AGENDA 10:00 – 11:00 Registration and Welcome Refreshments 11:00 – 11:05 Welcome Address by the Organiser 11:05 – 11:45 Opening Keynote presentation Making The Most Of Your Business And Creating The Ideal Opportunity For Your Business To Thrive In The Middle East ı Making the most of your business: Are you ahead of the game? How are others doing? ı Growth Insights from the top 100 SMEs in Dubai ı Available support for franchisors and franchisees in Dubai Essam Omran Saleh Disi, Director - Strategy and Policy Division, Dubai SME Moderator: Murad Alnasur, General Manager/Director of business development, International Leisure Investment 11:45 – 12:30 Roadmap to Creating A Successful Franchise Hear from the captains of leading franchise brands in the region on: ı How to evaluate a brand for franchising. ı Local market adaptation. ı Selecting the best suited location. ı Reviewing the financial impact and generating feasibility study. ı Recruiting the proper talent to drive the business. Murad Alnasur, General Manager/Director of business development, International Leisure Investment Moderator: Sanjay Muthy, Managing Director, Figjam 12:30 13:00 Identifying opportunities in the foodservice market . How is the consumer foodservice market in the Middle East expected to perform compared to other regions . What is the importance of chained foodservice outlets within this region . Where is the opportunity for franchising within different types by cuisine and location Ahmet Rafie, Associate Consultant, Euromonitor 12:30 – 13:00 Legal Presentation Regulating Franchising Processes In The UAE ı Resolving difficulties caused by lack of franchising law in the UAE. ı Comparing global and local regulations: what are the benefits and shortcomings of both? Lamiaa Kheir Bek, Legal Consultant, DLA Piper Moderator: Duncan Fraser Smith, The Cutting Edge Agency 13:00 – 14:00 Lunch 14:00 – 14:40 Presentation Franchise Failures- How To Avoid Them! ı ı ı ı How to prevent, detect, and deter fraud and internal financial loss? Improving franchisee performance and profitability. Minimizing investments in established franchise concepts. Planning capital expenditures to maximize ROI. Naveed Dowlatshahi, Managing Director, AWGAL Investments Jalel Aossey, CEO, Midamar Corporation Moderator: Duncan Fraser Smith, The Cutting Edge Agency 14:40 – 15:10 Marketing Presentation Optimizing Marketing Tools To Grow Your Franchise ı How to successfully manage reputation of your franchise? ı Social media- opportunity or threat? ı Marketing single-unit vs multi-unit franchises. Fadi Malas, Former CEO, Just Falafel Craig Falconer, CEO, North 55 Moderator: Sanjay Muthy, Managing Director, Figjam 15:10 Close of Forum * Agenda is subject to change