NRW Media Forum 2015 – Programme 9 – 11 June 2015, Cologne Exhibition Centre / Cologne Chamber of Commerce Tuesday, 9 June 2015, Cologne Exhibition Centre 10.00 – 10.30 h Opening of the NRW Media Forum and ANGA COM Welcome addresses Thomas Braun, President, ANGA Association of German Cable Operators Petra Müller, Managing Director, NRW Film and Media Foundation followed by Opening and opening speech on media policy Hannelore Kraft, Prime Minister of the Federal State of North Rhine‐Westphalia Market, Broadband, Diversity – Challenges and Opportunities 10.30 – 11.15 h, Panel discussion Opening Discussion NRW Media Forum and ANGA COM, Part 1 with Dr. Thomas Bellut, Director General, ZDF Dr. Manuel Cubero, Chief Executive Officer, Kabel Deutschland Holding AG / Managing Director Fixed and Cable, Vodafone Germany Michael T. Fries, President and CEO, Liberty Global Moderator: Werner Lauff, Management Consultant & Publicist 11.15 – 12.00 h, Panel discussion Opening Discussion NRW Media Forum and ANGA COM, Part 2 with Conrad Albert, Chief Legal, Distribution & Regulatory Affairs Officer, ProSiebenSat.1 Media AG Wolfgang Elsässer, Managing Director, Astra Deutschland Marc Schröder, Member of the Board of Directors, RTL Deutschland Media Group Lutz Schüler, CEO, Unitymedia Kabel BW Moderator: Werner Lauff, Management Consultant & Publicist 12.00 – 13.00 h, Lunch break 1 Tuesday, 9 June 2015, Cologne Exhibition Centre 13.00 – 14.15 h Digital Media Regime ‐ Diversity without Regulation? A Federal and State Governments´ Committee is due to define regulatory tools for a convergent media world by the end of the present legislative period. This session brings together key players involved in the process of shaping media policy and leading industry representatives to discuss the current status and prospects for a digital media regime aimed at ensuring diversity and defining fair ground rules for all players in the marketplace. A key topic will be the question of defining the market in terms of media antitrust law and ongoing formulation of this term. Moderated talks with Dr. Marc Jan Eumann, State Secretary to the Minister for Federal Affairs, Europe and the Media, Federal State of North Rhine‐Westphalia Jan Kottmann, Head of Media Policy, Google Germany Jacqueline Kraege, State Secretary, Representative of the Federal State of Rhineland‐Palatinate to the Federal Government, with Responsibility for Europe, the Media and Digital Affairs Stefan Schnorr, Head of Digital and Innovation Politics, Federal Ministry of Economic Affairs and Energy Dr. Tobias Schmid, Executive Board Chairman, VPRT and Head of Media Policy, RTL Deutschland Media Group Peter Weber, Legal Counsel, ZDF Moderator: Werner Lauff, Management Consultant & Publicist 14.15 – 14.45 h, Coffee break 14.45 – 16.00 h Digitisation ‐ Market Structures and Media Antitrust Law In co‐operation with VPRT and ANGA COM Input: Andreas Mundt, President, Federal Cartel Office followed by a panel discussion with Dr. Christoph Clément, Legal & Regulatory Director / Member of the Board of Directors, Vodafone Germany Prof. Dr. Jens‐Ole Schröder, Legal Counsel, MDR Andreas Mundt, President, Federal Cartel Office Dr. Tobias Schmid, Head of Media Policy, RTL Deutschland Media Group & Executive Board Chairman, VPRT Moderator: Claus Grewenig, Managing Director, VPRT 2 Wednesday, 10 June 2015, Cologne Chamber of Commerce 10.00 h, Börsen Salon Welcome address with Dr. Angelica Schwall‐Düren, Minister for Federal Affairs, Europe and the Media, Federal State of North Rhine‐Westphalia Ute Berg, Head of the Commerce and Property Department, City of Cologne Ulf Reichardt, General Executive Director, Cologne Chamber of Commerce and Industry Petra Müller, Managing Director, NRW Film and Media Foundation Joachim Vranken, Executive Board Spokesman, Web de Cologne Moderator: Anja Backhaus, Presenter, WDR 10.30– 11.45 h, Börsen Salon Next Level Television ‐ Strategies for Success in the Face of New TV Competition Digital distribution technology and content everywhere ‐ thanks to the new media matrix, programme options for viewers and users are "exploding" ‐ be they linear, on‐demand or mobile. How are broadcasters and programme providers responding to these trends? What role can public service entities play in this new competitive landscape? Broadcasting bosses and those responsible for programming at established players discuss their strategies for the television world of the future. Panel discussion and talks with Lutz Marmor, ARD Chairman and Director General, NDR Prof. Dr. Kerstin Gühne, SVP, Sony Pictures Television Hannes Heyelmann, SVP & Managing Director, German‐speaking territories, CEE, Benelux and Russia Jörg Schönenborn, Television Director, WDR Moderator: Torsten Zarges, Chief Reporter, DWDL 11.15 – 11.30 h, Coffee Break
