A session that was all about passion! Positive energy fired up Hall 1 at Porte de Versailles for three days of truly intense business. This business-first atmosphere brought back a buzz to the sector, notably due to top-quality visitors, most of whom are decision-makers. And even though the Salon International de la Lingerie has always managed to attract a faithful visitor base, it also succeeded in attracting new clients this year, despite the complex economic environment of early 2015. Further proof that lingerie is, first and foremost, about passion, a passion that feeds on excitement Though a slight decline in French, Italian and British retail was to be noted, the Salon International de la Lingerie welcomed more Spaniards, Danes and Greeks. We also salute the world of e-commerce, up 10% over 2014. Given the truly difficult economic circumstances today in Russia, the expected drop in visitors was confirmed from the Russian market (-40%), and to some extent from Ukraine as well. Still, Russian visitors have already confirmed their upcoming attendance at Moscow Mode Lingerie and Swim, as well as in Paris, at Mode City in July. In spite of all this, the major international markets are doing well: an increase of +9% for the Middle East (particularly Lebanon and Kuwait), and notable growth in visitors from Australia, North America (mainly from the United States), and South Africa. These are positive results within generally challenging economic times. And, in particular, we noticed the arrival of new international lingerie boutiques and department stores: The top department store buyers present included: ALSTERHAUS (Germany); ARNOTTS (Ireland); BARNEYS JAPAN (Japan); BENTALLS (United Kingdom); BROWN THOMAS & CO (Ireland); BRUNSCHWIG & CIE S.A (Switzerland); DE BIJENKORF (Netherlands); EL CORTE INGLES (Spain); EL PALACIO DE HIERRO (Mexico); FENWICK (United Kingdom);; GALERIES LAFAYETTE (France); GLOBUS (Switzerland); GRIEDER BON GENIE, BRUNSCHWIG GROUP (Switzerland); GROUPE GALERIA KAUFHOFCARSCH HAUS (Germany); GRUPPO COIN (Italy); HANKYU HANSHIN DEPARTMENT STORES (Japan); HARRODS (United Kingdom); HARVEY NICHOLS (United Arab Emirates); ISETAN MITSUKOSHI (Japan); ITO YOKADO (Japan); IWATATAMITSUKOSSHI DEPARTMENT STORE (Japan); JELMOLI (Switzerland); JOHN LEWIS (United Kingdom); KADEWE (Germany); KARSTADT BAHNHOFPLATZ-KARSTADT WARENHAUS (Germany); KARSTADT WARENHAUS (Germany); LA MAISON SIMONS - Quebec (Canada); LA RINASCENTE (Italy); LE BON MARCHE (France); MAGASIN DU NORD (Denmark); MERCURY DISTRIBUTION - TSUM (Russia); NEIMAN MARCUS (United States); NORDSTROM (United States); OBERPOLLINGER - KARSTADT PREMIUM (Germany); PRINTEMPS (France); PYRENEES DISTRIBUCIO (Andorra); SAKS KAZAKHSTAN ( Kazakhstan); SELFRIDGES (United Kingdom); SERVICIOS LIVERPOOL (Mexico); SOK CHAIN MANAGEMENT (Finland); STEEN & STROM (Norway); TAKASHIMAYA YOKOHAMA (Japan); THE NEW MASHBIR LAZARCHAN (Israël); VROOM & DREESMANN (Netherlands) (In bold print: new boutiques/new department stores which attended or returned) TOP 10 VISITING COUNTRIES 1- France 2- Italy 3- Germany 4- United Kingdom 5- Spain 6- Belgium 7- Switzerland 8- United States 9- Netherlands 10- Japan HERE’S WHAT VISITORS AND EXHIBITORS SAY ABOUT SIL 2015… “We’ve been attending the Salon International de la Lingerie for more than 15 years. We have learned a tremendous amount, which helps us in our work. The information in the THE SELECTION brochure helped us to quickly identify interesting brands, which is very important, since our time is limited at the show. Our goal for the show was to find new partners, and we did make important contacts. We are very satisfied with the results.” A. Litvinenko, SPB OK, Saint Petersburg, Russia (wholesaler and retailer) "I always look forward to visiting the Paris show as it is the one I won't miss. It is the perfect opportunity to meet all my suppliers and view the new collection and place orders. I also make sure I have plenty of time to go around and see if there is a new brand that has something innovative as we are always looking for the next thing. Last but not least I always make sure to attend at least one of the catwalks." S. Walters, Dolci Follie, London, United Kingdom (lingerie boutique) "The Salon International de la Lingerie fair keeps getting better year after year. It is great for us as we are able to meet all our suppliers in the same meeting place, and in such a conductive environment for business. Our experience here could not have been any better." L. Hariman, Lingerie Shop, Singapore, (lingerie boutique) “The show is THE essential event that allows us to learn, year after year, about trends, colors and new brands on the market. We come here to meet our suppliers and to see them in a new light. The show is also like a big family reunion. In the past few years, we have become big fans of the services offered and the support for boutiques, which have improved our visitor experience.” B. Bigot, BIGOT LINGERIE in Sens, France (lingerie and ready-to-wear boutique) “What a GREAT SHOW…Our booth was mostly full over these 3 days. The launch of our new ranges was a real success, and we made new contacts both from France and from overseas markets. In a relatively difficult economic environment, we are happy to say that the 2015 Salon International de la Lingerie was a good year for us. See you soon with our new collections!” S. Guérin, Marjolaine, France BEAUTIFUL LEGS AND SUPER HEROES The Beautiful Legs zone was a true success: more than 18 brands specialized in legwear, and a noted and noteworthy “leg” show! Exhibitors were generally satisfied with their participation and with the promotion of this sector at the show. Men with a capital M were once again on the minds of visitors: 22 brands (vs. 12 in 2014) located at the very heart of the show – a wide-ranging selection of products that is definitely attracting more attention each session! Events at the show: Trends Market, the new trend space at the show, was a big hit with visitors! A new space for learning, ever closer to what our retailers need to know! New and noteworthy: our “shop window coaching” service, which was extremely popular! Further proof that workshops and sticking close to realities on the ground are essential for improve our work together. As for the fashion shows, they keep giving us something to dream about, and help buyers to visualize collections in motion! A service that is enjoyed by all, with shows that were totally “sold out”! Press Contacts - Zmirov Communication Virginie Gondoui – Tel. 33 (0) 1 55 34 37 66 – [email protected] Nora Daoud – Tel. 33 (0)1 76 53 71 05 – [email protected] Contact at Salon International de la Lingerie - Eurovet Angèle Sitbon - Tel. 33 (0) 1 47 56 32 40 – [email protected] http://www.lingerie-swimwear-paris.com
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