Bnndld PiteÍs
door boekomslagen:
Communicatie
het onderscheidnaargenre
i'utzPmductuitz' Iijk i: ecnbelangÍiik
ovr hd
nd! o n i n l a m at i? t c r " ^. ho J Im
Ideidins
u o o Í d ? ' tn
s oo'l Pro d tu t ' Hc t z ?t ldcgeld !
l ,,r,i L " rrín r r, r.-1,,,\' l ' rr' i rrÉ rr;" q' n
F' tr
n \P Il ' r' rr" rrír' ' nl ' n' ^" ' rr' l !' '
p a hkine ,o n ttc\h o ek c ,,.D ppt('!uonem
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r l11, , r , , r , c , , r r r , í hillc , , . , ,
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m c n d c f l r p r ( 'k i , ( í k i i l r r , f r ! n l ,!,,,Í1 i r ( ,i ,,,',,,r ,
\ r .,, r, , ss c,,d r a l1.,,,a ticr c n dic r oof k eu^ iÍ r r r nr ' r er r ir g k o r n { L
l l llatnrics
die ol) ha Jisr r n dc r y c lljk c ooM eler r v oÍ ( le, , a . \ o r I n d
/ i in ! cclil n ier $ illckc,trii t r . , < lc c ld o\ 1r c lc bc s c hik br f e p , , n 1 , , ,r c ,I
I I cI ond.Nd reirt d rr me,s en t us r c n pr odu. t c n k ( nr c , , I n r t c , ,
i l ordI doof.u llu,u !x
i(n( ) Ber \ oor c c D qr oot dc el alhar L e l i i t
gcslclcl Ían her e.on(r,,n( he, ( uhLrrclc cD social. kipiral rÍ r11.
l,,,lphronncn dic Drcnscn be/ilren of y.,!vc,\rn (Bourdicu. l1)il.1i
l.l\. 1989) . rbg.lijkcril.l
ondcr liernen ?jj di r dc nirloc.l i2 I s(x i
'
aal-cconomisclic ti.tor.D op .onsnn pr icprtroDcn ecnurnceeder
l i F l (D i\' lag 1io . 1 98 7i lto l1, lill|7) . F. , , li. nr dr n ook nic t a l l e e t
Hek.kc,, tc wordcn na.rwelke pnrlu ren n,(D cor
o{)t naa, dc ,naDi(r wixrop m.n drl docr. (Íivel d. ,nngaDs mct ti.
rÊ (r8l. \' a n Rccs ct.l.,2 0í 10) . t bt de { D, HanA m . r f ic t ic h c h o o r t
ooregen/eglijk hct $urncmcD cD saade.en \ar individu(lc lictnboekfli ,)t) grond !a! huD urrcrlijk. Ir dir a, rilel hcsprckcD wc
daantn her N,rrncncn
cD $.iardcien \rd de^ boek(,, in hcr nii
tiirle Írdiuin vr i,Ínnnrri(lcr$crknrg
in her lcule8ed,rg un boc
kcnconsunie,,rer. L, dir siadiun spcch de lnàg ()f ee,, hockomslaÍl
ccn genfe ((,nn,u,,i(ccrl
c.n grorc r.n.
D ( ' l l f e d e e i 8 e , , Í h a p h e e l i b e rfe kki n g o p h ct h c( l ,,r r i \r ]Í l i , l ,,,,r l l.c\lx k\,'ig
Le, ran een lee\lnrk. llir!.stijst
laar d. !cr\2(hl(
'. ( 's u n i p r i e {t i e e d r b c l a D g i lj k m o ti cfl o D ,t \o o r }i r r ,n r l .,, \!,1
c'\r
teu/êsr nren leeÍ eeD ticd.ritcl on gcrocl.nr qn gcnoeg.n
'.
ren. ook bii supe.marktproductcrl zoals chb\ \(Nij\r 'hed(',is
OndcMhcid
tussen fi ctieboeken
ttct bockcniarbod hecÍ1 een àrntrl spc.ilickc k.ndrefkc,, dàr h.r
D ukcr liD ee n ee 6re (rid en, l, . il
t us s c n dc r er : . hillen( l c Í n r r ( i r
bo(k(n bcmoeilijkt. ledef bock $ordt op dc rnarkr s_.bn.hr ,,1\
, , icur' , uDick.n /ol b ere r' r lan de, . s r Rc f nis o\ . f boele n c r d e
kts(rrariDg dic consllneDren l,erircn,ijn
hicrcr.rorraik onr()ere,
te,,.lri,o, hcr nakcn nn leures uir liel arnbocl (\trdaaÍkÍrk.
l9ll9). Ain clc hancllaD de oe,
rv(r dr dnirom zcci eicl besiisr oÍ
. lr l. ' . ' r . , , u' \ . , s . ^ , , !
l ' ., 1,,' ."ir.
r.,.',dr...n LnplJ l. r . '
,\r.leN {lan hijv(nrbccld \ccl all.daag-se pr1Í1,n re,, h dc nrpcr
markr /ijn ie.\l)o cL cn o nr t s t bar c . D hÈd( ) Í r is r is . he pr od u c t . n . D c
ee.Íe cigen{ 1,,1, hccfi bcrrckkms_ op de onlÀrl,[rh.id
un ilc
i n ho, Í 1. h--r te ,,,.lcn r(nrv. n c c n pnÍ iu. r ( Pc r e, & O ln' r , 1 0 3 7 ) .
