P O TAT O E U R PE Discussions • Demonstrations • Innovations 3 - 4 September 2014 Bockerode/Hanover, Germany www.potatoeurope.com P O TAT O E U R PE 2014 LAUNCHING POTATOEUROPE 2014 Dear Exhibitor, After Belgium, France and the Netherlands, in 2014 it will once again be Germany’s turn to host the central meeting place for the European potato industry. From 3 - 4 September 2014 expert visitors at the Bockerode Estate near Hanover will be able to find answers to all questions surrounding modern potato production and processing. The focus will be on the areas of breeding, fertilizing, plant protection, machinery and equipment for production and processing, and trade. The event is being organized by DLG in cooperation with the Union der Deutschen Kartoffelwirtschaft (UNIKA) - Germany’s potato industry association. As new project manager, I would like to extend a warm invitation to you to present your services and products to a broad expert public at PotatoEurope. Let us first take a look back at PotatoEurope 2010. The key figures at a glance: ● 92 exhibitors from 18 countries, an increase of 6% over 2006 ● 8,200 expert visitors from altogether 46 countries, including 30% from outside Germany ● 23 ha of exhibition space showing the innovative diversity of the potato sector PotatoEurope has thus become well established in Germany too following the initial event in 2006. For the coming year we invite all members of the value chain to the next highlight in the industry. Cultivate your new varieties on our trial fields. Present your innovations on the Campus site and in the machinery demonstrations. And join us in welcoming the expected 10,000 potato experts from Germany and all over the world. Take part in shaping this top event for the potato sector together with us and provide impulses for progress! We look forward to a successful PotatoEurope 2014 with you. Yours Wilfried Wolf Project Manager PotatoEurope 2014 FACTS AND FIGURES POTATOEUROPE 2010 Visitor profile Where the visitors come from Business areas Germany ● Potato experts along the value chain from at least 46 countries ● Average farmed area 254 ha in Germany and 844 ha in other countries ● Average potato cropping area 38 ha ● Expert public with decision-making authority and willingness to invest Business areas international Top 3 Goals for visitors Potato cultivation ● Information about innovations and trends ● Talks to manufacturers ● Exchanging views with colleagues Top marks in 2010 ● Around 85% of the visitors were highly satisfied with the achievement of the goals of their visit. • ● 93% of the expert public assessed the event as very good! Source: PotatoEurope Visitor Survey 2010, Wissler & Partner, Trade Fair Marketing, Basel, Switzerland ● POTATOEUROPE 2014 ・ WIDE RANGE OF OFFERINGS COVERING ALL ASPECTS OF THE TUBER Topics at the event: ● High-quality potato production ● Innovative potato breeding ● Quality requirements in production, storage and trade ● Machinery and equipment for – potato planting – stand management – harvesting – storage – and conditioning ● Cleaning and packing methods ● Use of electronics from planting through to trade Technical programme Opportunities for you as exhibitor ● on the 6 ha large exhibition site with trial field, ● stands on grass Campus areas or in the tent hall ● and over 15 ha reserved for live machinery demonstrations directly next to your stand on the Campus area We work for your success Targeted marketing ● ● ● Placement of advertisements at home and abroad Preview at key international trade fairs Addressing the target group by means of mailings, email campaigns and social media Attention-grabbing promotional media in German and English ● Machinery demonstrations for planting, lifting and loading ● Potato Forum Autumn 2014 ● Information Centre addressing topical issues • ● ● Pratice-driven expert talks and presentations by exhibitors and DLG High international media presence ● ● ● ● Communications package 2014: We offer you the opportunity to attract attention with individual promotional measures on the PotatoEurope site. Details will be available soon at www.potatoeurope.com! ● Free posters, visitor brochures and online banners for communication with your customers Exclusive VIP tickets for inviting your top customers Intensive trade press work at home and abroad Strong media launch at the pre-show press conference Top link in the year of the exhibition: www.potatoeurope.com Advance information for the trade world under the DLG website heading “Exhibitors inform the press” IN THE MIDDLE OF GERMANY’S MAIN POTATO-GROWING AREA Location profile ● Farm: Bockerode Estate ● Farm Manager: Friedrich Henkels ● Farm area: 290 ha ● Location: south of Hanover, 70 m above MSL, loess weathered soils, partly with high silt content, approx. 74 to 84 points in the soil index, level ground ● Climate: mean annual temperature 10.2 °C, mean annual precipitation 710 mm PotatoEurope 2014 PE The vicinity to Hanover allows swift and easy travel from other countries too! Unit Registration fee Co-exhibitor fee Entry in the official media Additional line Trial plot Stand in tent hall Row stand - 1 side open/with reinforced floor Corner stand - 2 sides open/with reinforced floor Peninsula stand - 3 sides open/with reinforced floor Island stand - 4 sides open/with reinforced floor Stand on grass Demonstration charge Address: P O TAT O E U R Euro Exhibitor Co-exhibitor Exhibitor per line 150 qm qm qm qm qm qm Machine Accommodation service Gut Bockerode Hanno-Fair Incoming 31832 Springe-Mittelrode Am Sportplatz 11, 38644 Goslar, Germany Germany Tel.: +49 5321 352020, Fax: +49 5321 352021 [email protected], www.hanno-fair.com 300,270,132,50 32,620,110,-/130,120,-/140,130,-/150,135,-/155,64,940,- Book early! Capacities in the near vicinity are limited! DON’T MISS OUT ON THIS ● ● ● Around 10,000 potato experts from home and abroad will be waiting for you. Important dates: All the market leaders along the value chain will have a stand there. 03/02/2014 Deadline for applications for You can present your products in practical applications – in the trial field, on the Campus, or in machinery demonstrations on over 20 ha of exhibition site. 15/05/2014 Deadline for applications for trial field/machinery demonstrations the Campus We are here for you PotatoEurope is the perfect platform for introducing your innovations and product diversifications. ● You will have time for personal discussions with your customers of today and tomorrow. ● You can gain an overview of the future trends and opportunities in your market. ● Use the media-forum of the international potato sector to conduct good business transactions in a unique atmosphere! The DLG Service Team will be happy to support you in planning your participation: Exhibitor support services, stand rental Wilfried Wolf (Project Manager) Tel.: +49 69 24788-272, Fax: +49 69 24788-113 [email protected] Julia Schmidt Tel.: +49 69 24788-285, Fax: +49 69 24788-113 [email protected] Technical Organization Eric Van de Velde Tel.: +49 69 24788-261, Fax: +49 69 24788-113 [email protected] Register comfortably: Registration forms and the Exhibition Machinery demonstrations Regulations can be downloaded at Roland Hörner Tel.: +49 69 24788-337, Fax: +49 69 24788-114 [email protected] www.potatoeurope.com. DLG Service GmbH Eschborner Landstraße 122, 60489 Frankfurt am Main, Germany Tel.: +496924788-0, Fax: +496924788-113 [email protected], www.potatoeurope.com As at: 17 August 2013, Modifications reserved ●
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