3 Wednesday, 10 June 2015, Cologne Chamber of Commerce 11.30 – 13.00 h, Börsen Salon Next Level Online Television Online television is on the rise, continuing to exert pressure on classic TV providers ‐ especially in the case of young target groups. More and more creative experts are producing for the internet and the youth channels operated by ARD and ZDF are also to be offered exclusively online. What are the current trends in online television? Is the system of multi‐channel networks a model for the future or a passing phase? And who will ultimately have the edge in the competition for content, brands and viewers? Keynote and Q&A: Spotify goes Mobile Video – Is Context the New Genre? Stefan Zilch, Spotify Germany, Berlin Market Overview The Future of the Online Video Market: Trends, Strategies, Potentials Dr. Christian Zabel, Managing Director, Zabel Associates, Cologne Presentation and talk with Philipp Bernecker, Chief Marketing Officer and Co‐Founder, Divimove, Berlin Andreas Bork, Head of Digital & Online GSA, Sony Pictures Home Entertainment, Munich Jens‐Uwe Bornemann, Senior Vice President Digital Europe, FremantleMedia Group/ Senior Vice President Digital, UFA, Berlin Florian Hager, Programme Director for Young Audiences at ARD/ZDF, Mainz Claude Schmit, Managing Director, Super RTL, Cologne Brian Schneider, Managing Editor, Köln.tv, M. DuMont Schauberg Media Group, Cologne Moderator: Torsten Zarges, Chief Reporter, DWDL, Cologne 13.00 – 14.00 h, Lunch break 13.30 – 14.00 h, Börsen Salon “Diverse, Creative, Independent – into the future with joined forces” An event organized by the Film and Media Association NRW e.V. Talk inter alia with: Martin Borowski, Producer, Lumatik Film, Member of the Board, Film‐ und Medienverband NRW Niels Maier, Managing Director, Maierbros. GmbH and Member of the Board, Film‐ und Medienverband NRW Herbert Schwering, Managing Director, COIN FILM GmbH 4 14.00 – 14.45 h, Börsen Salon Terms of Trade revisited Wolf Bauer, Chief Executive Officer, UFA in discussion with Thomas Lückerath, Managing Director and Editor‐in‐chief, DWDL.de 14.00‐15.45 h, Börsen Salon Next Level Content In co‐operation with the NRW Film and Media Association Non‐linear applications and new platforms – pay‐TV, VoD, online – have expanded the concept of television and call for content and formats suitable for each type of use. The boom in fictional, horizontally‐structured series shows how digital distribution technology is influencing content development. Against this background, the question arises of what additional needs for new genres, formats and types of programming will emerge for broadcasters and platforms as a result of this new competition? Leading market players and creative experts will come together to sound out current opportunities for German and international content development and describe the necessary requirements in terms of media and broadcasting policies. Panel Discussion,inter alia with Sabine de Mardt, Fiction and Film Director, Eyeworks Germany Dr. Christian Franckenstein, Managing Director, Bavaria Film Alexander Hesse, Managing Director, Gruppe 5 Filmproduktion Thomas Kufus, Producer & Managing Director, zero one film, Berlin Moderator: Torsten Zarges, Chief Reporter, DWDL.de 14.00 – 15.30 h, Camphausen Salon Next Level Radio In co‐operation with Deutschlandradio Radio without a radio set? How will radio content reach its audience in future? Via apps, social media or on‐board entertainment centres in cars? How will radio content have to be adapted if it is no longer just to be heard, but also read and viewed? And how will broadcasters have to bind their audiences to make them follow the brand into the digital future? This session takes a look at the future of radio from different angles. Keynote Das Radio in Zeiten von Facebook, TuneIn und Spotify Michael Mennicken, Managing Director, FM Online Factory Interviews Multiplattform‐Inhalte und die User als Clubmitglieder Dirk von Gehlen, Head of Social Media / Innovation, Süddeutsche Zeitung 5 Das Autoradio im Connected Car Timur Pulathaneli, Development Engineer, Connected Vehicle & Services ‐ Europe, Ford Panel discussion: Ines Pohl, Editor‐in‐chief, taz Dirk von Gehlen, Head of Social Media / Innovation, Süddeutsche Zeitung Andreas‐Peter Weber, Programme Director, Deutschlandradio Timur Pulathaneli, Development Engineer, Connected Vehicle & Services ‐ Europe, Ford Moderator: Brigitte Baetz, Editor ("Markt & Medien"), Deutschlandfunk 15.30 – 16.00 h, Coffee break 16.00 – 18.30 h, Merkens Salon Showcases ‐ Next Level Television Platform managers, media makers and creative experts present the latest developments and future trends in media development, new