Sonja Tien - Studio S10

Sonja Tien
Insight generation | Research | Ideation | Concept development | UX design
[email protected]
Experience
Owner at Studio S10
February 2014 - Present (2 months)
Insight generation, ideation, conceptdevelopment & optimization.
www.studioS10.nl
1 recommendation available upon request
Advisor / architect EHR at University Medical Center Groningen
July 2013 - Present (9 months)
Designing concepts, frameworks, principles for IT architecture in line with the needs of the business.
Key domain: electronic health record
Consumer centricity coach at Philips
September 2011 - June 2013 (1 year 10 months)
Enhancing and deploying consumer/user focus in product innovation. Creating supporting tools and methods.
Sr Product research manager Coffee at Philips Consumer Lifestyle
September 2009 - June 2013 (3 years 10 months)
User centered innovation and development of coffee appliances.
Researching consumer and user needs, behavior and context with key focus on WE and LAM. Translating
these insights into value propositions and product design- and performance attributes.
Senseo, Senseo Sarista, Philips Saeco
1 recommendation available upon request
Consumer research manager Domestic Appliances at Philips
April 2009 - September 2009 (6 months)
User centered innovation and development of kitchen appliances and robotics.
Researching consumer and user needs, behavior and context.
Translating these insights into value propositions and productdesign- and performance attributes.
IT strategy consultant Healthcare at University Medical Center Groningen
April 2005 - March 2009 (4 years)
2 recommendations available upon request
Graduate concept development at Sinot Branding & Design
February 2004 - July 2004 (6 months)
Qualitative field study and concept development healthcare
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Intern consumer research young men shaving at Philips DAP
August 2002 - March 2003 (8 months)
Quantitative user research, analyses and reporting.
Skills & Expertise
Product Design
Design Thinking
Concept Development
User-centered Design
Product Innovation
Consumer Insight Generation
Innovation Management
User Experience
Market Research
Product Development
Service Design
User Research
Interaction Design
Concept Generation
TRIZ
Design Strategy
Experience Design
Human Computer Interaction
Education
Triz
2013 - 2013
Design Thinking Academy
Service Design Thinking, 2012 - 2012
Six Sigma
Green Belt, 2011 - 2011
Hanze University Groningen
Bachelor of science, Human Technology, 2000 - 2004
Technical University Delft
Industrial Design, 1999 - 2000
Interests
user experience, human behaviour, (organizational) culture, changemanagement, innovation, design
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Sonja Tien
Insight generation | Research | Ideation | Concept development | UX design
[email protected]
4 people have recommended Sonja
"Sonja onderscheidt zich van anderen vanwege haar groot analytisch vermogen. Waar anderen al snel in
oplossingen denken, weet Sonja op een prettige, maar doordringende manier tot het hart door te dringen.
Alleen vanuit het hart krijg je oplossingen die kloppen. Sonja levert excellente kwaliteit, is professioneel,
heeft een frisse kijk, is creatief en bovendien erg fijn om mee samen te werken."
— Mathijs Niehaus, Owner, WEL Klantgericht Innoveren, was with another company when working with
Sonja at Studio S10
"Sonja is a real professional in what she does. She’s result driven, keeps the overview and quality of work is
high. Innovative and interested in solution outside the boundaries pin point het character. She’s committed
and a appreciated team player."
— Johan van 't Zet, Manager Product Innovation, Philips, managed Sonja indirectly at Philips Consumer
Lifestyle
"Sonja Tien heeft zich als adviseur ontwikkeld tot een zeer gedreven, gedegen en inhoudelijk goed
georienteerde medewerker. Zij is slim, creatief en zegt alleen op de juiste momenten de juiste dingen. Ze weet
mensen aan zich te verbinden, te enthousiasmeren. Zij heeft een aantal opdrachten succesvol afgerond. Ik heb
haar met lede ogen zien vertrekken...."
— Ron Van Den Bosch, Manager ICT Strategy department, University Medical Center Groningen, managed
Sonja at University Medical Center Groningen
"Sonja’s ability to _really_ listen, analyze and summarize the core essence of conversations and discussions
in just a few lines using just the right words has struck me more than once big time!"
— Ties Voskamp, IT manager Network and Server Operations, UMCG, worked directly with Sonja at
University Medical Center Groningen
Contact Sonja on LinkedIn
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