Deze staar hij b(n.kc,, garant roor dc tc.sLelc\i,,8. (lie abstra(t is
c n ni. t di,È.1 rc hHle nle r ol, c onc r c t . . ig. ns . h àPpc | | ( Í r r n i l ) u t ( n
1 2n hcr boek. De in hÍn (l ! r c ( n bo. k $od1de
por c nr iè I . k ( ) p c .
pas ccht bekend Í,adar l,el gchcl( bock is gclcrer. tlch|Brijlc
tnoticlcn loof le^Í,. biir(r)rb(clcl spannnrs, hebben (trl ili. r..l.n
r c "nocilclljl ..n .(r,,p lexe , el, r n n, c r Nr ar Dc . n$r i
ritc v lrrl)
lr i \ 1 1 : r Àf 1 : ir"
N l !f'r
L ro I
ris.h nrif berlersnchrc gcnot bij.oD$trDpdc (H,,lhr(!)r &
l a a , d i r g e n ( ) r h e e l r !a r k e e n
l l i r s c h n a D , 1 9 8 2 i t s r b i n ( i n l . . 1i l 1 l .1,n
kortsroD.liij karakrcr on(lnt h(t bij ,,1ke I,,(nl,n ren ()nr hedraikle
e.n
aaDl.,pcn gaal Lcn spccifick bin k dàa,erregen, ${'dt
^lden
n{ccdc maal gckochr g(\ocl.n\ rrn Hen()eiaenhel]bet bij de con
{rnptic en bockc,, ccrd,r ..n lang,luiH ka,rkrerl
\1rn een spÈ.iliek bo.k zijD iD.licatics loor
ln d( loorkclrslnmirB
dc lccsbclc\i,,9 \a,,sege Íle Beroedxle eigens.lrappcn niNlcr tnalikclijt vaÍ re Íellen. Dc {).riíbiarheki
en hct hcdoDistischc t.nlrcr rnikcn llrl lee\h)ete,i .()Ínplexe produ.t.n zijn. Dc con
pl.\itt ir Mn {le re'k hillende boekgenrÈs ko!Í dan ook dc.h tol
uir,l,utkinia in dc lees(b.keuroi
dic lrcDscD hcbbcn (\Íicrc,, &
S r o l r u , , s , l 1 l 1 ) l J )I.e n l n ( l d i e h ou d t\à n ccD co m p l c\ r cr l ,u l N r a Í
bir,,e,, ilirc,sc rhema\ lneaDdcrcn, zal rinuit rlic optict $,cllei de
lrnkeu,
ge\en .ir iileraturf om.lar litcratu!r als (cD (on,plc\
${'dr
ungenrefkr. Romantischc cD spaDncrdc bock.r $'l
iie,,,e
( l c n d r à È n r e g e n a h m i r d c r c o m p h x cn /u l l c,, \( u n r n e l i tl (
\( tr
d e r g e p r e l e r c c M c l o o r n c n s c n d i c o r r g cro r n p l i r e e ,{1 l ,e n l l ,( r ) g i n
lllgrt).
her \ran.lel h€bb.n siaaD ízic íiaiïkrn,p,
Ilet bockcniaDbod is d.:rnar\I groor (,, ian v,elle \eranderidgen
ondefherig: d. rccn.n,c r?n hcr r,rhod , e{,lree, I in een \rc.ke
rcflioghg laD dc onrloolxncll,enl (\'e,daaÍI(nik, 1i]89). ()ok Mrdr
hct kopcn \rur bockcn crure,, als ee! risi{r): boekenkopet: nctncn
!c.l bockcn in bc\chonwing i{edu,endc her bÈslissingsp..,c.s (zjc
S r o k m a D s& H c , , d r i . k \ , l 1 l 9 : l ) .$ l n ,n e e r e e r o n r sl a g i n d a tsta d i u m
lrn k(uzc innn m(trr (ner her !n,.1l)oek dan lan clit dc aaDkoopbcslis\ B re,een\()udigÈr en be\oMercn.
