A session that was all about passion!

A session that
was all about
passion!
Positive energy fired up Hall 1 at Porte de Versailles for three days of truly intense business.
This business-first atmosphere brought back a buzz to the sector, notably due to top-quality
visitors, most of whom are decision-makers. And even though the Salon International de
la Lingerie has always managed to attract a faithful visitor base, it also succeeded in
attracting new clients this year, despite the complex economic environment of early
2015.
Further proof that lingerie is, first and foremost, about
passion, a passion that feeds on excitement
Though a slight decline in French, Italian and British retail was to be noted, the Salon
International de la Lingerie welcomed more Spaniards, Danes and Greeks. We also
salute the world of e-commerce, up 10% over 2014.
Given the truly difficult economic circumstances today in Russia, the expected drop in visitors
was confirmed from the Russian market (-40%), and to some extent from Ukraine as well.
Still, Russian visitors have already confirmed their upcoming attendance at Moscow Mode
Lingerie and Swim, as well as in Paris, at Mode City in July.
In spite of all this, the major international markets are doing well: an increase of +9%
for the Middle East (particularly Lebanon and Kuwait), and notable growth in visitors
from Australia, North America (mainly from the United States), and South Africa.
These are positive results within generally challenging economic times. And, in particular,
we noticed the arrival of new international lingerie boutiques and department stores:
The top department store buyers present included: ALSTERHAUS (Germany); ARNOTTS
(Ireland); BARNEYS JAPAN (Japan); BENTALLS (United Kingdom); BROWN THOMAS & CO (Ireland);
BRUNSCHWIG & CIE S.A (Switzerland); DE BIJENKORF (Netherlands); EL CORTE INGLES (Spain); EL
PALACIO DE HIERRO (Mexico); FENWICK (United Kingdom);; GALERIES LAFAYETTE (France); GLOBUS
(Switzerland); GRIEDER BON GENIE, BRUNSCHWIG GROUP (Switzerland); GROUPE GALERIA KAUFHOFCARSCH HAUS (Germany); GRUPPO COIN (Italy); HANKYU HANSHIN DEPARTMENT STORES (Japan);
HARRODS (United Kingdom); HARVEY NICHOLS (United Arab Emirates); ISETAN MITSUKOSHI (Japan); ITO
YOKADO (Japan); IWATATAMITSUKOSSHI DEPARTMENT STORE (Japan); JELMOLI (Switzerland); JOHN
LEWIS (United Kingdom); KADEWE (Germany); KARSTADT BAHNHOFPLATZ-KARSTADT WARENHAUS
(Germany); KARSTADT WARENHAUS (Germany); LA MAISON SIMONS - Quebec (Canada); LA RINASCENTE
(Italy); LE BON MARCHE (France); MAGASIN DU NORD (Denmark); MERCURY DISTRIBUTION - TSUM
(Russia); NEIMAN MARCUS (United States); NORDSTROM (United States); OBERPOLLINGER - KARSTADT
PREMIUM (Germany); PRINTEMPS (France); PYRENEES DISTRIBUCIO (Andorra); SAKS KAZAKHSTAN (
Kazakhstan); SELFRIDGES (United Kingdom); SERVICIOS LIVERPOOL (Mexico); SOK CHAIN
MANAGEMENT (Finland); STEEN & STROM (Norway); TAKASHIMAYA YOKOHAMA (Japan); THE NEW
MASHBIR LAZARCHAN (Israël); VROOM & DREESMANN (Netherlands)
(In bold print: new boutiques/new department stores which attended or returned)
TOP 10 VISITING COUNTRIES
1- France
2- Italy
3- Germany
4- United Kingdom
5- Spain
6- Belgium
7- Switzerland
8- United States
9- Netherlands
10- Japan
HERE’S
WHAT
VISITORS
AND
EXHIBITORS SAY ABOUT SIL 2015…
“We’ve been attending the Salon
International de la Lingerie for more than
15 years. We have learned a tremendous
amount, which helps us in our work. The
information in the THE SELECTION
brochure helped us to quickly identify
interesting brands, which is very important,
since our time is limited at the show. Our
goal for the show was to find new
partners, and we did make important
contacts. We are very satisfied with the
results.”
A.
Litvinenko,
SPB
OK,
Saint
Petersburg, Russia (wholesaler and
retailer)
"I always look forward to visiting the Paris
show as it is the one I won't miss.
It is the perfect opportunity to meet all my
suppliers and view the new collection and
place orders.
I also make sure I have plenty of time to
go around and see if there is a new brand
that has something innovative as we are
always looking for the next thing. Last but
not least I always make sure to attend at
least one of the catwalks."
S. Walters, Dolci Follie, London, United
Kingdom (lingerie boutique)
"The Salon International de la Lingerie fair
keeps getting better year after year. It is
great for us as we are able to meet all our
suppliers in the same meeting place, and
in such a conductive environment for
business. Our experience here could not
have been any better."
L. Hariman, Lingerie Shop, Singapore,
(lingerie boutique)
“The show is THE essential event that
allows us to learn, year after year, about
trends, colors and new brands on the
market. We come here to meet our
suppliers and to see them in a new light.
The show is also like a big family reunion.
In the past few years, we have become big
fans of the services offered and the
support for boutiques, which have
improved our visitor experience.”
B. Bigot, BIGOT LINGERIE in Sens,
France (lingerie and ready-to-wear
boutique)
“What a GREAT SHOW…Our booth was
mostly full over these 3 days. The launch
of our new ranges was a real success, and
we made new contacts both from France
and from overseas markets. In a relatively
difficult economic environment, we are
happy to say that the 2015 Salon
International de la Lingerie was a good
year for us. See you soon with our new
collections!”
S. Guérin, Marjolaine, France
BEAUTIFUL LEGS AND SUPER HEROES
The Beautiful Legs zone was a true success: more than 18 brands specialized in legwear,
and a noted and noteworthy “leg” show! Exhibitors were generally satisfied with their
participation and with the promotion of this sector at the show.
Men with a capital M were once again on the minds of visitors: 22 brands (vs. 12 in 2014)
located at the very heart of the show – a wide-ranging selection of products that is definitely
attracting more attention each session!
Events at the show:
Trends Market, the new trend space at the show, was a big hit with visitors! A new space
for learning, ever closer to what our retailers need to know! New and noteworthy: our “shop
window coaching” service, which was extremely popular! Further proof that workshops and
sticking close to realities on the ground are essential for improve our work together.
As for the fashion shows, they keep giving us something to dream about, and help buyers to
visualize collections in motion! A service that is enjoyed by all, with shows that were totally
“sold out”!
Press Contacts - Zmirov Communication
Virginie Gondoui – Tel. 33 (0) 1 55 34 37 66 –
[email protected]
Nora Daoud – Tel. 33 (0)1 76 53 71 05 –
[email protected]
Contact at Salon International de la Lingerie - Eurovet
Angèle Sitbon - Tel. 33 (0) 1 47 56 32 40 – [email protected]
http://www.lingerie-swimwear-paris.com

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