We love designing meaningful products for people.

We love designing
meaningful products
for people.
our studio
our designers
design management
industrial design
industrial design
human factors
design engineering
electronics engineering
industrial design
Product design should add to a positive
change for people using the product.
our approach
1. people oriented design
we design for people. Our goal is always to design meaningful products,
that mean an improvement for the user in terms of experience, interaction
or ergonomics.
During the Design Strategy phase of the project we use powerful tools in
order to enter into the deepest core meanings that the product can have
for users. And on-site user research and testing with mockups helps us to
design concepts and products that are close to people.
2. interaction and electronics
our own electronics department designs the technical platforms and software that make interaction with the product possible.This helps us in an
early stage to run tests with the product in combination with a early version
of the electronics and software, to learn how the final product works best
and to create the best possible interaction.
our approach
3. sustainability
sustainability in a sense how products will be de-assembled and recycled is
extremely complex, especially as products are complex. We believe much
more in giving products a great meaning and high quality, so that they will
serve people very long.
4. grip on the process
product design is a creative process. And creative processes are scary, as
we would create something that has never been done before. And that
sounds scary in terms of managing such a process.
Yet we have put into place a few powerful tools that help to manage this
process. Every week you receive an email with a balance sheet. We describe
in that email the things we have done last week and things that will be done
next week. The balance sheet tells you every week how the project is running.
We design products while we continuously have the end
user in mind. We make mockups & prototypes,
run user research and test interaction and ergonomics.
our core services
Proof of Principle
using multiple quick iterations of concept sketching, modeling, mockups and
development kits, we build and test new solutions that will form the core of new
products.
Design Strategy
we thoroughly study and design the core meaning, use applications and design
styling of a new solution or product, using research and creative tools.
Concept Design
sketching, creating quick mockups, testing on users and in our team, digital sketching and high quality automotive 3D surface modeling form the core of our concept
designs.
Interaction Design
parallel with the concept design, our team creates interaction schemes, works on
usability & ergonomics and designs interfaces.
our core services
Development
the newly created concept product develops further using 3D CAD software to fill
in technical solutions and more details, including the design of electronics.
Prototyping
a continuous process during a design project to check usability and user friendliness.
Design for Health
medical design, creation of personal health devices, products for personal or elderly care require specific research and testing into usability, safety and ergonomics.
Design for Change
Creation of unexpected new solutions for governmental and non-governmental
organizations, re-designing products and services to create positive social change.
We help our clients take new courageous steps,
using great industrial design, meaning and interaction.
We help creating unexpected new solutions.
references
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Brite Air Parts Inc, USA
Decathlon S.A. / Oxylane Group, France
Niko Projects BV, Netherlands
Nauka Technika Medicina LCC, Russia
Orio Group, Moscow, Russia
Philips Electronics NV, Netherlands
Resqtec BV, Netherlands
STL Group BV, Netherlands
SMF Potok Inter, Moscow, Russia
Swisscom NGT International, Netherlands
Zeleritaz Racing Sports, HongKong
Triangle Kitchentools GmbH, Germany
TÜV Rheinland Sonovation BV, Netherlands
Vendor BV, Netherlands
Vogel’s Products BV, Netherlands
user research
use configurations
testing ergonomics
core meanings
interaction design
concept design
concept design
As product designers we always search for the best user experience,
functionality and simplicity. Whether we design for medical care
applications, professional users or consumers.
music centre
consumer electronics
wireless high quality audio product
concept design / interaction / 3d modelling
STL Group
The Netherlands
decathlon ess
sports product
sports nutrician bottle
concept design / interaction /
engineering / prototyping
Decathlon / Oxylane Group
France
inline skate wheels
sports product
inline skate wheels
concept design / engineering /
prototyping / certification
Zeleritaz Racing Sports
Hong Kong
tofd
professional tool
ultrasonic “time of flight diffraction and pulse echo” measuring device
concept design / ergonomics / interaction /
product engineering / prototyping
TÜV Rheinland Sonovation
Germany / Netherlands
activity monitor V3
personal health product
accelerometer
concept design / interaction /
3d modeling / prototyping
Philips Personal Health Systems
The Netherlands
activity monitor V4
personal health product
accelerometer
concept design / interaction /
3d modeling / prototyping
Philips Personal Health Systems
The Netherlands
medical tablet computer
medical device
tablet computer
concept design / interaction / 3d engineering /
electronics / prototyping / manufacturing
Niko Projects
Belgium
tensio
professional product
digital measuring device for the paper industry
concept design / interaction / 3d engineering /
electronics / prototyping / software
Feltest Equipment
The Netherlands
csm
professional product
automatic toilet cleaning system
concept design / interaction /
ergonomics / 3d modelling
Vendor
The Netherlands
discussie
Onze visie:
“product design moet bijdragen aan een
positieve verandering in het leven van mensen”
Vragen:
- moeten overal displays in?
- moeten producten intelligent?
- moet alles worden verbonden? Case Niko Vredenburch Breda
- hebben veel devices niet te kampen met bugs, teveel functies, teveel data?
- is het niet zo dat in veel producten de elektronica het kwetsbaarste is, als
eerste kapot gaat, energie verbruikt, snel veroudert.
discussie
Vraag van klanten is vaak technologie gedreven (zowel mkb als multinational), omdat “het kan”:
- wat als we muziek kunnen downloaden en afspelen op een fietsbel?
(startup)
- als we nu in elke ruimte een display hangen, dan kunnen we goed communiceren (multinational)
motieven:
- vanuit business / geld verdienen
- concurrenten doen het ook, dus wij moeten ook iets doen met een App.
- marketing: gedrag / informatie vergaring van gebruikers
betekenis
Wij willen terug naar betekenis, langdurend, diepgaand:
- dan levert een product positieve verandering voor mensen (bijv. helpen
om meer te bewegen, zelf injecties kunnen doen, veiliger kunnen sporten)
- hoe langer producten betekenis hebben voor mensen, hoe langer ze ermee zullen doen, in onze visie de meest duurzame relatie tussen mens en
product.
vanuit design helpen we daarbij: belichten van het menselijke aspect, aandacht voor interactie, gedrag, ergonomie, design strategie op basis van “core
meanings”
thanks for your attention.
bluelarix designworks | gedempt hamerkanaal 253 | 1021 kp | amsterdam | [email protected] | +31 20 8202211

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