Trade Commissioner of KOTRA
Vancouver, Canada (2003-2007); Head of KOTRA Busan,
Republic of Korea (2008-2009); Head of KOTRA, Los
Angeles, California, USA (2010-2012); and Chief Customer
Officer of KOTRA Seoul, Republic of Korea. Mr. Yun holds a
master’s degree in Business Administration from Seoul
National University.
For more information please visit:
www.dedc.gov.ae
www.tponetwork.net

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