CV Joris Ketelaar Last update: September 2014 Personal details • • • Dutch, male Born 1979 Living in Amsterdam Contact • • • 06 – 5233 5484 [email protected] Skype: jorisketelaar Professional preferences / focus • • • • • UX design and prototyping of task focused, digital products Functional Visual Design Early prototyping Working at the client Small teams I also do / did • • • • Usability testing Persona / Customer journey development Front-end coding Training / education Been there … • • • • Working Agile Responsive design Dealing with big, political (shifting) organizations (and getting things done) Staying focused in agency-environments Keywords • • • Communicative To the point Runner Professional experience 2011 – present Freelance UX-designer 14over, Amsterdam Projects via I-Scout: • ING.nl “Financieel Fit” (2014) (not live yet) Full UX (responsive) design. Creating prototype for usability test. “Key-(connecting)-spider-inthe-web” for/in the teams involved (content production, content-strategy, cms development, front-end development, business stakeholders, visual design) Projects via WeCanBeHeroes: • Ditzo.nl (2013) Basic concept and detailed UX design “Mijn Ditzo” (not yet live). Responsive. Agile. Projects via LBi: • NS kaartautomaat: extremely pragmatic startscreen test (2014) Design of 3 startscreen versions and test them all in a live (!) situation. Testscript, execution and reporting. Turnaround time: 1 week! • AudiA8.nl (2013) Interaction Design. Responsive • SNS mobiel bankieren Facebook page (2013) High-level interaction design • NS kaartautomaat, OV-chipkaart op één (2012) UX design and prototyping for the switch from a paper-focused ticketmachine to a OV-chipcard focused machine • Ns.nl/kaartautomaatdemo, online training tool NS-kaartautomaat (2012 - …) UX design, visual design, content writing/coaching and full development (incl. front-end) • DEmasterblenders1753.com (2011) UX design • Interpolis (2011) Customer journey workshop/development Projects via User Intelligence: • Reed Business Retaildirect (2011) Prototyping of an advanced filter mechanism Direct: • Agricplace.org (2014) UX review of “logged in” functionality + proposal for improvements • GoforaCircle.com (in progress)(softlaunch October 2014) Running concept, UX design, visual design and development 2007-2011 • SamenloopLoop.nl + Android App (2012) Torch relay running App. Concept, UX design, visual design and development • Italieplein.nl (for Innovativo Publishing, 2012) Wordpress weblog. Concept, UX design, visual design and development • Parasite-project (for Wageningen University, 2012) Wordpress website. UX design, visual design and development • Bitlibre (2012) Visual design shareholder meeting agenda / registry tool User Experience consultant User Intelligence, Amsterdam Clients include: 2005 - 2007 • MenzisYouplus Interaction Design of an online health coaching platform • XpertHR NL & UK Interaction (re)Design of a large HR knowledgebank to make it more task-focused and increase upsale of extra services • Ville de Luxembourg Interaction Design; collaborated on Visual design and Front-end coding • Randstad: Interaction design of an employee Dashboard (agile development) • Reed Business Compose and execute a fully user-centered design process for a complex knowledge base • SVB Interaction Design framework for a wide (and diverse) range of online forms • SNS bank (via VBAT) Design of a touchscreen in-store application • Nyenrode Interaction and Visual Design (including style guide) for the main University website • Reed Business Interaction Design concept for a call center software dashboard to improve service and upsale • More... Rabobank, KPN (via COR), UsMedia, TribalDDB, Energize, ConceptsOfRealisation Lecturer Interaction / Visual design Informatica Communicatie Academie, Hogeschool van Arnhem en Nijmegen, Arnhem Main responsibilities • • • Development and execution of balanced set of courses on Interaction Design, Usability Testing, Prototyping and Visual Design Development of a course on Ubiquitous Computing Tutor interns and thesis-students 2004-2005 ICT Trainer / Consultant Southern Africa University of KwaZulu Natal, African Centre for Crop Improvement, Pietermartizburg, South Africa Main responsibilities • • 2003 Teach African PhD students how to effectively make use of given soft- and hardware for their research Plan and consult 15 PhD students spread over 7 southern African countries. Goal: benchmark local ICT infrastructure and give practical advice on how to improve communication between them and their tutors in South Africa Freelance Webdesigner / developer (small scale) Training / certificates • Certified Scrum Product Owner (training + certificate, Xebia, 2013) • Agile and User Experience design (Syntagm, 2010) • Seminar effective project management for design (IDIS, 2008) • Teaching certificate Higher Education (NDO, 2006) Education 2001-2002 MA Interactive MultiMedia Hogeschool voor de Kunsten Utrecht, faculteit Kunst, Media en Techniek, Utrecht 1998-2001 BA Interaction Design Hogeschool voor de Kunsten Utrecht, faculteit Kunst, Media en Techniek, Utrecht 2000-2001 Minor: Center for Cognitive Science Katholieke Universiteit Nijmegen, faculteit Psychologie, Nijmegen courses Cognitive ergonomics I & II - Minor obtained 1997-1998 Industrial Engineering Technische Universiteit Delft, faculteit Industrieel Ontwerpen, Delft several first-year courses completed 1992-1997 VWO Isala college, Silvolde Miscellaneous Software (main) • • • • Axure RP Photoshop Illustrator Microsoft Visio / Office Coding (intermediate level) • • • • Html, css, Javascript PHP MySQL Bootstrap, jQuery Language • • Dutch English
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