NEWSBRANDS INDICATORS Evolution of Total Dailies NL + FR in Belgium * Audience evolution Total Brand CIM 2012-13 V1 CIM 2012-13 V2 jun 2012 - may 2013 jan - dec 2013 in 000 in % in 000 CIM 2013-14 V1 jun 2013 - may 2014 in % in 000 in % evolution Total reach 7.880 82,8% 7.806 82,0% 7.814 81,6% + 0,1 % Daily reach 5.249 55,1% 5.199 54,6% 5.166 53,9% -0,6 % share Paper 4.391 Digital paper (pdf, apps) Web+Mobile share 83,7% 4.345 159 3,0% 699 13,3% share 83,6% 4.154 80,4% -4,4 % 127 2,4% 727 14,0% 231 4,5% + 82,0 % 781 15,1% + 7,3 % Platform evolution Platform Paper Digital paper (pdf, apps) Web+Mobile 200 Source CIM Definition Q3.13-Q2.14 ** Total circulation Q3.13-Q2.14 ** Av. Q2 2014 Total circulation Unique Browsers*** Average day evolution versus 2014 Q3 1.246.453 copies 68.087 copies 3.559.030 browsers prev Quarter prev Year -0,5 % -2,9 % + 11,1 % + 47,2 % + 7,5 % + 37,4 % evolution index (1-jan-2013 = 100) Pdf+Apps 180 160 Web + Mobile 140 120 Paper 100 80 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 2013 2014 * Titles concerned : De Standaard, De Tijd, DH, DMorgen, Gazet van Antwerpen, Het Belang van Limburg, l'Avenir, L'Echo Het Laatste Nieuws, Het Nieuwsblad, La Libre Belgique, Le Soir, Group Sudpresse ** Data of print and pdf/apps are averages over 1 years. Ancherpoint is the middle of the period, last semester is extrapolated *** Sum of the unique browsers of the individual titles. Updated : 15/11/2014