BrandJourney SharePoint Implementation Methodology Impact Newsletter, February 2014 Results: The Loop launched in January, 2014 and immediately received praise from associates across the organization: “I love the Loop...I find it more user friendly and pleasing to the eye vs. what we used in the past.” (Nautica associate) BrandJourney Builds World-Class Intranet for VF Corporation with SharePoint 2013™ “WOW!! I absolutely love the ease and flow of our intranet GREAT JOB!!” (Vans associate) “Wow! The site is fantastic, very impressed with the layout and effectiveness of the tool. Congratulations, as you can tell a LOT of long hours by the team went into the design.” (The North Face associate) “The Loop looks great! Hats off to you and your team!!” (Timberland associate) VF Corporation and BrandJourney are already receiving praise for the exceptional work in making the Loop vision a reality. Microsoft has selected the Loop to be showcased as an intranet best practice at its 2014 SharePoint Conference, which will be keynoted by former President Bill Clinton. Software & Services Contact Us Learn More • Microsoft Office 365 Visit us online: To learn more about BrandJourney’s • Microsoft SharePoint 2013 Online www.brandjourney.com/sharepoint SharePoint development practice, • Socialcast Reach API • Kontiki Video Streaming Services • NASDAQ API Stock Integration Call or email us: Matt Hayes, Head of Client Services [email protected] 757.777.7654 Frank Galarraga, Chief Technical Architect [email protected] 757.985.4297 scan the QR code or go to www.brandjourney.com/sharepoint bringing new ideas to life Technical Challenges: • Curating, editing and migrating 850+ pages from the existing intranet • Building a site that worked on all browsers and devices, including tablets and • About BrandJourney: BrandJourney Group is an innovation-focused technology company that helps both major consumer goods companies and fast-growing startups bring new ideas to life. Our services include technology platform development and consulting, startup commercialization and growth, and marketing services. BrandJourney has been developing leading edge Microsoft solutions since 1992 and is a Microsoft BizSpark company. Client: VF Corporation (VFC): VF Corporation is an $11 billion global apparel & footwear manufacturer and retailer, with 57,000 employees across the globe. VF owns some of the world’s most innovative and iconic brands, including The North Face®, Timberland®, Wrangler®, Nautica® and Lee®. • • Solution: BrandJourney and VF Corporation chose to deploy VF’s new intranet portal, dubbed the Loop, on the cloud-based Office365 and SharePoint 2013 infrastructure to satisfy both immediate functional requirements and long-term business goals. Leveraging the power of SharePoint 2013 gave VF several advantages, including cross-device availability, enterprise search, content management, e-discovery, compliance and enterprise grade reliability and standards. Vision to Reality: BrandJourney Builds World-Class Intranet for VF Corporation with SharePoint 2013™ Over the course of nine months, BrandJourney worked hand-in-hand with stakeholders from VF Corporation, including Carole Crosslin (Director, Corporate Communications), Tyler Kerr (Senior Manager, Digital Communications) and Butch Cloninger (Senior Manager, Global Business & Technology), crafting innovative solutions to VF’s challenges. Business Situation: In late 2012, VF Corporation was looking for answers. They had just spent significant time and money redesigning their outdated corporate intranet using SharePoint, but ultimately decided not to deploy it because they were unhappy with the user experience and technical implementation, and felt uneasy about introducing it to associates. Eager to understand what had gone wrong and how to fix it, VF engaged BrandJourney to conduct a detailed assessment and to provide strategic recommendations on how to move forward. The team accomplished all the goals for which they set out, many of which are highlighted below: Access from anywhere The Loop is built with SharePoint 2013 and Office 365 allowing associates to login After reviewing 60+ project artifacts, thousands of lines of code and interviewing numerous project stakeholders, BrandJourney’s recommendations included a re-working of the user experience, infrastructure and video player upgrades, with a move to Office 365 and SharePoint 2013 for Enterprise. from anywhere without VPN Brand-specific pages & content Confident in BrandJourney’s ability to execute on their recommendations, VF Corporation engaged them to redesign, rebuild and re-launch the intranet, a critical project that had visibility at the highest levels. “We knew, given the history of the project, that we had to deliver an exceptional product and that failure simply wasn’t an option.” -Matt Hayes, BrandJourney Head of Client Services Solutions Partner: Microsoft BrandJourney and VF chose Microsoft SharePoint as the platform on which to deploy the intranet. SharePoint allows associates to connect, communicate and collaborate in real time and offers robust file sharing, workflows and collaboration tools. smartphones Creating an easy-to-navigate information architecture that cohesively melded VF’s many brands and business units Providing associates with robust search capability that worked flawlessly Organizing information and tools for content providers on the backend Challenge: BrandJourney overcame several challenges in order to build VF a world-class intranet: Business Challenges: • Fostering connections, communication and collaboration among VF’s many brands • • • and departments Delivering personalized content to associates across 30+ VF brands Change management, adoption and training of content managers Crafting a consumer-grade user experience that associates would love “BrandJourney was integral to making the Loop the success that it is. They brought a consumergrade experience and execution capability that rivals any of the big agencies.” - Tyler Kerr, VF Corporation, Sr. Manager, Digital Communications Custom admin dashboards Brand and departmental content providers have custom administrative dashboards so they only see what’s relevant to their specific business area Deep social integration All 32 VF brands have dedicated sections on the Loop with brand-specific news, Common Threads, VF Corporation’s Socialcast enterprise social networking information and social content tool, is seamlessly integrated throughout the Loop Modern, responsive design The Loop’s responsive design utilizes the latest programming languages, HTML5 and CSS3, and is optimized for all modern devices and browsers, including support for legacy browsers including Internet Explorer 7 Optimized for mobile The Loop works great on iPhone, Android and Windows Phone mobile browsers Personalized brand toolbars Customized drop-down toolbars for brand employees provide quick access to frequently used links and information Real-time stock quotes Integration with NASDAQ provides real-time stock quotes for VF and its competitors
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