Informatie
op bockomlagen
en het ideDtifi(ereD
van boeken
ve, ( de, srel(I Nor dr dat g.nr.comnunic.nc
doo, ccn bo.k( n n shg
',
s \ n rb o o l s l a i t l o o f . l . l c . s b . l c D g d i cD cn \c,i !r ( h r .\:r r ce r b o e k
d a l ( , p g h n d \ i o z l j n o m s l a g r l or d t Íj cp ( r ci p i c.r d 1 1 sh .l ,( ,e ,,( l r ,) l
her \Panrende bo.kgcnrc rcr\rrcht mcn \prnrc,,ile lee{n()nri,l
1en.l)e/e nomenl.n zullcD in ruinr(rc
r a "N '/'8 s''( l ( ,'
'n r n
g c a c h r d a i i b i j b o c k c D l r n I n . l l i r .r r i r c ti .,,,..
lt Irl ,,rrrr t i( , , 1, ( ! . i( ' r ' r \ t,rg ,{ ti ,.,r\,!,r/{ ,rg t (t:rt,!.l tx!.kt,,l
{a,, l tr.l ,,,ir l( lr , I r ( $, , r ( lr B ( r.1 .(.1 ,t.t!\rIr Ii r c c l \rn r rIïn.l
\ , r r v.rrr:r l { I ir . l. r Ur { LI sl .ri II) r.I !i \r(j tc (l c 1 re rl ]p c , ai t)cel , lr rg) (,,,,rp{ , , r , , r . r ) .lc dc , l x x .k \o k l t re ,,,n rb re
Be (c n me,kr
(1,x,,cL Inic k . r it . 1,c { a , o D d e ,Í.l ,c i d e n d ea u re
\ t ! a i Íi , k. albeeldiDg.De i ,rtd p re r,ri c I,a . h .i o n s l a g D cr
l! r'rl ki IÍt t or hell\ p. in Íi ' n i a ri e , e n h c l j !r,r b e e k l (t (ketri ng,
s (l',l l l { 1i j , íiÍ o, nr ( n, r age ,\ri l l (g e à ,fu n g e e rd cfo to ) (Ir aaqr!c,,
, , '(\!l ( l i j r bij . an dc idc n ri Íi (a .i c \à n d c b o e Ks o o
t ) i,r,,n ,nh er k c Dd$, n dt dl l H .a s o .i e e rd $ o r(l r m .r.ti e bocken
(l, f f.p .e senr at lel\ oor . en tr(i p a a k l eb o c k s o o rrw o r.l c r gcachr.
r\ ll,rn kcl i jr v r $?r bij dc c o ' \u D c rr h e i c c rs , ,,, ,rc ro ( ,8 spnnsr
r, , r (.n cor e, bijloor l) c c l d a l s r.p n c h ri x )f h e r
H e n rcr(,(l cn
|l\ n ), d cck l Í ) p bas is! a, r zo re t l c k s tu e l ea tsri s ,,e l ci D tó rn,ati c.In
, i. n ,((Íc ger allc nÀ l ( lat n i e r l u n n e ! \o rc tc n a Íg c tc i .lui t ctc
r', rr"^n a a n' / oals dr l hn b i j b (i k c n d en a m c n rts Ba a n rj er:,pol i
r r(r)rrr"s en ( ir is liam : lc g a t l h ri l (rs .. H e t l c c u { e n c i c ctrr. hcr
rl( ri c a a n b o. tis oDb. lt er d . l Ie l ri j ,, rta n rl e i i rc l e n { tc a l beel (l i nr
( , p g r''(r saar e" D eer s i ci n s l a rti c h e l
i i e n rc $ ()Íd i l a sl gesrcl i l .
N 11 ,,,,,l i i k m iLenc oDs , , m (n re rb i j d c i .tc n d fi c a l i e\a D her bo(
l( n a i rb o d ook gebr uik ! a n a !.l e Íe i n l à fn rrri c b ro n n c n _zoal sl ,cr
s . s.ye r ('f. 1. it r r c ur en e c n b o e k a t o l n i e r c c n p ri j s h cci i
s(wonÍ,en cn .le rc(cnsie\ di. oler bocke. le$chij.eD
daH_cn
w.ckbhd(n. \tel bocker wordcn e.lrtcr nier qcrecensccrd oí
Scp ro n 'ÍD rc looÍ nc t r c f t eÍrri c sz,o d a l i D re e l A (l a l l e n i n fo rnràri (.
,^r', c(Í, Íi( ticboek otrtleerd moeL \ordcn aan clc corer orn re
rx p.l .n o íh c r b( ) ekwc l ot,,i c r a a n s t,rc c k r.
Z {) a l so p g e , nc r k r ,i\ l, c t bo e k .u a a n b o di mme rs c n $ e r N $s.
lc, , d . i l e r u it \ oc r iB bc k ljk e r \a n c e n s ro o r a a rrtl b o e k enkan
dra,naaÍ !ls builengc$,o.,r rijdrolend Norde,, bcschou$d. rrer ,\
(ha,(n Dl rr l, c i s r o( ) r r r cbc l a n gd rr .tc , o D s u n e n t d i r.e (I
ê(hter
hralr l o l re ll ! : c Dr eee, rbo e l b c h o o n . Ir c c n re e r k l e i r aantal
r.{.\rllcn gebeurt dir doordal l,er gcnfe expli.ier (}p ijc .,^cr Íaal
!c hncl cl ( rl ' r illc r ' . i' nan. ) . N Ía a rh e r m c rc n d e e tQn .re range
b lÍ 1.,, b o ck er hc c ll it e. n !e n ,e l d i D g l rr h c t g e rrc o p .le
Boelorrdager ( rDnnunx cr.D N,sctijt (r)k zon.ler
',n\lrs.