platforms and technology, innovative formats and business models. Presentations and talks with Comedy Rocket: Web Original Content in der Mediengruppe RTL Deutschland Matthias Büchs, Head of Department, Member of the Board of Directors, RTL interactive, Cologne TV SPIELFILM Live – Transformation einer Medienmarke von Print zu Digital zu TV Sebastian Spang, Head of Mobile & Digital Projects, BurdaNews, Hamburg Wie OTT‐Technologie das Fernsehen verändert: Drei konkrete Beispiele Tanja Hüther, Deputy Head of the Media Business Unit, Siemens Convergence Creators , Munich Taking Online To TV Jeroen Koopman, Creative Producer & Owner, NewBeTV & NewBeChannels, Amsterdam, NL From Good to Greater: Addressable TV in der TV‐Vermarktung hat puren Sex Appeal Dr. Oliver Vesper, Member of the Executive Board and Member of the Board of Directors, Smartclip Germany, Hamburg TubeHeads – die Puppen‐Sketch‐Comedy Martin Borowski, Producer, Lumatik Film, Cologne Henning Ricke, Director, Author, VFX‐Artist, Lumatik Film, Cologne Supernerds ‐ Ein Überwachungsabend Georg Tschurtschenthaler, Producer Film & Crossmedia, gebrüder beetz filmproduktion, Cologne Moderator: Jeannine Michaelsen, Moderator and Actress, Cologne 6 Thursday, 11 June 2015, Cologne Chamber of Commerce 09.30 – 16.00 h, Merkens Salon The Future of Entertainment (in English) In co‐operation with The Entertainment Master Class The session takes a deep dive into 'What Audiences Want' – the topics that are trending, the shows that keep viewers glued to the screen, the devices they are watching them on ‐ and how this might all change in the future. The programme is part of the Pitching Ideas Master Class of The Entertainment Master Class. 9.30 Opening David Lyle, Faculty Director, Entertainment Master Class, Los Angeles/US 10.00 Trend Watch: What’s hot on TV? The hunt for fresh formats that might turn into hits is ever‐present. We take a closer look at the most promising international shows, the trends that are emerging and discuss the impact of the changing viewing behaviour for broadcasters and content creators. Bernhard Sonnleitner, Head of Format Scouting, ProSiebenSat.1 TV, Unterföhring Moderator: Jonathan Webdale, C21 Media, London/UK 11.15 Coffee Break 11.30 Beyond TV ‐ It's Televison. But Not As We Know It TV everywhere is becoming more of a reality every day as more screens and more channels become available to reach an audience. We explore global best practice in second screen solutions and look at how Scandinavian newspapers are becoming a destination for television content. Second Screen – A Global Investigation Jeroen Doucet, Managing Director, ComingNextTV, Amsterdam/Niederlande Future Frontiers ‐ Turning Newspapers into TV Channels Michael Werner, Chairman, FlowNetwork, Stockholm/Sweden 13.00 Lunch Break 14.00 German Entertainment Television – Taker or Giver? Unscripted TV has been a huge commercial success over the last decade ‐ but new breakout hits are missing. Has the relatively young reality genre already exhausted original concepts? Why have so many original formats come out of the small UK market while so few original formats come out of the large German market? We hear from industry experts what their take on the state of the TV nation is and learn about the challenges of turning international hits into a local success. Future of Formats – Audiences are all the same….and different Ute Biernat, CEO, UFA Show & Factual, Cologne Ben Hall, Managing Director, Chalkboard TV, London/UK Moderator: David Lyle, Entertainment Master Class, Los Angeles/US Inside Story: “Die Höhle des Löwen” / Dragon’s Den – A Japanese format, via America sold into Germany Kai Sturm, Editor‐in‐Chief & Head of Entertainment, VOX Television, Cologne 7 Thursday, 11 June 2015, Cologne Chamber of Commerce 12.30 – 14.00 h, Camphausen Salon Passing the Baton at the NRW Mediengründerzentrum (NRW Media Start‐up Centre) 13.00 ‐ 14.00, Lunch break 14.00 – 15.30 h, Börsen Salon European Copyright Law Reform ‐ The End of Regionalism? In co‐operation with the Cologne Forum for Media Law The work schedule envisaged by the European Commission includes developing a Digital Single Market. What is possible in the physical world is also to be realised in the digital sphere. This is the only way to productively utilise the treasures of European works and content to the benefit of authors, rights holders and rights users. Which in turn addresses the issue of copyright law as a key control mechanism. It will be necessary to reduce the present patchwork of differing national laws and swiftly increase harmonised regulations on a European scale. German lawmakers are also discussing a copyright law reform, with regulatory proposals expected before the end of this year. The session brings