Analytics for the Internet of Things Shawn Conahan Predicted IOT market value Cisco CEO, John Chambers every thing $19 trillion U.S. GDP $17 trillion IDC 212 billion things $8.9 trillion Harbor Research 28 billion things $1 trillion IOT: Just add Internet to Things? Connectivity is being fundamentally misapplied in IoT. The people and companies building smart, connected things that will win the most are those who understand that the greatest value of smart, connected things is in the data they generate. Internet companies do not conduct focus groups. Internet companies do not conduct focus groups. Information is power. Google has built a $380 billion business using analytics to understand the data generated by users of the internet. 2.4 billion people connected to the internet Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013 Analytics is powerful. Collecting and applying device data changes: - A product into a solution, - A product company into a solution provider, - A consumer into a partner. Analytics can tell you: Descriptive Predictive Prescriptive What happened and why? What is going to happen? What should I do about it? Descriptive Analytics Descriptive Analytics Predictive Analytics Predictive Analytics Prescriptive Analytics Prescriptive Analytics Prescriptive Analytics Who owns and controls the data? Are you a product company or a data company? Internet use today Internet use in 2020 Your company 61.5% 90% Non Human Traffic Internet of Things 38.5% Human Traffic 10% Human Web Google 2.4 Billion 50 Billion People connected to the internet Things connected to the internet Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013; Ericsson, More than 50 billion connected devices: Taking connected devices to mass market and profitability, 2011 The most important link on the IOT value chain is analytics. Connectivity is your link to your customers. Analytics is your link to understanding them. Whitepaper version: info.tellient.com/whitepaper Call me maybe: [email protected]
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