.\ pli Íi .l c vcf f r eldiDgot )d c c o l e r \rn h e r g c n re rv a rrto chel
l ! x k b .h o ol1. Hc t is de, , t b a a f d rr d c .o Í,mmc n r i ,, l i j n zFk_
S r Ds r'rr cc n ii. \ c hik r l' , c k i e rsra n h e .te n n n rg $ i i , c c D s(!)rt
l \ 1c Íi g i rl a inde, daadc en b o e t ,,i i d c ta \r o f !a n { rep rc se,)rrtrc
rr l. l l c p rkk c n ! a, , hc r B en .c d a r ri j n ro o fk e u r h e e Ír.\\o r.l r (ht
l i. r'r' l i c.(rn Dunic ( . x l da n i s d i r ro o r d e ( { ),b u
Íl, r. rl {)n , u ir hÈ r Hr ot cen N i s s c l e n d (b o e L e ra a n b o i (l
l i rccl l ,et
l : r l rrn l ,cl k or ' n r , s c hen t(.Dl l. i e rn ,c c tu i (l r d c .e rs rc h l porhe_
| :ryLrr\ la, lt I urr ) tr tu,r' \tt l\ttttr | \ rtt'r t'
tt tt,]rdlt!\"tth'lt't
t, r,,1,,1h
njt,t't,,tt,",t, i,
'tuur
tu tttn rttt I
'ut
l n b o c t h e n d e l e n b i l ) l i o r h e e k l { ,.r ccn g cd i l l e i d r r n a r d l ) u l n r 'r '
kopcrr (Í
E. kdne0 ?o$el menscD Ílie slc(hLs irt i't'freel ccn bock
en
lezcl
vccl
len.n \oor li.hzclf ofrrn)Í andef€n ah mcnseD die
d'
harstc
Bij
oflcrcn
.licnrengcv(ngc frequcnrÈf ccn bo(r LoPcr
((^ef cen gcvoelun herl'elnng
rrfocr) nl de ni.tc Na.rin .lc
r'.1 iu;sre sorrt tc hebbor selonden aPpcllpr,,i.pt cc" mcr.
'an
genf' \rn
lcrcl aan ric clcskundi'{heicl lrn rc'l lezcÉ inzakc hct
kl
sr
tn /iÍlo'n'
li1eratu"Í
tecl
biiloorltecl(l
\o,rlcrn: Iem0,(i.lic
l'nrr
en
\ eel kcn
aliDg
n'
aanr
clit
gedrc
\?rr
bocker
.lc \e€l mer
'r
Fên
rl
nis ()!er l,eeÍt. 2l ian de corer kunn€n Tien oi
k'Nis zal ech(cr
srcn[ nr(r /iin lileilne voorkeur De hoc\eelh(ií]
(itd:lencn'
Ir
lornr djkNijLs
rrier ir alle icuz* crnreclnÍ'locd
h (lak)bh
in
kranren,
bes.hikbaar
rieuwc idlorn,rric ore. bocken
d e zc h ( ) e
(
)
d
h
'r
r
'l
cn
r
c
tr
e
d
g
cl
i
j
kc
d e n , o p r ! c n {) p t n i e n c |
ct nao
()p zoer 'ngarl
mccl
{le
connrncnr
zal
rccllic(leD i!Íi,narie
ko'nis
nieurvc lxtkcn aLslerlc inÍbfniarie orcr nicuNe boclen Dê
iiicrnn
ver'rrdereD
vr'l
beTit
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(N = 32)
Kcnnerkênvande pÍoefpersoíen
ll
l1
50
2S
2
lrir rabcl I is aÍ tc lezcr dat hctaint2l Pr()etper\on
geÍjc\en
nog.l ii'oor is Dit i\ inhe'cD' aan hct
l.u, \oor lilcrituÍ
lLtcràt|rn'
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dat ni.!sctr die ccn hr)gcr(: oPleidnrg hcbbcn
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22 fccent
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lijkl
s(haal sarcn ,,iÈt gcltbeld DcTe opcrarionalisarie lan 'qris'h
op een ope,rtioDalisllit' lan pMlucr{ rtegorie riÈ 'n is een indne'
t(: etin; yàn tlpiQlireit. Fr is a^ngcrr(,mcD dar dc mrre $aarnr
rne,r zckcr {tenkt (c $etcD oíeen coler duidt ol) Ècn bePàakl gc"re
i n t n i c c c f l d ! 1 d c c ( , r e . o o l r l Pi scl i v( xn d a t g e n r . $ o r d r g ca cl 'r '
i' dc \olEendc Parlgr'rtcn $of
De dic Bcíc1dc hlpothcsen,ullcrr
(n
hct g(nre dat de procilreÍÍl
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ALle,eerstit
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nen irir een corcr alleidcn {Dk hcr juistc gcrrre is her il€nrc dafof
genr dr uitgcvc, mel d( árn hcr boel tocgeken'lc NLr(ircodc door
eÈfcl zou moctcrr \ror'l'rr'