together players in the formative process, industry representatives and experts to reflect the various views on reforming European copyright law. Keynotes and panel discussion with, inter alia Simone von Bentivegni, Head of Media Policy, RTL Media Group Dr. Florian Drücke, Managing Director, Federal Association of the German Music Industry Professor Dr. Karl‐Nikolaus Peifer, Institute for Media Law and Communications Law, University of Cologne Alexander Scheuer, Head of Media Policy and Media Regulation in the Corporate Department for Political Representation of Interests and Regulatory Policy, Deutsche Telekom AG Moderator: Dr. Dieter Frey, LL.M., Partner, FREY Law Firm, Cologne Thursday, 11 June 2015, Cologne Chamber of Commerce 11.30 – 13.00 h, Börsen Salon Next Level Journalism ‐ Changing Journalism – Who is Relevant in the Internet? Against a background of increasing individualisation in the communications sector, classic publishers and newspapers are still searching for up‐to‐date business and financing models for their journalistic offerings in the internet. At the same time, new players are pushing into the market and challenging the long‐established concept of journalism. Which quality criteria apply to journalism in the internet? What influence do big data and social media have? Publishing managers, editors‐in‐chief and industry experts will be sounding out the latest developments and challenges. 8 International talk The Battle for Authenticity – The Future of News, Current Affairs and Documentaries Sterling Proffer, General Manager, VICE News, New York Kevin Sutcliffe, Head of News Programming, VICE Europe, London Input: Mathias Müller von Blumencron, Editor‐in‐chief of Digital Media, FAZ Panel discussion with Thomas Kemmerer, Editor‐in‐chief of Digital Newspaper Offerings, M. DuMont Schauberg Media Group, Cologne Julian Leopold, Founding Editor, BuzzFeed Germany, Berlin Mathias Müller von Blumencron, Editor‐in‐chief of Digital Media, FAZ, Frankfurt/Main Jörg Quoos, Editor‐in‐chief, Central Editorial Board, Funke Media Group, Berlin Dr. Torsten Rossmann, Managing Director, WeltN24, Berlin Jochen Wegner, Editor‐in‐chief, ZEIT ONLINE, Berlin Moderator: Anna Marohn, Journalist, NDR, Hamburg 13.00 – 14.00 h, Lunch break 14.00 – 16.00 h, Camphausen Salon Showcases ‐ Next Level Journalism Journalism in the internet is becoming increasingly faster, more mobile, more active and more inter‐
connected. Which technologies are currently gaining ground? Which platforms are new on the market? How can money be earned with journalistic offerings? And what about the quality of online journalism? Platform managers, media makers and creative experts present the latest developments, projects and platforms, technology and formats on the national and international communications markets. Presentations and talks with, inter alia Checkpoint ‐ Email an Berlin Lorenz Maroldt, Editor‐in‐chief, Tagesspiegel, Berlin Sexiest Paywall in the world – Lessons to be Learned from the Netherlands Simon Kozlik, Head of Operations Germany, Blendle, Amsterdam, NL Wir lieben es rau Stephan Lamby, Managing Director, ECO Media, dbate.de, Hamburg New Journalism in Germany Juliane Leopold, Gründungschefredaketeurin, BuzzFeed Deutschland, Berlin CORRECT!V – Leidenschaftliche Recherchen für die Gesellschaft Dr. Christian Humborg, Managing Director, Correctiv, Essen/Berlin The Mobile Revolution Jonas Vig, Co‐Founder & CEO, Bambuser, Stockholm, SW Moderator: Dr. Christian Stöcker, Head of "Netzwelt", Spiegel Online 9 16.00 – 16.15 h, Coffee break Thursday, 11 June 2015, Cologne Chamber of Commerce 16.15 – 17.30 h, Merkens Salon Great Freedom ‐ How Much Journalism Can YouTube Take? An event organised by the Association of German Journalists, NRW YouTube has existed for ten years. According to an ARD/ZDF online survey, video platforms of this kind reach almost two‐thirds of German online users. Especially among the younger target group, YouTube is the most important channel for videos. Yet the interest in journalistic content on this popular online platform is comparatively modest. What opportunities do non‐linear and social media channels offer for journalistic content and how can journalistic formats be developed for YouTube and non‐linear channels? This session aims to highlight ways in which more socially‐relevant and independently‐created content can find its way onto YouTube & Co. Panel discussion with, inter alia Rayk Anders, Journalist ("Poor Germany") Michael Frenzel, Head of Communications, Mediakraft Henrik Neumann, Reporter, Die Welt Jonas Wixforth, Editor and Reporter "#3sechzich", WDR Moderator: Andrea Hansen, Author & Moderator, WDR Programme subject to alteration 10
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