Nikolai Dobreff Portfolio

Nikolai
Art Direction,
UX Design and
Frontend Development
Dobreff
Portfolio
Two emphases
Kontrast Magazin
This biannual society magazine is written,
designed and published by myself. Each issue
unites two contrasts in an innovative layout.
The pages are partly flipped horizontally which
creates the core of the mag‘s philosophy:
Everything is a matter of perspective. Kontrast
Magazin is a graphical playground for myself.
in
Editorial Design
Branding
Text
one magazine.
Same poster,
different layouts
Crystals are
Crystal Overnight
‚A highlight for Hamburg‘s party people‘, Die
Welt (daily newspaper) once named this unique
pop-up event. Every month Crystal Overnight
captures skyscrapers, rooftops, old factories,
restaurants or universities and turns them into
party locations. The nights out are as creative,
arty and posh as its brand identity.
a girl‘s
Branding
Art direction
best friend.
33,3 %
33,3 %
33,3 %
27 %
46 %
17 %
66 %
66 %
17 %
17 %
17 %
logo
icon
27 %
event posters
A dancing logo?
That‘s fancy!
A selection
poster designs.
Kichererbsen abtropfen
anderen Zutaten, auzwei Minuten pürieren.
hinzugeben, bis eine
200 GRAMM TAHINI
600 GRAMM KICHERERBSEN
1,5 TL SALZ
4 KNOBLAUCHZEHEN
FÜR SECHS PERSONEN:
100 ML EISKALTES WASSER
Posters, I love posters. All of these here were
made for different purposes: ‚Make Hummus Not
War‘ is a free series placed in the urban public.
It contains a simple recipe for hummus and calls
out to focus on peace and peas. For a local
record store I created some typographic rap
quotes, my former maths teacher asked me to
promote his geometry workshop and for my own
interest I visualised personal disorders.
GRUNDREZEPT
of
4 EL ZITRONENSAFT
Graphic Design
MAKE
NOT WAR
lassen und mit allen
ßer dem Wasser, etwa
Dann das kalte Wasser
cremige Masse entsteht.
AKE
MAKE HUMMUS HU K E
HUMMUS
MM
NOT NO NOT W US
Grundrezept für
6 Personen:
Grundrezept für
6 Personen:
M
600 g
Kichererbsen
4 EL
Zitronensaft
600 g Kichererbsen
Grundrezept für
6 Personen:
600 g Kichererbsen
200 g Tahini
200 g Tahini
4 EL Zitronensaft
100 ml eiskaltes Wasser
WAR WAR T
4 Knoblauchzehen
100 ml kaltes Wasser
Kichererbsen abtropfen lassen und mit allen anderen Zutaten, außer dem Wasser, etwa
2 Minuten pürieren. Dann das kalte Wasser hinzugeben, bis eine cremige Masse entsteht.
Kichererbsen abtropfen lassen und
mit allen anderen Zutaten, außer
dem Wasser, etwa 2 Minuten pürieren.
Dann das kalte Wasser hinzugeben,
bis eine cremige Masse entsteht.
Make Hummus Not War
200 g
Ta h i n i
Kichererbsen abtropfen
lassen und mit allen
anderen Zutaten, außer
dem Wasser, etwa
zwei Minuten pürieren.
Dann das kalte
4 EL Zitronensaft
1,5 TL Salz
4 Knoblauchzehen
MA
Wasser hinzugeben,
bis eine cremige
Masse entsteht.
1,5 TL
Salz
4
Knoblauchzehen
AR
1,5 TL
Salz
geometry workshop
2Pac: „Heaven Ain‘t Hard To Find“
Jay-Z: „This Can‘t Be Life“
Mobb Deep: „Up North Trip“
reduced personality disorders
As clean
Waschhus
A tiny traditional launderette in a suburb of
Hamburg needed a complete new redesign.
Beginning with the name (Northern German for
washhouse) I created a clear brand identity
based on simple elements, icons and colors.
The result is a stringent look that is both pure
and playful. A mint and dark grey symbolise the
freshness of the product and reliability of the
family business.
as your
Branding
panties are.
washing machine
dirty clothes
pants
shirt
sock
iron
jug
cigarette
drinks
money
hot drink
snack
dog
bike
CCTV
time
mobile device
newspaper
Dry linen, dry humour
Bringing
UX
Frontend
research
Vodafone Institut
The Vodafone Institute for Society and
Communications explores the potential of mobile
and digital technologies to improve political,
social and economic participation and to give
better access to education. I programmed a
simple grid-based Wordpress template for
a platform where Vodafone can publish and
communicate new studies. The large header
sliders and videos emotionalise the layout. An
embedded twitter feed allows the user to see the
institute‘s current tweets. Of course, the site is
responsive and follows the Vodafone CI guide.
to life.
Sit on your throne
Branding
Packaging
as the
The Freshest Will Win
A board game for the Fresh Prince Of Bel
Air. How cool is that? All the players are in
Will Smith‘s situation whose life got flippedturned upside down. Who first masters all the
challenges of the Banks family wins the game.
It is a reminiscence for a legendary series, cast
and time. And a tribute to graphic design of the
90‘s. The packaging is sized like a vinyl case and
includes a board game and the series on Blu-ray.
Prince of Bel Air
Cousin Carlton‘s
Wie viele Buchstaben hat
dieses Wort?
C
L T O
A R
N
ROLLK R AG E N PULLOVERSCHLUSSVERKAUF
C
L T O
A R
N
32 Buchstaben
spelling bee
Hilary‘s tricky
Wer ist in den 90ern geboren?
H
I L A R Y
MARK ZUCKERBERG
MILEY CYRUS
SHIA LABEOUF
A R O N CA R T E R
L A R Y
H I
Die richtige Antwort ist unterstrichen.
nineties quiz
Awakening of
GEFO
The company for oil transports called GEFO,
celebrates its 55th birthday this year. A consistent
CI or a brand essence never existed. So it is even
more surprising that the company is one of the
German leaders in the cargo shipping industry.
Due to straight management, high safety
standards and quality assurance the business
was always scandal free. To communicate this
GEFO is now reborn with a complete new look
and campaign. Modern graphic and historical
pictures unite the past with the present.
Happy Birthday!
a hanseatic
Branding
Campaign
Art Direction
giant.
14 %
72 %
14 %
73 %
18 %
9 %
new logo
new photo concept
and color system
An architectural
Branding
Editorial
UX
Frontend
highlight
Palais Alsterufer
Richard Meier, one of the world‘s best architects
has once built a house at the most beautiful
location in Hamburg. Now, 15 years after its
finishing Palais Alsterufer is being renovated
and gets a new branding. Meier‘s philosophy of
architecture is the function and beauty of light.
He is known and priced for his white objects all
over the world. The new booklet and website
show the pureness of the architecture with large
type and a straight grid. A fresh blue cites the
Alster Lake where the house is located.
in Hamburg.
Straight, bright,
pure, consequent
[email protected]
Thank you for your time!
nikolaidobreff.com
+49 152 37 00 34 69

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