h.t omdag gc(,'.mrnn
catu-idmnfdne
làbcl 2 roorl her aantal juiÍ cn orjoist gei(lÈntifi(eed' co\er:
loor lireÈtuur en sp.,,,,erd Jrrisa is.ls de .o\1r i)rerccnLdnsttg
geidcrrrill"cd'
dc Ntr(i als ,(Íhnig dool .lc Pr{,eÍp.rsorren
'{o(lr
'!n,jtrisr' is Nrndccr (lar nict hel gc\rll is
AaÍtaljuist€n oniuislhèÍkendeboêk.olers(N =:r2*13)
Bênreah warycnomen
8eírc vorSensNUcl
spannend
litrÍatuur
I tJ (95',1n
t:rbcl 2 rooDI ran dat959/óliD de als lilcnruur rrnsemcrl'e col(ts
inclcr{Iaadlilc,ltNr i\ \oLg.ns.le uitge\el: \'orn su'ccsr(}lds
spanneD.laLBcmcrktc.orcrs i\ her PcÍenL1gc 8:19óOpnrefkclijk
i; dar nogal Nrr colcN {lie f.it(liik rot hcr lilcrtnre dan \vcl Iel spin
n.n(le genrc behorcn ah mmrrrisch winden aangedrcrhr:respccricveliik 75ri en 25'ia..Dezc rcrdtetc! laren zicn dit cr een sig!iti
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arDLiljuisr cn ,rrj,,i\l
r. ii, n i fi, r , l- r , upl,o. , r\ r,i u r \i ..Ii 4 . Èri\.r,_ t,,r...
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( ', , g . r , r , 1 ( r ^ 1 1 , 1 ,1. ) . , . , , , i . , : sw
r n ,l , ,, yt,',,i i e ( \.,,,,1 , 8 , r ,,,r !1 ,
o , i N h g , r , , , l s , , i , L , , , r i { 1 ,, , i , , i g ( r ,Í , L r . r ( , si i l ( |u , , \, 'l [, r r \ ( l , N ! '
'
( ( n l ( , , ( r b i i z t r d i \ n , r h , , , ( l . L r ! n t , l ,.,l s,,,,,,.r 1 r r h ,l r s,l r 'r ,i |i r tr r L
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,, \.r r ,,i 1 {l l l i o r r i ,r 'k]r '
r r r r s l , r g d rr l l c c r r d r p c l t c t l r g . \ 'r 'r l ( ,s
h i p o r h r s c 'l \ o Í 1 ( r , r e , N r p c n : tl c tt,r tc Ir :tt L ttttt r r l ,r '\r l r ( 1 l r s( r 1 '
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end
bij
lircrairc
rtn als bcho,
@d e4 genft
ttet eÍfe1t nn d. a d oP zijn b.oo'detb'g ak ,Pilh
D c b o c k c n . ( n , \ u m . n t k . n c e , , b o e k o P e r o n ( l \a ,, r i j n o m ía g r n ,r
t l p i s c h i . h r e n r o o r l i t c r a n n n ol sPa n n cn d l ,^ r r n h cr i l o l n i .r sr t
c$!ol ,,ir eer coÍcr opgenrrallc gcDrc. NÍer cen ryPicalilci(\Ín'deel
b(pn,lr de consumcnl in ee$re iNtintic (,fecn bock PaÍ binnen
hctd(rn heDr golcnÍc Brnfe. V.cl lc/c,r en/ol l.z.rs Írcl een spe
dficke Ben.e\oofkcu, kunneD dat mogclijr beler cl.n w.n,islcre.s
cn./ ()í leze.s mct g.en ()í cen nirdcr sr{,rke gerf€too, kc, tr (H:l )
T:n)cl .1 roont rlc , (\ulraren l"aD ccn !a,iantieinallsc.
luisl eí onjuist getiieítiíiceerde boekcoveB doof weini8en vect_lez€B
De invloed van genrepêr.eplie.n peBoonsvariabel.nop Srond ran de
typi.aliteit(zelerheid)
zoaG roc8ekcnddo(tr
31 (9f i,t)
1.2
I
zoik toegekenddoor
72
|17 Alye)
)2 t1 6 ' i t,
l0 (5ft9a
90 (85,'/ol
la d51;)
22 142.,/il
\" ' t I . r. l( l i i. pr \rits, t
|l, . , . r . , , r , . r r r , , , r , r * êr , dt , , , . r . r , r r i r ,
$ 4 rrc i r' \ , .t ti?p r. ,? r, , n, , . r
i, t , . nr i, i, . , r J t . L. t , o , r . , t r , , r , l (
..,
.pJr'r,ê .t-! , . nr , , , . , r . , . , , . s . .
.,r.,t,r.,tr
I H'
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:]
; : j - 1. : ll. ljll*
" .r...,rr,.p r,.,ri ../,\,-,\ê..J, . " ê " , ' q
, í7 4s,, , ' , q, rr. -,, , , r , I 1 " { ,
.,1 ,.$ ,,t.4 i.
