CV Joris Ketelaar
Last update: September 2014
Personal details
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Dutch, male
Born 1979
Living in Amsterdam
Contact
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06 – 5233 5484
[email protected]
Skype: jorisketelaar
Professional preferences / focus
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UX design and prototyping of task focused, digital products
Functional Visual Design
Early prototyping
Working at the client
Small teams
I also do / did
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Usability testing
Persona / Customer journey development
Front-end coding
Training / education
Been there …
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Working Agile
Responsive design
Dealing with big, political (shifting) organizations (and getting things done)
Staying focused in agency-environments
Keywords
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Communicative
To the point
Runner
Professional experience
2011 –
present
Freelance UX-designer
14over, Amsterdam
Projects via I-Scout:
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ING.nl “Financieel Fit” (2014) (not live yet)
Full UX (responsive) design. Creating prototype for usability test. “Key-(connecting)-spider-inthe-web” for/in the teams involved (content production, content-strategy, cms development,
front-end development, business stakeholders, visual design)
Projects via WeCanBeHeroes:
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Ditzo.nl (2013)
Basic concept and detailed UX design “Mijn Ditzo” (not yet live). Responsive. Agile.
Projects via LBi:
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NS kaartautomaat: extremely pragmatic startscreen test (2014)
Design of 3 startscreen versions and test them all in a live (!) situation. Testscript, execution
and reporting. Turnaround time: 1 week!
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AudiA8.nl (2013)
Interaction Design. Responsive
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SNS mobiel bankieren Facebook page (2013)
High-level interaction design
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NS kaartautomaat, OV-chipkaart op één (2012)
UX design and prototyping for the switch from a paper-focused ticketmachine to a OV-chipcard
focused machine
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Ns.nl/kaartautomaatdemo, online training tool NS-kaartautomaat (2012 - …)
UX design, visual design, content writing/coaching and full development (incl. front-end)
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DEmasterblenders1753.com (2011)
UX design
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Interpolis (2011)
Customer journey workshop/development
Projects via User Intelligence:
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Reed Business Retaildirect (2011)
Prototyping of an advanced filter mechanism
Direct:
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Agricplace.org (2014)
UX review of “logged in” functionality + proposal for improvements
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GoforaCircle.com (in progress)(softlaunch October 2014)
Running concept, UX design, visual design and development
2007-2011
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SamenloopLoop.nl + Android App (2012)
Torch relay running App. Concept, UX design, visual design and development
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Italieplein.nl (for Innovativo Publishing, 2012)
Wordpress weblog. Concept, UX design, visual design and development
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Parasite-project (for Wageningen University, 2012)
Wordpress website. UX design, visual design and development
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Bitlibre (2012)
Visual design shareholder meeting agenda / registry tool
User Experience consultant
User Intelligence, Amsterdam
Clients include:
2005 - 2007
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MenzisYouplus
Interaction Design of an online health coaching platform
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XpertHR NL & UK
Interaction (re)Design of a large HR knowledgebank to make it more task-focused and increase
upsale of extra services
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Ville de Luxembourg
Interaction Design; collaborated on Visual design and Front-end coding
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Randstad:
Interaction design of an employee Dashboard (agile development)
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Reed Business
Compose and execute a fully user-centered design process for a complex knowledge base
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SVB
Interaction Design framework for a wide (and diverse) range of online forms
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SNS bank (via VBAT)
Design of a touchscreen in-store application
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Nyenrode
Interaction and Visual Design (including style guide) for the main University website
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Reed Business
Interaction Design concept for a call center software dashboard to improve service and upsale
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More... Rabobank, KPN (via COR), UsMedia, TribalDDB, Energize, ConceptsOfRealisation
Lecturer Interaction / Visual design
Informatica Communicatie Academie, Hogeschool van Arnhem en Nijmegen, Arnhem
Main responsibilities
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Development and execution of balanced set of courses on Interaction Design, Usability Testing,
Prototyping and Visual Design
Development of a course on Ubiquitous Computing
Tutor interns and thesis-students
2004-2005
ICT Trainer / Consultant Southern Africa
University of KwaZulu Natal, African Centre for Crop Improvement, Pietermartizburg, South Africa
Main responsibilities
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2003
Teach African PhD students how to effectively make use of given soft- and hardware for their
research
Plan and consult 15 PhD students spread over 7 southern African countries. Goal: benchmark local
ICT infrastructure and give practical advice on how to improve communication between them and
their tutors in South Africa
Freelance Webdesigner / developer
(small scale)
Training / certificates
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Certified Scrum Product Owner (training + certificate, Xebia, 2013)
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Agile and User Experience design (Syntagm, 2010)
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Seminar effective project management for design (IDIS, 2008)
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Teaching certificate Higher Education (NDO, 2006)
Education
2001-2002
MA Interactive MultiMedia
Hogeschool voor de Kunsten Utrecht, faculteit Kunst, Media en Techniek, Utrecht
1998-2001
BA Interaction Design
Hogeschool voor de Kunsten Utrecht, faculteit Kunst, Media en Techniek, Utrecht
2000-2001
Minor: Center for Cognitive Science
Katholieke Universiteit Nijmegen, faculteit Psychologie, Nijmegen
courses Cognitive ergonomics I & II - Minor obtained
1997-1998
Industrial Engineering
Technische Universiteit Delft, faculteit Industrieel Ontwerpen, Delft
several first-year courses completed
1992-1997
VWO
Isala college, Silvolde
Miscellaneous
Software (main)
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Axure RP
Photoshop
Illustrator
Microsoft Visio / Office
Coding (intermediate level)
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Html, css, Javascript
PHP
MySQL
Bootstrap, jQuery
Language
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Dutch
English