Eurovet and CPM sign a partnership to develop the

FOR IMMEDIATE RELEASE
PARIS , July 5th 2014
Eurovet and CPM sign a partnership to develop the “Body & Beach” sector in Russia.
CPM AND CPM BODY&BEACH : a concentrated overview of Russian and international labels for the
Russian market.
In its search for new sales markets the IGEDO Company has, since Sept 2003, now been operating the
first fashion fair for men’s, women’s and children’s clothing in Moscow, Russia, in cooperation with
Messe Düsseldorf Moscow and the Expocentre. In 11 years, CPM has moved from 300 brands to
approx. 1 700 collections, and welcomed last March 2014 19 850 visitors.
The Body&Beach sector was launched in September 2012, with 80 brands from 15 nations, and
enjoyed a wide range of events as time went by: B&B catwalk show twice a day, the “newcomer
area” a sponsoring project for young talents, the Russian Lingerie market forum, Bestseller forum,
and recently, “bedtime stories”, a classy bedroom scene used by brands to present their latest
collections. 94.5 % of visitors came from Russia, the rest from other countries in the CIS. It is located
in hall 2.4 and 2.5 at the Expocentre fairground and welcomes twice a year in February and
September a concentrated overview of Russian and international brands for the Russian market
WHY THIS PARTNERSHIP? MLBH, EUROVET CEO, EXPLAINS:
In becoming a 50/50 co-owner of CPM Body&Beach with Igedo, Eurovet continues its international
expansion by moving into a rapidly evolving strategic region of the world. Following our success in
Asia, where since 2003 we’ve been the number one trade show for sourcing lingerie and beachwear,
and in the US, where we acquired the Curvexpo trade shows in 2012, Eurovet is now strengthening
its position as the leading global partner for participants in the lingerie and beachwear fashion world,
helping to promote their growth on every continent.
Russia and the Commonwealth of Independent States make up a geographical area of significant
strategic importance to lingerie and beachwear brands. They are regions in on-going development,
with an already well-developed retail sector, a sense of brand recognition, and a taste for luxury
goods that has been evident for a number of years.
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For some time now, exhibitors at our Paris shows have given a special welcome to visitors from
Russia and the CIS, and we have always maintained close ties with our partners and other industry
professionals in the Russian market. Over the past several years, we have welcomed the hallmark
Russian brands to our international shows and we have witnessed the increasing level of
professionalism from these brands and from the distributors and retailers from this part of the world.
Russia is a vast country that deserves a high-quality professional trade show to kick-start the
development of the lingerie and beachwear markets at home and in the bordering countries.
We have great respect for the work already accomplished by Igedo in Russia, and we share the same
philosophy about the role and goals of a market-leader event. We will make Eurovet’s knowledge
and expertise available to CPM Body&Beach and help develop the show for the benefit of key market
participants.
WHY THIS PARTNERSHIP?: PHILIPP KRONEN, MANAGING PARTNER OF IGEDO COMPANY EXPLAINS:
I am proud to say that in joining with Eurovet we are gaining a partner who is the leader in the field
of lingerie and swimwear, with its own international events in Paris, Cannes, Shanghai, Hong Kong,
New York and Las Vegas. With Eurovet’s know-how and input we will expand the CPM Body&Beach
segment. It will definitely lead to greater developments in the Russian market and could possibly lead
to our establishing a separate platform in Russia that is like CPM, but just for lingerie.
HOW THIS WILL OPERATE?
Eurovet moves in as co-owner with Igedo for the February 2015 session, starting after the September
2014 session.
The name: CPM BODY & BEACH will evolve to become MOSCOW MODE LINGERIE & SWIM, in line
with the new global campaign of Eurovet’s brands shows in 2015: new images, new logos, to
strengthen and confirm the synergies between Paris, Shanghai, New York, Las Vegas and now
Moscow.
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The teams
Eurovet will take charge of sales, and advise for strategy, events and visitors promotion
Igedo will be the operational company to organize the show in Russia, in connection with Messe
Düsseldorf-Moscow and Messe Düsseldorf GmbH.
Press contacts:
Eurovet: Marie Laure Bellon – [email protected]
Igedo: Ines Cont – [email protected]
Eurovet in brief
Eurovet, jointly owned by the Fédération de la Maille et de la Lingerie Française and the
Comexposium group, is the global leader in lingerie and beachwear trade shows, with 22 shows
annually, including:
14 events in the lingerie and beachwear sector: Interfilière Paris (two sessions per year), Interfilière
Shanghai, Interfilière Hong Kong, Interfilière New York, The Salon International de la Lingerie,Mode
City Paris - Salon International de la Lingerie et du Swimwear , Absolute Summer by Mode City,
Riviera by Mode City, Shanghai Mode Lingerie, Curvexpo New York (two sessions per year), Curvexpo
Las Vegas (two sessions per year)
8 events in the sporting goods/sportswear sector, through its affiliate Sport’air: Sport Achats (two
sessions per year), ASAP-Annecy Showroom Avant-Première, Ski Test Tour (two sessions per year)
Snow Avant-Première, Traces, Bikexpo
IGEDO in brief
The Igedo Company is more than just one of the leading trade fair organizers with a core competency
in fashion. Today, the Igedo Company is an international brand with solid selling propositions.
Established in 1949, it provides a unique combination of experience, competency and innovative
power. Here, the organizer of platforms THE GALLERY DÜSSELDORF and the eastern European leading
trade show CPM in Moscow and as the representative of exhibitors from the DACH-States of Central
Asia Fashion in Kazakhstan sets characters. The Igedo Company is an important element of the
international fashion market and views itself as a marketing service provider that paves the path to
future markets.
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