C- r ,r F .\.,r ,,j.r ' t\
d ,r,r,,,,,.r.,|]c,,.
b i i i r,:,, . \,
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1l::. i, , 1" ", , : , , , , . , , , , en.
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als behoren.t ld,1,"u.""a.
m"f",, g.t,t, qxa percenrige
,, ';) ilï iilï i, ' i i 1 i "", ", .
L it tuhel.1is al tc l(/cn dar er een sigDificanr e1lèct isra! (le aadgeb.È
dcn ( (^cN en lan dc,nare $aarin Do, lieÍ op dc zckcrl,eid (1rpi.a
rll dar dc co\cr lar cen bock hoorr bij een
nc,,
lícir) rqrnlcc
s l , a , , n e D . l, , f l j t c , a i , l x ) e k . G c D r c\o o r ke ,! h .ctr .l i r .fi è ( I n i Èt
(t, = 0.9:J). OoL is er geen sigDificrrr \c.schil in gc"F rê.onstarcrcrr
0 17)
er de matc Marin n,en een gcnrc rvpis(h liDdr h
$,rn, n'cn l.cÍ
Hrpoft.sc:l \ordr dus bercsdgd \(n' de
()liÍ:hoon dir hctiesnhat\"an hl?{Íhae 'nitc
is drr
2lijkI.tftc,$allen
trier hctgdal. Her grxl namclijk (n,, !eNchiLlcDdc,rken:.ncizil(ls
''p $ 'l u l , '. . i r 'p {. 1 1 , , r , r , '. 1 - i ,.'
\.,,','_ i i í,'
u i ,'
',' '
en aDclcrzlidr her lrplsch achlc" un een coKr !o(n een gcnr(, I'i11
rcht ccn s,c.es()lle carcgonsrrie. Her laatsrc nÍe,lè,eef1 klaarbliik|
Íuriii mc, l(esr. Hoe m.cr m.,, lersr. itr d(\ r. SnÈ
lijk lrct d(
',are
t c f c m a Í 'n , e n e e n o m \ h g r \ p i s.h r .h t vx' tcl ' f.i t
I l( r l, ( n, k l( 1, ! . 1r . ! , dil oldc uoek \ a s L c . n . a (u c r r i D
ge,,rcc.,nts
r l|. r l( ! r r her boek { ' ns t ag r t s i l d i c a r o r \ o o r . h e t o D r t e r s c h e i d
'r"r'r
r'rsscn Íi.ricbo(lel
in her ccrsle slrdiun rar kcuze. Ats mrrcriMl
vrr'.1ir ondcvocL is uilgegaan \qn cle .orcf !êD her ho.t.
Dcrc is
ir yc.l iie\"allen hcr ei,rt laaDieen, bare k(nme,k\an
ccn b(x.t.tts
nren !r h,ckhlr d ct of bitrii{ )rhcek naar een boek op /,ck
ls. D(.
r,i,'nI r ! , í . ê"
Lu. r r , i . êr , ' ". p. , , t ,1 1 r , , . . h ê , . , . , r r . , , t h r r , , , , , . 1
daar\rn ecn r\?isch r{Drbecld is el 01 dir orclÈenkoDr
mcl hcr
goxc (aà
Horc(mlljk de roo.kcur arn qceu.
'ndr
ln ,l I u. ' . ií ' lupl
t , , . a, , , , , . t , - . t i n - , 1 , . . , t r , . , h F , , t , - . , ,
", , r ' 1,
\ . , . . Èr hnr r . / ^\ È t d r i , t , n I t i , i r . . \ r , . f J r l
noÍ1ats die nn lirorL,u. re,loopr s,(ccs!(r. Daa,àij brijk;n
r<.1cn $cinig lelc$.,lic rest)cctjerellk lechrl.lig cn zelclcn un
boek(o\a1\ bloorrrilur, qrn gl)c.t ir sttlrl re ,!jn
b()ckcofrs mn hci lircnDÈ d, xer sprnFnclc bÍ,ckge rc goed Daar gcnre rc dui{tcn.
H.r
tuNr herkcnncn \r,, boek{oros l,lijkr (n,aíl[,,L.lijk rtur .te lccíie_
qu.nrie. $JarDc.f daaÈrrcgcD dc iD.k).cllàn clcze yrrial)clc
$b(tt
b(kcLen in.elatie nct een Fpi.àlícnsxn{ce,
lax
signill.rni ellècllin
dc rnarc Í?ain me,, lcesr. Dir iÈsuhaàr is cor
$ucnr Inct on(lcrzoel yào Loken & !\r, d (11]90) waa, in re, d aan
gebond dal de freq,,eDrie ,vaarnrec men aaD srimuli
t .a. rij(lschriÍ.,
reD) bl(rríarr
ccn deronrnraDr is un hcr t\.pis(li ror c(D .rlc1:orie
'e t.nê n
$'el kar Nofden opgÈnicrtr .trt de \tcckprocl \r,, dil,tr,clo^)ck
ho( fdzakclijk restaar uir DrenscD.rie rc.telijk rreqncnL t(.zcn.
