LONDON WINTER RUN AT A GLANCE A unique annual running event for 15,000 people on a Central London route taking in London’s most iconic landmarks. The event will be launched in June 2014 and will take place for the first time on Sunday 1st Febuary 2015. The London Winter Run will:      Encourage people to keep fit through the year Harness the spirit of the New Year Resolution Become an annual classic sporting event for London Raise £millions for charity each year Support London community sports, leisure and volunteer projects The 10km route runs through The City of Westminster and City of London    Iconic landmarks on the route include: Embankment start line, London Eye, Tower Bridge, Tower of London, St Pauls, Big Ben, Houses of Parliament, Whitehall finish line One of only 14 road closures on the Embankment each year Approval for the route given by the Mayor’s office, GLA and relevant Boroughs LONDON WINTER RUN 10K ROUTE LONDON WINTER RUN PARTNERSHIP OPPORTUNITIES The London Winter Run will be working with a select number of partners with a focus on working together to enhance the participant experience and build the event story over many months. Human Race will be committed to understand your business and brand objectives and bring them to life through this unique event. The communication platform for the event will last through all 12 months of the year. The marketing and communication will work in tandem with partner’s objectives and the programme will include:       Full social media engagement Content driven website National and London focused media support through celebrity ambassadors, incredible human interest stories, life style angles focused on keeping fit through the year Integrated customer interaction through CRM mechanics to over 500,000 fitness enthusiasts Media partnerships with radio, newspaper and running titles Content specific to drive interest to brands own websites and social media The event experience will enable brands to fully interact with runners and spectators through   Allocation of places for staff or customers / clients Branding of memorable event areas; o Snow zones o Après-run zone o Start and finish areas o Warm up zone o Results and photography o Spectator maps o Volunteer support For further information and more specific rights please contact Matt Adams at Human Race at [email protected] or call 07590 028 651