Dc
meoraan un.le stcck|roc1 was 18 {)p cen Íhaal mcr een
DaxnDunr
s.(ne ran 22. Zelís proefpcNmcn d:( \{a.el aa.iicmokl
als nin.to
l1È9"cDre lczcfs (di.gencn die bcneÍtcn (ie nc.tirun s.(rrrder
op
de le$geroonrersctiaàt)
l.ze. ycelen sraan rtaarloor \ eehrldi;
l,ln ,,r - . , r r 1. . 1, , , \ , r . . I r ni i. . , , , u\ . r r , D r - t r \ u r , . r
t
slF.rIi | lr r ' r . I t r d. , r . r nr er , r , a. r , ,t , t r , , , r , r o \ i
\,.t\,rltrg
lczeÍ'_tc konrcD. Verschitltn iI gcnrer()orkeur zijn .laafeIrcgcr
rict
VcrdeÍ onde,/ock is nodig om inri.hr re ycmer\.n In
.rc .tassiil.a_
rics die conrmcDren in trct boetcDaanho.l aànbrengcD
en sltke
,,t ceÍ, ilpi..nitcir!n)rdeel
op bà\is !a! dc corer claa;irij sp<.It. Is
ecn. !_I,i(.lireisoordccl ire,cnliik rcrs.hillcnd \aD rer
ge!Ínc
o(ni
Ílccl.lor wc lk Hc nr e ein boek op has i s \ , r n d c . , \ c r g e r c k . n d
kan
,,,r,1,. . / uí 1. , 1 | on, , r r r c t
trttr rr.Iqe-r,.r, . , /o t .,t.,. r. lr.l
,^"1 '.,,
i',"
i.,..' ,, J , . , - r. ^ , r,
"1, \ooreeD
"'*' '1ê,,
on'shg r]rrEch
genrc \indr, nier 10 rfeencl. Hicrgektt.lar
hoc D e e rD e n l c c s rd c sre /e k c r.l e rne. ,i ch r{ ).i t i n,i j n;rdcten.
()pnrcrkclljk is $el dar dc r€el-lczeN
onder clc p,o(ipeÍ\onen hct
220
g . , , , , \ i , , ,,1 1 , l !! |,'n r l ! r ( r l r r 'r L ( r r r r rr r r l r r i r l ( \{ L r r r rll( r 'r \
r r : r x r \ \ ( l \r |tr r .r r ( ( ^ .r 1 r l r 'r ti r l r i r r r l { r r \( xf r 1 !i l {r r r r ' r l L r r l
( r , ( l , 1 l A . r ,,i 1 l r 1 ,!,g ,l i j l r u r ,,,,,,r l ,r ( \i r r r r r r t{r ^ kr l i r 'i r l r ^ r 1 r l i
.cr r ,Ír r sl :r g : l r cr r l s l r l ) i sr l r r ,r 1 r 8 r 'L r r o l L {
g . , , , L . i 1 t .,,l ,fn l \.r t
( n n \ l à g ! o ,n ( ,e n Íi .,,,. ; \( ,l g .r N ( l { N r 1 i ( !l ( t'l l i ( l r r I I r i r r i r $ i r r
h r r r r r r r r $ ') r ( l ( r r \|'8 r 'l i i L
r i n g . O l . l a r r o i sl ( ,,,r e r .l ( r o I( l ( r 7 {Íh r
g
cr
r l t a r r 'l " r r r \r r $ r n ( 1 1 {k
r e f d i c n r { !) l d c c,n L p l e r i r ci l \a r ccr
va
l
t
ccn
d
r
r
i
d
n
r
g
s . l r l n g c{e kr d a l d r à f i n d c
sr l ttt s..i r r th r (
NÍdc.
cleD go.d !a'nl( trti_
gcn('s
nrc. bcÍar1: dc on(lesch.idcn
dat clc gcnrL's nr(l
i.rPli(c.lr
Nnr
co
rLcinigler.sdoor
!cclli.ccrd
tr'
in .on, plcxitcir. xlrhdrs {la' \àlt nn r !àn clc ( o\ef
rc$(hiller
'l
lczcn. \'oof hcr Be\.n $,, een q?i.alireitsorndeel Li.ikrdar {cl hcl
gclrl re zijD:\cel lezcN hebbcn mndef mo.ire ecrl (over trpocnd
(d'
!oo, een gcnrc reliDdcr dan $cinig lezcN. Hcr 'inbieder vrn
?ijn
l?n
hc'
all.cn
iÍl(tnstig
grotefe !.riareil aan co\c.s di. .ier
lile,df. cn s]'àr ncnd. I n )ekgcn I e. rou ccrr ard'f li'hr kunncn $eÈ
nict her
l,()ercl dc Ir)nPl.\ireir
pen op ilc ( onpl.xjicirkllcstic
issue was j,, rooiliggcnd orclcr^)ck !cn ruinicR 'r)\efkcuzc is in
l,er kadcr Mn h.t hunlige oDde,zoek ccrdeÍlaD bclaDg\oor de
usGrelling ,1r1clc nperimg v.n ccn gc!rc fuigclljk loof ccn deêl
drn dic \vaar!àn hicr i\ uilgc_
gebasccil is op a!(lere o\rNegingcn
gaan. Ecr.,i11tal un.le durgebodcD core.swcrd irnmcN gePefctPi,.1 "," a .1 r 'i ê , t' . ,"1 , 9 ' ,r t, !\Pl 'r ' I' , r "r n "r ' 'r 'r '
- - ', 1 . '1 .
boekomdagen ool deelgcDres
Babi',RJ.,Dalds. Nl R &GIilln,*.Nl.r199r)Nn xndrnhrn Írunr Iiig lrerlor(
a rrrr'h,irshop/,rsrrruf .y'utat4 ínbunrtaea,h'2t) ti11Áí6'
Bam6,J.$'-e\iId. l (r' il9!5) lipnalilr,6iderer.ii.r! "rafii
\rtr: Atrantt u (."\rnu tt\nnh,22,2tt+2tttl
Bourdi.u. P, ( r!8.1) t) hndi,t A \ï.nt oit\o 11thtjul!D'(,t tí rLLt I drr'r:
Ditrr.ggio.?, ( I 98u arlÁsirnir b I nr 1j | \ hni1t \r.rt.rnL tui't. t2 l1i 1\\
Grr,ci LL (r llrtl tl,f pr.r.trgerPP.iÈn.e in dxrir'. Atío' t\ 't I in!|n{ ti\|ut })
Ilolhlul.À{.8. &Hns.f i,rn,EC. il98?l Thrr\1.'Lertrlr\n'À'l'onn'rlÍkri
..nimfr riiri\i.\ fccrn,s\rndtu I,m aLolorN rt Rt\tu't'.') tx2r'ti
l r o t D , B . ( 1 9 !1 .D n r n Éi .n i n n tr r n tr ? l {e .o \cr n g B.un u \
ns.ntirs /l,r^,!jr:3) lrl l21r'
hs!t',]/j
r(rdyranp. c- lr!95) t\ n /@t:!],ntr.n:M1! uht nmr tu ri rilbtntirr
:\nÀrcrdru,lhesisPlblnhes
tLtt,i't'tutnktul)
rr. /tu r,rtmrs" t)'rr. tn!tuhq
Lcl:j''Fs,Ir. I r1.r9
b r € n , B . sN xr r .1 ( ]l ) r r r l1Jl !i n r n e a Pp 'o /r r \r
1)rt+:.1tií. I,t Dr ,l tntv,' tà!?,r.:lír. iL)l)llll
Mj€q
rJ.wJ.M. & Stol.uni
MJ.W ( 1998) Leess.rttus r.nddc,l
(ulrutrr d€.t,rJÍre:
inq nn dc óeo,it lan Gáazebon. pa&mtuani4 3J,22tr227
N€dungrdi, P, & r lLr.hmb4
J.!\r. (1!r5). Th. prct.n?icatih of bnnds: Fhrionn, il)s
airr brun,l a(aFi.s, pEícÉn.i and uage. ti E cr r rns.hnran
& sr. Hotbrook t.d.),
Atuat6
QntuM It\d,th. deet l! (.19s503). pro!.. ul
ror consmr.r
^ss.ranon
rjirhe
Pd\ Ír. (19tu). trd
Pcr€r,JI
& Ors.,
Rdlrditu: t,l:u,tbj È,{ wut,
tnktÁ m tut wL1t,{n?. ]!È'skÍdi\:
c 0 s3t). ír,A2 tut R.h\t n: m*Aíns n
41 1n:snan^. rrame
R€6, K, la.
Sbknrad, M & lt. dtr \,ar t. \\,. (2000) OrnSDd ner rctie:
s,nixte .ob
lcnlier etr .ognide!€ *trnra\
voor htr t.7( n u. íi.tie. rr.m, I rl:-J), ,$130.
Scholmffi,J.P.L,
& Robb.n, H.S l. (tSa7). TÀe (ffe.i or ns parbgr
rlesign on prc
dud ÍÈrrim,
turesdratjo
h d 6,^\tan n. Jamin aÍ h,nmt
trl.,i,rlo ls, 271 21J7.
SÍul! T.K (olJl ) reeD n.mory s.me ft$ otasb.iark
roDJif and rbsr
nodeL.
t\yh.kg: H@o Imnin!: ur1 Mcht\, j, 1qo]16!
furmd 0l LxWMkt
srolDa, lÍ 1199t). p'.dud drm.hiÍj.s
usedbv nanagene,j I n n.s.product dá.,
lópDdÍ lcls
rhse B.d b rhc .onsun€f n naki.s r .hoi.e. rn vJ. Rarei
/,arah6
ar Marrá,4 Matugan|
deet 2 Qgl lr0b). Lndonr llacmil4r.
siohaff!
MJ.w & Herdn.kx, M. (r 993). r.lrc d.nrion
DÍd to D
displayiabl.. ,.br4 !r. I 35197.
v€ÍdusdonL
drzwlg4r?g:
222
H. (1931)).r,
r\n*bdar
dqlhniun
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B:*tcr.
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